The Benefits and Challenges of Globalisation for Mummy Yum Limited

This research proposal discusses the benefits and challenges of globalisation for Mummy Yum Limited in expanding their business operations globally. It explores the positive effects of globalisation on organisations, the impact of the global business market on Mummy Yum Limited, and the challenges faced by the company in the process. The research aims to identify the positive effects of globalisation, investigate the global business market's impact on Mummy Yum Limited, and find out the challenges faced by the company. The study is significant as it helps Mummy Yum Limited analyse the impact of globalisation before expanding their operations.

Research Proposal

Table of Contents
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of study...................................................................................................................2
Significance of study...................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Positive effect of globalisation with respect to the operation of the organisations....................3
Global business market affecting to the development of Mummy Yum Ltd..............................4
Challenges that Mummy Yum Ltd faces considering globalisation...........................................5
RESEARCH METHODOLOGY.....................................................................................................5
Types of investigation.................................................................................................................6
Research Design..........................................................................................................................6
Research approach......................................................................................................................6
Research Philosophy...................................................................................................................6
Ethical consideration...................................................................................................................7
Definition of population..............................................................................................................7
Random sampling.......................................................................................................................7
Findings.......................................................................................................................................7
Data analysis and interpretation.......................................................................................................9
Recommendation...........................................................................................................................19
Reflection.......................................................................................................................................19
CONCLUSION............................................................................................................................20
REFERENCES..............................................................................................................................20

