Research project

should be deliver in 2 word documents, 1 research proposal project 1500 words and 4000 words main research

TO INVESTIGATE SEVERAL POLICIES, FRAMEWORKS AND
PRACTICAL IMPLEMENTATION RELATED TO
SUSTAINABLE TOURISM IN HOSPITALITY INDUSTRY OF
UNITED KINGDOM. A STUDY ON SAVOY HOTEL.
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TABLE OF CONTENT
CHAPTER -1 INTRODUCTION....................................................................................................4
1.1 Background............................................................................................................................4
1.2 Research Aim.........................................................................................................................4
1.3 Research Objectives...............................................................................................................4
1.4 Research Question.................................................................................................................4
1.5 Research Rationale................................................................................................................5
CHAPTER -2 RESEARCH METHODOLOGY.............................................................................6
CHAPTER 3: LITERATURE REVIEW.........................................................................................9
Theme 1: Sustainable tourism.....................................................................................................9
Theme 2: Policies, framework and practices to promote sustainable tourism............................9
Theme 3: Impacts of practices related to sustainable tourism...................................................10
CHAPTER-4 DATA ANALYSIS AND FINDING......................................................................11
CHAPTER-5 CONCLUSION AND RECOMMENDATION......................................................22
Conclusion.................................................................................................................................22
Recommendation.......................................................................................................................22
Reflection...................................................................................................................................22
REFFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY................................23
REFERENCES..............................................................................................................................24
Appendix....................................................................................................................................26
INTRODUCTION.........................................................................................................................26
Background................................................................................................................................26
Research Aim.............................................................................................................................26
Research Objectives.........................................................................................................26
Research Question.....................................................................................................................27
Research Rationale....................................................................................................................27
Contextual Background.............................................................................................................27
Literature Review......................................................................................................................28
Research Methodology..............................................................................................................29
Gant Chart..................................................................................................................................30
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CHAPTER -1 INTRODUCTION
Title: To investigate several policies, frameworks and practical implementation related to
sustainable tourism in Hospitality industry of United Kingdom. A study on Savoy hotel.
1.1 Background
With growing travel and tourism across worldwide it has become essential for
government as well as organisation to take major steps to promote sustainable practices so that
optimum utilisation of available resources can be made. Tourist are making ineffective use of
resources of host countries or destinations that they are visiting for having fun and entertainment
therefore major steps needs to take for sustainable tourism. Therefore, this study has highlighted
crucial points related to policies, frameworks as well as practices implemented by Savoy hotel
for sustainability of tourism.
1.2 Research Aim
To evaluate various policies, framework and practices implemented by Savoy hotel
related to sustainable tourism for growth and development of enterprise.
1.3 Research Objectives
 To understand the concept of sustainable tourism.
 To identify several policies, frameworks and practices implemented by Savoy
hotel in order to promote sustainable tourism.
 To critically evaluate impact of policies, frameworks and practices implemented
by firm related to sustainable tourism.
 To suggest various strategies related to practices that could be used by
organisation to contribute towards sustainable tourism in United kingdom.
1.4 Research Question
Q. 1) What is meant by sustainable tourism?
Q.2) What can be the possible policies, framework and practices that can contribute into
sustainable tourism?
Q.3) What are the impacts policies, framework and practices create in sustainable tourism?
Q.4) What are the strategies for improving sustainable tourism and development of tourism
sector?
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1.5 Research Rationale
The topic of evaluation of policies, frameworks and practices implemented by firm to
promote sustainable tourism is important to study as it helps in understanding several measures
taken by company to retained tourism industry. Moreover, tourism and hospitality is 10 biggest
tourism destinations in United Kingdom which contribute in generating maximum number of
revenue as well as employment. So, currently the topic is important to study as increase in
number of tourist over years has resulted in threat to natural resources of country. Thus, by
studying it will able to find key policies, measures and practices that could be used by
management as well as enterprise to promote sustainability tourism for various benefits.
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CHAPTER -2 RESEARCH METHODOLOGY
This chapter is about research methodologies that clearly explained about different
method that are used by scholar to collect, identified and analysis information related to the
topic. So that necessary information can be used by various individual to take decision related to
policies, frameworks and practices related to sustainable tourism.
Research type: There are different method through which research can be pursued such as
qualitative and quantitative. In quantitative, numerical or statics are mainly used to gathered and
interprete information while qualitative is solely descriptive. Qualitative research method
focused on obtaining data through two different method such as conversation and open- ended
Therefore, out of the both the scholar has make use of qualitative research method as it
contribute in- depth study related to the topic through observation or personal interviews.
