Research Project on Implication of Digital Technologies on Business of Bloom Perfumery

RESEARCH
PROJECT

TITLE:
The implication of digital technologies on the business activity of Bloom Perfumery. .
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital technology is more essential and important for the company to maximise
customers base and achieve better outcomes within predetermined time period. It will also
support an organisation to maintain their long run sustainability and accomplishing more
effective ways. Advance instrument and engineering are valuable for business development and
success. In this digital age the main purpose of each small as well as big business organisation is
to enhancing their performance and productivity in their market through applying various
innovative ideas and tools (Beetham and Sharpe, 2013). Bloom perfumery is a chosen company
for this particular research project. The company is having its perfume store in London, England.
The company deals in online exclusive niche perfume, skincare and make-up brands. As a
famous perfumery company Bloom perfumery is concerned in recognising the changing needs
and demand of consumers and developing more products and services according to their needs.
The company recruit most knowledgable and skilled people who are having appropriate
knowledge in the field of digital tools and technologies as to developing organisational
production function. The significant objective of firm is to explore their business and their
activity at huge scale by providing diversity of goods and services to their important consumers
in order to satisfy their demands and needs.
Background of the Study
In the world full of digital technology people are very much aware about the latest and
fast equipments in order to create their life more easy and comfortable. Digital tools and
technologies are cost effective in nature through the use of digital tools and technologies people
can easily satisfy their needs at any place. As a popular perfumery company Bloom Perfumery is
using various innovative tools and ideas as to providing convince to their customers in order to
uphold them in long run. Bloom perfumery is home to the finest curated collection of modern
independent perfume houses (Benckendorff, Sheldon and Fesenmaier, 2014). Bloom mainly
offers a unique customized perfume creation services to their significant customers and buyers.
The company is also providing small packs to understand about the perfume material. In the
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recent decades people are very much focused on providing digital knowledge to their children as
to enhancing their ability in the field of digitalisation. In the recent era digital technology provide
a large platform to people in respect to gaining growth and success in their life. The major aim of
each individual is to gaining satisfaction through goods and services which helps in fulfilling
their basic desires. Organisations are focused in the development of more advanced and
attractive products as to gaining attention of consumers to satisfying them in effective and
efficient manner.
Significance of the Research
The research is based on the Effect of digital technology in order to improve
productiveness and profitableness of business. Digital technology is quite effective in increasing
the performance of organization by implementation of appropriate tools at appropriate place.
Through implementing digital technologies at work place organisation can manage their
performance and work form which can be utilised them them in providing satisfactory products
and services to their buyers. The main function of conducting the research is to enhancing the
ability and knowledge of researcher in the field of digital tools and technologies (Bizirgianni
and Dionysopoulou, 2013). The another major reason behind choosing the topic is to enable the
understanding of novice about the concept of digital technologies and its effectiveness in
enhancing efficiency and performance of organisation. Hence it also provides support in respect
to utilise digital technology for expanding business and is operations at large scale.
Research Aim
Research aim can be described as a desired results or the specific intervention of the
research which provides a whole picture about the research study. It is a common statement
which consist the whole score, intention and purpose of the study. It is a pre decided argument
which helps in clearly defining the issue of the study. The necessary objective for this specific
research is to study The Effect of digital engineering in order to increase productiveness and
profit of business. A case study on Bloom Perfumery.
Research Objectives
The aim of research can be represented as the outcome which is considered by the
researcher at the end of the whole research process. The objective of the research is determining
the gap between the expectation and the actual outcome (Brynjolfsson and McAfee, 2012). The
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objectives helps in defining the summarized report what is to be attained the the research project.
This part is connected with the research aim, some necessary goals for this particular research are
narrated below:
 To find the effect of digital tools and technologies on Bloom Perfumery performance.
 To identify the use of digital technology for enhancing business profit and productivity.
 To articulate relationship between digital technology and growth of Bloom Perfumery.
 To analyse the ways through which organisation can attain higher competitive advantage
at market place.
Research Questions
A research question is a valuable and answerable inquiry into a specific concern or issue.
