Importance of Mobile Applications in Modern Society

This research project focuses on analyzing the importance of mobile applications in the modern society and their impact on attaining customer satisfaction. The case study is based on PrestaShop, a leading online retailing company. The research aims to identify the significance of mobile applications and technologies, determine the measures adopted by PrestaShop to attract customers, evaluate the relationship between digital technologies and organizational performance, and recommend ways to attain a higher competitive edge. The research questions revolve around the significance of mobile applications, measures adopted by PrestaShop, the relationship between digital technologies and organizational performance, and ways to attain a higher competitive edge.

RESEARCH
PROJECT

Table of Contents
TITLE..............................................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Overview of the Research............................................................................................................4
Background of the Research........................................................................................................5
Significance of the Research.......................................................................................................5
Research Aim...............................................................................................................................6
Research Objectives.....................................................................................................................6
Research Questions......................................................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
2.1 The significance of Mobile applications and technologies within the modern era...............7
2.2 The essential measures which are adopted by PrestaShopas to gaining attention of
customers towards the firm or its offered products and services at market place.......................9
2.3 The relationship between digital technologies and organisational developing performance.
...................................................................................................................................................10
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
Type of Investigation.................................................................................................................10
Research Design........................................................................................................................11
Research Approach....................................................................................................................11
Research Philosophy..................................................................................................................11
Data Sampling...........................................................................................................................12
Data Collection..........................................................................................................................12
Ethical Consideration.................................................................................................................12
CHAPTER 4: DATA ANALYSIS................................................................................................14
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................26

Conclusion.................................................................................................................................26
Recommendation.......................................................................................................................26
REFERENCES..............................................................................................................................28
APPENDIX....................................................................................................................................30

TITLE
To analyze the importance of mobile applications within the modern society and its
impact on attaining customers satisfaction. A case study on PrestaShop .
CHAPTER 1: INTRODUCTION
Overview of the Research
In this advanced time every business association is centered on giving fantastic merchandise and
enterprises to their potential clients in regard to fulfilling their necessities and needs. Association
are broadly worry on improving their business execution through applying advanced devices and
innovations at work put as computerized types of gear are more successful, in expanding the
execution of firm at commercial center (Beetham and Sharpe, 2013). Mobile applications are
considered as the essential element of the modern society as in this competitive era large number
of people are based on mobile and its various applications as to making their self entertaining
and busy. Mobile applications is the most applied technology on which large number of people
in different age group are based as this consist to be the most entertaining source. PrestaShop is
the chosen organisation for this particular report, PrestaShop is a leading online retailing
company which deals in variety of products and services at market place. The major purpose of
firm is to fulfilling the desires of people through offering them variety of products and services
as per their choice. The company offering its products and services through various online
sources such as mobile application, online website and company’s page etc. Propel instruments
and advancements are profitable for authoritative development and achievement. In this
advanced period the real reason for every little and in addition expansive business association is
to upgrading their execution and efficiency at commercial center through applying different
inventive thoughts and apparatuses, advanced innovations are compelling in executing all
business tasks in powerful way as to delivering amazing products and ventures for clients. In the
present situation vast number of individuals is invest an immense measure of energy with
advanced supplies as these are most engaging and accommodating in nature. So every little and
extensive business undertakings are worry on embrace new and successful advancements at work

