Globalization and Business Challenges

This assignment delves into the complexities of international marketing in a globalized world. It analyzes the various challenges businesses encounter when expanding their operations across borders, focusing on aspects like cultural differences, legal regulations, and competitive landscapes. The analysis draws upon relevant academic research and publications to provide a comprehensive understanding of these issues.

Research Project

Table of Contents
TITLE : “How globalisation can drive business success”...............................................................3
INTRODUCTION...........................................................................................................................3
Background of company.........................................................................................................3
Significance of research.........................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Concept of globalisation.........................................................................................................6
The challenges faced by Marks and Spencer in expanding their business in the market of
Europe.....................................................................................................................................6
The strategies adopted by M&S to gain more success in the business..................................7
Type of Investigation..............................................................................................................8
Data Collection.......................................................................................................................8
Research philosophy...............................................................................................................9
Research Approach.................................................................................................................9
Research strategy..................................................................................................................10
Sampling...............................................................................................................................10
Ethical Consideration...........................................................................................................10
Limitation of the research.....................................................................................................11
CHAPTER 4: DATA ANALYSIS................................................................................................11
REFLECTION...............................................................................................................................28
Alternative method...............................................................................................................28
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................29
Conclusion............................................................................................................................29
Recommendations................................................................................................................29
REFERENCES..............................................................................................................................35
TITLE : “How globalisation can drive business success”
INTRODUCTION

Globalisation is the procedure of spread out the business concern in worldwide or global
marketplace to enhance the productiveness and profitableness of the administration. This is the
integration and interaction of the government, organisation and peoples in all over the world.
This process of internationalisation has been arising owed to the progression in the abstraction
technology and the transportation (Crane and Matten, 2016). This report is mainly based on
Marks and Spencer, which is a British international merchandiser company which is propounded
in the year 1884 in London, UK by Michael Marks and Thomas Spencer. The organisation deals
in the clothing sector, home products, furniture, etc. This research will be going to cover the
purpose and verifiable of the investigation along with the set of questions. The Literature review
part along with the research methodology will also going to be included in this project (Hu and
Spence, 2017). In addition, with this, the reflection along with the recommendations is going to
be covered in the research project.
Background of company
Marks and Spencer is one of the British Multinational retailer organization which offered
the clothing, home, electronics and many more products to their customers. This firm was
developed by Michael Marks and Thomas Spencer with having the headquartered in London,
UK. The firm is having the goal to always provide the quality products to their customers instead
of taking care of the money. Marks and Spencer is having the partnership or working with the
big partners in UK and abroad (Laszlo and Cescau, 2017). The firm always fulfil the
expectations and requirement of their customers in order to gain the gratification of the
consumers.
Significance of research
The importance of conducting this research is that marks and Spencer wants to spread out
their business concern actions and operation in global marketplace in order to enhance their
business growth and to maximise the profit margin. This is essential to do the investigation, as
this will help the researcher to identify the issues suffered by them during the advancement of the
maturation and attainment (Wheelen and et. al., 2017). With the help of process of
internationalisation, organization can easily be able to drive their business concern growth and
achieve the high prosperity by which they can easily achieve their business targets.
Aim : “To analyse the impact of globalisation in driving success and growth of business at
international market place”. A case study on Marks and Spencer.

Research Objectives :
 To evaluate the concept of globalisation.
 To determine the challenges faced by Marks and Spencer in expanding their business in
the market of Europe.
 To examine the role of globalisation in the success of the organisation.
 To ascertain the strategies adopted by M&S to gain more success in their business.
Research Questions :
 What is the concept of globalisation?
 How to analyse the challenges faced by Marks and Spencer in expanding their business in
the market of Europe?
 What is the role of globalisation in the success of the organisation?
 How to ascertain the strategies adopted by M&S to gain more success in their business?
Gantt chart
This chart is used by the project manager to lead the progress of the whole task. This map
is used to track the project executed by various respectives and overall development of the task.
This is form of bar graph which describe the schedule of the project (Eaton and Kilby, 2015).
This is not specific for a particular area and can be used in any type of task.

