Research Methodology and Data Analysis

This document discusses research methodology and data analysis. It covers different types of research, research techniques, data collection methods, and data analysis tools. It also explores the importance of research ethics, reliability, and validity. Additionally, it examines the relationship between gender equality and leadership, as well as gender equality and positive working culture.

RESEARCH
PROJECT PART 2

Table of Contents
RESEARCH METHODOLOGY.....................................................................................................3
DATA ANALYSIS..........................................................................................................................7
CONCLUSITION AND RECOMMENDATION.........................................................................25
REFLECTION...............................................................................................................................26
REFERENCES..............................................................................................................................29

RESEARCH METHODOLOGY
Research Methodology is generally regarded as activity which is performed in the research to select
the best methodology to carry out the diverse activity in the research. Research Methodology section
generally describe the description about the kind of research kind, approach and data collection tool is
used to derive the result of the research in the best way possible.
Research Type: Research is generally understand as number of activity which is generally
performed with the sole motive of achieving the objective of the research in the effective way. In the field
of research there are two most preferred kind of research kind which is used by diverse researcher to carry
out the outcome of the research (Mohegan, 2018). . Qualitative and Quantitative are two most preferred
kind of research kind which has been discussed in the above lines. Qualitative research kind is a kind of
research in which the researcher generally uses diverse sources to collect the non-numerical data in the
research and try to derive the outcome of the research in the same form as well. At the same time
Quantitative research is kind of the research in general in which the researcher generally uses numerical
data as form of finding out the outcome of the research. Looking at the nature of the research and need of
the research, researcher had realized that using the Quantitative research kind will be the best. As
Qualitative research kind will consume more amounts of time and resources in regards of finding out the
outcome of the research.
Research Technique: There was variety of the diverse alternative in front of the researcher to
conduct the research. Diverse kind of research techniques are interview, observation, focused group,
Questionnaire and modelling. Looking at the pros and cons of variety of the diverse kind of the
techniques, it was identified that Questionnaire technique of data collection and gathering will be easy for
the researcher. This is the prime reason which has driven the researcher to select the same technique and
conduct the research on the basis of the same as well. Questionnaire will include good amount of close
ended question which will supports researcher in having good sort of information from respondent side.
All the question which are drafted in the research generally rooms around the objective of questionnaire,
which has helped the researcher in having good sort of information to conduct study in the organization.
Data collection: Data collection is generally regarded as a process in which the researcher
generally looks to collect good sort of the information from the market so that quality of the research is
generally maintain. Researcher highlights that there are two most preferred or most preferred used
research kind in general. Namely primary and secondary data collection. Primary data in the research is
collected by the way of the survey which was targeted on the respondent. Survey was conducted by the
way of Questionnaire. At the same time Secondary data in the research will be collected by the way of

going through the magazines and diverse articles related to the topic of the survey. Collecting data from
more than one source has supported the researcher in getting good sort of the information to derive the
outcome of the research.
Questionnaire: Questionnaire is generally regarded as an instrument which is generally used in
the primary data collection technique to collect variety of the information, It supports the researcher in
collecting primary data which can be collected in the research. Questionnaire for the current research is as
follows:

