Investigating Sustainable Tourism in the Hospitality Industry of the UK: A Study on Savoy Hotel

This research project aims to evaluate the policies, frameworks, and practices implemented by Savoy Hotel in promoting sustainable tourism in the UK. The study will critically evaluate the impact of these initiatives and suggest strategies for contributing towards sustainable tourism.

RESEARCH PROJECT

TABLE OF CONTENT
 TITLE
 RESEARCH AIM AND OBJECTIVES
 RESEARCH RATIONALE
 RESEARCH METHODOLOGY
 LITERATURE REVIEW
 DATA ANALYSIS AND FINDING
 REFFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY
 RECOMMENDATION
 REFLECTION
 REFERENCES

TITLE
• Title: To investigate several policies, frameworks and practical implementation related to
sustainable tourism in Hospitality industry of United Kingdom. A study on Savoy hotel1.1
Background
• With growing travel and tourism across worldwide it has become essential for government as
well as organisation to take major steps to promote sustainable practices so that optimum
utilisation of available resources can be made
• . Tourist are making ineffective use of resources of host countries or destinations that they are
visiting for having fun and entertainment therefore major steps needs to take for sustainable
tourism.

RESEARCH AIM AND OBJECTIVES
Aim
To evaluate various policies, framework and practices implemented by Savoy hotel related to sustainable tourism for
growth and development of enterprise.
Research Objectives
• To understand the concept of sustainable tourism.
• To identify several policies, frameworks and practices implemented by Savoy hotel in order to promote sustainable
tourism.
• To critically evaluate impact of policies, frameworks and practices implemented by firm related to sustainable tourism.
• To suggest various strategies related to practices that could be used by organisation to contribute towards sustainable
tourism in United kingdom,

RESEARCH RATIONALE
• The topic of evaluation of policies, frameworks and practices implemented by firm to promote
sustainable tourism is important to study as it helps in understanding several measures taken by company
to retained tourism industry.
• Moreover, tourism and hospitality is 10 biggest tourism destinations in United Kingdom which contribute
in generating maximum number of revenue as well as employment.
• So, currently the topic is important to study as increase in number of tourist over years has resulted in
threat to natural resources of country.

RESEARCH METHODOLOGY
Research type Out of the both the scholar has make use of
qualitative research method as it contribute in-
depth study related to the topic through
observation or personal interviews.
Research Approach Inductive is mainly used to generate untested
conclusions
Research philosophies Interpretivism are suitable for in-depth and
qualitative research so it has been used by
scholar to complete the study.
Data collection Primary as well as secondary method
Data analysis thematic analysis has been used by scholar to
complete the research or study on policies, and
practices related to sustainability
Sampling scholar has pursued by making use of simple
random sampling in which 30 employees of
Savoy Hotel has been selected and their
interviews has been taken for better outcome.

LITERATURE REVIEW
Theme 1:Sustainable tourism
Views provided by Lee and Xue (2020), reflect that ensuring proper facilities related to fulfilling both
current and future need or requirements associated with travel and tourism sector. The concept of
sustainable tourism also include minimising cost of delivering services and maximise the benefits. This
entire concept give emphasis to channelize resources in such manner that society can fulfil all its current
needs along with reserving resources to fulfil the future requirements of businesses.
Theme 2: Policies, framework and practices to promote sustainable tourism

DATA ANALYSIS AND
FINDING
• This is chapter of data analysis which represent the way data will be interpreted
so that necessary information can be communicated to number of individuals.
• In order to complete the data analysis scholar have make use of several themes,
table and charts that contribute in gathering useful data related to the study.
• Therefore, data analysis of policies, frameworks and practices used by Savoy
Hotel for promotion of sustainable tourism:

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REFFLECTION AND ALTERNATIVE RESEARCH
METHODOLOGY
It can be stated that in the research the scholar has make use of thematic method for data analysis so despite of that it can
also make use of SSPS software in order to get more better information.
Moreover, the qualitative method has been used to study related to policies, procedures and practices related to
sustainable tourism.
So rather than researcher can also make use of alternative research methodology that is quantitative which involves use of
statics and numerical facts in order to collect and interpreted necessary information.
Therefore, overall it can be interpreted that all these are alternative research methodologies which could also been used by
scholar to complete the study.

RECOMMENDATION
It is recommended that government can follow the policy where it can promote the eco friendly tourism. Government can
promote sporting activities in the country.
 This is among the major technique which government can use to achieve the growth possibilities in travel and tourism
sector.
t is recommended that this all practices will allow government to motivate other potential travellers to explore the country
(Siakwah, Musavengane and Leonard, 2020).
Government can also provide easy licence facility of companies and organisation so that new entrant can come and
explore business opportunities in market.

REFLECTION
 The whole experience of this project has been very knowledgeable. I get to experience different aspects and dimensions related to
the sustainable tourism.
 I get to know all information and knowledge in respect to eco-friendly tourism services, sporting activities that can expand the
growth of the travel and tourism sector
 In this project I also got to know the ways through which I can conduct a research project or study. I got to know the structure of the
research project.
 My overall experience of this project has been very knowledgeable that could allow me to generate precise knowledge over
conducting a study. I got to understand about the significance of literature review in collecting information for doing any of the
research project.

REFERENCES
Baum, T., 2018. Sustainable human resource management as a driver in tourism policy and planning: a serious sin
of omission?. Journal of Sustainable Tourism, 26(6). pp.873-889.
Demirović Bajrami and et.al., 2020. Determinants of residents’ support for sustainable tourism development:
Implications for rural communities. Sustainability, 12(22), p.9438.
Dłużewska, A.M., 2019. Well‐being versus sustainable development in tourism—The host perspective. Sustainable
Development, 27(3). pp.512-522.
Bagus, S. I and et.al., 2019. Community based tourism as sustainable tourism support. Russian Journal of
Agricultural and Socio-Economic Sciences, 94(10).