CHAPTER 2: LITERATURE REVIEW
This is the section which is going to described about the research topic. There are
different authors and writers who are going to have their views on the specific topic (Adekola
and Sergi, 2016). This part of the research will be going to give the brief knowledge and deep
understanding on the specific topic of the research.
Concept of globalisation.
Globalisation is the procedure by which the administration can expand their business and
develop their business activities and operations internationally and operate their business in
global market (Chari and Acikgoz, 2016) . This is the process of having the relationship between
the various countries which is used when they trade with each other at international level.
Globalisation is the term by which the organisation can enhance their business growth and
maximise more profit margin. This also defines the manner people meet and segregate with other
multitudes. This can be said as the process driven by international trade and investment and
assisted by the information technology. As this is known that the procedure of
internationalisation give grow in all over the glob, it gave ascent to the success of the firm
(Hunter, Saunders and Constance, 2016). There are various manners by which
internationalisation has assist organizations to shuffle huge net income and modification their
brand worth across the globe. Therefore, it is very beneficial for the organisation to enhance their
business growth and maximise the more profit margin of the firm. BY the help of the conception
of internationalisation, the firm well be capable to gain the attention of more customers by which
the productivity as well as profitability of the organisation will get increased and this result in the
betterment of the organisation.
The challenges faced by Marks and Spencer in expanding their business in the market of Europe
According to the Hammer, 2015, internationalisation is giving the opportunity to the
administration to interact and communicate with the different organisation of other country so
that they drive their attainment and maturation of business concern at global marketplace. There
are many challenges which are to be faced by the firm and these are defined as beneath -
 Determine the needs and requirements of the marketplace – This is the necessary
for the organisation to determine the demand of the people at the marketplace before
entering into the new market (What Are Some Challenges That Firms Face for

International Marketing, 2019). Through identifying the needs of the customers, the
organization can easily be capable to expand their business concern at international
marketplace.
 Different Culture – As per Hunter, Saunders and Constance, 2016, this is known that
there is different culture in different countries, so as M&S is entering into the new
market for the expansion of their business, it is necessary for the firm to understand the
culture of the country in which they are entering so that they can be easily able to deal
with the customers, as the people of that country are following their specific culture.
The role of globalisation in the success of the organisation.
As per Grayson, McLaren and Spitzeck, 2017, Globalisation plays very crucial role in the
improvement of the business concern. This brings various techniques and technology which
helps the firm to spread out their business concern and increase more attainment. Along with
this, globalisation also helps to improve the quality of the products (Role of globalization, 2006) .
The staff members of the organisations work very efficiently which result the firm in the
enablement of their productivity and gain more profits. Globalisation is having the great role, and
this is the process of enhanced interconnectedness between the countries (Tregear, 2015) . This is
known by all that the international or global interaction or integration of national economies is
having the profound effect and also the globalisation is having the central role in determining the
future of the world.
The strategies adopted by M&S to gain more success in the business.
This is very essential for the firm M&S to develop or establish the various strategies
which help them to enhance their profitability. If M&S, will espouse the applications and
technique their plan of action will be developed. There are primarily four global plan of action
which the firm should choose to get into and compete in the international marketplace and gain
more attainment. The plan of action are International Standardisation plan of action, Localization
strategy, multinational Strategy and international strategy. All these have their benefits as well as
drawbacks. Each plan of action appropriateness is reckon upon the extent of pressure for cost
reduction as well as local responsiveness. The organisation M&S can utilize the international
business concern plan of action to reap the rewards of trading in a worldwide marketplace.
Therefore, all these plan of action will help the firm to introduce their business concern in global

