The Role of Eco-Friendly Products in Consumer Decision Making for Hotel Selection

This research project examines the role of eco-friendly products on consumer decision making when selecting a hotel. It focuses on Premier Inn, a British hotel chain, and explores the eco-friendly products they use for sustainability. The study aims to identify the importance of eco-friendly products, determine the challenges faced by Premier Inn, and recommend eco-friendly products for implementation. The research methodology includes a literature review and survey of Premier Inn employees.

Research Project

Contents
Title: The role that eco-friendly products have upon consumer decision making in selecting a
hotel..................................................................................................................................................3
Chapter 1- INTRODUCTION.........................................................................................................3
1.1 Research aim:...................................................................................................................4
Rationale for the research.......................................................................................................4
1.2 Research Objectives:........................................................................................................4
1.3 Research Question:...........................................................................................................4
1.4 Significance for the research............................................................................................4
Chapter 2- Literature Review...........................................................................................................5
2.1: Introduction to Literature review....................................................................................5
2.2: Main body........................................................................................................................5
2.3 Conclusion of literature review........................................................................................7
Chapter 3- Methodology..................................................................................................................7
3.1 Research Philosophy........................................................................................................7
3.2 Research Approach...........................................................................................................8
3.3 Research Methods and Methodologies.............................................................................8
3.4 Research Instrument/Tools...............................................................................................8
3.5 Sampling...........................................................................................................................8
3.5.1 Identifying Population and Research Site.....................................................................8
3.5.2 Sampling Strategy.........................................................................................................8
3.6 Ethical Implications..........................................................................................................9
Chapter 4- Findings (Data analysis and presentation)...................................................................11
Chapter 5- Discussion (Data interpretation)..................................................................................21
Chapter 6- Conclusion, Recommendations and further implication..............................................23
REFERENCES..............................................................................................................................26
APPENDICES...............................................................................................................................27

Title: The role that eco-friendly products have upon consumer decision
making in selecting a hotel.
Chapter 1- INTRODUCTION
In the present time period, the preferences of customers is changing as they prefer to
consume or buy those services which are ecofriendly. It is important for hotels to be sustainable
which reduce their environmental impact, green best practices in maintenance, products, supplies
and many more (Agag and Shaalan, 2020). There are various ecofriendly products used by hotels
for achieving sustainability such as using of reusable cups and glass, biodegradable packaging,
water conservation techniques and many more. For the present study, Premier Inn in is taken into
consideration. It is a British hotel chain and UK's largest hotel brand which was established in
the year 1987. In addition to this, it has more than 800 hotels globally which shows the market
presence of organization is high. The report will cover the role of eco friendly products Upon
consumer decision-making while selecting a hotel.
1.1 Research aim:
“To analyse the role of eco-friendly products on the consumer decision making within a
hotel”. A study on Premier inn.
Rationale for the research
One of the main reason to conduct study is to gain knowledge about the role of Eco
friendly products on consumer decision-making in selecting a hotel. In addition to this, it help
researcher to gain insight about importance of eco friendly products within the hotel and the eco
friendly products used by hotels for achieving sustainability. Apart from this, it help researcher
in both personal and professional context. In relation to personal, it help in improving skills such
as data analysis, data interpretation, data collection and many more. Moreover, this is study will
help researcher to conduct future studies more systematically and gain positive outcome as well.
1.2 Research Objectives:
 To identify the importance of eco-friendly products within a hotel.
 To determine the eco-friendly products used by Premier inn hotel for sustainability.
 To examine the challenges faced by Premier while using eco-friendly products within the
hotel.
 To recommend eco-friendly products can be implemented by Premier Inn within the
hotel.