put as to expanding efficiency and execution of firm. Computerized proficiency can be resolved
as the capacity to apply advanced innovation, specialized instruments or different system to
make, get to, oversee, coordinate and assess information and data in regard to direct different
tasks in a lead society.
Background of the Research
On the planet brimming with digitalization individuals are especially worry about the new and
quick types of gear in regard to making their life all the more simple and agreeable. Advanced
apparatuses and advances are financially savvy in nature using computerized instruments and
advances individuals can without much of a stretch fulfill their necessities at wherever. The
major centered region of firm is to creating association execution through accomplishing high
aggressive edge at commercial center. In this present time rivalry is so high, each firm is
centered on increasing high position at commercial center offering assortment of products and
ventures as opposed to their adversaries (Sheninger, 2014). Mobile applications plays vast role in
developing organizational performance and productivity at market place as large number of
people are spending a huge amount of time on mobile and its various applications which are
helpful in making their life easy and comfortable. In the competitive era people live in a tight and
busy schedule so they are not having time to buying goods so they apply online application as to
satisfying their needs and wants without making any kind of extra efforts. PrestaShop.com. Inc,
is doing business as PrestaShop it is a small freemium open source e-commerce solution
company. The company was founded in the year of 2008 by Bruno Leveques and Lgor
Schlumberger.
Significance of the Research
The present research is based on the importance of mobile applications and its impact on
attaining customer’s satisfaction. Buyers are considered to be the most essential element of
market as the growth and success of firm are based on the higher customer’s attraction. The
major motive of each small as well as small business enterprises is to offering variety of products
and services to their potential buyers. The research is led with a specific end goal to enhance the
abilities and information of analyst. It will likewise portray the necessity of modernization inside
business substances and how it will be enhance their creation procedure. Presently nowadays,
every association and even government likewise put different endeavors for executing

modernization by rising distinctive computerized systems or components. UK populace likewise
has a tendency to embrace new and propel innovation which makes their lives more less
demanding. In this point of view, media transmission organizations are endeavoring to enhance
its administrations by putting more procedures in them. Besides, mechanical headway
additionally helps in enhancing new execution level of workers as they will skilled to perform
well.
Research Aim
This is the most important part of research project on which the potential activities of
research are based on. Research points characterize the genuine motivation behind the
examination in order to discover all answer of inquiries in a logical way (Fitzgerald and et. al.,
2014). Points are depending upon wanted results of the exploration which is must for specialist
to accomplish. It helps in influencing an exploration to extend more proficient or viable.
Moreover, it manages what and how to accomplish; in this manner look into points renders
course towards fruition of all exploration exercises. The essential aim of this particular research
is “To analyze the importance of mobile applications within the modern society and its impact on
attaining customer’s satisfaction”. A case study on PrestaShop.
Research Objectives
Research targets are the best possible systems which portrayed the best approach to accomplish
investigate point. All means which takes needs particular arrangements of undertakings keeping
in mind the end goal to achieve objectives of research venture. Research goals ought to be
sensible and unequivocally chosen. They make an exact utilization of ideas and information.
There are portrayed significant targets of this exploration venture, such are expressed as under: -
 To identify the significance of Mobile applications and technologies within the modern
era.
 To determine various measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place.
 To evaluate the relationship between digital technologies and organisational developing
performance.
 To recommend various ways by which higher competitive edge can be attained at market
area.

Research Questions
An examination questions are principal perspective of research venture; it accentuation on
assurance of system and aides all phases of request (Danese, 2013) . What's more, inquire about
inquiries begins with different issues which somebody needs to determine and distinguishes the
purpose for this. It alludes certain regions of concern which need to tended to and troubles which
are required to be tended to and conditions that can be made strides. Underneath specified are
some exploration questions are described as under:
 What are the significance of Mobile applications and technologies within the modern era?
 What are the essential measures which are adopted by PrestaShopas to gaining attention
of customers towards the firm or its offered products and services at market place?
 How to evaluate the relationship between digital technologies and organisational
developing performance?
 What are the ways by which higher competitive edge can be attained at market area?
CHAPTER 2: LITERATURE REVIEW
This comprises to be a basic piece of research venture which helps in directing an inside and out
research in regard to investigating suitable outcome and result. It is a content of researcher paper
which includes the present information in which substantive discoveries and results are included.
In this area see purposes of different creators are investigated in regard to coming to at
conclusive outcome and result (Bovee, Thill and Raina, 2016). This piece of research helps in
giving a noteworthy heading to the examination er to do the entire research works a correct way
as to aggregating the last and suitable result. In this segment information must be accumulated
through auxiliary wellspring of information gathering, in this past research assumes viable part in
pushing ahead towards right bearing. The significant explanation behind directing another
exploration is to overcoming the shortcoming of the past research report.
2.1 The significance of Mobile applications and technologies within the modern era.
As per the views expressed by Nanda Kumar, 2016, Mobile phone apps are no
longer just an application. It considered as an most useful element which helps in providing long
term benefits to the people as to keep them connected with each other. The mobile or the smart
phones have arrived in a very big and challenging manner. Mobile and smartphones are