Sampling: Sampling is regarded as a process in which sample size in the research is selected, so that with
the supports of them survey can be collected in the research. Researcher generally uses two kind of
sampling method in the research to select the sample size for the project. Probabilistic and Non
Probabilistic are two kind of sampling method which is generally used in the research. Probabilistic
sampling looks at providing equal opportunity to all get selected in the research (Dodd’s and Hess, 2020).
At the same time Non probabilistic sampling generally not provides equal opportunity to all. In regards to
the current study of the research, researcher has taken supports of simple random sampling method under
probabilistic technique to select the sample size for the project. By using the simple random sampling
method research had selected the 40 respondent as a sample size of the research.
Data Analysis: Data analysis is generally a process in which the researcher generally uses the
diverse sort of tool to understand the diverse data in the best way possible. Inductive and Deductive are
two most proffered kind of data analysis tool in general. In general researcher used Inductive research at
the time of finding out or analysing the qualitative data. At the same time deductive research kind is used
to analysis the Quantitative research kind. In regards to the current study the scholar has selected the
deductive data analysis tool reason behind the same is that it used to support the kind of the Quantitative
research kind.
Research Ethics: In the process of carry out the research, scholar has certainly made it sure that
good level of ethics is generally maintained throughout the process of the research. As scholar had taken
the consent of diverse targeted sampler before collecting data from their side. Also, scholar had made it
sure that good level of confidentiality is generally maintained throughout the process of the research. As
scholar has used trusted data base to store diverse information about the targeted sampler. Not only that
researcher has also made sure that personal information and result which has been collected from their
side are truly presented in front of viewer. There is no personal interference is done by the scholar in the
outcome of the survey.
Research reliability and validity: In regards to check the viability and reliability of the project
Questionnaire is one of the best and effective techniques in general. As with the supports of that
researcher is able to gather the diverse information from the valid and reliable source. To check the
viability of the research, tutor and senior member feedback was also taken on the continues basis so that
viability of research is generally maintain for longer period of time.

Research Limitation: There is variety of diverse kind of limitation which is seen at the time of
carrying out the research for the company. One of the biggest limitation is the time allotted to complete
the task was very limited in number. To overcome the same issue in the research, researcher has taken
supports of team member in an organization. Not only that it was also seen that selecting the best source
through which diverse information can be collected in the research. Reason behind the same is that there
were too many sources and all were providing the different type of the outcome, for overcoming the same
issue in the company researcher has decided to take the supports of senior member. Taking supports of
senior member has supported the scholar in finding out the best source to collect data. Communicating
with other in the company was another limitation which was identified by the company but with the
supports of bringing some of the changes in the communication plan team was able to overcome same
issue.

DATA ANALYSIS
Are
you
famili
ar
with
the
conce
pt of
E&D
at
work
place
of
Aston
Marti
n?
As
per
your
knowl
edge
gende
r
equali
ty is a
part
of
E&D?
What
are
the
roles
of
gende
r
equal
ity at
work
place
of
Aston
Marti
n?
What
are the
influen
ces of
gender
equalit
y in
strengt
hening
leaders
hip and
manage
ment
within
an
organis
ation?
what
are the
signifi
cance
of
leaders
hip and
manag
ement
in
develo
ping
positiv
e
workin
g
culture
?
Does
positive
working
culture
supports
your
compan
y in
retention
of
knowled
geable
and top
talent at
workpla
ce?
female
emplo
yees
are
more
capabl
e in
leaders
hip and
manag
ement
as
compa
re to
male
emplo
yees
What
are
ways
that
may
be
requir
e by
Aston
Marti
n for
prom
oting
gende
r
equal
ity at
their
work
place
What
are the
legisla
tion,
regulat
ory
require
ment
and
code
of
practic
es
used
by
Aston
Martin
for
manag
ing
gender
equalit
y at
workpl
ace?
Mean 1.25 1.37 2.5 1.85 1.87 1.8 1.37 2.5 1.75
Standard
Error 0.06 0.07 0.17 0.12 0.12 0.12 0.07 0.17 0.13
Median 1 1 2.5 2 2 2 1 2.5 1.5