Research Approach: It specific about plans and procedures or assumption regarding the way
research will be continue in order to drive useful information related to policies and practices of
company to promote sustainability. It can be stated that Inductive and deductive are two different
approach, inductive is mainly used to generate untested conclusions. On the contrary note
deductive conclusion so inductive approach is used as it start with aim, objectives and question
that are achieved while completing the research.
Research philosophies: It is another element of research methodology which specific about
belief that is taken by scholar while making the study. Positive is suitable for large and highly
structured samples, while realism can be used in both quantitative and qualitative research. At
the same time interpretivism are suitable for in-depth and qualitative research so it has been used
by scholar to complete the study.
Data collection: This specific about the manner in which data will be collected from different
sources so that useful information can be extracted in limited time frame. Primary is an method
in which first-hand information is gathered as researchers itself collect information through
questionnaire or interview. On the other hand, In secondary method different books, journal and
articles as well as internet is used to collect information. Therefore, both primary as well as
secondary method has been used by researcher as questionnaire has been prepared that will be
asked employee's of Savoy Hotel. At the same time, secondary research is also made through
making use of several books, articles and internet.
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Data analysis: This is part of research methodologies which explained the manner in which data
will be analysed so that it can easily interpret to interested individual. The several methods that
could be used by researcher for data analysis are thematic and SPSS in which thematic, several
themes, graph and table are used to represent information. On contrary note SPSS is mostly
suitable for quantitative research which involves use of numerical in order to complete the
project. Therefore, thematic analysis has been used by scholar to complete the research or study
on policies, and practices related to sustainability.
Sampling: It is process that is mainly used for statistical analysis that helps in predetermined
number of observation that are gathered from larger population. Simple random sampling in
which researchers randomly select individuals of particular population in order to gathered
relevant information related to study. So, scholar has pursued by making use of simple random
sampling in which 30 employees of Savoy Hotel has been selected and their interviews has been
taken for better outcome.
Ethical consideration: It can be stated that all ethical values has been considered while making
the research project so that study can be made fruitful. Such as consent of all respondent has
been taken by researchers or it has fully informed about the way their information gathered will
be used in the research. Moreover, it can be stated that researchers has ensured that all
participants are given equal chance to give their respective view in the research so that accurate
and reliable information can be collected and analysed. At the same time scholar has taken all
steps or action related to maintaining confidentiality of information gathered from respondent so
that no one make unnecessary use of it in any manner.
Research Limitations: There are certain things which has make my research limited to some
extend such as the aim and objectives of the research can be made more broader. Furthermore, it
can be stated that due to less experience in primary data collection scholar is not able to make it
more effective. Another limitations of research is that lack of previous studies in particular area
which resulted in limitation of appropriate research. At the same time it can be interpreted that
despite of lack of time, resources the scholar has tried to make best use of them so that necessary
information can be collected.
So, the above contain represent about different method that has been used by scholar to
complete the study and gathered relevant information in context of policies, practices related to
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sustainability. It can also be summarized that scholar through following all these method is able
to make research more corrective and accurate.
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CHAPTER 3: LITERATURE REVIEW
Literature review section of dissertation project reflect views and opinions provided by
different writers and intellectuals. Critical discussion is projected in this part so all dimensions
related to topic can cover by the researcher to gain proper knowledge over research topic.
Theme 1: Sustainable tourism
Views provided by Lee and Xue (2020), reflect that ensuring proper facilities related to
fulfilling both current and future need or requirements associated with travel and tourism sector.
The concept of sustainable tourism also include minimising cost of delivering services and
maximise the benefits. This entire concept give emphasis to channelize resources in such manner
that society can fulfil all its current needs along with reserving resources to fulfil the future
requirements of businesses. Hales and Jennings (2017), reflected in its study over sustainable
tourism that this entire concept is more keen to protect the growth and sustainability of the
tourism sector. It is important that resources must not be over utilised so that organisation,
companies and other institutions can meet its current needs along with catering equal growth
opportunities to future as well.
Theme 2: Policies, framework and practices to promote sustainable tourism
Ziyadin and et.al. (2019), in its research study projected that sustainable tourism
conservation can be achieved with the support of different techniques and practices. Go green is
among the major practice that government has implemented at a global level. IN this policy
government has given emphasis to improve plantation and green area across the country. This
will allow the government to continuously attract the travellers and tourist at a global level. This
practice has developed the growth possibilities of travel and tourism sector at a global level.
