Topic 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project

   

Added on  2020-06-04

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Research Project
Topic 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project_1
Table of ContentsTOPIC..............................................................................................................................................3INTRODUCTION...........................................................................................................................3Overview of Research.................................................................................................................3Background of Company............................................................................................................3Significance of Research.............................................................................................................4Research Aim..............................................................................................................................4Research Objectives....................................................................................................................4Research Question.......................................................................................................................4CHAPTER 2- LITERATURE REVIEW.........................................................................................5Introduction.................................................................................................................................5Literature Review........................................................................................................................5Research Methodology................................................................................................................6Research Design..........................................................................................................................6Research Philosophy...................................................................................................................6Sampling.....................................................................................................................................6Data Analysis..............................................................................................................................6Research Type.............................................................................................................................7Ethical Consideration..................................................................................................................7CHAPTER 4: DATA ANALYSIS..................................................................................................8Data Interpretation......................................................................................................................9CHAPTER 5: CONCLUSION & RECOMMENDATIONS.........................................................16Recommendations.....................................................................................................................16CONCLUSIONS............................................................................................................................16REFERENCES..............................................................................................................................17
Topic 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project_2
TOPIC“To Investigate the mass media marketing impact on consumer perception in retail industry: Acase study of M&S in Croydon ”. INTRODUCTIONOverview of ResearchThe market of present era is hugely dynamic that required to be approaches in a soled anstrategic way. For development organisation make sure that the task or objectives of organizationare accomplished within a period of time (Dahl, 2014). It is signifiant for a company to analysethe external factors of business to make a proper strategy and use the tool of marketing andpromotion in order to create a wide impact on the consumer. Mass media marketing refer toexecution of marketing activities through using proper mass media tools. This case studies theimpact of media on shaping the perception of consumer of Marks and Spencer which is one oflargest British retailing organisation. This study will investigate how the media marketing helpsin building positive perception of clients in Croydon. Background of CompanyM&S is one of the largest British Supermarket that deal with wide products and servicesquality including luxury food commodities, home products and apparel. The company wasfounded by Thomas Spencer Michel Marks in 1884 in Leeds. In November organization startedmerchandising their goods to Kellogg's Corn Flakes which now expanded is business in morethan 12 countries. The company builds it major growth in the 20century that started a policy ofselling only British products. This had strengthen the relationship of company with other dealerand markers of Britain. Major logo of company which was ”Do not worry about of pay, it'spenny” that influenced consumer most. The company was the first organization who have hiredtechnical chef for in 1948 and gained the main development in 1960 for the cold chaindistribution. Chain by chain the company get the highest position with the help of properstrategies of marketing and became the most favoured brand of United Kingdom. Significance of ResearchThe recent report is based on the process of impact of social and mass media incontouring or shaping the behaviour or perception of consumer of Marks and Spencer. The
Topic 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project_3
media is required assets which avail an organisation in building the people as well as increasingthe consumer base that a company seek for (Wilson and Quinton, 201). Today's businessorganisations are more concerned in implementing and adopting new techniques andtechnologies for their workplace that are more effective in helping in developing performance oforganisation by executing modified and advanced methods. Company use the method ofmarketing for impressing and attracting the public for their products and services through usingvarious mass media. Th entire business industry is focusing over mass media for the purpose ofmarketing and promotion of their products and gaining a new identity among their clients. Thesetools can be new media, electronic media, print media and other methods that provide access totarget people easily (Gabriel and Lang, 2015). The main purpose of this research is to determineweather Marks and Spencer been helped through mass media marketing in gaining consumers. Research AimMajor aim of this report is “Investigation of the mass media marketing on consumerperception in retail industry: A case study of M&S in Croydon ”. Research ObjectivesTo understand the impact of mass media marketing on business.To access the tools of mass media which Marks and Spencer use for marketing purpose.To measure influence of mass media marketing is perception of customer of Croydon.Research QuestionHow mass media affect the process of marketing in business? What are the main tools or techniques that Marks and Spencer use for purpose ofmarketing? How to measure mass media marketing impact on the consumer perceptions?
Topic 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project TOPIC 3 INTRODUCTION 3 Research Project_4

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