Mode 1 1 1 1 1 2 1 1 1
Standard
Deviation 0.43 0.49 1.13 0.80 0.79 0.79 0.49 1.13 0.83
Sum 50 55 100 74 75 72 55 100 70
Count 40 40 40 40 40 40 40 40 40
Interpretation: With the supports of descriptive table, it has been interpreted from the mean
value that most of the selected respondents are agree that they are aware with the concept of
E&D. While on the other side, average value reflected that there are diverse roles of gender
equality at workplace of Aston Martin which in turn creates direct impact upon organization.
Therefore, it is clearly reflected that more than 50% of the selected respondents are agree that
gender equality is a part of E&D. In addition to this, standard deviation from output table clearly
reflected that there are only 43% of chances that respondents may deviate with regards to E&D
at workplace. Also, positive feeling of growth opportunity is influence the gender equality in
order to strengthen leadership and management within a firm.
Further, average value exhibits that positive working culture supports quoted firm in
retention of knowledgeable and top talent at workplace because if the working environment of
the company is positive then it will assist to meet the define aim within specific tenure. Further,
50% (median value) respondents stated that in Aston Martin female employees are more capable in
leadership and management as compare to male employees. Thus it is also supported under literature
review section in which it is examine that at management level, if company offer equal position to male
and female then it will assist to sustain brand image and positive working environment as well. In
addition to this, average value also reflected that there are range of ways used by quoted firm in order to
promote gender such that firm altering hiring practices to increase diversity, equal pay and positive
atmosphere. This is clearly examined that gender inequality plays an important role in order to sustain the
brand image at international level.
Regression analysis
Hypothesis 1
H0: Null Hypothesis: There is no statistical relationship between the mean value of gender
equality and influence in strengthening leadership and management

H1: Alternative hypothesis: There is a statistical relationship between the mean value of gender
equality and influence in strengthening leadership and management
Regression Statistics
Multiple R
0.798
57
R Square
0.637
72
Adjusted R Square
0.628
18
Standard Error
0.298
96
Observations 40
ANOVA
do SS MS F
Significanc
e F
Regression 1
5.9785
9
5.9785
9 66.89 0.00
Residual 38
3.3964
1
0.0893
8
Total 39 9.375
Coefficien
ts
Standar
d Error t Stat
P-
value
Lower
95%
Upper
95%
Lower
95.0%
Upper
95.0%
Intercept 0.47211 0.12009
3.9312
9
0.0003
5 0.229
0.7152
2 0.229
0.7152
2
What are
the
influences
of gender
equality in
0.48805 0.05967 8.1786
3
6.7E-
10
0.3672
5
0.6088
5
0.3672
5
0.6088
5

strengtheni
ng
leadership
and
managemen
t within an
organisatio
n?
Interpretation: From the above anova table it has been interpreted that the significant value is
0.00 which is less than 0.05 (standard criteria of p), that is why null hypothesis is rejected over
other. So, it is stated that there is a relationship between the mean value of gender equality and
influence in strengthening leadership and management. Hence, if company recruit candidate
without discriminating on the basis of gender then the working environment of the company is
positive which in turn strengthen leadership and management. Moreover, it is also analysed that
gender equality creates positive feeling of growth opportunity and increases trust to manage
practice. This clearly analysed that gender equality strengthen leadership.
Hypothesis 2
(H0) Null Hypothesis: There is no relationship between gender equality and positive working
culture
(H1) Alternate hypothesis: There is a relationship between gender equality and positive
working culture
Regression Statistics
Multiple R
0.7855
53
R Square
0.6170
94
Adjusted R
Square
0.6070
18

Standard
Error
0.3073
55
Observations 40
ANOVA
do SS MS F
Significan
ce F
Regressi
on 1
5.785
26
5.785
26
61.24
11 0.00
Residual 38
3.589
74
0.094
47
Total 39 9.375
Coefficie
nts
Standa
rd
Error t Stat
P-
value
Lower
95%
Upper
95%
Lower
95.0%
Upper
95.0%
Intercept 0.46154
0.1264
4
3.650
3
0.000
78
0.205
58
0.717
5
0.205
58
0.717
5
What are
the
significan
ce of
leadership
and
manageme
nt in
developin
g positive
working
culture? 0.48718
0.0622
5
7.825
67
1.9E-
09
0.361
15
0.613
21
0.361
15
0.613
21

