Impact of digital technology on SME. LO 1 1 P1 Research proposal
Added on 2021-01-03
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RESEARCH PROJECT
Table of Contents
Title: Impact of digital technology on SME....................................................................................1
LO 1.................................................................................................................................................1
P1 Research proposal ............................................................................................................1
P2 Appropriate research methods...........................................................................................9
LO 2...............................................................................................................................................12
P3 Research methodology....................................................................................................12
P4 Data collection ................................................................................................................13
LO 3...............................................................................................................................................15
P5 Data presentation, analysis and discussion.....................................................................15
LO 4...............................................................................................................................................27
P6 Effectiveness of research methods and reflection...........................................................27
P7 Alternative research methodology and recommendation................................................27
REFERENCES..............................................................................................................................29
APPENDICES...............................................................................................................................31
Title: Impact of digital technology on SME....................................................................................1
LO 1.................................................................................................................................................1
P1 Research proposal ............................................................................................................1
P2 Appropriate research methods...........................................................................................9
LO 2...............................................................................................................................................12
P3 Research methodology....................................................................................................12
P4 Data collection ................................................................................................................13
LO 3...............................................................................................................................................15
P5 Data presentation, analysis and discussion.....................................................................15
LO 4...............................................................................................................................................27
P6 Effectiveness of research methods and reflection...........................................................27
P7 Alternative research methodology and recommendation................................................27
REFERENCES..............................................................................................................................29
APPENDICES...............................................................................................................................31
Title: Impact of digital technology on SME.
LO 1
P1 Research proposal
Research project description
Introduction
Technology plays very important role in the business success and growth. This is
because, it helps to make more profits and revenue in the enterprise with consider different
activities and tasks. In the small business enterprise, it helps to make high profitability and
maintain effectiveness in systematic manner. Therefore, programs and functions has been carried
to make productivity and high performances in the business unit (Bell, Bishop and Przybylski,
2015). It assists to reduce labour cost and create advance activities in the business. As results,
technical support will be implemented at workplace to make international business. Technology
also help to increase production and ascertain several advantages in the company. Outsource of
the functions also consider which make effective results in internal and external environment.
Furthermore, advertisement with digital technology also consider to increase business growth
and outcomes (Nesamoney, 2015). In the small business unit, digital technology assists to define
useful results with using different tools such as communication, network, etc. It assists to access,
manage, integrate, evaluate, etc. information that needed to perform several functions and
operations in the business.
Rationale of study
In order to consider study of digital technology on small business, it can be stated that
effectiveness will be develop continuously. This is because, it assists to maintain advancing
results and outcomes which help to focus on the innovations and creativity. In addition to this, it
helps to understand importance which consider emerging trends in the enterprise to face
challenge, ascertain new activities, deal with upcoming targets, etc. Hence, it creates impact on
the new programs and activities that are carried to perform several functions in the market
(Meier, 2015). Present study based on the Apple Guest House which is small sector business in
UK. Now they are looking to make new activities and tasks to increase their effectiveness and
make large enterprise. Hence, digital technology implementation increase their target market and
work with innovative activities as well. Furthermore, research help to implement new tools and
1
LO 1
P1 Research proposal
Research project description
Introduction
Technology plays very important role in the business success and growth. This is
because, it helps to make more profits and revenue in the enterprise with consider different
activities and tasks. In the small business enterprise, it helps to make high profitability and
maintain effectiveness in systematic manner. Therefore, programs and functions has been carried
to make productivity and high performances in the business unit (Bell, Bishop and Przybylski,
2015). It assists to reduce labour cost and create advance activities in the business. As results,
technical support will be implemented at workplace to make international business. Technology
also help to increase production and ascertain several advantages in the company. Outsource of
the functions also consider which make effective results in internal and external environment.
Furthermore, advertisement with digital technology also consider to increase business growth
and outcomes (Nesamoney, 2015). In the small business unit, digital technology assists to define
useful results with using different tools such as communication, network, etc. It assists to access,
manage, integrate, evaluate, etc. information that needed to perform several functions and
operations in the business.
