The Benefits and Challenges of Globalisation for Mummy Yum Limited

Research Proposal

Table of Contents
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of study...................................................................................................................2
Significance of study...................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Positive effect of globalisation with respect to the operation of the organisations....................3
Global business market affecting to the development of Mummy Yum Ltd..............................4
Challenges that Mummy Yum Ltd faces considering globalisation...........................................5
RESEARCH METHODOLOGY.....................................................................................................5
Types of investigation.................................................................................................................6
Research Design..........................................................................................................................6
Research approach......................................................................................................................6
Research Philosophy...................................................................................................................6
Ethical consideration...................................................................................................................7
Definition of population..............................................................................................................7
Random sampling.......................................................................................................................7
Findings.......................................................................................................................................7
Data analysis and interpretation.......................................................................................................9
Recommendation...........................................................................................................................19
Reflection.......................................................................................................................................19
CONCLUSION............................................................................................................................20
REFERENCES..............................................................................................................................20

Title
“The Benefits and Challenges of Globalisation for Mummy Yum Limited considering
developing markets”
INTRODUCTION
Overview of research
In current time period, companies of all sizes are establishing business operations and its
functions in the international market place. There are various benefits and drawbacks of
globalisation which affect business operations effectively. The main advantages of globalisation
is to increasing sales and profitability of the company. This will allow businesses to reduce
dependence on their local and national economies. On the other hand, at the time of enter in the
global market, businesses require to being aware that gains does not seen in the short term. Most
of the companies hire additional employees which assist in launch their organisation in the global
market area. Globalisation is defined as the interaction and integration of the individuals,
industries and government worldwide for the movement of goods and services across countries.
It promotes a sense of social and cultural awareness of different countries and making the
international trade easier. For an organisation, globalisation is important for expand their
business operations and its functions in better manner. With the help of globalisation, it will
reduces the rate of poverty and unemployment in different countries (Globalization Challenges
for Businesses. 2018). Despite the popularity of globalisation, there are some challenges which
directly affect on business operations and its functions effectively. It includes inconsistent moral
standards, increasing in customer expectations, costs and cultural rifts which affect business.
This topic is interesting which help in identify various advantages and disadvantages of
globalisation where company can easily expand their business operations and its functions. It
help an organisation for analyse whole market place in which they can easily identify customers
needs and wants in proper manner.
Global business environment can be defined as the environment in different sovereign
nations along with different factors to the domestic environment of an organisation which
influence on decision making on resources use and capabilities. There are two type of business
environment that includes internal environment and external environment.
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Benefits – With the help of globalisation, company can easily encourage their producers
and consumers to gain benefit from deeper division of workers and economies of scale. In this,
competitive market reduces the monopoly profits and it will help firm in gaining growth which
can lead towards gaining high income and profitability.
Drawbacks – Globalisation has been linked in order to increasing inequalities among
income and wealth. There are various issues and problems occurs while enter in new market
place so that thy can easily establish their business operations. If respective firm does not
develop accurate structure as per the demand and requirement of country so this will create
major issue for smoothly run of business functions effectively. Another is leadership in which it
can be complex for businesses is to find effective organisational leadership with the appropriate
knowledge and skills.
Globalisation is the process of interacting, communicating and processing the business
operations while dealing with another country people. The global business environment help in
expanding business functions and activities in order to gain attention of large number of
customers. On the other hand, the major drawback of global business environment is to follow
all government rules and regulations in proper manner. When Mummy Yum Ltd enter in new
market place so they are face various challenges regarding organisational structure, different
culture, leadership, change in technology and so more.
Background of study
This report is going to discuss about the benefits and drawbacks of expanding the
business operations globally (Briscoe, Tarique and Schuler, 2012). Considering this, organisation
Mummy Yum Ltd has been taken in this project which is planning to expand its business
operations at international level. It is private limited firm which is situated in London, United
Kingdom. They provide best services and facilities to the hospitality industry which includes
mobile food stands and take away food stores. The main purpose of this assignment is to analyse
the impact of globalisation on Mummy Yum Ltd.
Significance of study
Globalisation is the free movement of products, services and people in all over the world
in integrated manner. It is important for an organisation is to adopt globalisation method which
help them in easily expand business operations and its functions at international market place.
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The research topic help in analysing major benefits and drawbacks of globalisation before
expansion of Mummy Yum Ltd.
Aim of the project - The investigation aims to find out the positive as well as negative
aspect of globalisation on Mummy Yum Ltd with respect to the developing markets.
Research Objectives -
 To identify the positive effect of globalisation with respect to the operation of the
organisations.
 To investigate the global business market affecting to the development of Mummy Yum
Ltd. To find out the challenges that Mummy Yum Ltd faces considering globalisation.
Research Questions -
 What is the positive effect of globalisation with respect to the operation of the
organisations?
 What is the situation of global business market with respect to the development of
Mummy Yum Ltd?
 What are the challenges Mummy Yum Ltd is facing considering globalisation?
LITERATURE REVIEW
Positive effect of globalisation with respect to the operation of the organisations.
According to the view of Cavusgil and Knight, 2015, Globalisation is a process which
helps companies in selling its products and services to customers across the national boundaries
and satisfies their needs and demands. It refer to the process of growing interdependence of
countries which results in increase integration of trade, finance, people and ideas in one global
market place. Over the years it has been analysed that due to increase in people's mobility, it has
greatly impacted the global economy in both the positive and negative manner.
Government has also removed the trade barriers in order to encourage companies to
expand business operations globally and earn huge profits by satisfying customer demands. This
way companies can export and import goods and services at large level and achieve high level of
profitability (Postelnicu and Dabija, 2015). Globalisation is the procedure which help businesses
in expanding their operations and functions at international level. This will help them in gaining
higher income and revenue by offering unique goods and services.
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As per the view presented by, Apăvăloaie, 2014, Global business environment refers as
all external factors which have bearing on functioning of business operations. Such forces help
company in operating and regulating management in specific nation and they are differ from
country to country in order to enhancing in globalisation in all over the world. This will helpful
in increasing export trade which boost the economic development of the nation, reduces poverty
and increasing standard of living. With the help of globalisation, they can expand their business
operations and its functions in another country. For this, Mummy Yum Ltd can gain attention of
large number of customers in proper manner. This will help them in acquiring high level of
profitability and income for reaching with set goals and objectives.
Positive effect of globalisation for enhancing business operations:
Their are various benefits and drawbacks of expanding the business operations globally
which needs to be carefully analysed when taking decisions-
 According to the Ciocoiu and et. al., 2013, When Mummy Yum Ltd expands globally so
it helps in sharing of ideas and technologies which assist in producing unique products
for attracting large of customers.
 It helps in free trade which promotes global economic growth of poor countries and also
creates job opportunities for the individuals (Crane, Matten and Spence, 2013).
 It helps the respective company to adopt social and cultural aspects of the expanding
countries due to which they are able to provide various types of products and satisfy the
needs of the consumer.
 As per the vie point of Dachs, Stehrer and Zahradnik, 2014, While globalisation, there are
various companies which are try to expand their business operations and its functions in
another country. Thus, it will increasing employment opportunities where people can get
desired job position in the Mummy Yum Ltd.
 With the help of globalisation, firm can easily gain attention of large number of
customers towards goods and services. This will assist in expanding business operations
and functions at global level (Mangra, Cotoc and Dumitru, 2014).
Global business market affecting to the development of Mummy Yum Ltd.
According to the Shenkar, Luo and Chi, 2014, Globalization introduces as a leading
concept which has become the major factor in organisation life during the last few decades. This
concept affects the business life, environment and society in different ways, and almost all
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