To evaluate the needs for new and innovative ways of working to achieve a strategic approach to talent management

This research project aims to evaluate the needs for new and innovative ways of working to achieve a strategic approach to talent management in Cosmos Tours Ltd. It includes an overview of the research, research aim, objectives, questions, rationale, activities and timelines, literature review, research methodology, data analysis and interpretation, research outcomes, reflections, alternative research methodology, conclusion, and recommendations.

Research Project
Table of Contents

TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the research............................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research questions......................................................................................................................1
Rationale of Research.................................................................................................................2
Activities and timelines...............................................................................................................2
Literature Review.............................................................................................................................2
To have better knowledge about concept of talent management................................................2
To evaluate the needs for new and innovative ways of working to achieve a strategic approach
to talent management..................................................................................................................3
To develop better understanding about the importance and need of strategic talent
management in Cosmos tours Ltd in order to achieve its goal...................................................3
Research Methodology....................................................................................................................4
Research approach......................................................................................................................4
Methodologies.............................................................................................................................4
Data Analysis and Interpretation.....................................................................................................6
Research Outcomes..........................................................................................................................8
Reflections and Alternative research methodology.........................................................................9
Reflection....................................................................................................................................9
Alternative research methodology..............................................................................................9
Conclusion and recommendation.....................................................................................................9
Conclusion..................................................................................................................................9
Recommendations.....................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

TITLE:
“To evaluate the needs for new and innovative ways of working to achieve a strategic
approach to talent management.” A research work on Cosmos Tours Ltd.
INTRODUCTION
Overview of the research
Cosmos Tour Ltd is a business organisation operating in hospitality industry and includes
providing leisure, travel and tourism facility to its customers situated in London, UK. Being
working in a hospitality sector this, organisation is facing tough competition from large numbers
of companies operating in same filed (D’Annunzio-Green, 2018). Thus, in order to built better
competitive strength and have better business position it become necessary for Cosmos tour Ltd
and other organisation to evaluate some new and more innovative ways of working to achieve a
strategic approach to talent management as it provide an effective way to enhance skills and
competencies of an organisation.
Research aim
The main aim of this research project is, “To have better understanding about
importance of new and innovative ways to achieve strategic approach to talent management in
order to have better growth and success of organization”.
Research objectives
The main objectives of this research project that is based on an investigation on Cosmos
tours Ltd are stated as follows:
 To have better knowledge about concept of talent management.
 To evaluate the needs for new and innovative ways of working to achieve a strategic
approach to talent management (Tafti, Mahmoudsalehi and Amiri, 2017).
 To develop better understanding about the importance and need of strategic talent
management in Cosmos tours Ltd in order to achieve its goal.
Research questions
 What to you understand about concept of talent management?
 Is it necessary to have new and innovative ways of working to achieve a strategic
approach to talent management?
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 What are the importance and need of strategic talent management in Cosmos tours Ltd in
order to achieve its goal?
Rationale of Research
The selected research topic is justifiable and purposeful as it is connected with the
educational background of researcher and also associated with the interest and academic view of
investigator. Further, the selection of current research topic is rational as it facilitates better
understanding about the new and more innovative ways of thinking to have better creation and
management of talent within the organization. Beside this, the main purpose behind conducting
this research work on Cosmos tour Ltd is evaluating the importance and need of strategic talent
management within hospitality industry to achieve and accomplish desired goals in more
effective way.
Activities and timelines
Various activities and task are to be performed by a researcher in order to accomplish the
objectives of a research. To have more clarity and transparency in research work, use of a Gantt
chart is made (Maurya and Agarwal, 2018). The main reason behind using Gantt chart is that it
provides a systematic way to represent all activities together with their timelines and estimated
duration thus, lead to timely completion of work.
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Literature Review
It is a process or method that includes survey and review of various scholarly articles and
published document that facilitates better base and framework for further research work (Bratton
and Watson, 2018). Use of various online articles and journals are reviewed to evaluate current
research topic based on talent management a description and brief about which is stated below:
To have better knowledge about concept of talent management.
As per the opinion of Prarthana Ghosh, 2019, the concept of talent management practices
have changed in fast strides to cope with the changes of global business environment. It has been
evaluated that strategic talent management has become a necessity in today’s hyper-changing
and dynamic environment. Talent management basically denotes the unified strategy of an
organisation that is designed to help companies to make best possible use of their workforce.
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Talent management also ensure that human capital meets and achieve the vision and goals of
organisation and also ensure maximum return from better utilisation of talents of employees
through creating more attractive organisational culture that encourages happiness and motivates
better commitment in employees (Taylor, 2018). Thus, it can be evaluated that talent
management is an important concept that is a constant process that consists attracting and
retaining high-quality and talented employees together with developing their skills and
competencies through continuously motivating workforce to improve their performance with
help of training and better engagement programmes.