Rationale of study
In order to consider study of digital technology on small business, it can be stated that
effectiveness will be develop continuously. This is because, it assists to maintain advancing
results and outcomes which help to focus on the innovations and creativity. In addition to this, it
helps to understand importance which consider emerging trends in the enterprise to face
challenge, ascertain new activities, deal with upcoming targets, etc. Hence, it creates impact on
the new programs and activities that are carried to perform several functions in the market
(Meier, 2015). Present study based on the Apple Guest House which is small sector business in
UK. Now they are looking to make new activities and tasks to increase their effectiveness and
make large enterprise. Hence, digital technology implementation increase their target market and
work with innovative activities as well. Furthermore, research help to implement new tools and
1
techniques that help to attain more desired results in the company in systematic way. Therefore,
aims and objectives has been prepared accordingly.
Research aims and objectives
Aim: To identify impact of digital technology on marketing of small business to make high
growth – A Case study on Apple Guest House.
Objectives
To analysis development stages for digital transformation.
To identify challenges which integrated with digital technology in the small business.
To implement digital technology in Apple Guest House.
To engage stakeholders help to implement digital technology in small business.
To recommend ways with digital technology implement to expand effectiveness of the
company.
Research questions
What are development stages for digital transformation?
What are the challenges which integrated with digital technology in the small business?
How to implement digital technology in Apple Guest House?
How to engage stakeholders help to implement digital technology in small business? What are recommend ways with digital technology implement to expand effectiveness of
the company?
Reasons for choosing research project
In respect to conduct research, there are several reasons exist that assists to make
effective results in the outcomes. Due to different reasons, researcher consider their
understanding and activities. It assists to focus on the desired results and outcomes which help to
generate more effective functioning at workplace (Cantallops and Salvi, 2014). With the help of
the following tools, reasons could be ascertained at workplace: Scope of study: In order to conduct study, there are several reasons exist in which scope
if the best element. This is because, with the help of scope, they can consider analysis to
develop effective functioning in the business. In order to make proper assessment, it can
be stated that digital technology create positive impact on the small business results
(Molina-Azorín, Tarí and Pertusa-Ortega, 2015).
2
aims and objectives has been prepared accordingly.
Research aims and objectives
Aim: To identify impact of digital technology on marketing of small business to make high
growth – A Case study on Apple Guest House.
Objectives
To analysis development stages for digital transformation.
To identify challenges which integrated with digital technology in the small business.
To implement digital technology in Apple Guest House.
To engage stakeholders help to implement digital technology in small business.
To recommend ways with digital technology implement to expand effectiveness of the
company.
Research questions
What are development stages for digital transformation?
What are the challenges which integrated with digital technology in the small business?
How to implement digital technology in Apple Guest House?
How to engage stakeholders help to implement digital technology in small business? What are recommend ways with digital technology implement to expand effectiveness of
the company?
Reasons for choosing research project
In respect to conduct research, there are several reasons exist that assists to make
effective results in the outcomes. Due to different reasons, researcher consider their
understanding and activities. It assists to focus on the desired results and outcomes which help to
generate more effective functioning at workplace (Cantallops and Salvi, 2014). With the help of
the following tools, reasons could be ascertained at workplace: Scope of study: In order to conduct study, there are several reasons exist in which scope
if the best element. This is because, with the help of scope, they can consider analysis to
develop effective functioning in the business. In order to make proper assessment, it can
be stated that digital technology create positive impact on the small business results
(Molina-Azorín, Tarí and Pertusa-Ortega, 2015).
2
Knowledge of researcher: Furthermore, another reason to conduct study is that
researcher has wide knowledge of digital technology implementation. In this way, they
can make the highest growth and development program in the Apple Guest House.
Furthermore, it will assist to perform innovative and creative functions to focus on the
relevant information in the company (Melián-González and Bulchand-Gidumal, 2016). Interest of researcher: Another reason to conduct study is that researcher has more
interest to make effectiveness. In this regard, it is important to focus on development of
understanding and effectiveness in the business. With the interest, researcher able to
increase skills and understanding towards particular aims and objectives. It will focus to
ascertain creative advantages and growth in the business environment (Lien, Wen and
Wu, 2015). Growth of business: Apple Guest House is small business so that another reason to select
the present topic is that it make the highest growth of the enterprise. It assists to focus on
the more effective functioning and effectiveness. In respect to make growth of the
company, researcher consider different tools and techniques that help to make high
growth in the results (Verma and Verma, 2017). Moreover, the chosen firm able to
increase their customers and target market as well. It will help to attain desired results in
the market.
Activities and time scale
In respect to implement tools and techniques, it can be stated that project plan consider
different elements that help to make high growth in the business. In this regard, effectiveness
will be develop continuously that assists to meet with desired results in systematic manner. In
order to focus on the relevant consideration, following activities consider which taken to attain
more creative aspects (Lockwood and Pyun, 2018).