Title
“The Benefits and Challenges of Globalisation for Mummy Yum Limited considering
developing markets”
INTRODUCTION
Overview of research
In current time period, companies of all sizes are establishing business operations and its
functions in the international market place. There are various benefits and drawbacks of
globalisation which affect business operations effectively. The main advantages of globalisation
is to increasing sales and profitability of the company. This will allow businesses to reduce
dependence on their local and national economies. On the other hand, at the time of enter in the
global market, businesses require to being aware that gains does not seen in the short term. Most
of the companies hire additional employees which assist in launch their organisation in the global
market area. Globalisation is defined as the interaction and integration of the individuals,
industries and government worldwide for the movement of goods and services across countries.
It promotes a sense of social and cultural awareness of different countries and making the
international trade easier. For an organisation, globalisation is important for expand their
business operations and its functions in better manner. With the help of globalisation, it will
reduces the rate of poverty and unemployment in different countries (Globalization Challenges
for Businesses. 2018). Despite the popularity of globalisation, there are some challenges which
directly affect on business operations and its functions effectively. It includes inconsistent moral
standards, increasing in customer expectations, costs and cultural rifts which affect business.
This topic is interesting which help in identify various advantages and disadvantages of
globalisation where company can easily expand their business operations and its functions. It
help an organisation for analyse whole market place in which they can easily identify customers
needs and wants in proper manner.
Global business environment can be defined as the environment in different sovereign
nations along with different factors to the domestic environment of an organisation which
influence on decision making on resources use and capabilities. There are two type of business
environment that includes internal environment and external environment.
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Benefits – With the help of globalisation, company can easily encourage their producers
and consumers to gain benefit from deeper division of workers and economies of scale. In this,
competitive market reduces the monopoly profits and it will help firm in gaining growth which
can lead towards gaining high income and profitability.
Drawbacks – Globalisation has been linked in order to increasing inequalities among
income and wealth. There are various issues and problems occurs while enter in new market
place so that thy can easily establish their business operations. If respective firm does not
develop accurate structure as per the demand and requirement of country so this will create
major issue for smoothly run of business functions effectively. Another is leadership in which it
can be complex for businesses is to find effective organisational leadership with the appropriate
knowledge and skills.
Globalisation is the process of interacting, communicating and processing the business
operations while dealing with another country people. The global business environment help in
expanding business functions and activities in order to gain attention of large number of
customers. On the other hand, the major drawback of global business environment is to follow
all government rules and regulations in proper manner. When Mummy Yum Ltd enter in new
market place so they are face various challenges regarding organisational structure, different
culture, leadership, change in technology and so more.
Background of study
This report is going to discuss about the benefits and drawbacks of expanding the
business operations globally (Briscoe, Tarique and Schuler, 2012). Considering this, organisation
Mummy Yum Ltd has been taken in this project which is planning to expand its business
operations at international level. It is private limited firm which is situated in London, United
Kingdom. They provide best services and facilities to the hospitality industry which includes
mobile food stands and take away food stores. The main purpose of this assignment is to analyse
the impact of globalisation on Mummy Yum Ltd.
Significance of study
Globalisation is the free movement of products, services and people in all over the world
in integrated manner. It is important for an organisation is to adopt globalisation method which
help them in easily expand business operations and its functions at international market place.
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The research topic help in analysing major benefits and drawbacks of globalisation before
expansion of Mummy Yum Ltd.
Aim of the project - The investigation aims to find out the positive as well as negative
aspect of globalisation on Mummy Yum Ltd with respect to the developing markets.
Research Objectives -
 To identify the positive effect of globalisation with respect to the operation of the
organisations.
 To investigate the global business market affecting to the development of Mummy Yum
Ltd. To find out the challenges that Mummy Yum Ltd faces considering globalisation.
Research Questions -
 What is the positive effect of globalisation with respect to the operation of the
organisations?
 What is the situation of global business market with respect to the development of
Mummy Yum Ltd?
 What are the challenges Mummy Yum Ltd is facing considering globalisation?
LITERATURE REVIEW
Positive effect of globalisation with respect to the operation of the organisations.
According to the view of Cavusgil and Knight, 2015, Globalisation is a process which
helps companies in selling its products and services to customers across the national boundaries
and satisfies their needs and demands. It refer to the process of growing interdependence of
countries which results in increase integration of trade, finance, people and ideas in one global
market place. Over the years it has been analysed that due to increase in people's mobility, it has
greatly impacted the global economy in both the positive and negative manner.
Government has also removed the trade barriers in order to encourage companies to
expand business operations globally and earn huge profits by satisfying customer demands. This
way companies can export and import goods and services at large level and achieve high level of
profitability (Postelnicu and Dabija, 2015). Globalisation is the procedure which help businesses
in expanding their operations and functions at international level. This will help them in gaining
higher income and revenue by offering unique goods and services.
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As per the view presented by, Apăvăloaie, 2014, Global business environment refers as
all external factors which have bearing on functioning of business operations. Such forces help
company in operating and regulating management in specific nation and they are differ from
country to country in order to enhancing in globalisation in all over the world. This will helpful
in increasing export trade which boost the economic development of the nation, reduces poverty
and increasing standard of living. With the help of globalisation, they can expand their business
operations and its functions in another country. For this, Mummy Yum Ltd can gain attention of
large number of customers in proper manner. This will help them in acquiring high level of
profitability and income for reaching with set goals and objectives.
Positive effect of globalisation for enhancing business operations:
Their are various benefits and drawbacks of expanding the business operations globally
which needs to be carefully analysed when taking decisions-
 According to the Ciocoiu and et. al., 2013, When Mummy Yum Ltd expands globally so
it helps in sharing of ideas and technologies which assist in producing unique products
for attracting large of customers.
 It helps in free trade which promotes global economic growth of poor countries and also
creates job opportunities for the individuals (Crane, Matten and Spence, 2013).
 It helps the respective company to adopt social and cultural aspects of the expanding
countries due to which they are able to provide various types of products and satisfy the
needs of the consumer.
 As per the vie point of Dachs, Stehrer and Zahradnik, 2014, While globalisation, there are
various companies which are try to expand their business operations and its functions in
another country. Thus, it will increasing employment opportunities where people can get
desired job position in the Mummy Yum Ltd.
 With the help of globalisation, firm can easily gain attention of large number of
customers towards goods and services. This will assist in expanding business operations