Interpretation: By applying regression analysis, it has been interpreted that p<0.05 and as per
the standard criteria, alternative hypothesis is accepted while another one is rejected. So it can be
stated that there is a direct relationship between gender equality and positive working culture. It
is also proved under literature review section that gender equality increase productivity within a
firm and also raises innovative skills among employees. Therefore, having a diverse workforce
within a business will lead to improve the decision and satisfy the employee needs as well. In the
same way, current tool also reflected gender equality leads to generate positive feeling of growth
opportunity and this in turn encourage them to work better which assist to attain the set target
within a specific tenure.
Theme 1: Are you familiar with the concept of E&D at workplace of Aston Martin
Particular Frequency Percentage of Frequency
Yes 30 75
No 10 25
Total 40 100

Interpretation: Understanding the data gathered with the supports of the
primary data collection tool, it has been understood that there is good amount of
clarity among the respondent in regards of E&D in an organization. It had been
identified that out of the total pool of 40 targeted sampler, 75 percent of targeted
sampler i.e. 30 targeted samplers has selected with the alternative of Yes and only
10 targeted sampler in the research has selected with the alternative of No. This
result supportsed the researcher in interpreting that it will definitely supportsed the
client at the time of taking any decision in regards of maintaining E&D in an
organization. As author explained in the literature review section as well having
good sort of E&D in an organization in building good working environment in an
organization. Hence, any decision or action which would be taken by the company
to manage the E&D will ultimately understand by the entire employee in an
organization and they will also provide good sort of the support to the management
as well. This is really a positive sign for the company in the long run.
Theme 2: As per your knowledge gender equality is a part of E&D
Particular Frequency Percentage of Frequency
Yes 25 62.5
No 15 37.5
Total 40 100

Interpretation: After interpreting view point of diverse respondent in the
research, it had been understood that there is good sort of unclarity among the
targeted sampler in regards of “gender equality is a part of E&D”. It was understand that
out of the pool of 40 targeted sampler 25 targeted sampler is having the knowledge about the
same it is very good sign for the company. At the same time 15 respondent are not that clear
about the same, this is not that good sign as company can not overlook the opinion of 15 targeted
sampler in the survey.
Theme 3: What are the roles of gender equality at workplace of Aston Martin

Particular Frequency Percentage of Frequency
Increased organizational performance 10 25
Enhanced ability of company to attract talent 10 25
Retain knowledgeable workforce for long time 10 25
Improved national productivity of company 10 25
Total 40 100
Interpretation: When understanding the role of gender equality at the workplace of Aston
Martin it was understood that there are multidimensional role which is played by the gender
equality at Aston Martin. It was understood that out of the total 4 alternative which was offered

to the targeted sampler, 10 each targeted sampler has selected with the alternative of increased
organisational performance, Enhanced ability of company to attract talent, Retain knowledgeable
workforce for long time and improved national productivity of company respectively. This result
has ultimately created the situation where selecting any one alternative is tough task. Hence, on
the basis of the same it was understood that E&D in an organization used to play a
multidimensional role at diverse situation in an organization. This result was supported by the
author in the Literature review section of the study, author highlights that there are more than
one kind of role which is played by the gender equality in an organization. As author explain that
there are more than one kind of role which is played by the gender equality in an organization
and this used to supports the company in seeing good sort of positive impact on the operation of
the business. Hence, it can be said that gender equality used to supports the company in seeing
variety of diverse sort of benefit in an organization.
Theme 4: What are the influences of gender equality in strengthening leadership and
management within an organisation?
Particular Frequency Percentage of Frequency
Positive feeling of growth opportunity 16 40
High level of trust on management practices 14 35
Highly engaged deployment of work 10 25
Total 40 100

