Importance of Mobile Technology in Connecting People at Global Scale

This presentation explores the importance of mobile technology in connecting people at a global scale. It includes a case study on Quantum technology and discusses the research objectives, research questions, data analysis, and conclusion.

Research
Project

Table of Content
 Title of Project
 Introduction
 Research Objectives
 Research Questions
 Data Analysis
 Conclusion
 References

Title of Project
To identify the importance of Mobile
technology in connecting people at global
scale” A case study on Quantum technology.

Introduction
In this modern business era digital tools and technologies are considered as the
most essential aspect that has huge influence on the organisational
performance or productivity. The global future of an organisation or an
individual is developing through collaboration, communication and
innovation, thus all of these are based on technology. In this present
research project Quantum Technology Marketing Group Limited is the
chosen organisation, the company basically provides marketing services
for technology organisations within United Kingdom or internationally.

Research Objectives
The significant objectives of this particular investigations are
associated as under:
 To determine the concept of Mobile technology
 To evaluate the importance of Mobile technology for business
growth.
 To analyse implication of Mobile technology in retaining loyal
customers.

Research Questions
The potential questions of this research are described as below:
 How to determine the concept if Mobile technology?
 What is the importance of Mobile technology for business
growth?
 How mobile technology can help in retaining loyal customers?

Data Analysis
This section is effective in analysing the data or information which are
accumulated through the researcher. In this section data has been
analysed through thematic analysis as in this themes are prepared on
the basis of the questions of questionnaire. This is the most
appropriate section that provides a clear vision to reaching at the
potential outcome.

Theme 2: There are various importance of Mobile
technology for business growth.
Q2) What are the importance of Mobile technology for business
growth?
Frequency
keep businesses and employees connected 12
Instant Communication 8
Easy Offerings 10
keep businesses and employees connected
Instant Communication
Easy Offerings
0
2
4
6
8
10
12
12
8
10
Frequency

Theme 3: There are different influence does mobile
technologies have on the future of Quantum
Technology.
Q3) What potential influence does mobile technologies have on
the future of Quantum Technology?
Frequenc
y
Improved performance and flexibility 15
Increased productivity 7
Mass customization 8
Improved performance and flexibility
Increased productivity
Mass customization
0
2
4
6
8
10
12
14
16 15
7 8
Frequency

Conclusion
From the description of the above mentioned project it has been concluded that
mobile technologies are the most essential aspect that plays vast role in
developing relationship among organisation and customers at global level.
Mobile technology is the widely applied tool that create benefits for both
organisation and its customers. with the help of mobile technology
organisations are able to enhance its customers base by building good
relationship at global level and on the other side mobile technologies
provides a wide platform to the customers to satisfy their needs and wants
through analyzing the offerings of the firm through online mobile
applications.

References
Wiengarten, F., et. al., 2013. Investigating the impact of e-business
applications on supply chain collaboration in the German automotive
industry. International Journal of Operations & Production
Management. 33(1). pp.25-48.
Zhang, X., and et. al., 2011. Does ICT influence supply chain management
and performance? A review of survey-based research. International
Journal of Operations & Production Management. 31(11). pp.1215-
1247.
Zhou, K. Z. and Li, C. B., 2012. How knowledge affects radical innovation:
Knowledge base, market knowledge acquisition, and internal knowledge
sharing. Strategic Management Journal. 33(9). pp.1090-1102.

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