industry and attain huge net profit by which the firm will campaign more attainment in their
business organization.
CHAPTER 3: RESEARCH METHODOLOGY
This is the technique and system used for examining, selecting, processing and analysing
the relevant information regarding the specific topic of the research. While completing any
research, this is necessary to perform each task according to the research methodologies, so that
this can get the accurate information on the particular subject and get completed in effective way
(Soltes and Gavurova, 2015) . By using the investigation methodologies, the researcher will be
able to manage and handle the collected and gathered information in sequential and effective
manner. There are two forms of inquiry methodologies qualitative and quantitative.
Type of Investigation.
In this section, the investigator will necessitate to entrée the information and illustration
of the investigation so that the researcher can easily be capable to utilize the instrument and
methods for getting the advantages regarding the procedure of research. The investigation on the
particular subject can be channelled by several manners such as qualitative and quantitative
(Taneja, Pryor and Hayek, 2016) . In qualitative the relevant and accurate information is to be
collected and gathered in theoretical manner. The qualitative research is used to conduct the type
of secondary research, in which the data used to collect and assemble by the sources like blogs,
articles, online assignments, etc. In this the information which is collected by the investigator is
already collected by someone and according to their thesis the other information is gathered.
While, the other is quantitative research in which the information is to be gathered in
mathematical or numerical form. The investigator is taking the use of mathematical formulas and
graphs in order to deliver the proper information and content to the clients (Ho and Fung, 2016).
The quantitative research is using the direct sources like survey, questionnaire, focused groups,
etc. This research project is going to use the qualitative research method which is used to gather
the relevant information for completing project.
Data Collection
This is the method which is used to gather and collect the accurate information on the
specific topic of the research project. There are two main methods of information aggregation,
which are described as below -

1. Primary method – This method of information assemblage used to gather the information
on the particular subject by using the direct sources like newspapers, focused groups and
questionnaire, etc. Through this method, the fresh information is to be collected by the
investigator.
2. Secondary method – This is the method of data collection in which the data is to be
gathered and collected by the investigator from the publishers (Derven, 2016) . In this the
data which is to be assembled by the researcher is the secondary data.
Thus, in the present research, the investigator is going to usage both primary and
secondary methods of information compendium.
Research philosophy
This is the worth which is to be used to gather and assemble the information and data
during the completion of the investigation report. There are two main kinds of research
philosophy which is named as positivism and interpretivism. In positivism, the investigator will
believe on the situation which had already occur and the stable existence, this philosophy is
determined from the perception of objective and without the interference of the process which is
being designed (Haidt,2016). While on the other hand, interpretivism is determined with the
immanent perception in which the interference will be there which can be understand. In the
actual investigation, the researcher is using the positivism investigation philosophy so that the
researcher easily be capable to collect and gather the information.
Research Approach
This is the approach which includes some phases along with the anticipations to define
the systems of interpretation and analysis, information aggregation. This is the procedure which
is used to resolve many problems and issues which occur while completing the research
(McLaughlin and Caraballo, 2016). In the investigation, the section of investigation
conceptualization is important as this will help the investigator in examine the whole region.
There are two kinds of inquiry conceptualisation which is to be used by the investigator in
completing the research. These approaches are named as synthetical and deductive. In inductive
type of research approach, there are many forms of theories and model which are to be based on
the different types of estimations and models as per the outcomes. The investigator needs to
gather and collect the accurate facts and figures in the effective manner. While, on the other
hand, the deductive approach is used to examine the numerical and mathematical data which is

