To Identify Recent Trends of the Globalisation

Research Project
Methodology

Table of Contents
CHAPTER 1 - INTRODUCTION.....................................................................................................3
Background.........................................................................................................................................3
CHAPTER 2 – METHODOLOGY....................................................................................................3
CHAPTER 3 – RESEARCH PROCEDURES................................................................................4
QUESTIONNAIRE.............................................................................................................................6
CHAPTER 4: DATA INTERPRETATION........................................................................................8
REFERENCES.................................................................................................................................14

CHAPTER 1 - INTRODUCTION
Topic: To investigate impact of globalisation on the British Businesses on the UK retail
sector.
Background
Globalisation is defined as a process of integrating the economy of one country with the
economy of the world as a whole. It is concerned with making interaction and integration
among people, business companies and government at the global level. With the
development and increase in communication as well as transportation services, it has
resulted in creating impact on many British business in the economy (Djelic and Quack,
2018). The present research will be based on making investigation about how globalisation
will have impact on the British businesses and its operations in context of market
competition. Also, it will provide deep insight about how globalisation has assisted British
Businesses in seeking market competition by formulation of sound and effective business
strategies.
Aims and Objectives
Aims - To assess the impact made by globalisation on the operations of British businesses
in context of market competition.
Objectives –
 To identify recent trends of the globalisation.
 To evaluate the impact globalisation having on the British businesses
 To recommends measures to be undertaken for seeking benefits from globalisation.
Research Questions
Q.1. What are the current trends prevailing in the market because of globalisation ?
Q.2. How globalisation has created impact on the British Businesses in context of market
competition ?
Q.3. What are the strategies from which British Businesses can seek advantages of
globalisation ?
CHAPTER 2 – METHODOLOGY
Research methodology is a manner in which the research project is undertaken by the
researcher in effective and successful manner. It provides a deep insight about all the

methods, measures and concepts used for conducting these research project.
Research Type – Research are of two type viz. Quantitative and Qualitative research. For
this research project, Qualitative method is used as it will provide better and proper
explanation about the topic and its information.
Research Approach– Is of two types i.e. Inductive & Deductive. Inductive provides
effective observation and deals with theoretical aspects of research. Deductive focuses on
formulation of hypothesis. The researcher will use inductive approach as it deals with
theoretical aspects of the research study.
Research Design – For completing this research study, Descriptive research design will be
used by researcher. There are basically two types of research design viz. Exploring and
Descriptive. Researcher will focus on Descriptive research design as it provides
longitudinal analysis of the case study making research easy to complete and understand
as well. Basically it defines the study type for example survey, experiment, correlational
analysis, etc.
Research philosophy - Interpretivism and Positivism are research philosophy type used for
completing research project. Researcher will use Interpretivism philosophy as it
emphasizes on better analysis of qualitative facts.
Sampling – Purposive sampling has been used by researcher for completing the research
project. All the sample will be gathered from the 10 managers of the UK retail sector.
Data Collection – Data will be gathered from both primary and secondary sources such as
books, journals etc. Interview will be conducted & questionnaire prepared will be filled by
10 managers of the UK retail sector.
Data Analysis – Researcher has used Thematic means for analyzing data correctly. It will
help in presenting accurate outcome and interpretation of the data so collected.
CHAPTER 3 – RESEARCH PROCEDURES
Ethical Consideration - For conducting this research study, all the ethical aspects, norms
and principles has been followed by the researcher and scholars. All the ethical guidelines
has been followed for successful completion of research study. Researcher has also
ensured that the data and information collected for research project has been rephrased
totally. No data or information used in preparation of research project is fully copied and
paste as it is from the different website. Also, the consent form has been filled correctly
and properly by respondents with the purpose of willingly participation in the research
study.

Accessibility Issues - During the preparation of research project, various types of
accessibility issues has been faced by the researcher in conducting research study related
to impact of globalisation on the British Businesses. Issues during conducting research are
related to accessing data base because of private account of researcher denying public
access. Some website are password protected asking for subscription and is accessible
only by few web page members. Thus, keywords such as Globalisation etc. is used for the
purpose of completing the research project.
Cost Issues - For conducting this research study, researcher has to incurred a reasonable
amount of cost expenses. For completion of every research project, researcher is required
to incurred some cost expenses in gathering process of data. But for conducting this
research study, there is no high cost incurred as the study is based on qualitative
research.
Timeline
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Desig
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QUESTIONNAIRE
Q.1 Do you agree that globalization has offers opportunity to the British Businesses firm in
relation to sales and profit maximization ?