responsible for changing the business functions as these are helpful in gaining attention of large
people towards the firm as to fulfilling their basic desires. In the modern society million of
people are using mobile and technological devices and each small as well as small business
enterprises are concern on developing mobile applications as to making their business more
lenient and smooth. As a large online retail company it is essential for PrestaShopto use most
effective and appropriate strategy as to attaining higher growth and success at market place.
There is various importance of mobile applications in which some are described as under:
Customization: It consist to be an essential tool which is possible in the mobile applications is so
away unforeseen for a website (Arnab and et. al., 2015). Mobile application needs to be ensure
about providing better User experience through providing effective facilities like Location
tracking which are used in the mobile apps as to tracking the location of users. PrestaShop is
widely concern on utilising mobile applications as to reaching at their final customers through
distributing they are selected products and services.
Acquiring new customer:
High number of customers attraction is beneficial for company as to generate high
amount of revenue which create various benefits for the farm mobile applications are effective in
providing appropriate services to the people who are very much willing to taking benefits of
production services for a specified company is also giving a chance to the organisation for titling
its towards their potential buyers.
Updating the trend:
Emails and mobile applications are considered as the basic source of correspondence with
the people organizations are concerned on applying different applications as true maintaining
appropriate flow of information in order to generating effective fruitful outcome there are
products that are based on card on new arrivals even the discounts and the best offers are quite
effectively distributed with the notification technology on the mobile application.

2.2 The essential measures which are adopted by PrestaShopas to gaining attention of customers
towards the firm or its offered products and services at market place.
In the modern business world the major focused area of each business Enterprises as to
attracting more and more Biased towards their form or its offered products and services as to
increasing the profitability and revenue of firm by developing their sales PrestaShop is a most
leading online retailer company which deals in variety of products and services and very much
focused on grabbing the attention of people towards the farm bro providing various beneficial
services to their potential buyers (Mohammadyari and Singh, 2015) . the major motive of
PrestaShop is to capturing a wide area of market through offering variety of products there are
various measures which are adopted by PrestaShop as to attaining higher growth in success at
market place in which some are described as under:
Discount offers: This is the most popular way to gaining attention of people towards the form as
a small business Enterprises PrestaShop mainly deals through online marketing and providing
different discount products to their regular and potential customers as to retain them for long
time. Discount is the best way to attract buyers towards the firm.
Quick response: As a small business concern PrestaShop engage in various online trading
through their application website and online pages the company is widely focused on providing
quick response on the request of buyers as to maintaining their interest towards the form or its
offered services. Response represents that the company is taking their customers as the priority
which help in creating value for company to sustain people for long run of business activities.
Skilled employees: Human resource is considered as the most essential element of found as a
whole activities of farmer based on the efforts of employees as a small business Enterprises it is
necessary for PrestaShop to hire skilled and educated people at workplace who are having
potential knowledge about online trading and various applications which are used by company in
order to providing products and services to their wires effective recruitment of employees create
benefits for the farm in developing their performance through implementing efficient efforts of
employees.

