RESEARCH PROJECT (GLOBALISATION CAN DRIVE BUSINESS SUCCESS).

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RESEARCH PROJECT
(GLOBALISATION CAN DRIVE
BUSINESS SUCCESS)

Table of Content
 Introduction
 Aim
 Research Objectives
 Conclusion
 Recommendations
 Reflection
 References

Introduction
Globalisation is a process through which the business and some other
firms develop their international influence at global level. It is a term
that is used to explain social, economic and political interaction
across the cultural as well as political boundaries. It is considered
through some as form of expansion of capitalist that entails
integration of the national and local economies in to unregulated and
global economy.

Research Aim
The aim of this research is “To determine the importance of
globalisation and its impact on making business successful.” A
study on Marks & Spencer.

Research Objectives
 To understand the concept of globalisation and its benefits on
Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks &
Spencer.
 To determine complexities which Marks & Spencer face at the
time of globalising its business.

Conclusion
From above discussion it has been stated that globalisation is wider
concept that helps in growth as well as development of business
operations. Under this, globalisation is helpful in making the
business of Marks & Spencer successful. The business expansion is
a primary motive of any business firm in order to progress of
business.

Recommendations
 Marks & Spencer should be focus on its marketing activities or
functions in regards to grab attention of people at international
level. It will help in attracting more people and making business
successful in an effective manner.
 It is necessary that company should be focus on developing better
policies through which it can find new ways to enter in
international market and also target new consumers.

Reflection
This research is based on the Globalisation can drive success of Marks
& Spencer business firm. It has more impact on activities as well as
operations of company at the wider scale. Under this, research
project is based on the various techniques or methods which can
help a researcher in giving proper direction in order to fulfil basic
needs of research related activities.

References
Beuving, J., 2013. Globalization and the Cultures of Business in
Africa: from patrimonialism to profit.
Cohen, R., 2018. Diasporas, the nation-state, and globalisation. In
Global history and migrations (pp. 117-143). Routledge.

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