based on the observation (Grossman and Helpman, 2015). The investigator is going to use the
deductive research approach in order to collect and assemble the accurate information on the
specific topic of the research, which will help the researcher to deliver the numerical data and
information to their clients so that they can be able to understand it in effective manner.
Research strategy
This strategy of research is used at three levels in order to maintain and manage the
hierarchical structure at all the levels. In this, the various types of research methodology are to be
identified. In order to enhance the business growth and to maximise the profit margin, this is
necessary for the researcher to adopt the various strategies which can be helpful to examine and
evaluating the products and services of the organisation (Stott, Stone and Fae, 2016) . The
investigator needs to take the feedback from the customers about their new products. There are
many strategies which the investigator can adopt to conduct the research in appropriate manner.
The strategies are grounded theory, action research, survey and the ethnography. The survey will
be very useful to take the reviews from the peoples on the specific topic of the research. This
research including the qualitative way such as measurement, questions, consultation and
individual notes, etc. Secondly, the activity investigation is utilized to resolve the contiguous
problems and also define the steps or process to solve the problem (Detomasi, 2015) . In the
following research, the survey strategy is to be used by the investigator to complete the research
by collecting and gathering the information.
Sampling
Sampling can be defined as an appropriate method to selected participants from the
specific population for gathering information about their views to gain accurate results. It can be
categorised into two categories such as random sampling and non- random sampling which are
further divided into sub sections. However, random sampling can be described as a technique in
which sample of participants are selected on the basis of theory of probability. Moreover, non
random sampling method that is utilised by an investigator's discretion of selecting sample. The
given study will focus on random sampling which much suitable for selection of sample because
it is easy to carried out. It is beneficial to get high probability of accomplish a emblematic
example and meets presumes of many statistical processes. Random sampling method is
important because it helps prevent bias in the results and outcomes which are finding by the
researcher. Within this method, there is no need to divide the population into sub populations or

take any step further than plucking the number of research subjects needed at random from the
larger group.
Ethical Consideration
This part of the research defines the general task for the firms in order to diagnose each
areas. This is generally used to define that all the information and data which are collected and
gathered are real and accurate or right under the laws and legislations (Waddell, 2017) . This
section is to be needed in any research project in order to secure the data and complete the
research in better manner. In this, the decisions taken by the investigator are right and the
investigator include each individual as respondents.
Limitation of the research
With the help of considering this study, it has been analysed that limitation of the
investigation consist insufficient duration for conducting the whole research. It is observed that
proper cost for study is not provided which may impact on the findings of study. However, it
includes the problem because accurate information related aim of investigation was not available
in single article due to which related data was gathered by analysing various research articles to
conduct investigation. In addition to this, it is observed that selected respondents from particular
population are not capable to provide accurate information regarding asked questions that also
affect outcomes of the given study.
CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Name :
Age :
Address :
Q.1. Do you know the meaning of globalisation?
 Yes
 No
Q.2. Does government assist in growing the business activities and operations at global scale ?
 Agree
 Disagree
Q.3. Is this essential to maximise the resources for expanding the business at international

level ?
 Yes
 No
Q.4. In what ways globalisation is helpful to Marks and Spencer in expanding their business?
 Desired marketplace
 Free trade
Q.5. Which resources is most required by M&S to expand their business globally ?
 Financial resources
 Technical resources
 Human-Resources
Q.6. Is globalisation is beneficial in providing the opportunities of employment to the people of
the country ?
 Yes
 No
Q.7. What are the main challenges faced by Marks and Spencer in expanding the business at
international level?
 Public relationship
 Ethical business practices
 Organisational structure
Q.8. What is the impact of globalisation on people and Marks & Spencer?
 Cheaper goods
 Communicate with individuals throughout the world
 Work in any country
Q.9. What are the different way by which the firm Marks and Spencer can adopt the concept of
globalisation?
 International trade
 Eliminating trade barriers and issues
 Foreign direct investment
Q.10.According to you, adopting new strategies helps business organisation in expanding their
business at global scale and enhance their business growth and lead to success of the business?
 Yes

 No
Q.11. What are the functions and activities which are to be needed at the time of expansion of
business at global level ?
 Provide training to employees
 Implementation of advance technology
 Manage required resources and funds
Q.12. Is globalisation create more opportunities for the business of Marks & Spencer?
 Agree
 Disagree
Q.13. Is globalisation is promote trade and healthy relations between countries?
 Yes
 No
Q.14. Is it required to change the structure and culture completely to expand business globally?
 Highly agree
 Neutral
 Highly disagree
Q.15. Do you want to recommend something regarding the research topic on impact of
globalisation in driving success and growth of business at global market place.

