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How Globalization Drives Business Success: A Case Study on Primark

   

Added on  2023-01-23

12 Pages670 Words34 Views
Research Project
(How globalization can drive
business success)
How Globalization Drives Business Success: A Case Study on Primark_1
Cover Content
• Introduction
• Research aims
• Research objectives
• Data Analysis
• Recommendation
• References
How Globalization Drives Business Success: A Case Study on Primark_2
Introduction
Globalization can be define as an essential phenomenon which has evolved partly
due to the trend for developing international business or trade inside and outside of
the national boundaries. In the present research project Primark is the chosen
organization, it is a famous and most leading fashion retail company which has its
high brand image within market. The key concern of the firm is to attaining higher
growth and success through expansion of business at global level.
How Globalization Drives Business Success: A Case Study on Primark_3
Research Aim
To analyze the effectiveness of globalization and its role in driving
business success by expansion. A case study on Primark.
How Globalization Drives Business Success: A Case Study on Primark_4

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