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Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA

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Added on  2023-01-19

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This research project aims to determine the diverse types of strategies implemented by a multinational company, using ZARA as a case study, when entering into a growing marketplace. The research objectives include identifying new trends for globalizing business in emerging markets, understanding the advantages and disadvantages of expanding business practices in emerging markets, and identifying the diverse strategies implemented by organizations in growing marketplaces.

Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA

   Added on 2023-01-19

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Research Project
Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA_1
Table of Content
Introduction
Research aim
Research objective
Data analysis
Findings
Recommendation
Conclusion
References
Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA_2
Introduction
Globalisation is defined as process through which a person, company or country can easily
exchange their goods, services, ideas, thought, culture and so on easily as well as it will also
provide huge growth opportunities to business units. Organisation selected for their research is
ZARA which is operating in apparel retail industry and they offer their wide range of products
at worldwide level. This researcher is conducted in order to determine different types of
strategies which multinational company may adopt for entering into growing marketplace.
Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA_3
Research aim
Research aim
To determine diverse types of strategies implemented by a multinational company during
entering into growing marketplace. A study on ZARA, Soho, London, Branch.
Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA_4

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