To evaluate the needs for new and innovative ways of working to achieve a strategic approach to
talent management.
According to the view point of Camille Bagwell, 2020, with the increase in the level of
competition it become necessary for all organisation to have new and innovative ways to achieve
a strategic approach to talent mangemt. It has been evaluated that enhancement in competition
has made it difficult for organisation to attract and retain its talented employees thus, it become
essential for organisation to adopt some new ways that ensure better achievement and creation of
strategic talent management in organisation. Further, it can be evaluated that use of traditional
approach of talent management in this modern era is not capable to meet the current demands of
business environment (Vaiman, Colling and Scullion, 2017). Thus, to have better management of
talent in this competitive world adoption of new and innovative strategies like flexible working
pattern, management revolution, smart working practices, etc has become a essential and vital for
effective management of talent at workplace. Beside this, the other innovative ways that can be
adopted by Cosmos tour Ltd to have better strategic approach of talent management includes
properly communication about organisational goals, prioritizing employees needs tighter with
solidifying and brining more innovative changes in talent management strategy.
To develop better understanding about the importance and need of strategic talent management
in Cosmos tours Ltd in order to achieve its goal.
According to the view point of Mona Momtazian, 2016, management of talent has become
essential for an organization to maintain its competitive strength and ensure better skills and
competencies’ in employees to meet desired targets and goals. It has been evaluated that
employees in today’s modern world are not get satisfied and motivated through just salary i.e.
some better strategies and techniques are required to keep that motivate and satisfy tem that is
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necessary to motivated them to enhance their performance. Thus, it can be evaluated that
foremost importance of talent management includes retainment of talent management for a
longer period of time. Further, it can be analyzed with respect to talent management that it
enhance competitive strength of organization through maintaining talented and skilled workforce
that is capable of achieving desired goals on time (Sheehan, Grant and Garavan, 2018). Thus, it
can be evaluated that expenses on talent management by Cosmos tour ltd is important and
essential as it facilitates more productive and healthy workplace environment that ensures better
and timely achievement of goals together with enhanced competitive strength and better business
position.
Research Methodology
Research approach
It reflects the main approach and philosophies used to conduct a research in more
effective way, a description which is provided below:
Research Philosophies- It is mainly of two types I.e positivism and interpretivism which
are commonly used by a researcher. With regard to this research work the philosophy used is
Positivism as it the one that facilitates more practical and systematic way of data collection and
presentation (Cappelli and Keller, 2017).
Research approach- This part of research method is bifurcated in two main components
that are deductive and inductive. Out of theses two research approach use of deductive research
approach has been made for current research work as it the one that ensure better generalization
and presentation of numeric data thus, provides support for quantitative research method.
Research method- There are two main types of research study and methods that includes
qualitative research and quantitative research. Qualitative research is associated with gathering
in-depth information thus, it is more complex and time consuming therefore, use of quantitative
research method is more suitable for current research work (Collings, Mellahi and Cascio, 2017).
Quantitative research methods facilitates procurement of data in numeric form that is easy to
collect and represent.
Ethical considerations- It is associated with basic rules and principles of conducting a
research work. In order to fulfill the ethical consideration and to ensure that current research
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work should not harm and hurt any individual proper written consent is taken from all
respondents.
Methodologies
Sources of data collection- There are two main sources of data collection that includes
primary and secondary sources. Use of both modes of data collection is made for this
investigation as primary sources ensures collection of latest and authentic data directly from
respondents (Collings and Isichei, 2017) . Beside this, use of secondary method ensures supports
and better base form pre rerecorded facts and documents.
Sampling method- It is process associated with selection of a some small number of units
from a large population in order to perform a research work in more effective way (Thunnissen
and Gallardo-Gallardo, 2017). For current research work a sample size of 40 respondents is
selected from workforce of Cosmos tours Ltd through making use of random sampling method
(probability sampling) in order to complete this research work more effective and also eliminates
the caches if biasness.
Research instrument- It basically represent the tool used for collection data. In
accordance with current research work use of questionnaire is made to collect information
directly from respondents as mode of primary research (Amiri and Safariolyaei, 2017). Use of
below stated questionnaire is made to collect information from 40 selected respondents among
the workforce of Cosmos tour Ltd on the topic strategic approach to talent management.
Questionnaire
Q1) Do you having any knowledge and perception about the concept of strategic talent
management?
a) Yes
b) No
Q2) Why talent management is an important concept for hospitality industry that brings
better success and achievement of goals?
a) Yield more competitive strength
b) Brings uniqueness and enhance creativity
c) Engaged employees
Q3) Do you agree with the fact that, traditional method of talent management are less
effective in today’s competitive world as compare to new and innovative approach of talent
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management?
a) Agree
b) Disagree
Q4) what are the possible new and innovative ways of working that can be adopted by
Cosmos tour ltd to achieve a strategic approach of talent management at its workplace?
a) Flexible working hour
b) Management revolution
c) Smart working practices
Q5) what overall effect and result is lead by adoption of new and innovative ways of
working and strategic approach to talent management by Cosmos tour ltd?
a) Enhance productivity
b) Timey achievement of goals
Q6) Any further recommendation and consideration for Cosmos tour Ltd to have
improvement in its talent management strategy?
