This research project aims to critically evaluate the impact of digital marketing on customer behaviour in New Look, UK. It includes objectives such as understanding the concept of digital marketing and consumer behaviour, determining the factors affecting customer behaviour, evaluating the relationship between digital marketing and consumer behaviour of New Look, and suggesting appropriate methods to improve digital marketing for influencing customer behaviour. The research methodology includes positivism research philosophy, descriptive research design, inductive research approach, primary and secondary data collection, questionnaire as a primary data instrument, journals, books, etc. as a secondary data instrument, random number sampling, and thematic analysis as a research technique. The data analysis includes themes such as online purchasing of products of New Look by customers, the reason behind shopping online products of New Look, influence of digital-marketing techniques on customers, satisfaction of customers towards digital-marketing techniques used by New Look, factors affecting consumer behaviour while online purchasing, and issues faced by customers while accessing digital-marketing techniques of New Look. The references include Solomon, M., Russell-Bennett, R. and Previte, J., 2012. Consumer behaviour. Pearson Higher Education AU. Stone, M., 2012. Reflections on a life in database marketing. Journal of Database Marketing & Customer Strategy Management, 19(4), pp.214-218. New Look. 2016.

This research project aims to evaluate the impact of digital marketing on customer behaviour in New Look, UK. It includes objectives, research methodology, data analysis, and references.

Impact of Digital Marketing on Customer Behaviour in New Look, UK

Research Project

PowerPoint Presentation

This presentation focuses on the challenges faced by the hospitality industry in terms of consumer satisfaction, specifically in the marketing aspect. It presents a case study of Hilton Hotel and evaluates the marketing techniques used by the industry. The findings and analysis highlight the quality of service provided, the challenges faced, and the satisfaction of digital marketing techniques. The presentation concludes with recommendations to increase consumer satisfaction in the hospitality industry.

Marketing

Challenges Faced by Hospitality Industry in Consumer Satisfaction in Marketing: A Case Study of Hilton Hotel

Presentation

Research Porject

Research Project PART 2 - Research Implementation

This presentation discusses the outcomes of research on the influence of advertising on consumer behavior. It explores the effectiveness of advertising in attracting customers, building brand image, and influencing purchasing decisions. The presentation also highlights the benefits of advertising to Primark and the attributes of advertisements that affect consumer behavior.

Outcome of Research - Task 4

This presentation focuses on the impact of technology in the travel and tourism sector, specifically on the development of TUI and the increasing number of visitors. It includes thematic analysis and references.

Impact of Digital Marketing on Customer Behaviour in New Look, UK

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Research Project

Challenges Faced by Hospitality Industry in Consumer Satisfaction in Marketing: A Case Study of Hilton Hotel

Research Porject

Research Project PART 2 - Research Implementation

Outcome of Research - Task 4

Impact of Technology in Travel and Tourism Sector

Impact of Digital Marketing on Customer Behaviour in New Look, UK

End of preview

Research Projectlg...

Challenges Faced by Hospitality Industry in Consumer Satisfaction in Marketing: A Case Study of Hilton Hotellg...

Research Porjectlg...

Research Project PART 2 - Research Implementationlg...

Outcome of Research - Task 4lg...

Impact of Technology in Travel and Tourism Sectorlg...

Research Project

Challenges Faced by Hospitality Industry in Consumer Satisfaction in Marketing: A Case Study of Hilton Hotel

Research Porject

Research Project PART 2 - Research Implementation

Outcome of Research - Task 4

Impact of Technology in Travel and Tourism Sector