and functions at global level (Mangra, Cotoc and Dumitru, 2014).
Global business market affecting to the development of Mummy Yum Ltd.
According to the Shenkar, Luo and Chi, 2014, Globalization introduces as a leading
concept which has become the major factor in organisation life during the last few decades. This
concept affects the business life, environment and society in different ways, and almost all
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organisations have been largely affected by these changes. There are certain effects of
globalisation on development of Mummy Yum Ltd. Some effects will be determined as below:
Competition: As per the view point of Steger, 2017, Globalization leads to maximised
competition. This rivalry can be related to service and product cost and price, technological
adaptation, target market, quick response and quick production by Mummy Yum Ltd. When
company sells cheaper and produces with less cost, it is able to maximise its market share.
Exchange of technology: According to the Surugiu and Surugiu, 2013, one of the most
dramatic manifestations of globalization concept is the use of undated and innovative
technologies by Mummy Yum Ltd to exploit other business opportunities. Internet as well as e-
commerce procedures hold specific potential for SMEs seeking to extend their engagement into
new international markets.
Challenges that Mummy Yum Ltd faces considering globalisation.
According to the Dima, Grabara and Vladutescu, 2014, there are various issues and
problems of globalisation which are faced by an organisation while enter in new market place in
order to gain income and profitability. It is required for firm is to analyse their whole market
place before establish their business in any country. If Mummy Yum Ltd does not follow specific
nation structure so they an face issues which arise within the market area and reduction in
profitability level. They need to adopt strategies which help them in overcoming with current
issues which occurs at the time of deal with customers.
 As per the view point of Dima, 2014, it leads to unfair working conditions by exploiting
labours in underdeveloped countries. In order to cut the cost of the products, respective
company provides unhealthy working conditions leading to health hazards.
 When the respective Mummy Yum Ltd shifts their production to poor or undeveloped
countries there will be trade deficit as the cost of the country's import will exceed the
value of its exports (Lasserre, 2017).
 According to the Jean-Yves and Loïc, 2013, when the respective Mummy Yum Ltd
expands globally they have to analyse the demands of the customers in different countries
which makes production process a complex one and creates difficulty in producing
products accordingly (Crane, 2014).
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 The major drawback of globalisation is that there are large number of competitors which
create issues and problems for Mummy Yum Ltd while enter in new market place
(Muscalu, 2014).
RESEARCH METHODOLOGY
It is one of the most important part of research project as all the important aspects of the
research project is discussed here. With the help of this, all the issues associated with the
research project can be sort in a proper manner. Investigator has to check that their project team
is making use of correct approach by collecting the data in a proper manner. The methodologies
which are beneficial for the present research are evaluated as follows-
Types of investigation
There are two ways in which research can be conducted in a proper manner such as
Qualitative and quantitative research-
Qualitative research- It is a type of exploratory research in which data is collected based
on the observations of the perception of the people.
Quantitative research- Data under this research is collected in numerical forms via
statistical and mathematical techniques. It collects the data by proper analysing the data and
charts.
Present research puts their focus on understanding the qualitative aspects of the topic as it
will be essential for them (Madhok and Keyhani, 2012).
Research Design
It is considered to be the effective segment where all the activities for conducting
research project are conducted in a proper manner. Their are various kinds of designs which can
be used by the investigator while doing the research activity. These are exploratory, experimental
and descriptive research designs. In exploratory research design new facts and figures which are
essential for the company are considered as well as in descriptive research design, detail study of
the project is conducted and in experimental design mathematical computation are done for
proving model and theories (Shenkar, Luo and Chi, 2014). Present report uses descriptive
research design for carrying out the research.
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Research approach
There are two types of research approach which is required to be implemented by the
investigator. These are inductive and deductive approaches. In inductive approach theories are
applied on the assumption and models based on the facts and figures (Cavusgil and Knight,
2015). In deductive approach current numerical facts and figures are considered on the basis of
observation. In the present report researcher will use inductive research approach.
Research Philosophy
It determines the various kinds of patterns and beliefs which is used by the researcher in
performing research activity in a proper manner. There are two philosophy used which are
positivism and interpretivism (Briscoe, Tarique and Schuler, 2012). In positivism uses science
and maths model as well in interpretivism focus is on the quality of data which is collected
(Stahl, 2012). Researcher makes use of interpretivism in carrying research project.
Ethical consideration
The ethical consideration has common undertaking for an organisation for searching
whole areas. In addition to this, it can be analysed that actual rules and norms that can be
identified in the form of right or wrong in effective way. It is necessary part of research which
can be used for securing various standards of different experts and scholars that can be collected
and gathered in better manner. This is required for company is to focus on ethical issues which
occurs while expanding business operations and its functions in another country.
Definition of population
A group of large number of population which are same species and they are occupying in
the specific geographic place. It can be analysed that populations may be small and closed in
such terms. Along with this, research population s mainly refer as large collection of individuals
or objects which main focus of scientific query. Sometime, due to big size of population,
investigator rarely can not analyse every single person in the population because it is very costly
and time consuming. A research population is also known as well defined collection of
individuals which have same characteristics.
Random sampling
Sampling is the process for sampling from a population where researcher select small
number of group of people for doing survey. It is the part of sampling method and techniques in
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which each sample has an equal probability for being chosen. A sample has been selected from
large number of population. Along with this, it is one of the simple method which can be used
for gathering and collecting accurate data and information for completing report. In this project,
the sample size is 40 respondents who are giving their views and perceptions regarding company
products and services.
Findings
On the basis of above described report, it can be analysed that globalisation is the process
which help them in gaining attention of large number of customers. This will assist in reaching
with desired goals and targets in effective manner. Along with this, it can be used for managing
and maintaining all business operations which help them in reaching with desired organisation
objectives effectively. With the help of globalisation, company can expand their business
operations and its functions in order to gain high income and profitability. It can be find out that
globalisation assist in developing and building strong relation with their domestic as well
international customers.
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Gantt chart:
Activities Apr-May Jun-Jul Aug-Sept Oct-Nov Dec
Chapter 1
Introduction
Chapter 2
Literature Review
Chapter 3
Methodology
Chapter 4
Data Analysis
Chapter 5
Conclusion
Data analysis and interpretation
Questionnaire
Q1. Are you aware with the concept of globalisation? Frequency
a) Agree 30
b) Disagree 10
Q2. What are the impacts of adopting globalisation method within the
organisation?
Frequency
a) Positive impact 25
b) Negative impact 15
Q3. According to you what are the positive impact of globalisation on the
business operations of Mummy Yum Ltd.?
Frequency
a) Business expansion 10
9

b) Job opportunities 10
c) Free trade across the world 10
d) Enhance the economic system of country 10
Q4. As per your views, what are the major challenges faced by business
organisations while adopting globalisation method?
Frequency
a) High level of competition 20
b) Unfair working environment 20
Q5. Do you think, globalization increases the overall profitability of
Mummy Yum Ltd.?
Frequency
a) Yes 30
b) No 10
Q6. Do you agree with the fact that globalisation help in increasing the
market share of the company?
Frequency
a) Agree 25
b) Disagree 15
Q7. According to your views does adopting globalization helps in
enhancing the economic system of the country .?
Frequency
a) Yes 30
b) No 10
Q8. Globalization help in developing the overall condition of the country.? Frequency
a) Yes 20
b) No 20
Q9. According to the views of respondents what are the biggest challenges
faced by management team of Mummy Yum ltd.?
Frequency
a) Language barrier 15
10

b) Cultural barriers 15
c) Technological barriers 10
Q10. Do you think, globalization helps in attracting new and fresh talent
for Mummy Yum ltd.?
Frequency
a) Yes 30
b) No 10
Q11. Globalization helps in enhancing overall profitability of Mummy Yum
ltd. at the competitive marketplace?
Frequency
a) Agree 25
b) Disagree 15
Q12. As per your views, do you think global business the overall
development of Mummy Yum ltd.?
Frequency
a) Yes 30
b) No 10
Q13. What are the major benefits face by Mummy Yum ltd. While adopting
globalization method?
Frequency
a) Increased market share 25
b) Enhance the overall profitability 15
Q14. While doing business expansion what are the key resources required
by the management team of Mummy Yum ltd.?
Frequency
a) Human resource 20
b) Technological resources 20
Q15. Do you think globalisation creates opportunities to the business
organisation like Mummy Yum ltd. ?
Frequency
a) Yes 25
b) No 15
11

Q16. As per your view does globalisation increases the competition level at
the new marketplace?
Frequency
a) Yes 30
b) No 10
Q17. While doing business expansion through globalisation, do you think
managers should provide training to their employees?
Frequency
a) Yes 30
b) No 10
Q18. Do you think effective strategies and policies of Mummy Yum ltd.
assist in adopting globalization method?
Frequency
a) Agree 25
b) Disagree 15
Q19. Do you agree with the statement that training and development
session provide assistance to staff members in order to conduct their
business functions at global level.?
Frequency
a) Yes 30
b) No 10
Q20. Provide recommendations to the management team of Mummy Yum
Ltd. In order to expand their business functions at international
marketplace.
Q1. Are you aware with the concept of globalisation? Frequency
a) Agree 30
b) Disagree 10
12