Data Analysis and Interpretation
For effective presentation and analysis of data use of thematic approach is made for current
investigation a brief explanation and discussion of which is provided below:
Theme 1: Knowledge and perception about the concept of strategic talent management
Q1) Do you having any knowledge and perception about the concept
of strategic talent management?
Frequency
a) Yes 35
b) No 5
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Interpretation: In accordance with above chart it can be evaluated that 35 respondents
are having knowledge and perception about the concept of strategic talent management where as
5 participants are unaware from this concept.
Theme 2: Talent management is an important concept for hospitality industry that brings
better success and achievement of goals
Q2) Why talent management is an important concept for hospitality
industry that brings better success and achievement of goals?
Frequency
a) Yield more competitive strength 18
b) Brings uniqueness and enhance creativity 10
c) Engaged employees 12
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Interpretation: In accordance with above pie chart it has been seen that 18 respondents
are in support of more competitive strength as that makes talent management an important
concept for hospitality industry that brings better success and achievement of goals where as 10
are in favour of brining uniqueness and enhance creativity as benefits lead by talent
management. Further, 12 more participants are also there who believes that better engaged
employees is that factor that makes talent management an important concept for hospitality
industry that brings better success and achievement of goals.
Theme 3: Traditional method of talent management are less effective in today’s competitive
world as compare to new and innovative approach of talent management
Q3) Do you agree with the fact that, traditional method of talent
management are less effective in today’s competitive world as
compare to new and innovative approach of talent management?
Frequency
a) Agree 36
b) Disagree 4
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Interpretation: With respect to this pie chart it can be observed that 36 participants are
agreed with the fact that, traditional method of talent management are less effective in today’s
competitive world as compare to new and innovative approach of talent management while 4
respondents are disagreed with above stated theme and fact.
Theme 4: Possible new and innovative ways of working that can be adopted by Cosmos tour
ltd to achieve a strategic approach of talent management at its workplace
Q4) what are the possible new and innovative ways of working that
can be adopted by Cosmos tour ltd to achieve a strategic approach of
talent management at its workplace?
Frequency
a) Flexible working hour 12
b) Management revolution 15
c) Smart working practices 13
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Interpretation: In accordance with this picture it can be taken into account that 12
participants believes that flexible working hour is a possible new and innovative ways of
working that can be adopted by Cosmos tour ltd to achieve a strategic approach of talent
management at its workplace while 15 are seemed in favour of management resolution.
Furthermore, 13 individuals were also there who believes that smart working practices is the best
way that can be adopted by Cosmos tour ltd to achieve a strategic approach of talent
management at its workplace
Theme 5: Overall effect and result is lead by adoption of new and innovative ways of
working and strategic approach to talent management by Cosmos tour ltd
Q5) what overall effect and result is lead by adoption of new and
innovative ways of working and strategic approach to talent
management by Cosmos tour ltd?
Frequency
a) Enhance productivity 25
b) Timey achievement of goals 15
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Interpretation: It can be observed with respect to above posted picture that 25 respondents
believes that enhancement in productivity is the overall effect and result is lead by adoption of
new and innovative ways of working and strategic approach to talent management by Cosmos
tour ltd where as 15 other participants are in support of timely achievement of gaols as a positive
result of talent management.
Research Outcomes
The resrch outcome and finding of this research work is associated with the importance of
new and strategic ways required for better management of talent. It has been evaluated from this
current research method that traditionally made for talent management are not so effective in
meeting and handling the dynamic change and current competition level thus, every organisation
need to adopt some innovative and new ways like flexible working hours, management
revolution, smart working prcatises in order to attract and retain top talent for a longer period of
time. Further, it has been find out that talent management is an important concept for every
hospitality organisation as it enhance competitive strength and productivity through brining
uniqueness and creativity at workplace of an organisation.
Stakeholders- These are the person and individual that have significant influence over
decision making practises and overall functions of organisation and are affected by these
operations either directly or indirectly. In terms of cosmos tour ltd, stakeholders includes its
directors, clients, managers, employees, customers and suppliers who are associated with its
business operations. For current research work respondents and communicator are selected from
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workforce of Cosmos tour ltd as they are the one who actually work within an organisation thus,
have maximum information about approaches and strategies.
Mode of communication- To transfer and share the research findings of current
investigation with stakeholders use of email and other digital modes are made that consists of
social media and other online platforms.
