Research Project

RESEARCH PROJECT
TASK 4
(Impact of promotional mean on the sales of
organization: a case study of Ritz Carlton hotel)

AIMS AND OBJECTIVES
 Aim
 The main aim of research project is to analyse the impact that means of
promotion has on the sales of hospitality firm: A case study of Ritz Carlton
hotel.
 Objective
 To identify the type of promotional means used by hospitality firm.
 To assess the impact of promotional means on the sales of Ritz Carlton
hotel.
 To recommend some other ways of raising the sales of Ritz Carlton hotel.

FINDINGS
 Theme 1Customers uses Ritz Carlton services very frequently
Yes
No

THEME 2 CUSTOMERS GET THE
INFORMATION ABOUT THE FIRM THROUGH
TELEVISION
Television Social networking site Newspapers and magazines
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Percentage

THEME 3 BUYERS RECEIVES SERVICES IN THE SAME WAY AS
BEING COMMUNICATED BY HOTEL IN ITS PROMOTIONAL
MEAN
Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
Percentage

THEME 4 ADVERTISEMENT OF HOTEL BASICALLY
PROVIDES INFORMATION ABOUT THE TYPE OF ROOMS
WHICH IS BEING OFFERED BY IT
Type of services it offers
Location of hotel
Type of rooms it offers

THEME 5 PROMOTIONAL MEAN AS BEING USED BY
HOTEL IS EFFECTIVE
Yes No
0
0.1
0.2
0.3
0.4
0.5
0.6
Percentage

CONCLUSION
 It can be concluded from the given study that, the type of
promotional means as being used by corporation causes
significant impact upon the sales of hotel. It is because,
with the help of varied type of promotional mean only
firm will be able to carry out its efforts in terms of
spreading the information about its services among
respective buyers. As the result of it they get influenced
for using the services of enterprise.

RECOMMENDATIONS
 From the given study, it is recommended to the manager
of Ritz Carlton hotel that while framing advertisement it
must give more attention to the type of services which is
being offered by it. Through this way, corporation can
fulfil the need and demands of those buyers who want the
full-fledged information about the services being given by
cited company