Research Project

The influence on
inbound tourism on
the development of
events industry in
London 2005 -2015

Mode of study
• Primary data:
Questionnaire
• Secondary data:
Books, journals,
magzines.

Data analysis and Interpretation
 Travel and tourism industry is one of the attractive and
competitive sector in the United Kingdom.
 This industry is growing day by day which can increase the
competition in the UK market

Theme 1: Customer satisfaction on the
firm’s product and services.
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B

Theme 2: Customer satisfaction on the
firm’s pricing product and services.
Yes No
0
2
4
6
8
10
12
14
12
8
Column B

Theme 3: Visiting frequency of the
customer with family
Monthly Every 3 months Every 6 months Once in a year
0
1
2
3
4
5
6
7
8
9
10
3
6
2
9
Column B

Theme 4: Occupation of the potential
customers
Professional Retail Self employed Student
0
1
2
3
4
5
6
7
8
9
8
4
5
3
Column B

Theme 5: Immediate travel party of the
company
Alone Friends Couples Family
0
1
2
3
4
5
6
7
5
4
6
5
Column B

Theme 6: Visit London and attend any
event by customers
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 7: Customer satisfaction level
with the London visit
Agree Strongly agree Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
Column B

Theme 8: Kind of events according to
customer needs
Food events Sport events Cultural events Educational event
0
1
2
3
4
5
6
7
8
9
5
8
2
5
Column B

Interpret and analyse the results in
terms of the original research
specification
• To properly analysis the collect informations
• One is qualitative method and quantitative method.
• Provide actual and reliable data and information's.

Recommendations and justify areas for
further consideration
• To conduct the survey in the market then collect the
actual information about research project.
• Properly analysed and evaluate then take the final
decision regarding research project.

REFERENCES
Bakker, R.M., and et.al ., 2011. Managing the project learning paradox: A
set-theoretic approach toward project knowledge transfer.
International Journal of Project Management, 29(5) pp.494-503.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford
University Press, USA.
Collis, J. and Hussey, R., 2013. Business research: A practical guide for
undergraduate and postgraduate students. Palgrave macmillan.
De Massis, A. and Kotlar, J., 2014. The case study method in family
business research: Guidelines for qualitative scholarship. journal of
Family Business Strategy 5(1) pp.15-29.

Thank You