Impact of Eco-friendly Initiatives on Buyer Decision Making in Hospitality Industry

Study on the impact of eco-friendly initiatives on the decision making of buyers in the hospitality industry, focusing on The Bailey's hotel. Examining the initiatives that can be adopted by the industry, investigating the impact on customer decision making, and recognizing the challenges faced in developing eco-friendly practices.

Research project
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Project proposal form
Centre Name
Tutor
Proposed Title
Section One: Title, aims, objectives
Title or working title of project
“To identify the impact of Eco-friendly initiatives on the decision making of buyers in respect of
hospitality industry.” A study on The Bailey's hotel
Aim:
“To identify the impact of Eco-friendly initiatives on the decision making of buyers in respect of
hospitality industry.” A study on The Bailey's hotel
Objectives:
 To examine the initiatives that can be adopted by hospitality industry in order to promote Eco-
friendly practices.
 To investigate the impact of Eco-friendly practices over decision making of potential customers
of Bailey's hotel.
 To recognise the challenges faced by hospitality industry in developing Eco-friendly practices.
Section Two: Reasons for choosing this project
Reasons for choosing the project
The reason behind the conduction of this research is to identify an effect of environmental friendly on
decision making process. Environmental concern is essential factor that are affecting customer's
spending decisions. Study of this concern has important impact on society willingness to purchase. In
context to hospitality industry, environmental factor has major role in decision making process.
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Student Details
Student Name Student Number

Hospitality industry provide various services and products such as food and beverages,
accommodations, and other. Dispose waste food is important to avoid any environmental harm and
use that products and industry related goods those are based on eco-friendly because it helps in
increasing performance and minimize waste in organisation. Now days people are more aware
towards the eco-friendly products and services which are not harm to environment in any condition
and society also take care about their spending amount.
Section Three: Precedents and sources
To examine the initiatives that can be adopted by hospitality industry in order to promote Eco-
friendly practices.
As per according to the viewpoint of Laura Fredericks, 2020, There are various advantages of green
marketing, in basic terms marketing of those products and services of hospitality industry which helps
in save environment with primary advantages for green marketing. Organisation wants to put their
efforts to be marketing which is environmental friendly and they also coming out of green goods. Some
benefits from this that are It assure sustained for long term with effectual profitability and initially cost
is high but for long time it saves amount. It assists in accessing various new markets and also firms get
competitive benefits. In present days’ hospitality sector shifted more towards environmental friendly
services, raw material, food and other goods
To investigate the impact of Eco-friendly practices over decision making of potential customers of
Bailey's hotel.
According to the viewpoint of Yatish Joshi, 2021, To avoid and reduce environment harm
organisation needs new innovated techniques in technology such as not day automation is up in every
industry it also eco-friendly. Hospitality industries require more automation technologies and some
effectual strategies for adopting eco-friendly and full-fill customer's satisfaction and retain them for
long term because people more attracted towards environmental goods and services.
To recognise the challenges faced by hospitality industry in developing Eco-friendly practices
As per point of view of Keivan Zokaie, 2021, in order to maintain sustainability development adequate
leadership approaches has been used through which proactive participation and accurate involvement
is processed as per consideration of effective utilisation of resources. There is a considerable gap that
is crafted to achieve lean and green system within the business as with this friendly based outcome is
achieved which also aid to attain long term sustainability and précised revenue.
Use of key literature sources and precedents to support your project objectives
Fredericks. L., 2020. Sustainable Hotel Ideas: 25 Ways to Go Green. [Online] Available through: <
https://www.cvent.com/en/blog/hospitality/eco-friendly-hotel-ideas >.
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Joshi. Y., 2021, Factors Affecting Green Purchase Behaviour and Future Research Directions. [Online]
Available through:
<https://www.sciencedirect.com/science/article/pii/S2306774815000034>.
Zokaie. K., 2020. Environmentally-friendly business is profitable business. [Online] Available through:
<https://www.theguardian.com/sustainable-business/environmentally-friendly-sustainable-
business-profitable>.
Section Four: Activities and timescales
Activities to be carried out during the project How
long
will
this
take:
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Milestone one:
Target date (set by tutor):
Milestone two:
Target date (set by tutor):
Comments and agreement from tutor
Comments:
I confirm that the project is not work that has been or will be submitted for another qualification and is
appropriate:
Agreed: (name) (date)
Comments and agreement from project proposal reviewer (if applicable)
Comments:
I confirm that the project is not work that has been or will be submitted for another qualification and is
appropriate:
Agreed: (name) (date)
Research ethics approval form
All students conducting research activity that involves human participants or the use of data,
collected from human participants, may be required to gain ethical approval before commencing
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their research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully with
your Unit Tutor. Please complete this form in good time before your research project is due
to commence.
Student Details
Student Name Student ID
Programme:
School:
Start date:
End date:
Section Two: Project summary
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SectionOne:Basicdetails
Projecttitle:

Please select all research methods that you plan to use as part of your project
Interviews
Questionnaires
Observations
Use of Personal Records
Data Analysis
Action Research
Focus Groups
Other (please specify)
Section Three: Participants
Will your research involve human participants? Yes
Who are the participants? Tick all that apply
Ages 12– 16: Adults:
How will participants be recruited (identified and approached)?
The participants are those who are already working within an organisation.
Describe the process you will use to inform participants about what you are doing:
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No
Young people aged 17–18:

The participants get informed through email.
How will you obtain consent from participants? Will this be written? How will it be made clear
to participants that they may withdraw consent to participate at any time?
The consent is collected as from questionnaire and it is in written form. The participants
get clear about the withdraw consent at any time and for this timely detailed is offered to them.
Studies involving questionnaires: Will participants be given the option of omitting questions
they do not wish to answer?
Yes:
If No, please explain why below and ensure that you cover any ethical issues arising from this:
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be approved.
Yes:
Will you debrief participants at the end of their participation? (e.g. give them a brief
explanation of the study)
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No:
No:
No:

Yes:
Will participants be given information about the findings of your study? (This could
be a summary of your findings generally)
Yes:
Section Four: Data storage and security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes:
Who will have access to the data and personal information?
Management
During the research
Where will the data be stored?
Will mobile devices, such as USB storage and laptops, be used?
Yes:
If yes, please provide further details:
After the research
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No:
No:
No:

Where will the data be stored?
How long will the data and records be kept, and in what format?
Will the data be kept for use by other researchers?
Yes:
If yes, please provide further details:
Section Five: Ethical issues
Are there any particular features of your proposed work which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result
of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following:
• informed consent
• potentially vulnerable participants
• sensitive topics
• risks to participants and/or researchers
• confidentiality/anonymity
• disclosures/limits to confidentiality
• data storage and security, both during and after the research (including transfer, sharing,
encryption, protection)
• reporting
• dissemination and use of your findings.
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No:

Section Six: Declaration
I have read, understood and will abide by the [insert name of college/centre] Research Ethics
Policy:
Yes:
I have discussed the ethical issues relating to my research with my tutor:
Yes:
I confirm that, to the best of my knowledge, the above information is correct and that this is
a full description of the ethical issues that may arise in the course of my/our research.
Student Name(s) Date
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No:
No:
Pleasesubmityourcompletedformto: