Research Project on Starbucks: Motivational Tools and Techniques

This research project aims to evaluate the motivational tools and techniques used by Starbucks to improve employee productivity and performance. It includes data analysis, data interpretation, and conclusions. The study explores the impact of motivation on organizational performance, identifies different motivational tools, and recommends ways to attain a competitive advantage. The project is focused on Starbucks and its case study.

Research Project
Starbucks

CONTENT
• Title
• Introduction
• Data Analysis
• Data Interpretation
• Conclusion
• References

INTRODUCTION
Motivation can be considered as the most effective tool of firm
which is widely used by organisations in order to encourage
their employees at workplace. In this modern scenario, each
business organisation is focused on providing high quality
products and services to their potential customers in order to
satisfy their needs and wants. Starbucks is an American coffee
company and coffee-house chain. Organisation was
established in the year of 1971 in Seattle, Washington.

AIM OF PROJECT
This can be considered as the most effective part of research as
all activities of investigation are based on research aim which
needs to be prepared by researcher in beginning of research
project. The aim of current study is “to evaluate the
motivational tools and techniques which are used by
organisation in order to improve employee’s productivity and
performance - A case study on Starbucks”.

Research Objectives
Research Objectives:
 To determine the impact of motivation on employee’s productivity at
workplace
 To identify different motivational tools and techniques through which
employee’s productivity can be increased
 To ascertain the effectiveness of employee’s motivation on
organisational performance of Starbucks
 To recommend various ways through which organisation can attain
high competitive advantage in the market place

DATA ANALYSIS
This part of research plays effective role in analysing all data and
information which are gathered by researcher through primary
and secondary source of data collection. In this present
research literature review has to be done on the basis of
secondary source. Questionnaire is prepared as a primary
source. For the present study data has to be measured through
thematic analysis which are based on questionnaire.

Theme 1: Motivation has a huge impact on organisational
performance.
Q1) Does motivation has a huge impact on
organisational performance?
Freque
ncy
Yes 28
No 2
Yes No
0
5
10
15
20
25
30 28
2
Column B

Theme 2: There are various motivational tools are used by
Starbucks for enhancing employees productivity.
Q2) Which motivational tools are used by Starbucks for
enhancing employees productivity?
Frequency
Provide Incentive 15
Recognize Achievement 6
Share Profitability 4
Solicit employee input 2
Provide professional enrichment 3
Provide Incentive
Recognize Achievement
Share Profitability
Solicit employee input
Provide professional enrichment
0
2
4
6
8
10
12
14
16 15
6
4
2
3
Column B

Theme 3: People think that training program is compulsory for
the employees.
Q3) Do you think that training program is compulsory for the employees? Frequency
Yes 25
No 3
Can't say 2
Yes No Can't say
0
5
10
15
20
25
25
3 2
Column B

Theme 4: There is a huge the impact of employees motivation
on their productivity and performance.
Q4) What is the impact of employees motivation on their
productivity and performance?
Frequenc
y
Job Satisfaction 12
Achievement of goals 8
Team work 10
Job Satisfaction Achievement of goals Team work
0
2
4
6
8
10
12
12
8
10
Column B

Theme 5: Starbucks use different motivational tools in order to
enhance their performance at market place.
Q5) Which motivational tools are used by business in order to
enhance their performance at market place?
Frequency
Financial tools 20
Non-Financial tools 7
Others 3
Financial tools Non-Financial tools Others
0
2
4
6
8
10
12
14
16
18
20
20
7
3
Column B

Theme 6: Motivation tools needs to be modifies at continuous
level.
Q6) How often the motivation tools needs to be modifies? Frequenc
y
In 2 Months 5
In 6 Months 19
More than 1 Year 9
In 2 Months In 6 Months More than 1 Year
0
2
4
6
8
10
12
14
16
18
20
5
19
9 Column B

Theme 7: Motivation is helpful in establishing effective
relationship with subordinates and co-workers.
Q7) Does motivation is helpful in establishing effective
relationship with subordinates and co-workers?
Frequenc
y
Strongly Agree 23
Strongly Disagree 7
Strongly Agree Strongly Disagree
0
5
10
15
20
25 23
7
Column B

Theme 8: Starbucks has variety of products which are helpful
in enhancing performance of firm.
Q8) Which is the most effective product of Starbucks that helps in enhancing
performance of firm?
Frequency
Cold Drink 5
Whole-bean coffee 20
Loose-leaf teas 3
Fresh Fruit Juices 1
Sandwiches 1
Cold Drink
Whole-bean coffee
Loose-leaf teas
Fresh Fruit Juices
Sandwiches
0
2
4
6
8
10
12
14
16
18
20
5
20
3
1 1
Column B

Theme 9: Motivation is effective for career growth.
Q9) How motivation is effective for career growth? Frequency
Increasing knowledge 10
Developing skills 8
Reduce Hesitation 8
Improving leadership skills 4
Increasing knowledge
Developing skills
Reduce Hesitation
Improving leadership skills
0
1
2
3
4
5
6
7
8
9
10
10
8 8
4 Column B

CONCLUSION
As per the above mention report it has been concluded that each
business organisation is focused on motivating employees in respect
to increasing firms performance and productivity at market place.
Employees are the most essential source of firm and contributing
their best efforts at work place through performing multiple tasks
and duties, this create value for firm as well as employees own
career growth. In this modern era each business firm is widely
concerned on providing training program to their employees in
respect to developing their skills and ability to performing task an
duty at work place.

REFERENCES
Tan, C. L. and Nasurdin, A. M., 2011. Human resource management practices and
organizational innovation: assessing the mediating role of knowledge
management effectiveness. Electronic journal of knowledge management. 9(2).
pp.155-167.
Tan, T. H. and Waheed, A., 2011. Herzberg's motivation-hygiene theory and job
satisfaction in the Malaysian retail sector: The mediating effect of love of
money.
Wright, B. E., Moynihan, D. P. and Pandey, S. K., 2012. Pulling the levers:
Transformational leadership, public service motivation, and mission valence.
Public Administration Review. 72(2). pp.206-215.

THANK YOU