Dedeke (2017), in its study over sustainable tourism projected practices used by the government
in UK. Policies like eco-friendly tourism services like cycling, green energy and environment
friendly products. Adventure sports are also established at different areas that could also
contribute massively in protecting sustainable tourism. Development of wild life is also a part of
major practice used to improve sustainable tourism.
Criticism related to approaches used to promote sustainable tourism has been done over
the study report submitted by Lozano-Oyola and et.al. (2019), which denote that sustainable
tourism practices could somehow restrict the decision making approach of the government. This
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does not allow the governmental bodies to take strong or risky decision in order to expand the
overall growth of the organisation.
Theme 3: Impacts of practices related to sustainable tourism
As per the opinions illustrated by Mohaidin, Wei and Murshid (2017), over sustainable
tourism is that it directly expand the growth possibilities of the business houses. This entire
concept allow the business entities to maximises the overall development possibilities of
different business entities operate in country. The main benefits of the sustainable tourism
practice is that it protect the natural resources across the country along with it also favour the
business houses to growth in the competitive environment. The whole concept of sustainable
tourism also generate employment opportunity in the country.
While reflecting criticism over sustainable tourism Ghoochani and et.al. (2020),
demonstrated that it has created certain negative impacts that needed to overcome by
government. In order to advance the entire travel and tourism sector sustainable tourism restrict
the government and institutions to take strong decisions. Companies also not like to enter such
market as there are plenty of restrictions which government imposed to ensure sustainability in
travel and tourism sector.
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CHAPTER-4 DATA ANALYSIS AND FINDING
This is chapter of data analysis which represent the way data will be interpreted so that
necessary information can be communicated to number of individuals. In order to complete the
data analysis scholar have make use of several themes, table and charts that contribute in
gathering useful data related to the study. Therefore, data analysis of policies, frameworks and
practices used by Savoy Hotel for promotion of sustainable tourism:
Theme 1: Protection of natural resource, heritage and culture of particular country is the answer
that has been selected by maximum number of respondent.
What do you understand by concept of
sustainable tourism?
Outcome
Meeting needs of people without
compromising requirements of future needs.
2
Social equality and economic development. 1
Protection of natural resource, heritage and
culture of particular country.
25
All of the above options. 2
Total 30
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Interpretation: From the above graph it can be interpreted that there are various definition of
sustainable tourism that are understood by different people in different terms. From the
perspective of 83% of respondent of Savoy Hotel it has been founded that concept of sustainable
tourism means protection of natural resource, heritage and culture of particular country. On the
other hand, there are 7% of people that has selected meeting needs of people without
compromising needs of future generation and all of the above options. Only 3% of respondent
states that social equality and economic development represent concepts of sustainable tourism.
Theme 2: Yes, Savoy Hotel manager put efforts on promoting sustainable tourism.
Does Savoy Hotel put efforts on promoting
sustainable tourism or not?
Outcome
Yes 27
No 3
Total 30
12
7%3%
83%
7%
Concept of sustainability
Meeting needs of people
without compromising
requirements of future needs.
Social equality and economic
development.
Protection of natural resource,
heritage and culture of
particular country.
All of the above options.

Interpretation: The above table clearly represent that manager of Savoy Hotel has put its best
efforts and time in order to promote sustainable tourism so that UK can enjoy maximum number
of Tourist for many years. Likewise, 90% of employee's of company has stated that company has
effective put its efforts to promote sustainable tourism so that it can enjoy maximum market
share and profitability in longer run. At the same time, 10% of respondent selected that manager
is not able to contribute in sustainable tourism.
Theme 3: The company is part of country so its is social responsibilities to promote sustainable
tourism.
Why it is important for company to take steps
towards promotion of sustainable tourism in
United Kingdom?
Outcome
To provide maximum benefits to local people. 3
To create brand image. 2
The company is also part of country so its is
social responsibilities.
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To enhance customer's satisfaction 4
None of the above. 1
Total 30
13
90%
10%
Savoy Hotel manager put efforts on promoting sustainable
tourism.
