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Topic: Globalisation can drive business success INTRODUCTION Overview of Research Globalisation isdefinedasprocessof integration and interactionwithin individuals, enterprisesand governments ofvariouscountries, process that driven through international trade as well as investment that help through digital technology(Alejandra Gonzalez-Perez, 2013).In order to survive and sustain in competitive market, it is very essential for business to have new and innovation in enterprise. This means national and domestic business operate their firm in global market by providing free transferring of products, goods, capital for achievement of goal and objectives of business. Therefore, globalisation is considered as new concept in modern world to make business to transfer goods and services without any disturbance at global market. Background of Research Theglobalisationmeansenhancetradearoundworldmainlythroughlargesize organisations producing as well as trading the products in several various countries(Apăvăloaie, 2014). Marks & Spencer is a maininternationalretail merchantin London.It is specific in marketingof food, home and clothing products.This firm provide its services as well as products in many countries for gaining the profit and attain success. Re-entering the retail industry as hyper- market by increasing existing goods in context of quality or developing the new goods under Brand Marks & Spencer that will aids to tap potential market for groceries and food. Rationale Present report issupportedonabouthow globalisation can drivetheir enterprisesuccess. Leader conduct investigation for self-interest. It is helpful in provide knowledge related to the globalisation concept (Appel, Franz and Hassler, 2014). Through conducting this investigation, skills and core competencies of a leader will be enhanced and it will help in the future career. Research Aim The aim is “To determine how globalisation can drive business towards success.” A Study on Marks and Spencer. Research Objectives To determine the concept of globalisation. 1
To determine impact of globalisation on success of Marks and Spencer. Research Questions What isthe concept ofglobalisation? Whatare the impactof globalisation on success of Marks and Spencer? 2
LITERATURE REVIEW It refers tobroad compactof thepastresearch onparticularsubjectfield. It helps in give theoretical contribution regarding specific research field. It conveysreader about the ideas as well as knowledge that have been established on topic. It is based on secondary data collection method(Axelrod and VanDeveer, 2014). The different sources which needed to conduct this research part are books, journals, articles, internet sources etc. Globalisation Concept On the basis of opinion of Williamson (2019), it has been stated that Globalisation is regarded as procedure of theglobalconsolidation that can be arising by interchange views, products and services.This plays aessential partin enhance the exchange of the natural and cultural resources(Bailey andet al., 2018).In globalisation, different countries are to be liberalised import protocol and also the foreign investment in to the sectors which are helpful in enhance country economy(Baud and Durand, 2012). Globalisation helps in give effective trade opportunitiestobusinessbytargetnewmarket,enhancemanufacturing,adoptadvance technology etc. On the other hand, in globalisation, countries liberalise their visa process and rules in order to permit the free flow of the people from one country to other. It effects in freeing unproductive industries to productive and investment sectors for export activities in win- win conditions for world economies(Belás and et. al., 2014). In context toenterprise,economic processisalteratedin business that is concerned with theindividual stateto one that it operated in others. Impact of globalisation on success of Marks and Spencer As per view point of Mike Myatt (2016) Marks & Spencer is one of thelargeselling. It is best-sellingfirm forarticle of clothingunit. The globalisation is leasing concept that has become the main factor in business life(Beynon-Davies, 2013). This phenomenon impacteconomic system,social group, geographical area,enterpriselivingin different manner. These are the changes mainly related toenhancing competition level,fast alterationin information transfer and technology. There are some impact of the success of Marks and Spencer mention: Competition-Theeconomic processleads to the enhancedrivalry(Carneiro and Brenes, 2014).This can be related togood, service, reference point, applicationand many others.When 3
Marks and Spencer manufacture and offer its products at low cost then it is able to acclimatise its market share. Exchange of Technology-This is more striking globalisation indication that can be achievement business opportunities(Cavusgil and Knight, 2015). On the other hand,technology is one of the main competition tools and it impacts onwork and good. Theeconomic processhas increasedspeed ofscientificimprovement and technologymovement. 4
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