Rationale aim and rationale The present research project is prepared with an aim to analyse the impact of quality services on customer satisfaction: A case study of Marriott. Earlier, several studies were done on this selected topic but effective conclusion is still not evaluated.
Research objectives To define the concept of quality services Toinvestigatetheimportanceofconsumer satisfaction in hospitality industry To evaluate the impact of quality services on consumer satisfaction in hospitality industry. Recommendations
Research methodology Research approach Research design Research type
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Theme 1: Customers are using the services of Marriott once in six months. Once in six monthsOnce in a yearNever used 0 5 10 15 20 25 30 35 40 45 50 percentage
Theme 2: Consumers are satisfied with the services. High satisfiedsatisfiedNeutralDissatisfied 0 5 10 15 20 25 30 35 40 45
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Theme 3:Quality service is the major factor which influences the customers towards Marriott. Row 1Row 2Row 3Row 4 0 2 4 6 8 10 12 Column 1 Column 2 Column 3
Conclusion and recommendations From the above research project it can be concluded that hospitality sector is one of the leading sector in UK. After tourism, this is another known revenue generating sector for the government of UK. In addition to this, the stated sector provides large number of job opportunities to the new candidates. Besides this, new customers are always good but if the customer will not come back it will not help the organisation to run for long time and this can only be done by providing high quality services so that they are happy with the services provided by the hotel and want to come back. If the customers are happy they will surely do marketing for you to their relatives, family and friends through words of mouth that the services provided by the hotel was amazing However, the industry needs to focus on the improvement that can be implemented by this industry in order to increase its productivity. Besides this, as per the report Marriott is taken into consideration which is another leading brand of UK.