INTRODUCTION The following presentation covers the outcome of the research on the impact of Social Media on the sales aspect of Hotel Hilton
THEME 1 Employees are agreed on implementation of Digital Technology in business activities AgreeNot Agree 0 5 10 15 20 25 Number of Respondents Percentage Share
THEME 2 Hotel handles various Social Media accounts under the brand name. YesNo 0 5 10 15 20 25 30 Number of Respondents Percentage Share
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THEME 3 employees got aware of social media through competitors other employees and media sources CompetitorsEmployeesMedia SourcesAll of the above 0 2 4 6 8 10 12 14 16 18 20 Number of Respondents Percentage Share
THEME 4 Share of percentage of this technique has in promotional strategies of Hotel is above 60% Below 15%Below 50%Above 60%Above 80% 0 2 4 6 8 10 12 14 16 Number of Respondents Percentage Share
THEME 5 use of Social Media has impacted the sales in advantageous manner Advantageous Manner Sales got declined No effect 0 2 4 6 8 10 12 14 16 18 20 Number of Respondents Percentage Share
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THEME 6 advantages in using Social Media platform for promotions can be Increase in Sales, Brand Recognition, Maximised Efficiency and Effective Promotions. Increase in Sales Brand Recognition Maximised Efficiency Effective Promotions All of the Above 0 2 4 6 8 10 12 14 16 Number of Respondents Percentage Share
THEME 7 problem which get raised after adopting this technique is requirement of skilled employees Requirement of Skilled Employees Advanced system Creative content Maker Lack of Knowledge 0 2 4 6 8 10 12 14 16 18 20 Number of Respondents Percentage Share
THEME 8 percent of Total Sales which has been increased after leading promotion through this Medium is above 5% Below 2%2% to 5%More than 5% 0 2 4 6 8 10 12 14 16 Number of Respondents Percentage Share
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THEME 9 Employees are satisfied with the result which has been derived from this method Completely SatisfiedDissatisfiedNeutral 0 2 4 6 8 10 12 14 16 18 Number of Respondents Percentage Share