Interpretation: As per the above mentioned it has been said that out of 40 respondents, 30
individuals agree with the statement that they do have enough knowledge about the concept of
globalisation. But on the other hand, remaining 10 respondents disagree with the statement.
Q2. What are the impacts of adopting globalisation method within the
organisation?
Frequency
a) Positive impact 25
b) Negative impact 15
Interpretation: With the help of above mentioned, it has been said that there are both positive as
well as negative impact. According to 25 respondents, globalization provide positive impact but
on the other hand remaining 10 respondents think it will create negative impact.
Q3. According to you what are the positive impact of globalisation on the
business operations of Mummy Yum Ltd.?
Frequency
a) Business expansion 10
b) Job opportunities 10
c) Free trade across the world 10
d) Enhance the economic system of country 10
Interpretation: It has been analysed that there are various positive impact of globalisation where
as per 10 respondents business expansion is the main impact. Another 10 respondents think it
will create various job opportunity and another 10 respondents says that it create free trade
environment. At last, remaining 10 respondents think that the positive impact of globalisation is
it assist in enhancing economic system of the country.
Q4. As per your views, what are the major challenges faced by business
organisations while adopting globalisation method?
Frequency
13

a) High level of competition 20
b) Unfair working environment 20
Interpretation: According to the above mentioned, there are various major challenges faced by
business organisations while adopting globalisation method. 20 respondents says that it create
high level of competition at the marketplace but remaining 20 respondents says that unfair
working environment is the biggest challenge.
Q5. Do you think, globalization increases the overall profitability of
Mummy Yum Ltd.?
Frequency
a) Yes 30
b) No 10
Interpretation: According to 30 respondents, globalization will be able to increase their overall
profitability but on the other hand remaining 10 respondents disagree with this statement.
Q6. Do you agree with the fact that globalisation help in increasing the
market share of the company?
Frequency
a) Agree 25
b) Disagree 15
Interpretation: As per the above mentioned, it has been identified that according to 25
respondents increases the overall market share of the company at the competitive marketplace.
Remaining 15 respondents disagree that globalisation increases the market share.
Q7. According to your views does adopting globalization helps in
enhancing the economic system of the country .?
Frequency
14

a) Yes 30
b) No 10
Interpretation: With the help of above mentioned, according to 30 respondents globalization
helps in increasing the economic system of the country but on the other hand remaining 10
respondents says that globalisation does not enhance the economic system of the country.
Q8. Globalization help in developing the overall condition of the country.? Frequency
a) Yes 20
b) No 20
Interpretation: 20 respondents think that globalisation is the method which develops the whole
condition of the country but remaining 20 respondents does not agree with the statement that
globalisation develops the overall situation of the country.
Q9. According to the views of respondents what are the biggest challenges
faced by management team of Mummy Yum ltd.?
Frequency
a) Language barrier 15
b) Cultural barriers 15
c) Technological barriers 10
Interpretation: Apart from benefits there are some challenges faced by management team where
15 respondents think that language is the biggest barrier. Another 15 respondents think culture of
the country is the challenge faced by organisation. Remaining 10 respondents says that
technological barrier affect the whole business operations.
15

Q10. Do you think, globalization helps in attracting new and fresh talent
for Mummy Yum ltd.?
Frequency
a) Yes 30
b) No 10
Interpretation: According to 30 respondents out of 40 says that globalisation assist in attracting
ample number of fresh talent in order to attain organizational objective. But remaining 10
respondents disagree that globalisation does not help in attracting new and fresh talent.
Q11. Globalization helps in enhancing overall profitability of Mummy Yum
ltd. at the competitive marketplace?
Frequency
a) Agree 25
b) Disagree 15
Interpretation: With the assistance of above stated, it is clearly said that according to 25
respondents globalization increases the overall profitability of the organization at the highly
competitive marketplace. On the other hand, 15 respondents says that it does not enhance the
overall profitability and revenue of the company.
Q12. As per your views, do you think global business the overall
development of Mummy Yum ltd.?
Frequency
a) Yes 30
b) No 10
Interpretation: According to 30 respondents out of 40 thinks that global business helps in
developing overall business functions at the marketplace. But remaining 10 respondents denies
with the statement.
16