1.3 Research Question:
 What is the importance of eco-friendly products within a hotel?
 What are the eco-friendly products used by Premier inn hotel for sustainability?
 What are the challenges faced by Premier while using eco-friendly products within the
hotel?
1.4 Significance for the research
In the present time period, the use of eco-friendly products is increasing day to day. In
addition to this, the preference of customers is also changing as they shift towards using
ecofriendly products as it helps in protecting and safeguarding environment (Sia and Jose,
2019). In order to maintain performance and make the decision positive towards hotel it is vital
for organization such as Premier Inn to make use of eco-friendly product such as using of
biodegradable packaging, reusable glass and cups, automate conservation and so on. This study
will help in identifying the role of using ecofriendly products on consumer decision-making
while selecting a hotel. All this will lead an organization to develop brand image, enhance
performance, contribute towards Environmental Protection, attract large number of customers
and many more.
Chapter 2- Literature Review
2.1: Introduction to Literature review
Literature review is the section of report that is related with analysing the already existing
information that is to be collected by investigator. In this section there is analysis of the eco
friendly products that are used by the hospitality sector and the various the challenges faced by
Premier while using eco-friendly products within the hotel (Akhtar and et. al., 2019). Further,
based on all the information there are several recommendations that are drawn in context of
hospitality brand for the purpose of enhancing the sustainability measure in context of various
hospitality sector organisations.
2.2: Main body
The importance of eco-friendly products within a hotel
As per view points of proven partners (2021), Eco friendly hotels are working towards
building or operating in such a way to minimise the carbon footprint of business operations. The
main aim of eco friendly practices across hotels is designed to have a positive impact on the
external environment and the local community. With the changing environment there are many

environmental issues that are gaining momentum and a putting pressure on the available limited
resources in the society. Therefore, it becomes very crucial to use eco-friendly aspect as a tool to
maximize the optimum utilisation of available resources. With the growing customer awareness
on various environmental issues many hospitality brands are moving towards development of
green practices. It leads towards ecological initiatives and understanding the key drivers that can
influence the hotel choices for guest (Brazytė, Weber and Schaffner, 2017). In context of premier
inn it is one of the largest hotel chain say across UK is having higher commitment towards their
sustainability program that is for good. The main aim of this program is to eliminate single use
plastic from the hotels and restaurants by coming year 2025. They are already working closely
with the suppliers to identify the plastics they are using across the organisation to find the
various alternatives wherever possible. This is the biggest commitment made by premier in used
for the purpose of having a sustainable business practice (What Makes a Hotel ‘Eco-
Friendly’, 2021)
The eco-friendly products used by Premier inn hotel for sustainability
As per Luke Nicholls (2021), premier Inn being one of the global hospitality brands is
using some of the sustainable measures to incorporate into energy and water saving strategies.
They are using Earth’s natural energy foregrounding source heat pumps to pool and heat rooms
by providing hot water throughout the hotel. This brand is working towards level lighting where
very low energy LED lighting are used across hotel deceptions restaurant areas and bars. They
are using higher efficiency kitchen equipments that are installed to reduce the energy that is
wasted during refrigeration and cooking process. Further, the organisation has used Timber
flooring that is sustainable source certified can be used as a replacement for concrete ground
floors. One of the major innovations for eco-friendly products in premier inn is the new hotel
that includes intrusion of 10 kilowatt solar photovoltaic panels (Chandran and Bhattacharya,
2019). It is build up on the roof to offset the fore electric car charging ports at a site. This is one
of the nature eco friendly and sustainable moves that is already pursued by many other
hospitality brands across hotel industry (Premier Inn Is Removing All Unnecessary Single-Use
Plastics From Their Hotels By, 2025).