Theme 1: Concept of globalisation
Q.1. Do you know the meaning of globalisation ? Frequency
Yes 35
No 5
Interpretation: From the preceding visual communication. It has been stated that
internationalisation is the procedure of spread out the business concern at worldwide standard in
order to enhance the growth of the business and to maximise the profit margin of the
organisation, there are around 35 respondents who respond that they are totally cognisant about
the concept of the internationalisation, as this provide them to interact and communicate with the
other organisations of the different country, on the other hand, the rest 5 are not aware about the
globalisation as for them it is not important to expand the business.
Yes No
0
5
10
15
20
25
30
35
35
5
Column B

Theme 2: Government assist in spreading the business activities and operations at global
scale.
Q.2. Does government assist in growing the business activities and operations
at global scale ?
Frequency
Agree 32
Disagree 8
Interpretation : From the preceding stated graph, it has been monitored that all nation is
having their own laws and legislations so it is essential for the firm to follow and fill all the legal
forms or done with all the formalities of the government to expand the business, thus among 40
respondents 32 are agree on this statement that government will help the firm in entering into the
worldwide marketplace in order to enhance the growth and profitability of the organisation, and
rest of the responders are totally disaccord with this regime.
Agree Disagree
0
5
10
15
20
25
30
35
32
8
Column B

Theme 3 : Essential to maximise resources while marks and Spencer expand their business
operations at international level
Q.3. Is this essential to maximise the resources for expanding the business at
international level ?
Frequency
Yes 37
No 3
Interpretation : From the preceding expressed graphical record, it has been examine that
it is necessary to increase their resources as Marks and Spencer expands their business concern at
worldwide level so this is required by them to examine their needed origins which can be used to
manage and maintain the business concern activities in effective way. Thus among 40
respondents, 37 are satisfied with this statement that yes this is essential to maximise the
resources to adopt the concept of globalisation in the organisation and the rest are dissatisfied
with this statement.
Yes No
0
5
10
15
20
25
30
35
40
37
3
Column B

Theme 4 : The major benefits of globalisation which may acquire by Marks and Spencer
organisation.
Q.4. In what ways globalisation is helpful to Marks and Spencer in expanding
their business?
Frequency
Desired marketplace 30
Free trade 10
Interpretation : From the preceding stated graphical record, it has been examined that
there are numerous structures for adopting the conception of internationalisation in the
organisation. From the 40 respondents 30 agreed with the statement that desired market place is
the best way to adopt the globalisation in the business enterprises, and the rest are dissatisfied
with this statement because according to them free trade is the best way to expand the business
concern in the international marketplace in order to enhance the growth and profit margin of the
organisation.
Desired marketplace Free trade
0
5
10
15
20
25
30
30
10
Column B

Theme 5: Resources required for Marks and Spencer at the time of globalisation
Q.5. Which resources is most required by M&S to expand their business
globally ?
Frequency
Technical resources 10
Financial resources 15
Human resources 15
Interpretation : From the preceding referenced chart, it has been stated that informants
are very essential to enter into any market so there are many resources which are to be required,
but among them financial and human resources are the most important resources without which
the business of any firm cannot get expanded in international market. Among 40 respondents 15
respondents are agreed with the statement that resources are must to expand the business and
among all of them financial and human resources are the most essential, and as per the rest
technical resources are the most important to get into into the marketplace in order to enhance
the business and gain the maximum profits.
Technical resources Financial resources Human resources
0
2
4
6
8
10
12
14
16
10
15 15
Column B

