Effectiveness of YouTube for promoting Greek Tourism
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Added on 2023/01/23
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AI Summary
This research project aims to evaluate the effectiveness of YouTube for the promotion of Greek Tourism. It identifies the best social media site for tourism promotion and analyzes the influence of YouTube on Greek tourism.
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RESEARCH PROJECT On the basis of information gathered from researcher, it has been identified that Greek Tourism is growing constantly in effective manner. These recommendations for the Greek Tourism development are described as below in detailed manner: At first, it is recommended to Greek Tourism to adopt best social media platform in order to share their information on historical places in effective manner (Lytras, 2010). At next, it is essential for businesses of Tourism industry to track issues related to rumors and controversies for the purpose of resolving these issueseffectivelywhichhelpsinsustaining customers for longer period of time. Introduction Social Media is seen as the modern day marketing tool which is being used by business organization in promoting their products and servicesamongcustomersineffectivemanner.SocialMedia containsnumerousmediumthroughwhichcompaniesoften interacts with customers and also influences them to make purchase from the same company. With reference to Tourism sector, it has beenanalyzedthatsocialmediapromotestourismdestinations which directly attracts numerous of people towards it so that they can experience their favorite destination. The present study is based on effectiveness of You Tube for promoting Greek Tourism. Greece is seen as the major destination for Tourist which covers numerous ofheritagesites,historicalplaces,islands,beachesandlong coastline. Galovski, D., 2017. Effectiveness of Macedonian Tourism Marketing Policy on Visitors at Tourism Fairs.Academica Turistica-Tourism and Innovation Journal.10(1). Goyal, N. and Sharma, S. K., 2013. USE OF GOVERNMENT TOURISM WEBSITES AS A TOOL FOR PROMOTING TOURISM.International Journal of Hospitality & Tourism Systems.6(2). Kapiki, S. T., Fu, J. and Mou, L., 2015. Strategic framework showcasing Greece in the Chinese tourism market.EuroMed Journal of Business.10(3). pp.311-326. Research Aim: “ToevaluatetheeffectivenessofYouTubeforthe promotion of Greek Tourism.” Research Objectives: Identifying the best social media site for the promotion of tourism. Identifying and listing the classification of Greek tourism YouTube video. Analysing the best Greek YouTube video for tourism Evaluating the effectiveness of YouTube for Greek tourism Identifying the influence of YouTube for Greek tourism Research Question “What is the effectiveness of YouTube for promoting Greek tourism through their social media platform?” Interpretation Theme 1:Social media influence the tourism industry Q 1) In what manner social media influence the tourism industry?Frequency a) Promoting tourism activities5 b) Provide more information5 c) Attract more customers10 5 5 10 a) Promoting tourism activities b) Provide more information c) Attract more customers Interpretation:As per the above stated, it has been said by 5 individuals that social media highly influencing in promoting tourism activities. 5 says that it will help in providing information regarding tourism industry. Remaining 10 respondents says that it will attract more and more customers towards their industrySocial media helpful for an organization to enhance its customer base Theme 2: Greek tourism is promoted using social media sites Q 2) In what manner Greek tourism is promoted using social media sites? Frequency a) Positive16 b) Negative4 16 4 a) Positive b) Negative Interpretation:According to the above graph, out of 20 respondents 16 are agreed that using social media as a promoting tool helps in positive manner, but on the other hand 4 respondents says it does not aid the Greek tourism industry. Aims and Objectives References Recommendation