Interpretation: After that coming on to the fourth question asked in the survey, regarding
the influence of gender equality on strengthening leadership and management in an organization,
it was identified that there are two diverse kind of influence which is seen by the leader and
manager namely Positive feeling of growth opportunity and High level of trust on management
practices. This statement was passed on by the scholar on the basis of the result of primary data
gathered with the supports of the survey in the market. It was identified that out of the total pool
of 40 targeted samplers, 16 has selected with the opinion of Positive feeling of growth
opportunity and 14 targeted sampler has selected with the alternative of high level of trust on to
the management practices in an organization. Remaining 10 targeted samplers in the survey has
selected with the alternative of highly engaged deployment of work. This result was also
supported by the author in the literature review section of the survey as well. It was passed on by
the author that the way leader or manager used to lead the diverse activity in an organization,
heavily depended upon the way employee are responding to the action ordered by the leader in
an organization. For the same reason having good sort of gender equality in an organization used
to supports the company in managing the positive feeling and trust in an organization. Which

ultimately supports the leader and manager in strengthening leadership and management in an
organization?
Theme 5: According to you, what are the significance of leadership and management in
developing positive working culture?
Particular Frequency Percentage of Frequency
Communicate organizational value and mission 15 37.5
Building of trustworthy relationship 15 37.5
Measuring goals and provide feedback frequently 10 25
Total 40 100
Interpretation: Data gathered with the supports of the primary data collection tool i.e.
survey, had supportsed in understanding that leader and manager generally play the role of

communicator and trustworthy agent in the workplace. When it comes of managing good
working culture in an organization. This statement was passed on by the scholar by looking at
the primary data which was collected by the way of primary data collection tool. Survey
supportsed in understanding that out of total pool of 40 targeted samplers, 15-15 each was with
the opinion that communicating organization value & mission and building trustworthy
relationship are two of the role which is played by the leadership and management in an
organization. Other than that 10 targeted samplers in the survey had gone with the opinion of
measuring goals and provide feedback frequently. Looking at the literature review section it was
identified that diverse author has passed on the view point that leader is the one who represent
the team member in front of all the other party and provide shed to them as well. Understanding
the comment passed on by the author it can be said that outcome of the survey which had been
derived is very much true and reliable in general.
Theme 6: Does positive working culture supports your company in retention of knowledgeable
and top talent at workplace
Particular Frequency Percentage of Frequency
Strong agree 15 37.5
Agree 20 50
Disagree 3 7.5
Strongly disagree 2 5
Total 40 100

Interpretation: Collected data generally used to provide the good sort of the support to the
learning which had been gather with the supports of the literature review section. As Author in
the literature review section used to explain that maintaining good sort of working culture used
to supports the company in managing and maintaining the Human resources of the company in
the best way possible. Author explain that employee generally feels more than motivated to work
for the company where there is good sort of working culture. Primary data gathered by the way
of survey has ultimately support the same statement, as result shows that almost 87.5 percent of
respondent that is 35 out of 40 are in the opinion that working culture supports the company in
retention of knowledgeable and top talent at workplace. Remaining 5 targeted samplers had
passed on the opinion that they are not in the favour of the same statement. Hence, with the
supports of the result it has been understand that working culture is one of the important things
for all the company in regards of maintaining the Human resource of the company in the long
run. Out of 35 agreed individual 15 has selected with the opinion of strongly agree and 20 has

selected with the alternative of Agree in the survey.
Theme 7: In your opinion, female employees are more capable in leadership and
management as compare to male employees
Particular Frequency Percentage of Frequency
Yes 25 62.5
No 15 37.5
Total 40 100