It consist to be an initial sage of the research project. This part of research is interlinked with the
objective of research (Brynjolfsson and McAfee, 2014). This section of research assist in clearly
defining the part of literature review in impressive and organised manner. Some effective
research questions are evaluated as below:
 What are the impact of digital tools and technologies on' the performance of Bloom
Perfumery?
 What are the major use of digital technology for enhancing business profit and
productivity?
 How to articulate relationship between digital technology and growth of Bloom
Perfumery?
 What are the ways by which organisation can attain higher competitive advantage at
market place?
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CHAPTER 2: LITERATURE REVIEW
Introduction
This considered to be the most essential section of execution work that helps in
administration an deep research in respect to analysing appropriate result and outcome. It is a
textual matter of an scholar paper which consists of the today's knowledge in which substantive
findings and outcomes are involved. In this section view points of various authors are analysed in
order to reach at a final outcome and final result (Buhalis and Foerste, 2015). This portion of
research is providing an important path to the research era to carry out the whole research task
in accurate direction as to accumulating the final and appropriate outcome. In this section data
has to be gathered through secondary sources of data gathering, In this past research plays an
important role in moving forward towards right path. The main reason for conducting a new
research is to over coming the weakness of the former research report.
2.1 The impact of digital tools and technologies on the performance of Bloom Perfumery.
As per the opinion of Diana Davis, 2016, technological advancements have a direct effect
on performance of an organisation. It is necessary for every professional business for
implementing different digital instrument and technological advancements in order to increase
performance and productiveness of firm. As a tiny business firm, the main centered area of
Bloom Perfumery is to explore their business enterprise and its operations at huge scale by
developing more adequate products and services for their important consumers. There are
various effect of digital advancements transforming performance of organisation in which
some are described below:
Increased focus on consumers: The performance of firm is based on the range of the products as
the goods are the representative of firm. products are helpful in seeking attention of big amount
of consumers towards the provided products and services of firm. The products are more
transparent than ever before the buyers are able to analyse and compare the price and features of
products through one click (Cohen and et. al., 2014). As a small business firm Bloom perfumery
is concern on identifying the basic desires the customers and produce effective goods in respect
to sustain them for long time.
Demand for faster processing capabilities: In this modern market competition is high at market
place. There are different alternatives that are accessible for a particular goods and its consumers
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are not satisfying with organisational products than they can switch to the another one. Staying
on a particular product is the choice of customers, so it is required for firm to make proper
arrangement of goods in respect to fulfilling the desires of people.
Rapid Project delivery Timelines: Through implementation of digital advancements the
performance of business is being developed and organisation is able to providing fast and
effective services to their important customers who are very much interested in availing these
benefits which are offered on products and services. Digital equipments helps in making
transaction more easy and comfortable and also helps in making employees aware about the
needs of people (Del Chiappa and Baggio, 2015).
2.2 The major use of digital technology for enhancing business profit and productivity.
Digital advancements plays a very important part in the development of performance at
productivity of an organisation in working environment. In the digital age, youth is concerned
on online marketing tools and are purchasing products and services through online portals and
websites. So it is mandatory for every business firm to make sure that they are using latest
technological advancements for providing fast and adequate quality of goods and services to
their present consumers. As per the views expressed by Patrick Gleeson, 2018, small and
medium size business are effective in providing various benefits to the countries growth and
success. Different digital technological advancements are now used for better productivity and
profit of organisation some are associated as below:
Faster, more comprehensive Communication: Radical development in the process of
communication can be build through internet and its associated devices like smart phones and
laptops. An effective commination system helps in exploring the business operations at large
scale (Di Pietro, Virgilio and Pantano, 2012). As a online service provider company Bloom
Perfumery is focused on establishing an effective communication channel as to making
transactions more easy for customers as well as firm.
Resource Management: Digital tools and technologies are effective in managing resources at
work place as it helps in implementing the right efforts at right side. Organisations are focused
on hiring experts to operate technologies in effective manner as to creating valuable results for
companies benefits.
Labour saving: Digital equipments helps in reducing the human efforts as through
implementing automotive ideas and thoughts work force can be reduced so employees feel
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