2.3 The relationship between digital technologies and organisational developing performance.
As per the opinion of Kumar and Reinartz, 2012, Digital technologies are considered as
the most essential stores which are effective in enhancing the profitability of an organisation by
implementing right source at the right place. Significant knowledge about technologies are
essential for each enterprise or its employees as to performing they are all business operations
and functions in more effective and efficient manner. there is an effective relationship between
Digital Technologies and developing organisational performance as it represents that if
organizations are able to implement their resources in effective manner than it is possible for an
organisation to attain higher growth throw offering variety of products and services. As the
largest online retailer company it is essential for PrestaShopto implement appropriate changes
and modification in their strategies and operations in order to sustaining a higher position at
Marketplace it is also essential for PrestaShop to maintain its brand image in the mindset of
customers through offering them new and innovative products within the market digital tools and
technologies are beneficial for farm in enhancing their performance through producing more
innovative and technological products as to satisfying the needs and wants of customer.
CHAPTER 3: RESEARCH METHODOLOGY
Research approach comprises with a methodical arrangement that can be utilized as a part of
request to influence an examination to extend. It creates speculation or giving arrangements by
characterizing and additionally redefines significant issues or issues. This piece of research is
imperative in light of the fact that in this researcher discovers all answers till conclusion. In this
connection, there are utilized different strategies to direct an exploration with a point of better
results. Thusly, examine philosophy conveying research venture viable way by utilizing
distinctive applications. It is grouped into various portions which are depicted as under: -
Type of Investigation
Research is a technique for deliberate social event of data and information with a specific end
goal to investigate headway of learning in any region (Stark, 2015). A research can be qualitative
or quantitative in nature. In this task qualitative research strategy has utilized as a part of request
to draw compelling results. Research strategy are use to examine variable utilizing viable

calculation and figuring’s to do fruitful research. Through this, specialist sort out all exploration
exercises successfully which enhance results.
Research Design
This is a segment which will state about as how ponder function can be led in a
compelling way. Research configuration is a way which help examiner in sketching out a
diagram as indicated by entire research work will be directed. This sections is consist of three
major types such as descriptive, exploratory and experimental research design (Chen, Li and
Arnold, 2013). This bit of work will center on using illustrative method of outline as it will
accentuation on the reality as how computerized advancements impacts association and its
adequacy. It will help specialist in portraying as how qualitative viewpoint can be
comprehended.
Research Approach
There are distinctive ways which can be utilized by agent for leading exploration work in a
coveted way. This is a segment that wills accentuation on ways analyst will approach this task
work. There are two kinds of research approach that are done, inductive and deductive. For this
case, previous one is utilized as an approach that will permit specialist in completing work while
managing flow of market. It utilizes speculations and ideas in finishing diverse assignment as to
accumulate data. There are diverse kinds of raw numbers which are gathered by specialist.
Research Philosophy
Research theory is an all-encompassing term which is connected with upgrade in information in
order to achieve look into objectives and destinations. There are diverse sorts of research
rationality, for example, interpretivisim, sober mindedness, positivism and authenticity.
Positivism inquire about logic tries to reveal reality about how to center around various things; it
is an auxiliary technique for consolidating sensible derivation with exact experimental
perceptions (Dao, Langella and Carbo, 2011). Aside from this, interpritivisim explore logic gives
alternatives or diverse view focuses about circumstances; they are novel and characterize a
specific arrangement of conditions. In which the present research is utilized interpretivisim look
into logic in order to increase better future data.