Interpretation: Data gathered as a purpose of Primary data collection activity has
supportsed in understanding that there is mix sort of result which has been gather by the scholar
in regards to topic” Is female are capable enough to lead the operation or not. As data gathered
shows that out of pool of 40 respondent 25 were having the opinion that they are capable. At the
same time 15 were with the thought that they are not capable of the same. Author also explains
that there is too much reason in general which generally resist the management to provide the
leadership role to the female in an organization. Author explains that there are variety of the
diverse kind of the issue which is faced by the employer at the time of providing the leadership
role to the employee in an organization, this drive them to provide role to the male. Some of the
issue highlighted by the author is amount of the leave required to be taken by the female in an
organization are way high as compare to the male in an organization. Also, female employee
generally fined it way difficult in focusing on the operation of the business as they are having the
responsibility of the family as well on them. Hence, this is the reason female are generally
overlooked. At the same time some author has also passed on the opinion that the thing which
matters the most at the time of providing the leadership is the skill set of the employee as
compare to the gender of the employee. Hence, there is mix reaction and answer of the question
which had been asked from the targeted sampler.
Theme 8: What are ways that may be require by Aston Martin for promoting gender equality
at their workplace
Particular Frequency Percentage of Frequency
Altering hiring practice to increase diversity 10 25
Considering leadership roles for male and female 10 25
Equal pay 10 25
Developing an open-mined and positive atmosphere 10 25
Total 40 100

Interpretation: Looking or considering the primary data gathered with the supports of
primary data collection tool, it had been understand that there is more than one kind of
alternative through which Gender equality can be promoted at the workplace. This statement is
passed on the basis of the data gathered with the supports of survey. Data gathered shows that
out of the pool of 40 respondent 10 each respondent had selected the same alternative in the
survey. This means that there is more than one way through which gender equality can be
promoted in the Aston Martin organization. Diverse ways which are highlighted in the survey are
Altering hiring practice to increase diversity, Considering leadership roles for male and female,
Equal pay and Developing an open-mined and positive atmosphere. This sort of result was also
hinted by diverse author in the literature review section of the study. It was passing on by them
that one of the challenges which are faced by all the company is in regards of selecting the best

way through which gender equality can be promoted in an organization. Author explains that
there are varieties of the diverse kind of way through which it can be done. Result derived with
the supports of the survey also used to pass on the same result. Looking at the positive side of the
same it can be said that there is more than one kind of alternative in front of Aston Martin to use
to promote gender equality at the workplace.
Theme 9: What are the legislation, regulatory requirement and code of practices used by
Aston Martin for managing gender equality at workplace?
Particular Frequency Percentage of Frequency
Equal act of 2010 20 50
Adherence of industry regulations 10 25
Fulfil of organization standards 10 25
Total 40 100
Interpretation: After evaluating the last theme of the survey, it was understood by the
researcher that Equality act 2010 was used by the Aston Martin in an organization. This means

that all the diverse kind of the policy and regulation which are brought or maintain in an
organization are made by considering the equality act 2010 in an organization. This is very
positive and good sign for the company. As it had been identified that Author had also explain
that equality act 2010 is the latest equality act which can be used by all the employee to make
sure that they have compiled diverse activity and operation of the business with the Equality act
2010. Hence, with the supported of the survey it is very much clear that Aston Martin is
presenting good sort of the image in front of the other in the market. This will ultimately
supported the company in building good goodwill and employer image in the market. Good
goodwill will supports the company at the time of the marketing of the company, at the same
time employer value in the market will supports the company in recruiting good talent in an
organization and also may supports the company in retaining the same as well for longer period
of time in an organization. Collected data shows that out of the pool of 40 respondent 20 has
selected with the alternative of Equality act 2010, 10 has selected with the alternative of
Adherence of industry regulations and 10 has selected with the alternative of Fulfil of
organisation standards respectively in the survey.
CONCLUSITION AND RECOMMENDATION
By conducting the present research for the client there were variety of the diverse kind of conclusion were
made. First of all is that there is not that clarity in term of gender equality in an organization. As data
gathered highlights that gender inequality is not that familiar topic among the entire employee in an
organization. Many employees in an organization are also not clear about the impact of the same as well
(Zangirolami-Raimundo, Echeimberg and Leone, 2018). For the same reason It has been recommended to
the company that they have to make sure that proper knowledge about the same is passed on to the
employee, so that impact of quality and diversity n the company can be maintained in the best way
possible. Also, it will supports in building good trust level with the employee in an organization, as
employee will be motivated to work in an organization.
After that report conclude that It was understood with the supports of survey that the way leader or
manager used to lead the diverse activity in an organization, heavily depended upon the way employee
are responding to the action ordered by the leader in an organization. For the same reason it is
recommended that having good sort of gender equality in an organization used to supports the company