The challenges faced by Premier while using eco-friendly products within the hotel
As per views of Mihaela Simona Moise (2021), there is availability of limited
information with respect to Green management effort in the hospitality sector. Premier inn is
facing a severe issue of strategy and policy implementation process. There are a lot of associated
difficulties that arise in the course of fragmented development where the initiatives and
guidelines on green management are a cause of concern for the top management of the hotel.
In case of water conservation efforts some of the properties of premier inn are completely reliant
on borehole water. That leads to difficulty in implementing recycling solutions and grey water
reclamation (Choe, Kim and Hwang, 2020). The aim of Premier in is to provide a luxurious stay
for the patron’s but focusing on sustainable suppliers by using local cleaning products sometimes
lead to compromising with the aspect of luxury. There is higher associated cost with all the
reinforcement that is required to preserve and protect the precious environmental assets. It leads
to a negative impact on the overall revenue flow of the organisation. Some of the outlets of
Premier inn situated in South Africa are experiencing a negative impact the cause of severe
issues with the supply and cost of energy. This aspect is also affecting difficulty in
implementation of several sustainability initiatives by premier inn (The importance of green
practices for hotel guests: does gender matter, 2021).
2.3 Conclusion of literature review
It can be summarised from the above discuss literature review that sustainability is essential
for the purpose of preserving the natural available resources for the upcoming future generation.
Hospitality organisations are taking responsibility to preserve planet, people and resources
seriously (Horng and et. al., 2018). For this purpose many hospitality brands are working
towards leading sustainability commitment to ensure your cut and carbon emissions and proper
ecological measures.
Chapter 3- Methodology
Research methodology is basically an important factor for an investigation as it help in
conducting research activities systematically with the use of proper tools in best possible and
effective manner supported by strong evidences. For this, research onion framework is adopted
by researcher which involve different stages and are given below:

3.1 Research Philosophy
It is basically one of the significant layer of research method and herein research approach
is selected for collecting and gathering information (Hwang, Choe and Kim, 2020). In the
present study, deductive research approach is adopted in order to collect numerical information
that is easy to understand and represent as well.
3.2 Research Approach
For the present study, survey is taken into consideration as a research strategy. The main
reason behind choosing survey is it assist in collecting both secondary and primary information
(Kim, Malek and Roberts, 2019). Apart from this, it also allow researcher to gain in-depth
knowledge regarding topic which leads to attainment of research objectives timely.
3.3 Research Methods and Methodologies
There are mainly two forms of research method that is quantitative and qualitative. The
Present study is based on quantitative research as it help to collect numerical information within
less cost and time. Along with this, it also assist researcher in collecting data from authentic and
reliable sources.
3.4 Research Instrument/Tools
It is considered as one of the vital factor by which data is collected through primary as well
as secondary data collection method. In the present study, both methods of data collection is used
as it help in gaining valid conclusion. In order to collect primary data, questionnaire is developed
and to gather secondary data different articles, journals, online polls is taken into consideration
by researcher.
3.5 Sampling
It is basically the process of choosing a respective sample for the study out of total
population (Kwon and Ahn, 2020). It is vital for researcher to choose an appropriate sampling
method as the overall outcome and conclusion is based on it.
3.5.1 Identifying Population and Research Site
For the present study, 40 employees of Premier Inn is considered as respondents. The main
reason to select employees as respondents as they have knowledge regarding working and
policies which help in collecting data systematically and effectively.

3.5.2 Sampling Strategy
There are basically two types of sampling method that is non-probabilistic and
probabilistic. In context to the present study, random sampling which is a part of probabilistic
method is used. One of the main reason of selecting this method is it provide equal chance to
everyone.
3.6 Ethical Implications
It is vital for research to consider all the ethical principles in order to conduct this study
systematically and effectively (Lo and Yeung, 2020). The ethical principles are informed
consent, confidentiality, anonymity and many more. All this will help researchers to implement
research activities in a systematic and timely manner.
Research limitation: It is analyzed that every study is associated with some kind of
limitations that is insufficient fund, high risk, lack of time and many more. For this it is vital for
researchers to develop a backup plan as it help in declining the level of risk and implement
research activities properly and effectively.
Questionnaire:
Q1. Are you aware with the concept of eco-friendly products used in
hotels?
Frequency
a) Yes 32
b) No 8
Q2. What is the importance of eco-friendly products within a hotel? Frequency
a) Develop brand image 10
b) Decline cost 10
c) Attract large number of customers 10
d) Contribution towards environment protection 10
Q3. According to you, is it important for hotels to use eco-friendly
products for achieving sustainability?
Frequency
a) Yes 34
b) No 6
Q4. What is the impact of using eco-friendly products on the Frequency