Data Sampling
This comprise as the best apparatus of research system as it considered as he technique for
choosing a similar that speaks to from the first populace. Researcher either selects probabilistic
or non-probabilistic information testing which is more appropriate for the exploration work. This
is an area that will center around getting perfect individuals to react to questions which are
placed up in this exploration work. There are two distinctive methodologies which will be
utilized, for example, likelihood and non-likelihood. The scientist have used purposive
inspecting systems in summon to gather proper information and data which are helpful for their
examination. The example estimate is 30 respondents are utilizing computerized instruments of
A one interchanges in solid and arranged way.
Data Collection
This consist to be the most essential part of research project, this part helps in gathering relevant
and appropriate data and information which is effective in carry out the research activity in
effective manner. This section is categorized among two major types such as primary and
secondary source of data collection (Iles and Martin, 2013). It is a procedure of assemble or
gathering information and data on focused factors in a built up efficient way which empower to
draw substantial answer of applicable inquiry and assess results. Accumulation of information
shape overview and system area by means of information passage, catch and logging. In the
present research project both the source are used by researcher as primary source is effective in
conducting marketing survey and secondary source is effective in conducting the section of
literature review in effective manner.
Ethical Consideration
There are distinctive kinds of issues and issues that are there inside the framework and they
should be broke down. Specialist need to recognize ways that he can use for directing entire
research fill in according to the prerequisites. He needs to utilize a moral set of accepted rules for
ensuring that every one of the objectives and destinations are accomplished. A specialist needs to
do contemplate according to the qualities that are trailed by society else he can cause harm. He is
gathering information that contains classified data with respect to individuals and their lives. He
needs to guarantee that not the slightest bit any of this data is utilized for wrong purposes. There
are chances that individuals may utilize it for their own particular intrigue and individual pick up.

It must be ensured. Second thing is the strategies which he is utilizing for leading examination
work ought not abuse any of the societal tenets or corporate law(Gaur, Vasudevan and Gaur,
2011). the likewise need to ensure that he can comprehend as how he can oversee time and assets
as both are in alarm condition.

CHAPTER 4: DATA ANALYSIS
Questionnaire
Q1) Does the effective mobile applications are beneficial for organisational
Growth and Success?
Frequency
Strongly Agree 36
Strongly Disagree 4
Q2) What are the importance of mobile applications and technologies on
modern era?
Frequency
Adoption of Advancement 11
Comparing the services 9
Enhancing knowledge base 20
Q3) What is the major impact of mobile applications on the business
performance of PrestaShop.com?
Frequency
Better customer understanding 10
Maintain the quality of workforce 12
Improving production level 10
Providing quick response 8
Q4) Which is the most effective tool used by PrestaShop as to enhancing their
brand image in the mind set of people?
Frequency
Mobile Applications 10
Website 8

Social media 10
Internet Sources 6
Special Applications 6
Q5) Is it important for PrestaShopto make appropriate improvements in their
technologies?
Frequency
Yes 30
No 10
Q6) What are the measures adopted by PrestaShopto gaining attention of people
from different areas?
Frequency
Discount Offers 10
Easy payment facilities 10
Efficient delivery system 10
Gift Vouchers 10
Q7) In which major countries mobile applications has been launched by
PrestaShop for expanding its E commerce business?
Frequency
United Kingdom 17
India 8
Scotland 6
Africa 9

Q8) What is the market share of PrestaShop in e-commerce business of UK? Frequency
60 % and above 30
40% to 60% 5
20% to 40% 2
10% to 20% 3
Q9) What are the strategies used by PrestaShop for expanding its business world
wide?
Frequency
Mergers 15
Acquisitions 10
Joint Ventures 15
Q10) Recommend various ways by which PrestaShopcan retain customers for
long run of business activities.

Theme 1: The effective mobile applications are beneficial for organisational Growth and
Success.
Strongly Agree
Strongly Disagree
0
5
10
15
20
25
30
35
40 36
4
Series1
Interpretation:
As per the above given graph it has been analyzed that mobile applications are beneficial
for Organisational growth and success 36 out of 40 people are in favor with the statement and the
thing that mobile applications create benefits for form and remaining people are not in favor with
the same as per their opinion mobile applications are not that effective for firm or its growth.

Theme 2: There are various importance of mobile applications and technologies on modern era.
Adoption of
Advancement Comparing the
services Enhancing
knowledge base
0
2
4
6
8
10
12
14
16
18
20
11
9
20
Series1
Interpretation:
According to the above given report it has been concluded that there are various
importance of mobile applications and technologies on the modern era in the modern world large
number of people are based on mobile applications and spending a huge range of time on mobile
apps there are various benefits of mobile applications such as adoption of advancement with the
help of mobile applications people are able to know about the advancement in the Technologies
people can easily compare the services of other companies in order to consuming the best
product enhancing the knowledge base with the help of appropriate mobile Technologies people
are able to develop their knowledge in the online market.