Furthermore, there are several other activities consider in the research project that help to
find useful information in systematic manner. It assists to focus on attain desired outcomes and
profitability as well. In first and second week proposal has been considered that assists to create
blue print of whole project. In addition to this, in the third week aims and objectives has been
prepared that consider important role in the enterprise to ascertained innovative results. As per
aims and objectives, whole project will be taken to find useful results at workplace. Along with
this, background research study conducted to perform different goals and objectives in the
3
researcher has wide knowledge of digital technology implementation. In this way, they
can make the highest growth and development program in the Apple Guest House.
Furthermore, it will assist to perform innovative and creative functions to focus on the
relevant information in the company (Melián-González and Bulchand-Gidumal, 2016). Interest of researcher: Another reason to conduct study is that researcher has more
interest to make effectiveness. In this regard, it is important to focus on development of
understanding and effectiveness in the business. With the interest, researcher able to
increase skills and understanding towards particular aims and objectives. It will focus to
ascertain creative advantages and growth in the business environment (Lien, Wen and
Wu, 2015). Growth of business: Apple Guest House is small business so that another reason to select
the present topic is that it make the highest growth of the enterprise. It assists to focus on
the more effective functioning and effectiveness. In respect to make growth of the
company, researcher consider different tools and techniques that help to make high
growth in the results (Verma and Verma, 2017). Moreover, the chosen firm able to
increase their customers and target market as well. It will help to attain desired results in
the market.
Activities and time scale
In respect to implement tools and techniques, it can be stated that project plan consider
different elements that help to make high growth in the business. In this regard, effectiveness
will be develop continuously that assists to meet with desired results in systematic manner. In
order to focus on the relevant consideration, following activities consider which taken to attain
more creative aspects (Lockwood and Pyun, 2018).
Furthermore, there are several other activities consider in the research project that help to
find useful information in systematic manner. It assists to focus on attain desired outcomes and
profitability as well. In first and second week proposal has been considered that assists to create
blue print of whole project. In addition to this, in the third week aims and objectives has been
prepared that consider important role in the enterprise to ascertained innovative results. As per
aims and objectives, whole project will be taken to find useful results at workplace. Along with
this, background research study conducted to perform different goals and objectives in the
3
business environment (Nieves, Quintana and Osorio, 2014). Therefore, present study carry
creative learning and performances at workplace. With the help of suitable research
methodologies, research carry to find useful results and outcomes in the business environment.
As results, study carry to focus on the data collection. With this regard, primary and secondary
data has been carried to undertake more relevant information in the business and develop
profitability as well. After collection of data, research examine it to find useful consideration at
workplace. It assists to focus on the desired results and attain more specific tools in the business.
After this, interpretation of data and execution of project has been considered which help to
implement finding of the present project. In addition to this, conclusion and recommendation has
been carried that assists to develop more relevant outcomes in the business to focus on more
effective results in the business. When draft has been submitted, some relevant modifications as
per tutor has been set so that effective results has been considered to focus on final submission
(Melián-González and Bulchand-Gidumal, 2016).
Gantt chart: In the project plan, it can be stated that different activities and task has been
taken to accomplish desired results. In this way, as per setting of time, all activities consider
important role in the research process. In the present research, it considers in the following
manner:
4
creative learning and performances at workplace. With the help of suitable research
methodologies, research carry to find useful results and outcomes in the business environment.
As results, study carry to focus on the data collection. With this regard, primary and secondary
data has been carried to undertake more relevant information in the business and develop
profitability as well. After collection of data, research examine it to find useful consideration at
workplace. It assists to focus on the desired results and attain more specific tools in the business.
After this, interpretation of data and execution of project has been considered which help to
implement finding of the present project. In addition to this, conclusion and recommendation has
been carried that assists to develop more relevant outcomes in the business to focus on more
effective results in the business. When draft has been submitted, some relevant modifications as
per tutor has been set so that effective results has been considered to focus on final submission
(Melián-González and Bulchand-Gidumal, 2016).