performance and brand image of hotels?
a) Positive impact 22
b) Negative impact 12
c) Neutral 6
Q5. What are the eco-friendly products used by Premier inn hotel for
sustainability?
Frequency
a) Using of reusable glass and cups 15
b) Water conservation techniques 8
c) Biodegradable packaging 10
d) Automate conservation 7
Q6. As per your view point, is above mentioned eco-friendly products
used by premier Inn help in attracting and retaining customers?
Frequency
a) Yes 30
b) No 10
Q7. How does eco-friendly reputation impact hotel guests? Frequency
a) Perceived effectiveness 15
b) Eco-friendly behaviour 12
c) Eco-friendly purchasing decision 13
Q8. According to you, is selection of eco-friendly product help
restaurant to attain ecological behaviour?
Frequency
a) Yes 33
b) No 7
Q9. What are the challenges faced by Premier while using eco-friendly
products within the hotel?
Frequency
a) Increase in cost 16
b) Recycling trap 7
c) Changing day to day preference of customers 10
d) Decline in brand image 7
Q10. As per your view point, why is it important for hotels to use eco-
friendly products?
Frequency
a) Meet with increasing demand of eco-friendly products 10

b) Maintain performance 11
c) Enhance productivity 9
d) Develop brand image 10
Q11. Do you believe that eco friendly products can provide Premier Inn
in long run?
Frequency
a) Yes 30
b) No 10
Q12. Do you feel that eco-friendly products contribute towards
environment protection or conservation by Premier Inn?
Frequency
a) Yes 29
b) No 11
Q13. What is the contribution of workforce towards eco friendly
packaging in Premier Inn?
Frequency
a) Participating in decision making 13
b) Creative and innovative ideas 12
c) Implementation of strategies formulated by leaders 15
Q14. How do customers get affected by eco friendly packaging by
Premier inn?
Frequency
a) There is contribution towards sustainability 15
b) Reduction of wastage 10
c) Better management of resources 15
Chapter 4- Findings (Data analysis and presentation)
Q1. Are you aware with the concept of eco-friendly products used in
hotels?
Frequency
a) Yes 32
b) No 8

a) Yes b) No
0
5
10
15
20
25
30
35 32
8
Q2. What is the importance of eco-friendly products within a hotel? Frequency
a) Develop brand image 10
b) Decline cost 10
c) Attract large number of customers 10
d) Contribution towards environment protection 10
a) Develop brand
image b) Decline cost c) Attract large
number of customers d) Contribution
towards environment
protection
0
2
4
6
8
10
12
10 10 10 10
Q3. According to you, is it important for hotels to use eco-friendly Frequency

products for achieving sustainability?
a) Yes 34
b) No 6
a) Yes b) No
0
5
10
15
20
25
30
35
40
34
6
Q4. What is the impact of using eco-friendly products on the
performance and brand image of hotels?
Frequency
a) Positive impact 22
b) Negative impact 12
c) Neutral 6

a) Positive impact b) Negative impact c) Neutral
0
5
10
15
20
25
22
12
6
Q5. What are the eco-friendly products used by Premier inn hotel for
sustainability?
Frequency
a) Using of reusable glass and cups 15
b) Water conservation techniques 8
c) Biodegradable packaging 10
d) Automate conservation 7
a) Using of reusable
glass and cups
b) Water
conservation
techniques
c) Biodegradable
packaging
d) Automate
conservation
0
2
4
6
8
10
12
14
16 15
8
10
7
Q6. As per your view point, is above mentioned eco-friendly products Frequency

used by premier Inn help in attracting and retaining customers?
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
30
10
Q7. How does eco-friendly reputation impact hotel guests? Frequency
a) Perceived effectiveness 15
b) Eco-friendly behaviour 12
c) Eco-friendly purchasing decision 13

a) Perceived effectiveness b) Eco-friendly behaviour c) Eco-friendly purchasing
decision
0
2
4
6
8
10
12
14
16 15
12
13
Q8. According to you, is selection of eco-friendly product help
restaurant to attain ecological behaviour?
Frequency
a) Yes 33
b) No 7
a) Yes b) No
0
5
10
15
20
25
30
35 33
7
Q9. What are the challenges faced by Premier while using eco-friendly
products within the hotel?
Frequency
a) Increase in cost 16
b) Recycling trap 7