Theme 3: There are different kind of impact of mobile applications on the business performance
of PrestaShop.com.
Better
customer
understanding
Maintain the
quality of
workforce
Improving
production
level
Providing
quick response
0
2
4
6
8
10
12 10
12
10
8
Series1
Interpretation:
As per the description of the above mentioned chart it has been determined that there are
different kind of applications which has a direct or indirect influence on the performance of
business as a small business Enterprises PrestaShop applied various kind of applications in
regards to better customer understanding, maintain the quality of products and services,
improving production level of firm and providing quick response to the buyers.

Theme 4: The most effective tool used by PrestaShop as to enhancing their brand image in the
mind set of people.
Mobile
Applications Website Social media Internet
Sources Special
Applications
0
1
2
3
4
5
6
7
8
9
10
10
8
10
6 6
Series1
Interpretation:
As per the above given project it has been concluded that there are different kind of tools
which are used by PrestaShop as to enhancing their brand image and reputation among the
people 10 out of 40 respondents go with the option of mobile applications 8 people select
website then people go with social media 6 select internet sources and remaining people go with
special applications these all are effective in grabbing attention of people and providing advance
facilities to the buyers so companies widely concern on implementing these measures in most
effective manner.

Theme 5: It is important for PrestaShopto make appropriate improvements in their technologies.
Yes
No
0
5
10
15
20
25
30
30
10
Series1
Interpretation:
As per the above given graph it has been determined that it is essential
for PrestaShop.com to make appropriate improvements in their Technology PrestaShop deals in a
wide area of market and consists to be a leading online retail company so it is essential for
PrestaShop to adopt new and advanced Technologies as to providing more appropriate and
relevant services to their buyers in quick and responsible manner. Majority of people are in
favour with the statement that company needs to improvise there Technologies at regular basis
and remaining people are not in favour with the same.

Theme 6: Different measures are adopted by PrestaShopto gaining attention of people from
different areas.
Discount
Offers Easy payment
facilities Efficient
delivery
system
Gift Vouchers
0
1
2
3
4
5
6
7
8
9
10
10 10 10 10
Series1
Interpretation:
As per the above given chart it has been concluded that company is focused on adopting
various measures as to grabbing attention of customers more than their Rivals respondents give
equal priority to the each options as all the elements are effective in companies growth company
is mainly focused on providing discount offers, easy payment facilities, efficient delivery
systems and gift vouchers to their potential buyers and this also create value in sustaining them
for long run of business activities.

Theme 7: In which major countries mobile applications has been launched by PrestaShop for
expanding its E commerce business.
United
Kingdom India Scotland Africa
0
2
4
6
8
10
12
14
16
18 17
8
6
9 Series1
Interpretation:
As per the description of the above give one report it has been analysed that as a small
business concern PrestaShop has large number of buyers who are belongs to different areas the
feature of mobile application has been launched by PrestaShop for expanding its Electronical
business in white areas companies mainly launching their application in different countries 17
out of 40 people select United Kingdom 8 people go with India 6 people select Scotland and
remaining people go with Africa as these are considered as the major countries in which mobile
applications has been launched by PrestaShop.

Theme 8: PrestaShop has large market share in the sector of e-commerce business in United
Kingdom.
60 % and
above 40% to 60% 20% to 40% 10% to 20%
0
5
10
15
20
25
30
30
5
2 3
Series1
Interpretation:
As per the above given project it has been evaluated that PrestaShop has a large market
share in the sector of e-commerce business in United Kingdom the company captures wide area
of market through offering variety of products and services by online features majority of people
are in favor with the statement and 30 out of 40 people go with 60% and above market shares
companies capturing more than 60% of market share in United Kingdom. 5 people select 40 to
62 people select 22:40 and 3 people go with 10 to 20 percent.

