Training and Development for Customer Loyalty in Airline Industry

This research aims to evaluate the various training and development needs for employees in the airline industry to gain customer loyalty and satisfaction. It focuses on analyzing the effectiveness of training and development activities, determining beneficial tools and techniques for achieving customer satisfaction, evaluating the importance of training activities, and assessing ways to enhance overall productivity and achieve competitive gains. The data analysis section presents the findings on the value of training and development activities for business performance and the usefulness of training activities in retaining loyal customers and enhancing sales and profitability ratios.

TO EVALUATE VARIOUS TRAINING AND DEVELOPMENT NECESSITY FOR EMPLOYEES IN
ORDER TO GAIN CUSTOMER LOYALTY AND SATISFACTION IN AIRLINE INDUSTRY
OVERVIEW OF RESEARCH RESEARCH OBJECTIVES RESEARCH QUESTION
Customers are the most important players for
growth and success of overall industry. In this
modern world all the firms are focused on
achieving competitive gains by satisfying their
potential customers as the products are
manufactured according to their choices.
Managers at work place should develop plans
in order to provide quality products to all their
customers thus retaining their loyalty for long
time durations. Employees ta work place
should have adequate skill and knowledge by
which they can serve all their customers thus
gaining satisfied customers who will not be
buying products from other rivalries
The main research objectives by which all
the operations can be carried out in
effective and planned ways are described
below as:
 To analyse effectiveness of
organising training and
development activities by easy Jet?
 To determine various tools and
techniques which are beneficial in
achieving customers satisfaction.
 To evaluate importance of training
activities in order to gain satisfied
customers?
 To asset different ways by which
firms can enhance their overall
productivity thus achieving
competitive gains at market place?
The major research questions are described
below as:
 What are the ways to analyse
effectiveness of organising training and
development activities by easy Jet?
 How to analyse various tools and
techniques which are beneficial in
achieving customers satisfaction.
 What is the importance of training
activities in order to gain satisfied
customers?
 How to analyse different ways by which
firms can enhance their overall
productivity thus achieving competitive
gains at market place?

TO EVALUATE VARIOUS TRAINING AND DEVELOPMENT NECESSITY FOR EMPLOYEES IN
ORDER TO GAIN CUSTOMER LOYALTY AND SATISFACTION IN AIRLINE INDUSTRY
DATA ANALYSIS TRAINING AND DEVELOPMENT RECOMMENDATION
Theme 1:
Q1 The training and
development activities
are valuable for firms in
order to enhance their
overall business
performances
Respondents
Agree 28
Disagree 2
Agree Disagree
0
5
10
15
20
25
30 28
2
Column B
Interpretation: As shown in the above pie chart 28
respondents agree that training and development
activities are valuable for firms in order to enhance the
overall business performance of the organisation and 2
respondents are disagree that the training and
development activities are not valuable for firms in
order to enhance the overall performance of the
organisation.not favouring this statement.
Theme 2:
Q2 Training activities
are useful in order to
retaining loyal
customers who will
enhance their overall
sales and profitability
ratios?
Respondents
Yes 22
No 8
Yes No
0
5
10
15
20
25
22
8
Column D
Interpretation: As shown in the above pie chart
that 22 respondents say yes to the training activities
are useful in order to retaining loyal customers who
will enhance their overall sales and profitability
ratio and 8 respondents say no to the training
activities are not useful in order to retaining loyal
customers who will enhance their overall sales and
profitability ratios.
From the above report it is analysed that Training
provides opportunity to expand the knowledge of all
the employees which provide us to gain a satisfied
customers. It helps in addressing the weaknesses of
the employee in the workplace skills through that we
can overcome the weaknesses and gain customer
satisfaction. These development programmes helps to
bring all the employees at a higher level so they all
have similar skills and knowledge. Through training
programmes it improves the employee performance
and helps in gaining customer satisfaction. With the
help of development programme it make proper
structure it makes a consistence experiences and a
background knowledge. Training helps to reduce the
employee turnover as they feel comfortable while
doing their job as they are getting knowledge
accordingly through the development programmes
with this it also gain the customers satisfaction.
Motivation also provides the job satisfaction and
makes the employee to give their full efficiency in
their work.
Quality of an employee performance leads to
improved customer satisfaction and service given to