c) Changing day to day preference of customers 10
d) Decline in brand image 7
a) Increase in cost b) Recycling trap c) Changing day to
day preference of
customers
d) Decline in brand
image
0
2
4
6
8
10
12
14
16
18
16
7
10
7
Q10. As per your view point, why is it important for hotels to use eco-
friendly products?
Frequency
a) Meet with increasing demand of eco-friendly products 10
b) Maintain performance 11
c) Enhance productivity 9
d) Develop brand image 10

a) Meet with
increasing demand
of eco-friendly
products
b) Maintain
performance c) Enhance
productivity d) Develop brand
image
0
2
4
6
8
10
12
10
11
9
10
Q11. Do you believe that eco friendly products can provide Premier Inn
in long run?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
30
10
Q12. Do you feel that eco-friendly products contribute towards
environment protection or conservation by Premier Inn?
Frequency

a) Yes 29
b) No 11
a) Yes b) No
0
5
10
15
20
25
30
35
29
11
Q13. What is the contribution of workforce towards eco friendly
packaging in Premier Inn?
Frequency
a) Participating in decision making 13
b) Creative and innovative ideas 12
c) Implementation of strategies formulated by leaders 15

a) Participating in decision
making b) Creative and innovative
ideas c) Implementation of
strategies formulated by
leaders
0
2
4
6
8
10
12
14
16
13
12
15
Q14. How do customers get affected by eco friendly packaging by
Premier inn?
Frequency
a) There is contribution towards sustainability 15
b) Reduction of wastage 10
c) Better management of resources 15
a) There is contribution
towards sustainability b) Reduction of wastage c) Better management of
resources
0
2
4
6
8
10
12
14
16 15
10
15

Chapter 5- Discussion (Data interpretation)
Theme 1: Awareness about eco-friendly products
Interpretation: From the above graph, it is interpreted that 32 respondents out of total 40
participants have knowledge about ecofriendly products used in hotels. The remaining 8
respondent did not have knowledge about concept of using eco friendly product in hotels.
Theme 2: Importance of eco-friendly products within a hotel
Interpretation: By analyzing the above graph, it is said that eco friendly products plays
an important role within a hotel. It assist in developing brand image and also decline cost which
is said by 10 respondents respectively. In addition to this, the 10 respondents said that it attract
large number of customers whereas the remaining 10 state that it help in contributing towards
environmental Protection by hotels.
Theme 3: Important for hotels to use eco-friendly products for achieving sustainability
Interpretation: The above graph stated that it is vital for hotels to make use of
ecofriendly products in order to achieve sustainability which is perceived by 34 respondents out
of total 40 participants. The remaining 6 participants is not agree with the point.
Theme 4: Impact of using eco-friendly products on the performance and brand image of
hotels
Interpretation: It is analyzed from the above graph that there is positive impact of using
ecofriendly products on the brand image as well as performance of hotels, which is said by 22
participants. The other 12 participants said that there is negative influence whereas the remaining
6 perceive that there is no impact of using eco friendly products on the performance as well as
brand images of an organization.
Theme 5: Eco-friendly products used by Premier inn hotel for sustainability
Interpretation: It is analyzed from the above graph there there are various ecofriendly
products used by respective organization for sustainability. One of the eco friendly product is
using offer reusable glass and cups which is said by 15 respondents. The 10 participants said that
biodegradable packaging whereas 8 participants perceive that using of water conservation
techniques is one of the eco friendly products used by respective organization. The remaining 7
respondents out of total 40 participants state that automate conservation is the eco friendly
product used by respective organization in order to attain sustainability.

