Best Practices in Global Talent Management: A Case Study on Unilever plc

RESEARCH PROJECT
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TABLE OF CONTENT
CHAPTER 1: INTRODUCTION....................................................................................................3
Title..............................................................................................................................................3
Aims and Objectives....................................................................................................................3
Research questions.......................................................................................................................3
Rationale......................................................................................................................................4
Significance..................................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Theme 1: Idea of talent management in an organization.............................................................4
Theme 2: Practices of talent management...................................................................................5
Theme 3: Impact of employees productivity in context to talent management...........................5
Theme 4: Recommendations for talent management practices...................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Research type...............................................................................................................................7
Research approach.......................................................................................................................7
Research philosophy....................................................................................................................8
Data collection.............................................................................................................................8
Sampling......................................................................................................................................8
Data analysis................................................................................................................................9
Ethical consideration....................................................................................................................9
CHAPTER 4: DATA ANALYSIS..................................................................................................9
CHAPTER 5: CONCLUSION......................................................................................................18
Conclusion.................................................................................................................................18
Recommendation.......................................................................................................................19
Reflection...................................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................22
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CHAPTER 1: INTRODUCTION
Title
“To study, best practices in global talent management within multinationals and effects on
employee productivity and retention: A case study on Unilever plc.”
Aims and Objectives
Aim:
The aim of the chosen project is covered in the points underneath:
 To identify the best practices adopted in the global talent management in multi-national
companies like Unilever. The effect of talent management practices on employee productivity and retention.
Objectives: The objectives for the research project is explained in the points below:
 To describe the concept of talent management and a brief understanding of how they are
adopted in multinational companies
 To determine the best practices and approaches to talent management in Unilever
 To evaluate the impact of global talent management on employee productivity and
retention in Unilever
 To propose recommendations on the improvement in the current practices in MNCs to
improve the approaches to HRM.
Research questions
 What is the fundamental concept of talent management in context to multinational
companies?
 What are the talent management approaches and practices that are implanted in Unilever
plc?
 How does the global talent management approaches affect the employee retention,
performance and productivity in Unilever?
 What are the recommendations that can be used by MNC's to further improve their
present talent management practices?
Rationale
Talent management is a very essential factor which has to be considered in an
organization so that there would be higher operations and functioning which would be present.
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Reason for this topic is that there must be good understanding and analysation of talent
management. End result would be higher for businesses which are present in the market which is
going to be a great factor. Motivation and quality of workforce is going to be well maintained
and performance and operations of organization is also be improved with time as well.
Significance
Importance of this research is that there must be good understanding of factor which is
talent management so that there is would be higher performance and operations which would be
present. Recruitment, development, retains the workforce, etc. are very essential in a business
and this factor is going to make sure that the employees are having a higher satisfaction level
which is going to be good for the trust and loyalty of the employees in the company. Talent
management is a very essential factor making the company be able to work towards goals easily.
CHAPTER 2: LITERATURE REVIEW
Theme 1: Idea of talent management in an organization
As per the view of author (Eghbal and et.al., 2017), right talent has to be present in the
company so that the business goals can be achieved on time. There are long term objectives and
goals which an organization has for themselves in the market which needs to be achieved on time
so that there must be higher competitive advantage. Training and motivation has to be given to
the workforce so that there is going to be higher outcomes of the organization and the talent also
has to be well maintained. Strategies have to be modified with time so that there is going to be
higher operations which is going to be there.
According to (Amiri and Safariolyaei, 2017), planning has to be done so that talent
management is going to be present in the company which is going to be a great factor for
Unilever. Unilever has not been able to perform well in the market because of the competition
which is present that needs to be improved so that there is going to be higher achievement.
Quality of the products and services has to be well maintained so that there the company can
maintain their loyalty and trust of the customers which is going to be a great factor
(Savanevičienė and Vilčiauskaitė, 2017). In international market there must be effective working
and performance which have been present in workforce so that there is would be higher
productivity and operations.
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Theme 2: Practices of talent management
In according to (Edwards, 2017), gap between the internal environment can be created
very easily which has to be well maintained so that there is going to be higher satisfaction.
Development is very essential so that competitors will be able to have a higher outcomes and the
sales be higher. Benefits have to be given to the workforce so that there be higher outcomes in
the firm. Talent management makes sure that work is being done effectively so that organization
will be able to benefit overall. There are a lot of targets which a business set, and they need to be
achieved so that the organization will be able to have higher reputation and brand image in the
market (Ganaie and Haque, 2017). Problems, issues, conflicts, etc. rise in an organization and
specially in the international market so that there would be higher operations and productivity.
The author suggests (Almohtaseb and et.al., 2020), there is lot of resistant from
employees to changes which is present in an organization which has to be well managed. Talent
management makes sure that there are effective measures which are being taken and that would
be a great factor. There are a lot of policies and measures which are there and that makes sure
that there are high practices which are taking place and make the performance of firm overall be
improved. There are barriers which can make the financial factor get affected which has to be
monitored and controlled by Unilever which is good for the reputation and brand image of the
company.
Theme 3: Impact of employees productivity in context to talent management
In opinion of (Makarius and Srinivasan, 2017), employees must remain motivated which
makes company be able to achieve the targets and objectives which they are having. Workforce
is given their personal preferences which is built so in order to be able to have effective working.
Completion of tasks must be present in Unilever because demands and needs of customers is
increasing which well be maintained and that makes functioning be higher. Recognition for
efforts which are being put in company have to be well analysed so that company will be able to
have higher advantages in market and expenditure is minimum.
In view of (Meyer and Xin, 2018), traditional methods for maintaining talent
management is not be effective in nature which would make performance of company be higher.
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Productivity and operations of company has to be maintained and also make the migration factor
of employees be under control. The styles of management has to change so that there be effective
working and burden on employees is going to reduce. Management has to make decisions
according to the employees so that there be higher satisfaction which is present. Style of leaders
in Unilever is autocratic which has to be improved and made sure that there is effective working
and performance which is to be there and good understanding as well.
Theme 4: Recommendations for talent management practices
As per the view of (Yaseen, Shatnawi and Obeidat, 2018), HRM must have the right
practices which are supposed to be there which is going to make company be able to operate
effectively. International market is having a lot of issues which can make workforce not be able
to focus on working. Skilled employees have to be hired which is going to make performance of
company be higher. Right methods and theories have to be used by HRM so that there would be
higher operations and working that is present so that organization will be able to make a place
for themselves. There is lot of pressure on the employees of Unilever because of the imbalance
which organization is having in market which has to be well managed and improved upon so that
there to be effectual working. Expenditure must be done on workforce so that there is be right
measures and improvement which is present for the development of the entire organization
nationally and internationally.
Author (Kamal and Lukman, 2017), also considered that, culture of Unilever is very
different from one another which has to be well maintained so that company. This will be able to
have a higher performance and working in the market that is going to be a good factor for overall
performance. Observation of HRM department present in Unilever has to be improved so that
there are right employees which be hired and effective workforce be present in organization.
Confidence must be present and higher frame works has to be used so that there is higher
operations. Positive working environment has to be created so that there is higher influence and
working be better so that there are right practices which be involved. Changes have to be adapted
easily so that there be higher information which is present so that right use of working which is
there and policies also have to be improved upon so that the company will be able to have higher
inspiration which is going to be helpful.
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