in managing the positive feeling and trust in an organization (Snyder, 2019). Which ultimately supports
the leader and manager in strengthening leadership and management in an organization.
After that report goes on to highlight that irrespective of how modernly the thought process of the diverse
individual have been, still all of them generally believes that female in an organization are still not
capable of enduring the leadership role in an organization. This is not that good sign as having this kind
of thinking in an organization will create good sort of uncertainty for the company in the long run. It had
been recommended to the company that they generally used to keep the entire employee irrespective of
the gender they believe motivated in an organization. This can be done in an organization by bringing
good sort of healthy competition in an organization. This will ultimately supports the company in seeing
good and positive relationship between the diverse employees in the long run of the business.
After that it has been concluded that there are variety of the diverse way through which Aston Martin can
promote the gender equality in the best way possible. As it was identified that there was no clear result
which was derived by the researcher. This had certainly supported in recommending that organization
should focus on one major way and keep one as alternative. This will ultimately supports the company in
focusing on one activity and improving efficiency.
REFLECTION
Description
I was asked to make a research project on the current and trending topic. On the basis of the same
we have to present the variety of the skill set possess by me. This research was done with the supports of
the team member and senior member in an organization. I was the one who was responsible to carry out
and manage diverse activity of research. To complete the research we all with mutual understanding
divided us diverse group and on the basis of the same we have completed the work and derive the
outcome of the research in the best way possible.
Feelings
There were variety of diverse kind feeling which we possessed by me throughout the process of carry out
the project for the company. In the initial stage I was very much nervous in regards of carrying out
diverse activity in an organization. As the project progress I started feeling more comfortable, reason
behind the same was that I was supportsed with diverse individual and senior in an organization. This has
supportsed me in carrying out the outcome in the best way possible.

Evaluation
There was variety of the diverse kind of outcome which was derived by me in the project.
Selection of methodology was one of the plus point as it was identified that I have selected Quantitative
research which has supported me in getting good result, at the same time using Qualitative would have
provided me with better source. Another plus point of research was that I was able to build good sort of
skill set such as sourcing and communication and also able to develop good knowledge.
At the same time there was very issue which was also identified, as it was identified that time
management skill of mine is not that good. Another thing which was identified by me was that patient
skill of mine is also not that great.
Analysis and Conclusion
Looking at the overall analysis of the performance performed by me it was identified that I was
able to accomplish the objective of research in the best way possible for me. I am so confident about the
same because outcome of the research was tested upon variety of the diverse measure as well.
Action Plan
To improve the time management skill of I will be attend variety of conference and seminar
which will supports me in understanding the diverse step in the best way. Hence it will supports me in
improving the time management skill of mine. To enhance the patience skill of mine I will take supports
of the senior individual, as will take feedback of them to improve the condition prevailing in the market.

REFERENCES
Books and journals
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related subjects. Journal of
Economic Development, Environment and People, 7(1), pp.23-48.
Dodds, S. and Hess, A.C., 2020. Adapting research methodology during COVID-19: lessons for
transformative service research. Journal of Service Management.
Zangirolami-Raimundo, J., Echeimberg, J.D.O. and Leone, C., 2018. Research methodology topics:
Cross-sectional studies. Journal of Human Growth and Development, 28(3), pp.356-360.
Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines. Journal of
Business Research, 104, pp.333-339.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic Journal of E-
learning, 15(1), pp.70-81.