Q13. What are the major benefits face by Mummy Yum ltd. While adopting
globalization method?
Frequency
a) Increased market share 25
b) Enhance the overall profitability 15
Interpretation: There are various benefits and advantages gain by companies while adopting
globalisation method. As per the respondents 25 thinks that it will assist in increasing the whole
market share but on the other hand remaining 15 says globalisation assist in enhancing the
overall profitability of the company.
Q14. While doing business expansion what are the key resources required
by the management team of Mummy Yum ltd.?
Frequency
a) Human resource 20
b) Technological resources 20
Interpretation: In order to do business expansion various key resources are required by the
management team of the company. For this according to 20 respondents, human resources is the
essential element and remaining 20 respondents think technological resources is the another
important element.
Q15. Do you think globalisation creates opportunities to the business
organisation like Mummy Yum ltd. ?
Frequency
a) Yes 25
b) No 15
17

Interpretation: 25 respondents thinks that globalization is the method which creates various
opportunities for the business organisation at the market. But remaining 15 respondents denies
with the statement.
Q16. As per your view does globalisation increases the competition level at
the new marketplace?
Frequency
a) Yes 30
b) No 10
Interpretation: It has been analysed that as per the opinion or thought of 30 respondents out of
40, globalization increases competition level at the new marketplace. But remaining 10
respondents does not agree with the statement that globalisation increases competition.
Q17. While doing business expansion through globalisation, do you think
managers should provide training to their employees?
Frequency
a) Yes 30
b) No 10
Interpretation: It is very essential for the management team to provide training and development
session to their employees on regular basis. In the present context, according to 30 respondents it
has been said that there must be proper training and development session while adopting
globalisation method. But on the other hand, remaining 10 respondents does not agree with the
statement.
Q18. Do you think effective strategies and policies of Mummy Yum ltd.
assist in adopting globalization method?
Frequency
a) Agree 25
b) Disagree 15
18

Interpretation: As per the above mentioned, it has been said that out of 40, 25 respondents agree
with the statement that effective strategies and policies helps in adopting globalization in an
appropriate manner. But on the other hand, remaining 15 respondents disagree with the above
statement.
Q19. Do you agree with the statement that training and development
session provide assistance to staff members in order to conduct their
business functions at global level.?
Frequency
a) Yes 30
b) No 10
Interpretation: In order to perform business functions in an effective manner, regular basis of
training and development session is required. In this context, 30 respondents agree with the
statement that training and development programs are required but on the other hand remaining
10 respondents disagree with this statement.
Recommendation
With the help of above stated report, there are various recommendations provided to
the management team which assist them in order to perform their task effectively. Some
essential suggestions are going to be discussed as follows which need to be adopted by the
company so that they will be able to gain positive outcomes.
 First of all it has been suggested to the management team of Mummy Yum ltd. That they
must develop effective strategies and policies so that they can effectively perform their
task while adopting globalization method for doing business expansion.
 On the other hand, it has been said that managers must perform their work by
considering all the code of conduct so that they will gain positive response at the
competitive marketplace.
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Reflection
While conducting the whole research, i have seen various issues and problems. I was
able to know that my time management as well as communication skills are not effective.
When i was gathering information from respondents in order to produce results it has been
observed by me that I was very nervous. Apart from this, at the end of this research i was
able to increase my skills and capabilities which provides me various opportunities at both
personal as well as professional level. One of the major task for investigator is to collect
data and information from respondents. There are various elements which positively and
negatively affect the whole outcome. While gathering information, respondents sometimes
do not give authentic and correct answers which impact the overall result in a negative way.
It is the procedure which requires lot of cost, time, efforts and patience which impacted the
outcome. At last, it has been observed by me that that my whole time management and
communication skill is improved which help me in my life. There are several things which
became wrong as the whole cost was increased which affects my whole research outcome.
CONCLUSION
With the help of above mentioned report, it is analysed that globalization is a method
which influence the overall performance of the organization in both positive and negative
way. Apart from this, it is also very essential for the management team to adopt effective
strategies and policies so that they can beat the competition. In this research, investigators
adopt both primary as well as secondary method for collecting data so that required results
will be gained by them.
20

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