Implications of Digital Technologies on SME's - Case Study

DISSERTATION
(The implications of digital
technologies on SME’s – A
Case Study on Artist
Residence London)

Table of Contents
a) RESEARCH TOPIC, STATEMENT, OBJECTIVES AND SIGNIFICANCE.................1
b. REVIEW OF LITERATURE.............................................................................................4
c) Research methodology.......................................................................................................7
REFERENCES................................................................................................................................9

a) RESEARCH TOPIC, STATEMENT, OBJECTIVES AND SIGNIFICANCE
Background
Digital technology plays an important role in the business. Therefore, it can be stated that
small businesses are able to gain proper outcomes at workplace. It helps to focus on customers’
needs and requirements that assist to attain desired results in business environment. There are
various elements exist that help to include budget, resources, etc. All these elements help to grow
revenue and profitability to face challenges in the market (Dadwal and Hassan, 2015). All small
businesses require focus on new trends that help to develop on proper trends and business results
to accomplish desired results. Changes in customer preferences ascertained with innovation and
make sustainable business for growth and opportunities. Digital technology ascertained their
functions and operations to identify market trends and run accordingly. Changing customer
behaviour with technology and competition transformed their operations in a systematic manner.
As a result, it is essential to focus on improvement to build scalable results in enterprise (Tan, Ji
and Tseng, 2017).
Company overview
Artist Residence London of UK is a small sector enterprise which considers operations
and functions to develop significant advantages (Artist Residence London, 2018). With the help
of implementation of digital technology, Artist Residence London is able to maintain their high
standards and increase significant advantages. One of the best value towards chosen business is
digital technology implementation. They create the best value in area at its central location which
make an ideal base for exploring capital (Hua, Morosan and DeFranco, 2015). There are several
famous attraction and landmarks in London that assist to attain desired results at the workplace.
Rationale of the study
In order to conduct research study, it can be stated that digital technology implementation
assists to focus and maintain effective growth in business. With the help of implementation of
this element, Artist Residence London can ascertain their significant advantages to focus on new
functions and operations. As a result, it is also beneficial to maintain more revenue, customer
attraction, etc. (Lee, 2016) Along with this, digital technology also provides online consideration
at workplace to maintain the standard and comfort services at workplace to deal with valuable
guests. It assists to express the reviews towards enterprise at social media tools.
a)Research aims, objectives and questions
1

Aim: The implications of digital technologies on SME’s – A Case Study on Artist Residence
London
Objectives
 To understand the implications of digital technology
 To evaluate the functions and operations of SME
 To find out the ways to implement digital technology in Artist Residence London To recommend the ways to improve digital technology implementation in chosen
business
Research questions
 What do you understand by the implications of digital technology?
 What are the functions and operations of SME?
 What are the ways to implement digital technology in Artist Residence London?
 What are the recommendations you will provide to improve digital technology
implementation in the chosen business?
Analysis and framework
In order to analysis framework of present study, it can be stated that digital technology
implementation assists to focus on improving brand image of enterprise. As per the study, it can
be stated that value and loyalty will be increases that provides effective services that influence
people (Lee, Sun and Lee, 2016). Digital technology helps to increase the customer services and
revenues in a systematic manner. In order to create value, it can be stated that Artist Residence
London must improve their attraction towards maximum number of customers. In the present
study, digital technology implementation has been considered to deliver services to many
customers in a systematic manner.
Significance of the study
In the present study, it can be stated that there are different advantages to consider digital
technology. With the help of digital technology implementation, researcher has several
advantages which assist to focus and maintain information to fulfil aim and objectives
(Kasemsap, 2017). Following significance could be implemented at the workplace with digital
technology: Implement new tools and techniques in business: In respect to implement digital
technology, it can be stated that Artist Residence London cope up with new tools and
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