Yes
No

Interpretation: It can be illustrated that there are various importance of sustainable tourism for
company such as it helps in enhancing customers satisfaction, brand image and many more. So,
there are 70% of respondent which explained that company is an part of country therefore it is
social responsibilities to take necessary steps to promote sustainable tourism. Moreover, it can be
interpreted from above analysis that 12% of individual states that it contribute in enhancing
customers satisfaction. While 9% it is important for Savoy Hotel to promote sustainable tourism
is in providing maximum benefits to local people. 6% respondent of the questionnaire has clearly
states that it is important because it contributes in creating strong brand image of company in
external environment. At the same time the graph also represent that 3% of people has selected
none of the above options.
Theme 4: All of the above options has been chosen by more number of respondent.
What are different policies and frameworks
made by manager of Savoy Hotel in context of
promotion of sustainable tourism?
Outcome
Social responsibilities policy. 3
Promote prosperity. 1
To prevent pollution. 2
Committed to quality. 1
14
9%6%
70%
12%
3%
Importance of sustainable tourism for company
To provide maximum benefits
to local people.
To create brand image.
The company is also part of
country so its is social
responsibilities.
To enhance customer's
satisfaction
None of the above.

Environment policy 3
All of the above . 20
Total 30
Interpretation: There are various policies, procedures and frameworks which has been used by
company to promote sustainable tourism so that more tourist from across worldwide are ready to
come to United Kingdom in order to have fun. Such as different policies that are made by Savoy
Hotel from perspective of numerous employee's of company. Most of the people has selected all
of the above options which explained that manager has made policies like social responsibilities,
promote prosperity, prevention of pollution, committed to quality and environment policy that
helps in sustainable tourism. Furthermore, it can be interpreted that from perspective of 7% of
people company has made policies to prevent pollution. On contrary note, it can be stated that
3% of promote prosperity and committed to quality while remaining 10% has selected social
responsibilities and environment policy. So, around 67% has chosen all of the above options.
Theme 5: The company is enjoying several benefits such as increase in brand image and
profitability.
State about some of the benefits of making use
of policies, practices and frameworks by Savoy
Hotel related to sustainable tourism?
Outcome
15
10%3%
7%
3%
10%
67%
different policies and frameworks related to sustainable tourism
Social responsibilities policy.
Promote prosperity.
To prevent pollution.
Committed to quality.
Environment policy
All of the above .

Helps in increasing brand image of company. 2
More customer satisfaction. 5
Company is able to enhance its overall
profitability and market share.
2
Reduce overall cost of company. 1
Both A and C options 20
Total 30
Interpretation: There are various benefits of making use of policies, procedures and practices
by Savoy Hotel related to sustainable tourism. Out of 30 respondent, 67% have states that there
are two benefits which has been enjoyed by company that is overall enhancement of profitability
and market share and profitability. On contrary note it can be illustrated that only 3% of
respondent has selected that it lead in reducing overall cost of company and as per 7% it lead in
increasing brand image of company in hospitality industry. There are 17% of people that has
clearly explained that Savoy Hotel is able to enjoy more customers' satisfaction by promoting
sustainable tourism as it make people happy and satisfied. Therefore, it can be understood that
company are able to enjoy maximum benefits by taking steps toward sustainable tourism.
16
7%
17%
7%
3% 67%
Benefits of sustainable tourism
Helps in increasing brand
image of company.
More customer satisfaction.
Company is able to enhance
its overall profitability and
market share.
Reduce overall cost of
company.
Both A and C options

Theme 6: There are numerous impact of policies as well as practices used by manager or
promote sustainable tourism.
What are the several impacts of policies,
practices related to sustainable tourism on
society?
Outcome
It contributes in conservation of heritage and
natural.
3
Maintenance of world diversity. 2
Effective solution of local culture, social and
environmental issue.
1
Tourist feel more connected with host
destinations.
2
Any of the above. 22
Total 30
Interpretation: The above table, it can be interpreted that there are numerous impact of policies
and procedures, frameworks made by Savoy Hotel on society. Likewise, it can be interpreted 2
respondent has stated that it helps in maintenance of world diversity and make tourist more
17
Impact of policies and procedure on society'
It contributes in conservation
of heritage and natural.
Maintenance of world diversity.
Effective solution of local
culture, social and
environmental issue.
Tourist feel more connected
with host destinations.
Any of the above.

connected with the destinations. On the other hand 3 states that it contribute in conservation of
heritage as well as culture of society so company needs to put efforts related to sustainable
tourism. There are around 22 people that has emphasized that society through practices as well as
policies Savoy Hotel related to sustainable tourism are able to make customer's happy and
satisfied. So, it can be interpreted that steps of company related to sustainable tourism contribute
in providing maximum benefits.