Reflections and Alternative research methodology
Reflection
This research work is a conducted by me on the topic of importance of new and
innovative ideas for better development and creation of strategic talent management that was
very informational journey for me. This research work has improved my overall skills and
knowledge as a number of research methods and techniques are used by me. Use of
questionnaire is made by me that facilitates an easy and simplest way of direct collection through
direct interactions with participants that has improved my communication skills. Further, use of
quantitative research method makes me able to properly present the research findings in more
effective way. Many issues and threats are also encountered my me regarding lack of resources
and time that was effectively encountered by me through making use of my analytical skills.
Alternative research methodology
The alternative way that can be used to perform this research work includes use of
interview for data collection that is mostly use with qualitative research methods to collect
theoretical information from respondents. Use of qualitative research method facilitates more
insight in perceptive and view of respondents but it is time consuming process thus reduce the
effeciany of investigation and also enhance complexity in research work.
Conclusion and recommendation
Conclusion
With respect to above research findings it can be summarised that talent management is a
crucial and important concept for organisation in order to maintain their viability and better
success level. Further it can be evaluated that new and innovative ways of working are more
effective in a achieving the organisational gaols and also facilitates better competitive strength to
organisation through brining uniqueness and better creativity at workplace of organisation.
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Further, it can be concluded that flexible working hour, management revolution and smart
working prcatises are some of the possible new and innovative strategy that can be adopted by an
organisation to have better management of talent.
Recommendations
In accordance with above conclusion and resrch findings following recommendations can
be made for Cosmos tour Ltd to have adoption of some new and innovative strategy that
facilitates improvement in its talent management at workplace.
 Providing facility of flexible working hour together with smart working practises is
recommended for Cosmos tour ltd as it develop better motivation level and provide
enhanced experience to employees at workplace. Thus, facilitates attraction and retaining
of talented employees for longer period of time.
 Management revolution and adoption of more participative management style is also
recommended for Cosmos ltd as it ensures better communication and bonding at
workplace that ensures more positive workplace environment. Thus, facilitates
enhancement in productivity and creativity of employees through allowing free flow and
sharing of information and ideas among employees thus, improve their skills and
knowledge.
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REFERENCES
Books and Journals
D’Annunzio-Green, N., 2018. Conclusion: is talent management a strategic priority in the
hospitality sector?. Worldwide Hospitality and Tourism Themes.
Tafti, M. M., Mahmoudsalehi, M. and Amiri, M., 2017. Critical success factors, challenges and
obstacles in talent management. Ind
Maurya, K. K. and Agarwal, M., 2018. Organisational talent management and perceived
employer branding. International Journal of Organizational Analysis.
Bratton, J. and Watson, S., 2018. Talent management, emotional labour and the role of line
managers in the Scottish hospitality industry. Worldwide Hospitality and Tourism
Themes.
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Vaiman, V., Collings, D.G. and Scullion, H., 2017. Contextualising talent management. Journal
of Organizational Effectiveness: People and Performance.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: a macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and
Tourism Themes. 10(1). pp.28-41.
Cappelli, P. and Keller, J. R., 2017. The historical context of talent management. The Oxford
handbook of talent management, pp.23-42.
Collings, D. G., Mellahi, K. and Cascio, W.F. eds., 2017. The Oxford handbook of talent
management. Oxford University Press.
Collings, D. G. and Isichei, M., 2017. Global talent management: What does it mean for
expatriates?. In Research handbook of expatriates. Edward Elgar Publishing.
Thunnissen, M. and Gallardo-Gallardo, E., 2017. Talent management in practice: An integrated
and dynamic approach. Emerald Group Publishing.
Amiri, M. and Safariolyaei, N., 2017. Talent Management among IT employees. International
Journal in Management & Social Science. 5(4). pp.86-89.
Boselie, P. and Thunnissen, M., 2017. Talent management in the public sector. In The Oxford
handbook of talent management.
Harsch, K. and Festing, M., 2020. Dynamic talent management capabilities and organizational
agility—A qualitative exploration. Human Resource Management. 59(1). pp.43-61.
Khilji, S. E. and Schuler, R. S., 2017. Talent management in the global context. The Oxford
handbook of talent management, p.399.
Online
Momtazian. M, 2016. What is Talent Management and Why is It Important?.[Online]. Available
Through: < https://expert360.com/resources/articles/talent-management-important >
Bagwell. C., 2020. 4 Innovative Tactics Your Talent Management Strategy Needs.[Online].
Available Through: < https://www.peoplefluent.com/blog/performance/4-innovative-
tactics-talent-management-strategy/>
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Ghosh. P., 2019. What is Talent Management? Definition, Strategy, Process and Models.
[Online]. Available Through: < https://www.hrtechnologist.com/articles/performance-
management-hcm/what-is-talent-management/>
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