Theme 6: Globalisation assist in providing employment opportunities to the country people
Q.6. Is globalisation is beneficial in providing the opportunities of
employment to the people of the country ?
Frequency
Agree 35
Disagree 5
Interpretation : From the preceding mentioned graph, it has been stated that
internationalisation is the procedure of interacting and communicating the business concern
activities and operations in better manner, thus among 40 respondents 35 are totally agree with
the statement that globalisation leads to the huge opportunities of employment to the people of
the nation. While on the other hand the rest 5 respondents are totally dissatisfied with this
statement that globalisation provide the employment opportunities of the country people by
expanding their business in international market.
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column B

Theme 7: The major challenges of globalisation which are faced by Marks and Spencer
organisation.
Q.7. What are the main challenges faced by Marks and Spencer in expanding
the business at international level?
Frequency
Ethical business practices 20
Organisational structure 15
Public relationship 5
Interpretation : From the preceding stated graph, it has been analysed that each
organisation have to face certain challenges while spread out the business concern in global
marketplace, thus there are many issues and challenges which marks and Spencer have to face in
order to expand the business. Among 40 respondents 20 responders are concord with the
argument that honorable business concern practices challenges is the major challenge which is to
be faced by many organisation and 15 respondents thinks that organisational structure is the
major challenge which the marks and Spencer will face, and the rest of the respondents thinks
that public relationship is the most facing situations which every organisation will face.
Ethical business practices
Organisational structure
Public relationship
0
2
4
6
8
10
12
14
16
18
20
20
15
5
Column B

Theme 8: The impact of globalisation on people and Marks & Spencer.
Q.8 What is the impact of globalisation on people and Marks & Spencer? Frequency
Cheaper goods 25
Work in any country 5
Communicate with individuals throughout the world 10
Interpretation : From the preceding stated graph, it has been examined that internalisation
is the procedure of interacting, analysing and processing the business activities of the firm, thus
among 40 respondents 25 responders states that with the help of globalisation they can able to
buy the products at cheap rates, also 10 responders states that they can easily be able to
communicate with the peoples in all over the world and the rest thinks that they can work in any
country with the help of globalisation. Therefore, globalisation is having the positive impact on
the peoples of society.
Agree Disagree
0
5
10
15
20
25
30
30
10
Column B

Theme 9: Foreign Direct Investment is the best way to expand the business at global level.
Q.9. What are the different way by which the firm marks and Spencer can
adopt the concept of globalisation?
Frequency
International trade 15
Eliminating trade barriers and issues 10
Foreign direct investment 15
Interpretation : From the preceding stated graph, it has been analysed that there are
numerous manners by which the conception of economic process can be adopted by the
organisation. Out of 40 respondents, 15 are having the opinion that International trade and
foreign direct investment is the best way to spread out the business concern in worldwide market
while the rest of the responders thinks that by eliminating trade barriers and issues the firm
Marks and Spencer can be able to globalise their business in over the world.
International trade
Eliminating trade barriers and issues
Foreign direct investment
0
2
4
6
8
10
12
14
16 15
10
15
Column B

Theme 10 : Implementation of various strategies leads to the success and growth of the
firm Marks and Spencer.
Q.10. According to you, adopting new strategies helps business organisation
in expanding their business at global scale and enhance their business growth
and lead to success of the business?
Frequency
Yes 35
No 5
Interpretation : From the above stated graph, it has been analysed that strategies and
having the proper plan of action helps the firm to gain the success in their business and have
more profit margin. Out of the 40 respondents, 35 are totally agree that it is very essential to
adopt strategy in order to enhance the business growth of the firm along with maximising the
profit margin, thus Marks and Spencer will lead to more success and enhancement in the growth
by adopting the various strategies, and the rest are not satisfied with this statement.
Yes No
0
5
10
15
20
25
30
35
35
5
Column B