Theme 7: Manager of company is facing challenges of lack of resources in planning effective
policies, procedure and frameworks.
What are numerous challenges that are faced
by manager of Savoy Hotel while making
policies and procedure related to
sustainability?
Outcome
Lack of resources. 26
Incapabilities of manager to decided
appropriate practices and policies
2
Large number of tourist coming in UK 1
Any more. 1
Total 30
18
87%
7%
3%3%
Challanges related to promotion of sustainable tourism
Lack of resources.
Incapabilities of manager to
decided appropriate practices
and policies
Large number of tourist coming
in UK
Any more.

Interpretation: There are various challenges that are faced by manager while deciding related to
policies and practices such as lack of resources and incapabilities of manager to decided
appropriate practices. From the view of 87% of respondent of the survey it has been founded that
company is facing issue related to lack of financial resources. Moreover, it can be interpreted 3%
of people states that there are large number of tourist coming to UK so it is unable to preserve
more resources.
Theme 8: Savoy Hotel is make use of Respect social -culture of UK practices in order to
promote sustainable tourism.
What are various practices used by company to
ensure sustainable tourism?
Outcome
Respect social -culture of UK 19
Inform tourist about the way they have to make
best use of available resources.
5
Ensure optimum utilisation of resources. 2
Invest some of the capital in sustainable
management.
3
All of the above. 0
Total 30
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Interpretation: There are around 66% of employee's of company that illustrated that respective
social and culture of United Kingdom are some of the best practices used by firm. 17% of
individual states that informing tourist about the way they have to make best use of resources is
also best practices used by company. While from the point of view of 10% of people investment
of capital in social responsibilities has also contributed in promoting sustainable tourism in
United Kingdom to some extend. Optimum utilisation of resources has been selected by
remaining 7% of people so as per them it is best practices that has been used by Savoy Hotel for
sustainable tourism.
Theme 9: Most of the respondent agree that company is able to promote sustainable tourism to
some extend in United Kingdom.
Do you agree that practices and policies of
company contribute in sustainable
management of tourism or not?
Outcome
Strong agree 4
Agree 22
Neutral 3
Disagree 1
20
66%
17%
7%
10%
various practices used by company to ensure sustainable
tourism
Respect social -culture of UK Inform tourist about the way
they have to make best use of
available resources.
Ensure optimum utilisation of
resources.
Invest some of the capital in
sustainable management.
All of the above.

Strongly disagree 0
Total 30
Interpretation: It can be interpreted from the above pie chart that 73% of people has selected
strong agree option which states that company is able to promote sustainable tourism by making
several policies, procedures and practices. Therefore, it can be stated that all the practices related
to sustainable tourism has yield maximum benefit to company in tourism and hospitality.
21
13%
73%
10%
3%
practices and policies of company contribute in sustainable
management of tourism
Strong agree
Agree
Neutral
Disagree
Strongly disagree

CHAPTER-5 CONCLUSION AND RECOMMENDATION
This is a final chapter included in dissertation project. This section give emphasis over
concluding all key points identified through the project and possible recommendations to
overcome the barriers.
Conclusion
Sustainable tourism is the concept that give emphasis to sustaining growth of the travel
and tourism sector. This involves minimising negative impacts of travel and tourism sector and
maximise the overall outcomes associated with the sector. Techniques like green tourism, eco-
friendly travel and tourism practices such as cycling and many other practices that can provide
support to sustain travel and tourism sector. Sustainable tourism sector always favour the
companies and business entities associated with travel and tourism sector to sustain the existing
growth of the sector and also to motivate future growth possibilities associated with the business
entities.
Recommendation
It is recommended that government can follow the policy where it can promote the eco
friendly tourism. Government can promote sporting activities in the country. This is among the
major technique which government can use to achieve the growth possibilities in travel and
tourism sector. It is recommended that this all practices will allow government to motivate other
potential travellers to explore the country (Siakwah, Musavengane and Leonard, 2020).
Government can also provide easy licence facility of companies and organisation so that new
entrant can come and explore business opportunities in market. It is recommended that along
with all this government can also give emphasis to channelizes policies like green energy where
it needs to develop forest so that more greenery can be expanded across the country.
