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HI6008 | Business Research Assignment

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Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   

Added on  2019-10-31

HI6008 | Business Research Assignment

   

Holmes Institute Sydney

   

HI6008 Business Research (HI6008)

   Added on 2019-10-31

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Running head: RESEARCH PROJECTBusiness Research AnalysisName of the Student:Name of the University:Author’s Note:
HI6008 | Business Research Assignment_1
2RESEARCH PROJECTTable of Contents1. Introduction..................................................................................................................................32. Project Objectives........................................................................................................................33. Scope of the Project.....................................................................................................................44. Literature review..........................................................................................................................55. Research Questions......................................................................................................................9Primary question..........................................................................................................................9Secondary question......................................................................................................................96. Design and methodology of the current research......................................................................10Qualitative method.....................................................................................................................10Quantitative method...................................................................................................................107. Limitations of the research........................................................................................................119. Conclusion.................................................................................................................................12References......................................................................................................................................13Appendix........................................................................................................................................15
HI6008 | Business Research Assignment_2
3RESEARCH PROJECT1. IntroductionSocial electronic commerce includes the use of social media and online media to promotea business in context of different industries. E-commerce transaction is the vital way of usingsocial electronic commerce. In the year 2005, Yahoo introduced this term that is the socialcommerce. However, a range of online collaborative shopping tools is involved in the socialelectronic commerce to promote a business via online (Turban et al.. 2017). Australianrestaurants use social electronic commerce to meet their business objectives. Application of thesocial electronic commerce gives the customers a platform to express their viewpoints regardingthe service of an organization on the company website. This will help the Australian restaurantsectors to develop their strategy based on the customer feedback. This assignment deals with theopportunities and problems of social media electronic in context of Australian restaurant sectors.However, both positive and negative impacts of social electronic commerce will be discussed inthis section.2. Project ObjectivesThe aim of this current project is to reveal the opportunities and threats regarding theapplication of social electronic commerce in context of Australian restaurant sectors. However,in the recent years, Australian restaurants use the E-commerce to meet the demand of thegrowing population. In order to develop their marketing campaign social electronic commerce isa unique way in the modern era (Hajli et al., 2017). In this current study, the previous articlesregarding the advantages and disadvantages of the social media e-commerce have been analyzedto shed light over the popularity of e-commerce Australian restaurant sectors. A critical
HI6008 | Business Research Assignment_3
4RESEARCH PROJECTevaluation of the various aspects of social electronic commerce has been analyzed in the currentstudy.Analysis of the literature review has been done in this section, which gives the possiblerecommendations based on the issues of application of social electronic commerce in Australianrestaurant sectors. However, by increasing the awareness among the restaurant sectors themisleading of the information via social electronic commerce can be mitigated. This willimprove the brand image as well as the business promotion strategy of Australian restaurantsectors.To identify the advantages of the application of social electronic commerce in context ofAustralian restaurant sectorsTo identify the issues regarding the application of social electronic commerce in contextof Australian restaurant sectorTo recommend possible ways in order to improve strategies of social electroniccommerce to prevent the misleading of information3. Scope of the ProjectApplication of the social media marketing or online marketing is considered as themodern way of the promotional campaign in the Australian restaurant sectors (Kasemsap, 2017).Use of the social media marketing has been increasing with the enhancement of the digitizationas the organizations try to make a connection with the large population to establish theircommunication process. Such emergence of online marketing gives scope to the restaurantsectors to develop their marketing strategy and to expand their market share in a new marketsegment. New restaurants in Australia use the digital marketing and exhibit new recipe and their
HI6008 | Business Research Assignment_4

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