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(PDF) Impact of E-Commerce on Travel and Tourism

   

Added on  2021-01-02

23 Pages4532 Words409 Views
RESEARCH PROJECT

Table of ContentsTITLE: To identify influence of E-commerce activities on customer attraction in travel andtourism sector – A Case Study on Thomas Cook Group.................................................................1TASK 1............................................................................................................................................11.1 Research project outline........................................................................................................11.2 Factors that promote in research ..........................................................................................21.3 Literature review...................................................................................................................21.4 Research project specification...............................................................................................31.5 Appropriate plan and procedure for agreed research specification.......................................4TASK 2............................................................................................................................................62.1 Match resources and questions..............................................................................................62.2 Research investigation..........................................................................................................62.3 Record and collect relevant data...........................................................................................8TASK 3..........................................................................................................................................113.1 Research evaluation techniques..........................................................................................113.2 Interpret and analysis results...............................................................................................123.3 Recommendation.................................................................................................................14TASK 4..........................................................................................................................................154.1 Presentation of outcomes in front of audience....................................................................15REFERENCES..............................................................................................................................16

TITLE: To identify influence of E-commerce activities on customer attractionin travel and tourism sector – A Case Study on Thomas Cook GroupTASK 11.1 Research project outlineBackgroundIn respect to deal with E-commerce activities, it can be stated that social media help topromote systematic work performances in the travel and tourism sector. With the help ofdifferent activities and tasks, marketing activities grows continuously that help to target peoplewith demographic characteristics. On the basis of customer needs and requirement, enterpriseneed to promote their functions that assists to meet with effectiveness. Furthermore, takingfeedback from customer is one of the important perspective that assists to develop significantresults in the market (Cao and Yang, 2016). In these days, people share their ideas and viewsfrom Facebook so that there are different people engage to increase tourism brand. It helps tocreate awareness to develop significant advantages at workplace. It helps to regulate withdifferent activities that assists to attract maximum number of people together in business. All agegroup of people targeted so that brand performances also develop successfully to work increative consideration. RationaleIn this regard, it is important to Thomas Cook Group to assess their customer needs andrequirement so that they are able to perform different activities. Social media is the best tool thathelp to promote products and services in international market to attain more desired results. Inthis consideration, feedback also taken from different customers that help to reach towardseffective functioning (Hua, Morosan and DeFranco, 2015). On the basis of photos, videos, etc.customers encourages towards the company which is main benefit to perform several functionsand operations in the company. There are several advantages and disadvantage boost to considerresults in the society. Aims and objectivesAim: To identify influence of E-commerce activities on customer attraction in travel and tourismsector – A Case Study on Thomas Cook Group. Objectives1

To understand concept of E-commerce activities in travel and tourism sector.To explore activities to attract customers in Thomas Cook Group.To interrelate E-commerce and attraction of customers in Travel and Tourism business.To recommend ways through customer attraction will be increasing in Thomas CookGroup.Research questionsWhat do you understand concept of E-commerce activities in travel and tourism sector?How to explore activities to attract customers in Thomas Cook Group?How to interrelate E-commerce and attraction of customers in Travel and Tourismbusiness?1.2 Factors that promote in research In respect to determine present research, it can be stated that there are several factorsexist that assists to promote effective functioning at workplace. In this regard, followingelements create major part to promote results in present research:Knowledge: In respect to consider present research, it can be stated that researcher haswide knowledge towards E-commerce activities. Therefore, it helps to attain desiredresults and outcomes in Thomas Cook Group. It is the best way to develop effectivenessin industry.Scope: Further, present research consider wide scope to attract maximum number ofpeople at workplace. In this way, effectiveness also develop to attain more desiredfunctions in company. It assists to identify influence of social media on customerattraction. Interest: Along with this, researcher has more interest to implement E-commerceactivities in travel and tourism sector. In this regard, systematic work performancesdevelop that help to increase performances of company. 1.3 Literature reviewConcept of E-commerce activities in travel and tourism sectorAs per the view of ___________ E-commerce consider different activities that help topromote desired results in travel and tourism business. In this aspect, development of differenttargets assists to measure successful outcomes in the organisation. Facebook, Instagram, etc.tools help to ascertain innovative operations in the business environment. Furthermore, Wang, Li2

and Zhang, (2016) consider their views that there are different blogs assists to attract customersin the company. As results, it will focus on maintain effective performances in the businessenvironment. On the basis of creativity, it can be stated that Thomas Cook Group will able tomake creative work performances in the company. With focusing on social media, connectivityestablished through enterprise able to deliver creative work performances. Activities to attract customers in Thomas Cook GroupAccording to the view of Szopiński and Staniewski, (2016), there are different customersneed to attract at Thomas Cook Group. With the help of effective pricing strategy, the companyable to produce systematic work performances in business. There are several areas considerwhich make effective functioning at workplace. As results, travel and tourism activities developto focus on maintain new operations. Beside this, Yeh and Cheng, (2015) argued that Facebookis one of the important element that help to focus on desire results and outcomes. On the basis ofFacebook performances creativity and effectiveness also increases continuously that increasesbetter performances at workplace. On the basis of effective tourism activities, it developsfunctions and operations in international market. E-commerce and attraction of customers in Travel and Tourism businessAs per the point of Choi, Law and Heo, (2016), E-commerce activities help to maintaineffectiveness at workplace. In this regard, business able to maintain their creativity and attainmore systematic work performances in business. With the help of Facebook, Instagram, etc. Thisis because, travel and tourism ascertain their functions to make proper coordination amongdifferent elements. It is the best way to attain goals and targets which needed to performactivities. On the other hand, Chiu, Fang and Huang, (2014) stated that travel and tourismbusiness and E-commerce activities perceive positive results in respect to attain desired results.With this regard, different tasks and activities must be determines that help to make new areasoperations. 1.4 Research project specificationIn respect to conduct proper research, there are different aspects exist which need to beinclude in the process. Research methodology play very important role that help to attain desireresults with analysis. Following elements are generally included in the present research:Research design: It is related with planning and attain desired results at workplace.Therefore, aims and objectives will be attain in systematic manner. There are several3

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