Theme 6: Assistance of using of eco-friendly products by hotel in attracting and retaining
customers
Interpretation: By analyzing the above graph, it is interpreted that the above mention
ecofriendly products adopted by respective company assist in retaining and attracting customers
which is said by 30 respondents out of total 40 participants. The remaining 10 participants said
that the above strategies and eco friendly products did not help in attracting and retaining
customers.
Theme 7: Impact of eco-friendly reputation on customers
Interpretation: It is determined from the above graph that ecofriendly reputation impact
on the hotel guest. It developed eco friendly behavior and eco friendly purchasing decision
which is said by 12 and 13 respondents respectively. On the other side, 15 participants state that
it perceived effectiveness of hotel guest due to ecofriendly reputation of organization.
Theme 8: Assistance of eco-friendly products to attain ecological behaviour
Interpretation: The above graph state that election of eco friendly products assist
restaurant to achieve ecological behavior which is perceived by 33 participants out of total 40
respondents. Along with this, the 7 participants is not agree with the point.
Theme 9: Challenges faced while using eco-friendly products within the hotel
Interpretation: The above graph state that there are various challenges faced by
respective organization at the time of using ecofriendly products within the hotel. One of the
major issue is increase in cost which impact negatively on the revenue level of respective
company and is perceived by 16 respondents. The other 10 respondents said that there is
changing in the preference of customers day-to-day which is considered as a challenge at the
time of implementing eco friendly projects. Recycling trap and decline in brand image is also
considered as a challenge which is perceived by 7 respondents respectively.
Theme 10:Importance for hotels to use eco-friendly products
Interpretation: By analyzing the above graph, it is interpreted that the use of ecofriendly
products assist in meeting with increasing demand of customers which is said by 10 participants.
In addition to this, it assist in maintaining performance and enhance productivity which is
assumed by 11 and 9 respondent respectively. The remaining 10 respondent said that it is
important for hotels to use ecofriendly products as it help in developing brand image in an
effective manner.

Theme 11: Eco-friendly products assist for long run
Interpretation: From the above graph, it is interpreted that ecofriendly products provide
Premier Inn for long run which is said by 30 respondents out of total 40 participants. In addition
to this, the 10 respondents stated that eco friendly products did not provide Premier Inn for long
run.
Theme 12: Eco-friendly products contribute towards environment protection or conservation
Interpretation: It is interpreted from the above graph that ecofriendly products
contributes towards an environment Protection as well as conservation by respective company
and is perceived by 29 respondents out of total 40 participants. The remaining 11 respondents is
not agree with the point.
Theme 13: Contribution of workforce towards eco friendly packaging
Interpretation:
From the above graph, it is interpreted that there is contribution of employees towards eco
friendly packaging within the hotel. The 13 respondents said that employees participate in
decision-making whereas 12 participants perceive that workforce bring creative and innovative
ideas which contributes towards ecofriendly packaging. The remaining 15 respondents said that
execute strategies formulated by leaders is one of the major contribution of workforce towards
ecofriendly packaging within the respective organization.
Theme 14: Impact of customers by eco-friendly packaging
Interpretation: By analyzing the above graph, it is interpreted that customer get impacted
through ecofriendly packaging. There is contribution towards sustainability and also reduction in
waste which is said by 15 and 10 respondents respectively. The remaining 15 participants said
that there is better management of resources which impacted by ecofriendly packaging within the
hotel.
Chapter 6- Conclusion, Recommendations and further implication
From the above discussion, it has been concluded that it is important for hotels to make use
of eco friendly products as it help in attaining sustainability at marketplace. In addition to this, it
also help organization to improve its brand image, contribute towards environment Protection,
attract large number of customers and many more. It is determined that this impact directly on
the productivity and performance of an organization in a positive manner. It is analyzed that