 Agree ()
 Strongly agree ()
 Neither agree nor disagree ()
 Disagree ()
 Strongly disagree ()
Q.2 Do you agree that globalization facilitates enhancement in the customer base of
British Businesses?
 Agree ()
 Strongly agree ()
 Neither agree nor disagree ()
 Disagree ()
 Strongly disagree ()
Q.3 What are the main factors of Globalisation which creates impact on the British
business operations which need to consider?
 Market Competition level()
 Cost ()
 Government regulations ()
 Market size and growth of rivalry ()
 International Alliances ()
Q.4 Which market strategy will be suitable for British businesses to seek competitive
advantages arises because of Globalisation ?
 Market Participation ()
 Offering of the best quality products and services ()
 Value added Activities ()
 Competitive Mover ()
 Market Approach ()
Q.5 Which is the main factor of globalisation which has impacted the British businesses
most ?

 Market Competition level()
 Cost ()
 Government regulations ()
 Market size and growth of rivalry ()
Q.6 Do you think that by regular study of market forces and globalisation brand image of
British Businesses will be improved ?
 Yes ()
 No ()
Q.7. Any recommendation related to strategies for seeking benefits of globalisation.
 Integration of advanced technology.
 Compliance with various laws and standards.
 Environmental sustainability and organizational strategy
CHAPTER 4: DATA INTERPRETATION
Theme 1: Most of the mangers strongly agree on the fact that, globalization has
offered opportunity to the British Businesses firm in relation to sales and profit
maximization.
PARTICULARS FREQUENCY
Agree 2
Strongly agree 4
Neither agree nor disagree 2
Disagree 1
Strongly disagree 1

Interpretation: From the above conducted research from 10 managers of the UK retail
sector established the fact that, 6 (2+4) mangers strongly agree that globalization has led
to higher opportunities to the British Businesses firm. They said that globalization has led
to expansion of business to different national boundaries. This eventually leads to higher
customer base, sales and higher maximization of profits. They also said that, globalization
has lead to flow of money, effective organizational structure and effective technology which
helps in higher sustainability growth and development of the business. Other 2 participants
did not give clear view on this theme. Remaining 2 (1+1) respondents, disagreed and said
that globalization has lead to increased market competition, which adversely affect the
prices and market share of the business.
Theme 2: Strongly agree, that globalization facilitates enhancement in the customer
base of British Businesses.
PARTICULARS FREQUENCY
Agree 2
Strongly agree 4
Neither agree nor disagree 1
Disagree 2
Strongly disagree 1

Interpretation: From the above conducted research from 10 manager of the UK retail
sector established the fact that, 6 (2+4) mangers strongly agree that globalization helps in
facilitating and enhancing the customer base. They established the fact that, globalization
helps in expanding their business to different segments of market. It helps in achieving
higher customer base and market share. They said integration of advanced technology
into the business helps in reaching large customers from across the globe on a real time
basis. Other 1 participants did not give any clear judgement on this theme. Remaining 3
(2+1) respondents, disagreed and said that globalization has lead to increased market
competition, which affect the market share of the business as people tend to shift their
preference with wide range of opportunities.
Theme 3: Market size and growth of rivalry are the main factors of Globalisation
which creates impact on the British business operations which needs to be
considered.
PARTICULARS FREQUENCY
Market Competition level 2
Cost 1
Government regulations 2
Market size and growth of rivalry 4
International Alliances 1

Interpretation: From the above conducted research from 10 managers of the UK retail
sector established the fact that, 4 managers sought to agree on the fact that, size and
growth of rivalry are the main factors of Globalisation which adversely affect the operations
of the British business. They said that, large number of rivalry competitors offering same
range of products at a competitive price leads to lower operational performance and
productivity. Other 4 (2+2) participants said that, increase in market competition level and
change in government regulations hamper the performance and productivity of the British
business. Compliance with various laws, policies and standards of different countries is a
challenging task for the business and non- compliance with the legal laws leads to hamper
the functioning of the British business. Remaining 2 (1+1) respondents agreed on fact that,
international alliances and fluctuation in cost is the major challenge for the business.
Theme 4: Competitive Mover and Offering of the best quality products and services
are market strategy which will be suitable for British businesses to seek
competitive advantage.
PARTICULARS FREQUENCY
Market Participation 1
Offering of the best quality products and
services
3
Value added Activities 1
Competitive Mover 3
Market Approach 2

Interpretation: From the above conducted research from 10 managers of the UK retail
sector established the fact that, 6 (3+3) managers said that first competitive mover by
offering wide range of innovative products at an economic price helps in gaining attraction
of the large number of customers. They also established the fact that, Offering of the best
quality products and services helps in retaining prospective customers and attractive new
which eventually leads to higher customer base. Other 2 (1+1) participants said that, value
added activities and market participation such as marketing activities, CSR helps in
seeking competitive advantage. Remaining 2 respondents, said that market approach is
an effective measure to maintain competitive position in the market.
Theme 5: Government regulations and Market Competition level are the main factor
of globalisation which has impacted the British businesses most.
PARTICULARS FREQUENCY
Market Competition level 4
Cost 1
Government regulations 3
Market size and growth of rivalry 2