Theme 11 : Implementation of advance technology is the main function and activity which
is to be required while conducting business operations globally.
Q.11. What are the functions and activities which are to be needed at the time
of the expansion of business at global level ?
Frequency
Provide training to employees 10
Implementation of advance technology 20
Manage required resources and funds 10
Interpretation : As per the above stated graph, it has been concluded that there are many
activities and functions which are to be needed at the time of implementing the business
operations globally. Thus, out of the 40 respondents 20 are Implementation of advance
technology is the main function which is required to expand the business at global level, and the
10 responders are agree with the statement that training to employees and the management of
resources and funds is the best activity which help the firm to expand the business globally.
Provide training to employees
Implementation of advance technology
Manage required resources and funds
0
2
4
6
8
10
12
14
16
18
20
10
20
10
Column B

Theme 12: The globalisation creates more opportunities for the business of Marks &
Spencer.
Q.12. Is globalisation create more
opportunities for the business of Marks &
Spencer?
Frequency
 Agree 32
 Disagree 8
Agree Disagree
0
5
10
15
20
25
30
35 32
8
Frequency

Interpretation: From the above graphical representation, it has been
analysed that globalisation is helpful for creating various opportunities for employees as well as
Mark & Spencer. It is favourable for employees to deal with different cultures of clients which
enhance their skills to motivate and convince every customer having differentiated mind sets. It
has been evaluated that 32 respondents agree with this statement of attaining various
opportunities regarding benefits if workers and company. In contrary to this, it is observed that
rest of 8 people disagree with this opinion because they believe that different country create
problems for employees to deal with new clients.

Theme 13: The globalisation promote trade and healthy relations between countries.
Q.13. Is globalisation is promote trade and
healthy relations between countries?
Frequency
 Yes 28
 No 12
Yes No
0
5
10
15
20
25
30
28
12 Frequency

Interpretation: The globalisation is also suitable for promoting trade and healthy relations
between countries which is beneficial for both nations respectively. Companies of both countries
can easily get access to expand their business globally which facilitate to increase strength of
their respective economies. Considering the above presented graph, it has been evaluated that 28
participants provides their opinion in favour of this statement that globalisation promote trade
and health relations among two different nations. On the other hand, it is observed that rest of 12
respondents disagree with this fact and deny about the same.

Theme 14: The complete change of the structure and culture to expand business globally.
Q.14. Is it required to change the structure and
culture completely to expand business
globally?
Frequency
 Highly agree 25
 Neutral 10
 Highly disagree 5
Interpretation: The change in structure and culture is required to be done in Marks &
Spencer in order to expand the business at global context. It includes the act that company can
changed the structure and culture partially or completely as suitable for their growth globally.
From the above graphical representation, it has been analysed that 25 respondents said that it is
required to completely change the infrastructure of an organisation whereas 10 individuals
believe that modifications are required but organisation can change its structure completely if it
is more favourable to attain growth as well ad profitability at global level. In contrary to this,
remaining 5 participants believe that it is not necessary to make changes in terms of structure and
culture while expanding business of Marks & Spencer globally to earn more profits and growth.
Highly agree Neutral Highly disagree
0
5
10
15
20
25
25
10
5
Frequency

