logo

Research Proposal of Globalization - (Doc)

   

Added on  2021-02-19

14 Pages2881 Words50 Views
Research Proposal

Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title:“To determine diverse type of strategies implemented bya multinational company during entering into growing marketplace.A study on ZARA”

Section One: Title, objective, responsibilitiesTitle or working title of the research projectTitle: “To determine diverse type of strategies implemented by a multinational companyduring entering into growing marketplace. A study on ZARA”Research Question: What is the concept of globalisation? What are the new trends that can be implemented by an organisation at the time ofglobalise its business in emerging market? What can be the advantages and disadvantages for an organization while expanding itsbusiness practices in emerging market? What are the diverse strategies implemented by an organization while moving intogrowing marketplace?Research Objectives: To determine concept of globalisation. To identify the new trends that can be implemented by an organisation at the time ofglobalise its business in emerging market.To identify the advantages and disadvantages for an organization while expanding itsbusiness practices in emerging market.To identify the diverse strategies implemented by an organization while moving intogrowing marketplace.Section Two: Reasons for choosing this research projectFor conducting respective research, project manager select theme i.e.“To determine diversetype of strategies implemented by a multinational company while entering into growingmarketplace.” According to researcher they select this topic in order to collect appropriateinformation about the how a company can expand its business at growing internationalmarket. Through this they can develop and advice most appropriate strategies which anorganisation can adopt in order to expand their business in emerging marketplace for gaininghuge profitability ratio and market shares. Along with this through conducting this researchresearcher can also identify benefits as well as limitation of expanding business at globalmarket. Along with this, by conducting research on this topic researcher also able to gain

several benefits such as they able to know more strategies which help companies inentertaining into emerging market. By which they can develop strategies for companies whichenhance growth of researcher career as well as it will also helpful for company becausethrough it they able to expand their business and country able to gain huge revenue. This willalso support the career of researcher because globalisation is one of the major topic whichprovide huge career opportunities. As well as researcher can also conduct their further studieson the same which improve their career options in respective field. Section Three: Literature sources searchedZARA is a retail company which is founded by Amancio Ortega and Rosalia Mera in the year1975. Its headquarter is situated at Spain and they offer variety of fashionable clothing,accessories, bags and footwear at worldwide level. The competitors of respective company areH & M, UNIQLO, GAP, NEXT and many more. To determine concept of globalisation. As per the perspective of KSCHWEIT, 2019 , globalisation is define as a term which help indescribing enhancement in social, political and economical interaction as well as interrelationacross the boundaries (Explain the concept of globalization and its advantages anddisadvantages for social, political, and economic development, 2019). Through this acompany able to gain number of benefits such as increase in market shares, profitability ratio,customers base, competitive advancement, culture exchange and many more. On the otherhand it will also have some limitations such as it increase competition at market, managementhas to change strategies and many more. To identify the new trends that can be implemented by an organisation at thetime of globalise its business in emerging market.As per the perspective of Shubham Jain, 2019, there are various new trends which can beadopted by a company while expand their business at emerging market on international level.For example geopolitical alien, continuous global violent political theory, economyresurgence of nations and many more (trends in globalisation, 2019). In today's time thesetrends are followed by almost each and every company in order to gain competitiveadvancement at the potential marketplace. Along with this it will also help in attracting moreand more customers by offering trending products and services. To identify the advantages and disadvantages for an organisation while

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Diverse Strategies for Multinational Companies in Growing Marketplaces - A Study on ZARA
|14
|770
|38

Strategies for ZARA's Entry into Emerging Markets
|25
|5560
|67

Competing In Emerging Market Assignment Sample
|12
|2627
|37

Retailing in emerging markets PDF
|13
|3676
|221

Market Entry Strategies in Emerging Markets
|15
|2771
|144

Unit 11: Research Project Assignment
|19
|6228
|242