BUSINESS RESEARCH 1 Business Research Name of the University Author

Running head: BUSINESS RESEARCH
Business Research
Name of the Student
Name of the University
Author Note

1BUSINESS RESEARCH
Table of Contents
Introduction:....................................................................................................................................3
Project Objective.............................................................................................................................3
Project Scope...................................................................................................................................4
Research Questions and justification...............................................................................................4
Literature Review............................................................................................................................8
Introduction......................................................................................................................................8
First: Opportunities of social electronic commerce.........................................................................9
Second: Problems of social electronic commerce.........................................................................12
Third: Strategies to reduce risks in social commerce...................................................................15
Conclusion....................................................................................................................................16
Research Methodology:.................................................................................................................16
Research Philosophy:.....................................................................................................................16
Research Approach:.......................................................................................................................17
Method of Data Collection:...........................................................................................................17
Sample Size and Sampling Technique:.........................................................................................18
Data Analysis Method:..................................................................................................................19
Reliability and Validity of the Findings:.......................................................................................19
Research Limitation.......................................................................................................................20
Timeline.........................................................................................................................................20

2BUSINESS RESEARCH
Conclusion.....................................................................................................................................21
Reference.......................................................................................................................................22

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4BUSINESS RESEARCH
Introduction:
In the highly competitive market in which most of the organizations operate today, the
importance of social electronic commerce cannot be overstated. While this can be advantageous
in more than one way, it is not free from limitations and risks as well. Hence, in order to collect
and analyse the data needed for exploring sufficient knowledge regarding the opportunities and
risks of using social e-commerce in business, it is important to develop comprehensive
knowledge about the research methodology to be selected.
Project Objective
The aim of the current research project is to discuss about the matters related to that of
opportunities and problems that are associated with the use of the social electronic commerce.
Social Electronic commerce or social commerce is a form of promotional activities related to e
commerce business, which is dependent upon social media form of marketing. With rising
popularity of social media platforms and digital form of communication, e-commerce business
firms use the same in order to communicate with customers. Through the form of social
interaction, it is possible for the business organization to reach out to the customers and
communicate about details related to product and service. This time of social Electronic
Commerce was introduced in the year 2005 by Yahoo, where online collaborative shopping tools
are used as one of the effective medium to improve upon the total sales volume.

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Project Scope
The importance of current project is due to the fact that it will provide the research
methodology guidelines for investigative opportunities and drawbacks that are associated with
social Electronic Commerce. The purpose of the research project will also be justified by the fact
that it will help to improve upon the intervention techniques that can help to deal with the
drawbacks that are associated with that of implication of social Electronic Commerce. The result
of the research work will help business organization to prevent the misuse of social media
marketing, which can comprise up on the brand reputation by misuse of the public forums.
Research work will also aim to highlight upon the gaps that are associated with that of the
existing literature, thereby ensuring about the fact that it will be possible to make most use of the
social media platforms in matters related to that of promotional strategies of the e-commerce
platforms.
Research Questions and justification
It is important for every research to frame effective research questions, which will help to
address the issue related to the research topic. Framing of the Research question is the initial part
of implementing blueprint for research method. Research question also establishes link between
the research hypothesis and Research aim. In order to develop strong Research question it is
important to properly manage the pre existing ideas related to the research topic.
Following are the questions of the research work that is provided along with prescriptive
justification:
What are the opportunities that are associated with social Electronic Commerce?