Importance of managing culture diversity at workplace in improving employee productivity

Research Proposal

Research Proposal
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: Importance of managing culture diversity at workplace in improving
employee productivity. A study on Boots Plc.

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: Importance of managing culture diversity at workplace in improving
employee productivity. A study on Boots Plc.
Research Aim:
“To determine the importance of culture diversity in managing workforce at
workplace”. A study on Boost Plc.
Research Objectives:
 To explain the role of managing culture diversity at working area.
 To evaluate the challenges faced by company in managing culture diversity within the
organisation. To identify the ways by which Boost Plc can manage culture diversity in improving
employee performance.
Research Questions:
 What is the role of managing culture diversity at working area?
 What are the challenges faced by company in managing culture diversity within the
business organisation?
 What are the ways by which Boost Plc can manage culture diversity in improving
employee performance?
Section Two: Reasons for choosing this research project
Reasons
One the main purpose of undertaking this research is to analysing the actual importance of
managing culture diversity in increasing employee performance at working area. Along with
this, it also help investigator in improving its career growth by developing its skills and
knowledge about how management of culture diversity help company in improving workers
performance. This will contributes in improving company performance and at the time also
assist in developing positive brand image. The main focus of this research is to determine the

specific issue that faced by organisation in developing culture diversity at working. With the
help of this both researcher and company can easily attain positive and reliable results at the
end of the project.
Section Three: Literature sources searched
Role of managing culture diversity at working area
According to Barak, (2016), Due to globalised world, every business organisation required
diverse workforce as it support in promoting innovation at working area and also contributes in
improving overall performance level of company. At workplace, each and every employees
belongs from different culture. This is the reason that organisation is responsible for managing
them with the aim of creating positive and healthy working environment. This will support in
making workers productive and also encourage them to build healthy relation at workplace. It
directly contributes in creating positive brand image at market place.
Challenges faced by company in managing culture diversity within the organisation
According to Latham, (2014), managing culture diversity is not an easy task for company
because it increase the chances of issues and complexities between workers. This can be put
negative impact over the company and employee performance as well. In this regards, there are
various challenges that faced by business organisation at the time of managing culture diversity
within the working areas like; ethnic and cultural difference, difference in communication and
language, age differences and many more. All these are negatively affect the workers
performance worked within the company.
Ways by which Boost Plc can manage culture diversity in improving employee performance
According to Mahmood, Iqbal and Sahu, (2014), it is important for business organisation to
managing workers who are belongs to different culture as it help them in improving employee
performance and make them able to take all the responsibilities to do their best. In context of
this, there are some effective alternative ways which can implement by company with the aim
of managing culture diversity such as, creative collaboration, constant communication, develop
inclusive policies and practices, provide diversity training and many more. With the use of
these ways company can easily improve workers performance and make them able to attain
their set goals and objectives.