there are various ecofriendly products used by hotels such as water conservation techniques,
biodegradable packaging, use of paper glass and many more. Apart from this, it is determined
that there are various challenges faced by hotels when they implement and use ecofriendly
products. These are increase in cost, declining brand image and so on. It is vital for hotels to
focus on resolving this issue so that their performance is maintained and attainment of
sustainability take place. Moreover, it is vital for researcher to make use of effective research
methods in order to gather information as it help in attaining positive outcomes. Furthermore,
questionnaire is considered as one of the effective research instrument which is used in order to
gain in-depth knowledge about topic and leads to development of valid and reliable conclusion in
an effective and timely manner.
Recommendations:
There are some of the recommendations made in the course of eco friendly products to be
used by premier inn for the purpose of enhancing sustainability in the organisation. It is
recommended that there can be creation of a green team there is department have to participate
in the process of suggesting eco-friendly best practices. The overall hiring and training process
can be made green by using Face Time or Skype for face to face interviews (Memarzadeh and
Anand, 2020). This is going to help in documentation and electronic or computer excess format
which is going to save a lot of paper. There can be automation of conservation by using
sustainable efforts in guest rooms by reminding guest to reuse towers or turn off the air
conditioners by saving electricity. It is further suggested to furnished room sustainability by
providing smart choices and furnishing guest rooms with natural furniture and fibre sheets of
sustainable materials. In context of premier inn it is suggested to make food services more eco-
friendly by reducing waste during events. There is a government to use incorporation of reusable
silverware dishes, mugs and glasses. Premier inn as a global hospitality brand has to focus on
shopping local from nearby food providers and growers to support the area farmers. It is going
to assist in the process of reducing carbon emissions including vegetation and proper vegan
items with fewer resources to produce. For the purpose of extra foods to prevent wastage there
can be use of donation or composting so that there can be second harvesting program initiated
by premier inn as a global hospitality brand (Sustainable Hotel Ideas: 25 Ways to Go Green,
2020).
Implication for further research

For the present study, questionnaire is undertaken as a method to gather information. On the
other side, interview is considered as an alternative methodology which is similar to
questionnaire an help in gaining in-depth knowledge about topic (Sethi and Jain, 2020). It also
help researcher in gathering information within less cost and time that will be used for the further
investigation in future.

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APPENDICES
Questionnaire:
Q1. Are you aware with the concept of ec0o-friendly products used in hotels?
a) Yes
b) No
Q2. What is the importance of eco-friendly products within a hotel?
a) Develop brand image
b) Decline cost
c) Attract large number of customers
d) Contribution towards environment protection
Q3. According to you, is it important for hotels to use eco-friendly products for achieving
sustainability?
a) Yes
b) No
Q4. What is the impact of using eco-friendly products on the performance and brand image of
hotels?
a) Positive impact
b) Negative impact
c) Neutral
Q5. What are the eco-friendly products used by Premier inn hotel for sustainability?
a) Using of reusable glass and cups
b) Water conservation techniques
c) Biodegradable packaging
d) Automate conservation
Q6. As per your view point, is above mentioned eco-friendly products used by premier Inn
help in attracting and retaining customers?
a) Yes
b) No
Q7. How does eco-friendly reputation impact hotel guests?
a) Perceived effectiveness

b) Eco-friendly behaviour
c) Eco-friendly purchasing decision
Q8. According to you, is selection of eco-friendly product help restaurant to attain ecological
behaviour?
a) Yes
b) No
Q9. What are the challenges faced by Premier while using eco-friendly products within the
hotel?
a) Increase in cost
b) Recycling trap
c) Changing day to day preference of customers
d) Decline in brand image
Q10. As per your view point, why is it important for hotels to use eco-friendly products?
a) Meet with increasing demand of eco-friendly products
b) Maintain performance
c) Enhance productivity
d) Develop brand image
Q11. Do you believe that eco friendly products can provide Premier Inn in long run?
a) Yes
b) No
Q12. Do you feel that eco-friendly products contribute towards environment presentation or
conservation by Premier Inn?
a) Yes
b) No
Q13. What is the contribution of workforce towards eco friendly packaging in Premier Inn?
a) Participating in decision making
b) Creative and innovative ideas
c) Implementation of strategies formulated by leaders
Q14. How do customers get affected by eco friendly packaging by Premier inn?
a) There is contribution towards sustainability
b) Reduction of wastage

c) Better management of resources
Q15. Provide some recommendations to the higher authorities of Premier Inn for achieving
sustainability?