Theme 9: Different kind of strategies is used by PrestaShop for expanding its business
worldwide.
Mergers Acquisitions Joint Ventures
0
2
4
6
8
10
12
14
16 15
10
15
Series1
Interpretation:
From the above given report it has been determined that it is required for each business
Enterprises to adopt strategies as to expanding its business operations worldwide which is the
major motive of an organisation 15 out of 40 people go with mergers as per their opinion this is
effective in nature to expand business operations then we people go with acquisition and
remaining people go with joint venture these all are beneficial for expanding the operations and
functions of business as in the large market area.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion
According to the previously mentioned report it has been presumed that computerized
apparatuses are best in creating hierarchical execution at commercial center. Showcasing study
assumes tremendous part in inspect the adequacy of computerized advancements in regard to
uplift authoritative execution. Legitimate usage of advanced devices is successful in
accomplishing higher upper hand at commercial center. Subsequent to directing entire research
work, it is comprehended as how computerized innovation can affect association and its
adequacy in achieving its own objectives and goals in a powerful way. Advanced innovation has
changed the way all organizations use to work and additionally work inside a workplace.
Associations can support their capacity to comprehend issues that can affect their capacity to
accomplish destinations and objectives. in most recent one-decade digitalization has changed the
way every organization and segment and associated business condition in a more viable manner.
for this examination work, a subject was chosen which depended on assessment of computerized
innovation and its effect upon association execution. According to the review it has been
resolved that for the most part clients are feel happy with the offered items and administrations
of organization and firm is especially centered around extending their business exercises
everywhere topographical territory. In this computerized apparatuses are more viable in using
appropriate asset for upgrading efficiency and benefit. A short writing survey has been directed
for expressing about factors and their impact on organization. Likewise look into philosophy was
secured which will help perused in kno0wing about strategies that were utilized by specialist to
direct this investigation. Information examination, understanding was done as to recognize
fluctuations and prescribe things for organization with the goal that it can make strides.
Recommendation
From the above report, there are sure things which should be suggested like execution of
advanced innovation into an association and additionally into individual life is very vital and
gives different sorts of advantages. It is much prescribed that each association ought to receive
most recent innovation and go computerized with the goal that advantages can be profited and
odds of mistake can be diminished. Aside from that another component which can be prescribed

is that for pulling in huge number of clients and picking up piece of the pie, it is expected to
apply advanced innovation into different tasks with the goal that normal results can be gotten.

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APPENDIX
Questionnaire
Name:
Age:
Gender:
Address:
Phone Number:
Email Id:
Q1) Does the effective mobile applications are beneficial for organisational Growth and
Success?
Strongly Agree
Strongly Disagree
Q2) What are the importance of mobile applications and technologies on modern era?
Adoption of Advancement
Comparing the services
Enhancing knowledge base
Q3) What is the major impact of mobile applications on the business performance of
PrestaShop.com?
Better customer understanding
Maintain the quality of workforce
Improving production level
Providing quick response
Q4) Which is the most effective tool used by PrestaShop as to enhancing their brand image in the mind
set of people?
Mobile Applications
Website
Social media
Internet Sources
Q5) Is it important for PrestaShopto make appropriate improvements in their technologies?
Yes
No

Q6) What are the measures adopted by PrestaShopto gaining attention of people from different areas?
Discount Offers
Easy payment facilities
Efficient delivery system
Gift Vouchers
Q7) In which major countries mobile applications has been launched by PrestaShop for expanding its E
commerce business?
United Kingdom
India
Q8) What is the market share of PrestaShop in e-commerce business of UK?
60 % and above
40% to 60%
20% to 40%
10% to 20%
Q9) What are the strategies used by PrestaShop for expanding its business world wide?
Mergers
Acquisitions
Joint Ventures
Q10) Recommend various ways by which PrestaShopcan retain customers for long run of business
activities.