To identify the role of globalisation in achievement of business success : A case on Kingfisher Plc

Research Project

Contents
Topic: “To identify the role of globalisation in achievement of business success..” A case on
Kingfisher Plc..................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of Research............................................................................................................1
Background of Research.........................................................................................................1
Research aim..........................................................................................................................2
Research objectives................................................................................................................2
Research Questions................................................................................................................2
Rationale of investigation.......................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Concept of globalisation.........................................................................................................3
Role of globalisation in attainment of business success.........................................................3
Challenges faced by Kingfisher Plc. while implementing business operations at global level
................................................................................................................................................4
Ways through which Kingfisher Plc. can overcome challenges associated with global level5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION......................................................8
Data Interpretation................................................................................................................12
CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................22
Recommendations................................................................................................................22
Alternative research method.................................................................................................22
Reflection.............................................................................................................................23
CHAPTER 7: CONCLUSION......................................................................................................24
REFERENCES..............................................................................................................................25

Topic: “To identify the role of globalisation in achievement of business
success..” A case on Kingfisher Plc.
CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is a process of expanding the boundaries of domestic trade to international
trade. This is procedure in which trade shows a movement towards integration with international
businesses. It is a wider term which does not only involve exchange if trade but exchange of
culture and ideas. In this concept cross boundary trade in terms of goods and services is done by
the flow of investment, technology and people. This concept helps an organisation to develop
their workforce as it requires diversity in an organisation (Furlong, 2013). The phenomenon of
globalisation plays an essential role in achievement of business success as this process facilitates
to increase in market share of organisation which further leads to enhanced sales revenue and
profitability. Considering wider terms, globalisation not only benefits organisation, but it is
important for the organisation as a whole. Globalisation works as a complex process, it extends
the reach of consumer and fulfils their demands by which revenue of organisation enhances
which ultimately helps economy to grow and this way, it benefits each and every party involved
in this process.
Kingfisher Plc. is a public limited organisation which operates in retail industry This
company has its headquarters in London and regional offices across Europe. This company is
listed at London stock exchange and is considered as one of the largest home improvement
retailer in World. This company operates in multiple nations with ease with the help of
globalisation which has proved to be beneficial for them.
Background of Research
Globalisation is historical concept which was started to being used even before
commencement of trade. Kingfisher is a global organisation which is considered to evaluate
benefits of globalisation which leads to organisational success and growth (Stromquist and
Monkman, 2014). This reports includes various aspects which can present the ways by which
globalisation can be help organisation to enhance its market share and approach to position itself
in market. This research also is an effective presentation which will provide an understanding
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about globalisation and its benefits to the reader. This is researcher is also aims to develop skills
of investigator by gathering and analysing the data used for this research.
Research aim
“To identify the role of globalisation in achievement of business success”. A study on
Kingfisher Plc.
Research objectives
 To develop basis understanding about the phenomena of globalisation.
 To identify the role of globalisation in attainment of business success.
 To analyse challenges faced by Kingfisher Plc. while implementing business operations
at global level.
 To determine ways through which Kingfisher Plc. can overcome challenges associated
with global level.
Research Questions
What do you understand by concept of globalisation?
What is role of globalisation in attainment of business success?
What are the challenges faced by Kingfisher Plc. while implementing business operations at
global level?
What are the ways through which Kingfisher Plc. can overcome challenges associated with
global level?
Rationale of investigation
Rationale refers to the basic purpose to conduct a research. The primary aim of this
investigation is to develop an understanding about the concept of globalisation and its varied
aspects. This researcher is based on the main interest area of investigation which is globalisation
and international markets. This investigation aims to gather primary data by conducting a survey
and secondary data by conducting literature review. Various techniques such as data
interpretation, thematic analysis and evaluation of graphs are done in order to conclude different
findings. This research will make sure deep insights of globalisation to be gained by readers.
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CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to Coker, (2014), globalisation is a procedure of expanding domestic
boundaries and interacting with international markets. This concept is based on integration of
economic, political and technological interaction across international boundaries. This
phenomenon helps in only in economic development but also in social, political and technical
development. The concept of globalisation has its own benefits and disadvantages.
Communication between nations is considered as one of the most essential benefit of this
concept whereas cultural discrimination is considered as one of most impacting demerit of
globalisation. This is a free movement of goods and services which opens up the scope for
market for organisations.
There are various benefits which an organisation can attain by globalising its goods and
services. Competitive advantage is the most useful benefit of this concept which helps in
successfully fulfilling demands and needs of their customers. By this, companies offer their
customers something which are available to them easily as compared to their competitors. This
concept embraces the global economy and provides competitive edge to organisations which
practices globalisation in their operations. This phenomenon has multiple dimensions which are
not only beneficial people of specific class, religion or race; they are advantageous for all the
people involved in the process of globalisation.
Role of globalisation in attainment of business success
According to Davidson and et. al., (2012), global economy is steadily integrating and it is
important for any organisation to cope up with dynamic market to sustain themselves in
marketplace. Globalisation is the best way to work in the dynamic market which helps to attain
success. The concept of globalisation plays an important role in attainment of business success.
Globalisation allows an organisation to operate in global market for which a dynamic workforce
is required which will understand the needs and demands of people around the world and will
help in enhancing market reach. Another role of globalisation which helps in attaining business
success is developing dependable partner relations. It is considered to be difficult for an
organisation to operate in multiple nations, globalisation facilitates these companies to develop
partner relations in those nations which work for them. Kingfisher is a global organisation which
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