How Globalization Drives Business Success: A Case Study on Primark

This presentation explores the role of globalization in driving business success through expansion, using Primark as a case study. It aims to understand the concept of globalization in an organizational context, evaluate its role in driving business success, determine its impact on Primark's business expansion, and measure the ways Primark can opt for global business expansion.

Research Project
(How globalization can drive
business success)

Cover Content
• Introduction
• Research aims
• Research objectives
• Data Analysis
• Recommendation
• References

Introduction
Globalization can be define as an essential phenomenon which has evolved partly
due to the trend for developing international business or trade inside and outside of
the national boundaries. In the present research project Primark is the chosen
organization, it is a famous and most leading fashion retail company which has its
high brand image within market. The key concern of the firm is to attaining higher
growth and success through expansion of business at global level.

Research Aim
To analyze the effectiveness of globalization and its role in driving
business success by expansion. A case study on Primark.

Research Objectives
 To understand the concept of globalization in an organizational context.
 To evaluate the role of globalization in driving business success.
 To determine the impact of globalization over the business expansion of Primark.
 To measure the ways that are required to opt by Primark for global business
expansion.

Data Analysis
This consist to be the most effective piece of an investigation work thus it is effective in
analysis of the information which are accumulated by the researcher for the purpose
of execution of the investigation in right manner. In the present investigation work
data has been analysed through thematic analysis as in this themes are build on the
basis of the questions of the questionnaire.

Theme: Globalization is appropriate for Primark in driving
business success.
Q3) According to you, globalisation is appropriate for Primark in
driving business success?
Frequency
Agree 27
Disagree 3
Agree Disagree
0
5
10
15
20
25
30 27
3
Frequency

Theme: Globalization have positive impact over the business
expansion of Primark.
Q4) Which kind of influence globalisation does have over
the business expansion of Primark?
Frequency
Positive 28
Negative 2
Positive Negative
0
5
10
15
20
25
30 28
2
Frequency

Recommendations
From the detailed analysis of the project it has been recommended that global
expansion is the primary consideration of each business organization in today's
modern business era, due to high market competition businesses making potential
efforts in expanding their business operations at wider level. Organizations should
apply appropriate strategy for expanding their business operations within global
market, therefore as a large business organization Primark is focuses over
globalization and applying this as their key source.

Conclusion
The in-depth analysis of project states that, in today's modern business environment
competition within each sector is so high and the key consideration of each business
is to attaining higher growth and success through expansion of business, Therefore
expansion is the key area for businesses in attainment of higher growth and
profitability. Businesses are using globalization as their strategic tool for attaining
profitability via capturing a wider area of market.

References
Sturgeon, T. and Gereffi, G., 2012. Measuring success in the global economy: international trade, industrial
upgrading, and business function outsourcing in global value chains. C. Pietrobelli and Rasiah (eds.), Evidence-
Based Development Economics, pp.249-80.
Rugman, A., 2012. The end of globalization. Random House.
Labonté, R., Mohindra, K. and Schrecker, T., 2011. The growing impact of globalization for health and public
health practice. Annual review of public health. 32.
Vijayabaskar, M., 2011. Global crises, welfare provision and coping strategies of labour in Tiruppur. Economic
and Political Weekly, pp.38-45.
Wheeler, S., 2015. Global production, CSR and human rights: the courts of public opinion and the social licence to
operate. The International Journal of Human Rights. 19(6). pp.757-778.

Thank You