Reflection
The whole experience of this project has been very knowledgable. I get to experience
different aspects and dimensions related to the sustainable tourism. I get to know all information
and knowledge in respect to eco-friendly tourism services, sporting activities that can expand the
growth of the travel and tourism sector. In this project I also got to know the ways through which
I can conduct a research project or study. I got to know the structure of the research project. My
overall experience of this project has been very knowledgable that could allow me to generate
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precise knowledge over conducting a study. I got to understand about the significance of
literature review in collecting information for doing any of the research project.
REFFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY
It can be stated that in the research the scholar has make use of thematic method for data
analysis so despite of that it can also make use of SSPS software in order to get more better
information. Moreover, the qualitative method has been used to study related to policies,
procedures and practices related to sustainable tourism (Baum, 2018). So rather than researcher
can also make use of alternative research methodology that is quantitative which involves use of
statics and numerical facts in order to collect and interpreted necessary information. Therefore,
overall it can be interpreted that all these are alternative research methodologies which could also
been used by scholar to complete the study.
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889.
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experience: values and meaning to travel as a key for identifying target clusters for
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Appendix
Research proposal
Title: To investigate several policies, frameworks and practical implementation related to
sustainable tourism in Hospitality industry of United Kingdom. A study on Savoy hotel.
INTRODUCTION
Background
Sustainable tourism is defined as sustaining the travellers and visitors in such way that
every time they come and visit the destination always prefer to book stay in company. This
further take account and attract travellers in such a way that they get to sustain current and future
economic, social and environmental impacts in industry. In any industry to attend the growth
objectives it is essential that sector contains its customer base that will constantly cater services
to customers. In order to sustain the customer base company need to constantly cater all its
services based on customer expectations. United Kingdom hold a very strong position in the
global travel and tourism sector. Every year millions of people visit the country. Facts and
figures denote that UK economy is sixth largest in the world in respect to travel and tourism
sector. Savoy hotel is located in London. It was constructed in the year 1886. This study will
look at the sustainability aspects of the hotel or the factors that could contribute in sustainability
of hotel business.
Research Aim
To evaluate various policies, framework and practices implemented by Savoy hotel
related to sustainable tourism for growth and development of enterprise.
Research Objectives
 To understand the concept of sustainable tourism.
 To identify several policies, frameworks and practices implemented by Savoy hotel in
order to promote sustainable tourism.
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 To critically evaluate impact of policies, frameworks and practices implemented by firm
related to sustainable tourism.
 To suggest various strategies related to practices that could be used by organisation to
contribute towards sustainable tourism in United kingdom.
Research Question
Q. 1) What is meant by sustainable tourism?
Q.2) What can be the possible policies, framework and practices that can contribute into
sustainable tourism?
Q.3) What are the impacts policies, framework and practices create in sustainable tourism?
Q.4) What are the strategies for improving sustainable tourism and development of tourism
sector?
Research Rationale
Hospitality sector is among the fastest growing sector in market. Contribution made by
the hospitality sector in the overall economy of the country is approximately 11% in number
(Siakwah, Musavengane and Leonard, 2020). This is a huge proportion that denote the
significance of study. Continuous development of travel and tourism sector in UK has been one
of the major reason behind conducted the study. This study further involve different elements
related to sustainability in travel and tourism sector which further make this study more
important. In recent time due to COVID situation entire travel and tourism sector could face a
significant downfall that also influenced negatively over sustainability of different travel and
tourism sector organisation which also been the major reason behind doing this study.
Contextual Background
United Kingdom has been among the most preferred travel destination in the world.
Every year millions of travellers come and explore the destination. In recent time world has
witnessed COVID 19 pandemic that could demolish majority of sectors associated with business
environment. Some industries like hospitality sector could completely demolish due to the
pandemic as all organizations like World Health Organisation and other restricted travelling
completely (Pulido-Fernández, Cárdenas-García and Espinosa-Pulido, 2019). Lock-down was
also imposed across the UK that could completely stop the services of sector. All this creates a
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huge challenge over sustainability of the sector. This study has been done over Savoy Hotel that
is among the leading hospitality organisation in UK. This hotel group contain a huge presence in
UK. Along with other hospitality organisations sustainability of this hotel could also challenge
due to the COVID pandemic.
Literature Review
As per the views illustrated by Panayiotopoulos and Pisano (2019), sustainable tourism is
defined as the form of tourism that ensure proper supply of all the needs relating to tourists and
travel and tourism sector as a whole. The concept is further diversified into the fundamental that
it involve ensuring proper supply of all travel and tourism sector requirements without any
compromise in fulfilling future needs. This is about to utilise the resources in the optimum
manner so that growth rate of the industry could not only sustain at its minimum level along with
to also improve the future growth possibilities.