Gantt chart: In the project plan, it can be stated that different activities and task has been
taken to accomplish desired results. In this way, as per setting of time, all activities consider
important role in the research process. In the present research, it considers in the following
manner:
4
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Formulation of research proposal
Preparing aim and objectives
Writing background research study
Assortment of suitable research
methodologies
Data collection by using primary and
secondary sources
Examination of the collected data
Interpretation of collected
information to generate expected
results
Conclusion and recommendations
Submission of draft report
Modifications as per the feedback
comments
Final Submission
Literature review consider important role to find useful information from previous
researcher. In this way, researcher consider understanding and reading of previous published and
5
Formulation of research proposal
Preparing aim and objectives
Writing background research study
Assortment of suitable research
methodologies
Data collection by using primary and
secondary sources
Examination of the collected data
Interpretation of collected
information to generate expected
results
Conclusion and recommendations
Submission of draft report
Modifications as per the feedback
comments
Final Submission
Literature review consider important role to find useful information from previous
researcher. In this way, researcher consider understanding and reading of previous published and
5
unpublished resources that help to find useful results at workplace. With this regard,
effectiveness also develop to focus on the implementation of digital technology at workplace. It
is the best way to understand importance of the research that develop in systematic manner in the
enterprise.
Development stage of digital technology
According to the view of Landge, Randive and Rathod, (2016), digital technology
implementation helps to attain desired results and accomplish targets in systematic manner. With
this regard, different activities and tasks has been implemented to focus on encourage people in
the business. In this regard, process of digital transformation has been carried to develop more
effective information at workplace. There are different elements has been implemented and
covered that assists to meet with the desired results such as active, formalised, strategic, etc.
Beside this, Taylor, Fritsch and Liederbach, (2014) stated that digital technology implementation
in small business consider activities that operated in the company to focus on legacy perspective
outcomes. In this regard, different elements has been implemented that assists to perform aims
and objectives in systematic manner. In this way, it is essential to focus on digital technology
relevance which assists to perform different tasks and activities in the business environment.
Therefore, small enterprise able to gather more effective work performances through attain more
creative results. In order to focus on views of Bell, Bishop and Przybylski, (2015), they argued
that in the digital technology implementation, there are several activities and tasks considered
that implied with experiment with including creativity, disparately, etc. All these aspects helps to
focus on maintain more creative work performances in the business. It will assist to accomplish
desired aims and objectives which carried to focus on the business development and maintain
effectiveness as well. Hence, improvement in the business activities consider with advance
technology and development of business goals. On the other hand, Meier, (2015) explored their
ideas and views that digital technology implementation consider experimentation in the
enterprise to execute effective functioning in the business environment. With the help of
implement digital technology, the company able to maintain their effectiveness and attain desired
results as well. Therefore, team will able to perform in systematic manner. Dedication is also
implemented to focus on the performances of employees that carries different activities and
targets as well. Team transformation assists to make new structure and attain more relevant
outcomes at workplace.
6
effectiveness also develop to focus on the implementation of digital technology at workplace. It
is the best way to understand importance of the research that develop in systematic manner in the
enterprise.
Development stage of digital technology
According to the view of Landge, Randive and Rathod, (2016), digital technology
implementation helps to attain desired results and accomplish targets in systematic manner. With
this regard, different activities and tasks has been implemented to focus on encourage people in
the business. In this regard, process of digital transformation has been carried to develop more
effective information at workplace. There are different elements has been implemented and
covered that assists to meet with the desired results such as active, formalised, strategic, etc.
Beside this, Taylor, Fritsch and Liederbach, (2014) stated that digital technology implementation
in small business consider activities that operated in the company to focus on legacy perspective
outcomes. In this regard, different elements has been implemented that assists to perform aims
and objectives in systematic manner. In this way, it is essential to focus on digital technology
relevance which assists to perform different tasks and activities in the business environment.
Therefore, small enterprise able to gather more effective work performances through attain more
creative results. In order to focus on views of Bell, Bishop and Przybylski, (2015), they argued
that in the digital technology implementation, there are several activities and tasks considered
that implied with experiment with including creativity, disparately, etc. All these aspects helps to
focus on maintain more creative work performances in the business. It will assist to accomplish
desired aims and objectives which carried to focus on the business development and maintain
effectiveness as well. Hence, improvement in the business activities consider with advance
technology and development of business goals. On the other hand, Meier, (2015) explored their
ideas and views that digital technology implementation consider experimentation in the
enterprise to execute effective functioning in the business environment. With the help of
implement digital technology, the company able to maintain their effectiveness and attain desired
results as well. Therefore, team will able to perform in systematic manner. Dedication is also
implemented to focus on the performances of employees that carries different activities and
targets as well. Team transformation assists to make new structure and attain more relevant
outcomes at workplace.
6
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