Interpretation: From the above conducted research from 10 managers of the UK retail
sector established the fact that, 7 (4+3) managers said that, increase in market
competition has led to lower market share and reduced profit margins. Adherence to
government regulations and various government laws and legislations impact the smooth
functioning if the British business. Other 1 participant said that, increase in cost also affect
the operational efficiency and productivity of the business which also leads to lower
profitability. Remaining 2 respondents said that, increase in market and large number of
rivalry competitors influence the growth of the British business.
Theme 6: yes, by regular study of market forces and globalisation brand image of
British Businesses will be improved.
PARTICULARS FREQUENCY
Yes 8
No 2
Interpretation: From the above conducted research from 10 managers of the UK retail
sector established the fact that, 8 individuals sought to agree on the fact that, regular
study of market forces and globalisation brand image of British Businesses will be
improved. They said that, continuous reviewing and study helps in understanding the
market trend, preference and behaviour. It helps in keeping systematic track which
eventually leads to optimum results and outcomes. Regular study of ,market forces
helps in analysing the demand and supply of the particular product in an effective and
efficient manner. Other 2 participants did not agree on this theme.
Theme 7: Integration of advanced technology and Compliance with
various laws and standards are recommended strategies for seeking

benefits of globalisation.
PARTICULARS FREQUENCY
Integration of advanced technology 4
Compliance with various laws and
standards
4
Environmental sustainability and
organizational strategy
2
Interpretation: From the above conducted research from 10 managers of the UK retail
sector established the fact that, 8 (4+4) managers sought to agree on the fact that,
integration of new advanced technology like artificial intelligence, social media platforms,
virtual reality, chat bots, augmented reality, integrated software, etc helps in reaching large
number of customers . This eventually leads to higher customer base and profitability.
Compliance with various laws and standards helps in higher growth and success to the
British business Remaining 2 participants said that, effective organizational strategy and
environmental sustainability like CSR practice and ethical consideration is effective
recommendation which leads to long term growth and development of the British business.
RECOMMENDATION
From the above research project, it is recommended that the process of
Globalisation involves the increased integration and interdependence of the global
economy of many countries. It has resulted in high interaction as well as integration of
people, business organisation and government with the economy at the global level. On
successful utilisation of fluctuations in the market, it can result into rise in trade and
business practices, increase in the movement and flow of labour, technology and capital.
Thus, British businesses can seek benefits of high market competition, lower prices,
economies of scale by adopting sound and effective international marketing strategies.

With the help of globalisation, British Businesses can have immediate access to
new emerging market with better improved capacity, technology, people, knowledge and
operational systems. This will further assist them in taking goods and services of their own
company to the new and global market thereby assisting in acquisition of market share
and competition level. It will also help British Businesses in bringing diversification in their
product and service as per the current market and customer demands thereby increasing
the operational capacity of their businesses. Thus, for seeking competitive advantages a
sound and effective business plans and strategy can help British businesses in acquiring
the current market & business opportunities along with the competitive advantage. It is
very important to formulate business strategies and plans in line with the business goals
and objectives of the company to be achieved.
REFERENCES
Books and Journals
Braun, V., and et.al., 2019. Thematic analysis. Handbook of Research Methods in Health
Social Sciences. pp.843-860.
Dau, L. A., and et.al., 2017. How globalization sparked entrepreneurship in the developing
world: The impact of formal economic and political linkages. In Entrepreneurship:
Concepts, Methodologies, Tools, and Applications (pp. 1881-1900). IGI Global.
Djelic, M. L. and Quack, S., 2018. Globalization and Business Regulation. Annual Review
of Sociology. 44. pp.123-143.
Etikan, I., Musa, S. A. and Alkassim, R. S., 2016. Comparison of convenience sampling
and purposive sampling. American journal of theoretical and applied statistics. 5(1).
pp.1-4.
Flick, U., 2018. An introduction to qualitative research. Sage Publications Limited.
Gentles, S. J., and et.al., 2015. Sampling in qualitative research: Insights from an overview
of the methods literature. The Qualitative Report. 20(11). pp.1772-1789.
Nikolova, L. V., Rodionov, D. G. and Afanasyeva, N. V., 2017. Impact of globalization on
innovation project risks estimation. European Research Studies. 20(2). p.396.
Stearns, P. N., 2016. Globalization in world history. Routledge.
Online