On the basis of the opinions illustrated by Mak, Cheung and Hui (2017), in its book over
tourism sustainability that there are certain techniques can be used to ensure the growth of the
sector. Go green is among the major policy that companies can implement along with
government. Green tourism must be promoted in which eco-friendly practices like cycling, green
energy and other such services are promoted by government and companies. Haddouche and
Salomone (2018), projected the practices like reducing carbon footprint. Improving plantation
and the campaigns related to spreading awareness for greenery is also a major policy that is used
to protect sustainable tourism. Research conducted by the author also favoured island tourism. In
this practice government can develop its several islands within its own territories. Future of the
travel and tourism sector not only restricted to eco-friendly tourism but also towards adventurous
travel and tourism in which government can focus over developing different adventurous spots
like river rafting, skydiving, scuba diving, para sailing, mountain climbing and many such sports.
Contradictory statements provided by Grilli and et.al. (2021), in its study over sustainable
tourism is that many governments including the government in United Kingdom is focusing
more towards developing adventurous sports as a part of sustainable tourism which is good but
the major focus must be over protecting greenery across the country. Especially in developed
countries infrastructural development could completely demolish the green areas that completely
restrict government to ensure travel and tourism sustainability.
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Sustainable tourism has become the major focus of all countries especially in order to
grow the industry. As the concept is about to ensure the sector growth in both the respect current
and future. Garay, Font and Corrons (2019), in its study about the sector demonstrate that
sustainable tourism favour the country to not only sustain the growth rate along with this also
allow to expand the development in future as well. This creates a positive impacts in customer
experience and customer satisfaction rate in travel and tourism sector. Comparative assessment
demonstrate that such countries who has an emphasis over improving eco-friendly tourism and
sustainable tourism are more capable to attract travellers for revisiting the destination as compare
to other countries.
Whereas, on the other hand research conducted by Cavagnaro, Staffieri and Postma
(2018), over sustainable tourism, demonstrate side effects of the concept like it restrict the
capacity or potential of government. This concept many times not favour government in taking
risk related to launching new services and facilities to expand the sector growth rate. It also cost
plenty of money in covering all areas of sustainable tourism.
Research Methodology
Research Type
Research is off two different types such as qualitative and quantitative types of study.
Qualitative study involve theoretical form of information and knowledge. Quantitative type of
study involve statistical form of knowledge. This study will use qualitative research type.
Research Design
Research design is of two different types such as exploratory research design and
descriptive study. Exploratory design is about to identify what is happening and based on the
observation it involves getting insight over research topic. Descriptive study is more detailed
involve identification of actual information. This study is based on exploratory research design.
Research Approach
Research approach is the plan and procedure behind conducting study. Approaches are
identified as deductive and inductive. This is about to achieve specific elements from general
theories. Inductive approach is about to generalize the information from a specific context. This
research will use inductive approach.
Data Collection
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Data and information is segregated into primary and secondary sources of information.
Primary is about to collect the fresh information. Secondary is about to use the existing
information. This study will use both the study. In order to collect primary information 30
employees of Savoy Hotel would be interviewed. To collect secondary information literature
review is used.
Sampling
Sampling is about to choose the sources that can provide the best level of information
among all potential sources available. Sampling is off different types simple random sampling,
systematic sampling, convenience sampling and many more. This study will use simple random
sampling technique.
Data Analysis
Data analysis is about to analysis the information available. Methods like text, statistical,
diagnostic and other such techniques are used to analysis the information. Data analysis will be
done with the support of technique like diagnostic.
Ethical consideration
This entire project will utilise principles like respect the person, beneficence and non
maleficence, justice, informed consent, confidentiality and data protection, integrity and conflict
of interest. In order to complete this study all principles of ethical consideration will meet.
Gant Chart
Timeline
Activities /
Weeks
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Research
topic
selection
Developing
research
proposal
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Designing
the research
aims and
objectives
Literature
review
Defining
research
methodolog
y
Drafting
questionnair
e
Sample
selection
Collection
of data
Analysing
the data
Concluding
the findings
Recommend
ations
Report
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preparation
Submission
to the tutor
Weaver, D., 2020. Advanced introduction to sustainable tourism.
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