REFLECTION
P6.Alternative method
Considering this investigation, it has been analysed that questionnaire is used in order to
gather relevant information with the help of collecting views or opinions of respondents.
However, face to face interview method can be considered as an alternative method that can be
used at the place of questionnaires for collecting data about thoughts of participants. Meanwhile,
It is a more time consuming procedure due to which questionnaires is utilised. It is required to set
up overall process which has extra expenses and take much duration of time.
P7. Reflection
This is to state that during conducting this research, I gain the huge knowledge about the
specific topic of the research by which I will further be able to conduct any research easily.
Along with this, I also faced many issues regarding my communication and analytical skills, I
was too bad in asking the questions from the respondents by which I had not gain the proper
reviews of the peoples. Also my presentation skills of putting the questions and presenting
myself in front of the respondents was not good. Also the cost and time estimated by me was not
sufficient to complete this research. While on the other hand, this research has given me lots of
experience through which I will be able to improve my skills and conduct the better research in
future.
On the other hand, it has been analysed that I have learn about proper utilisation of
effective methods according to specific investigation. It is suitable to select the qualitative
method of research as it is effective to gain detailed information in context of given topic in
terms of achieving accurate findings. I have analysed that primary and secondary sources of data
collection can be used in different investigations as per required data for particular topic.
Research has utilised both primary and secondary sources in terms of analysing actual facts
about selected topic which facilitate to better results. However, I have also learned about to
gather data by formation of questionnaire to interpret regarding correct findings in appropriate
manner. Moreover, random sampling method is effective to select desired respondents from
specific population which helps to conduct whole study accurately.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion
From the preceding mentioned investigation project study, it has been terminated that
economic process is the procedure of transferring of goods and services to the global market in
the effective manner. This refers to as the integration between the government, individuals and
the business enterprises in all over the world. In order to enhance the business growth and gain
more profits, Marks and Spencer has adopted the concept of globalisation. The firm can expand
their business operations and activities by implementing the effective strategies and policies so
that they can easily attain the desired business goals and objectives. In addition, with this, it is
essential that the firm should understand the culture and custom of the other country in which the
firm is expanding their business so that they can be capable to transmit and interact with the
customers in effective way. Globalisation is the term which bring the advanced technology and
latest trends for the adoption of the organisation. By the implementation of these technologies
and trends, the firm can easily improve their business operations. The concept of globalisation is
helpful for the firm in cutting the inventory cost and having the continuous improvement in the
organisation. Along with this, the firm should improve the quality of the products and must adopt
the latest trends, and also update their products with the needs and requirement of the customers.
This has been evaluated by the overall conducted research that globalisation helps in expanding
the business activities as well as the business operations of the organisation in another country so
that the business growth of the firm gets increased and leads to the high success.
Recommendations
On the basis of the above research report, this is to recommend that globalisation helps
the organisation in expanding their business in international level and enhance the growth and
profit margin of the firm. This concept can be used in order to establish their business at large
scale or in large market by which they can gain the attention of large number of customers. In
addition, with this, globalisation will help the firm in acquiring the huge income and profitability
by providing the goods and services in effective manner. The organisation must adopt the
globalisation concept in order to enhance their productivity along with profitability and attain
their desired business goals and objectives. Globalisation helps the firm to reach their business
targets. With the help of globalisation, a business enterprise can easily enter into the new market

for gaining the attention of large number of customers towards their products and services.
Along with this, it will also be helpful in regulating and operating the business operations for
gaining high income and profit. This has also been recommended or suggested that globalisation
will also help in communication, interacting and processing the business activities and operations
to gain the attention of the customers. Also, the globalisation will help the organisation to build
the strong and positive relationship with the customers. This will help the firm in gaining and
attracting the customers of both national and international countries towards the products offered
by Marks and Spencer. This will aid the organisation to operate their business smoothly and
effectively.

By the implementation of these technologies and trends, the firm can easily improve their
business operations. The concept of globalisation is helpful for the firm in cutting the inventory
cost and having the continuous improvement in the organisation. Along with this, the firm should
improve the quality of the products and must adopt the latest trends, and also update their
products with the needs and requirement of the customers. This has been evaluated by the overall
conducted research that globalisation helps in expanding the business activities as well as the
business operations of the organisation in another country so that the business growth of the firm
gets increased and leads to the high success.

The organisation must adopt the globalisation concept in order to enhance their productivity
along with profitability and attain their desired business goals and objectives. Globalisation helps
the firm to reach their business targets. With the help of globalisation, a business enterprise can
easily enter into the new market for gaining the attention of large number of customers towards
their products and services. Along with this, it will also be helpful in regulating and operating the
business operations for gaining high income and profit. This has also been recommended or
suggested that globalisation will also help in communication, interacting and processing the
business activities and operations to gain the attention of the customers. Also, the globalisation
will help the organisation to build the strong and positive relationship with the customers. This
will help the firm in gaining and attracting the customers of both national and international
countries towards the products offered by Marks and Spencer. This will aid the organisation to
operate their business smoothly and effectively.