Impact of Eco-friendly Initiatives on Buyer Decision Making in Hospitality Industry

Research project
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Project proposal form
Centre Name
Tutor
Proposed Title
Section One: Title, aims, objectives
Title or working title of project
“To identify the impact of Eco-friendly initiatives on the decision making of buyers in respect of
hospitality industry.” A study on The Bailey's hotel
Aim:
“To identify the impact of Eco-friendly initiatives on the decision making of buyers in respect of
hospitality industry.” A study on The Bailey's hotel
Objectives:
 To examine the initiatives that can be adopted by hospitality industry in order to promote Eco-
friendly practices.
 To investigate the impact of Eco-friendly practices over decision making of potential customers
of Bailey's hotel.
 To recognise the challenges faced by hospitality industry in developing Eco-friendly practices.
Section Two: Reasons for choosing this project
Reasons for choosing the project
The reason behind the conduction of this research is to identify an effect of environmental friendly on
decision making process. Environmental concern is essential factor that are affecting customer's
spending decisions. Study of this concern has important impact on society willingness to purchase. In
context to hospitality industry, environmental factor has major role in decision making process.
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Student Details
Student Name Student Number

Hospitality industry provide various services and products such as food and beverages,
accommodations, and other. Dispose waste food is important to avoid any environmental harm and
use that products and industry related goods those are based on eco-friendly because it helps in
increasing performance and minimize waste in organisation. Now days people are more aware
towards the eco-friendly products and services which are not harm to environment in any condition
and society also take care about their spending amount.
Section Three: Precedents and sources
To examine the initiatives that can be adopted by hospitality industry in order to promote Eco-
friendly practices.
As per according to the viewpoint of Laura Fredericks, 2020, There are various advantages of green
marketing, in basic terms marketing of those products and services of hospitality industry which helps
in save environment with primary advantages for green marketing. Organisation wants to put their
efforts to be marketing which is environmental friendly and they also coming out of green goods. Some
benefits from this that are It assure sustained for long term with effectual profitability and initially cost
is high but for long time it saves amount. It assists in accessing various new markets and also firms get
competitive benefits. In present days’ hospitality sector shifted more towards environmental friendly
services, raw material, food and other goods
To investigate the impact of Eco-friendly practices over decision making of potential customers of
Bailey's hotel.
According to the viewpoint of Yatish Joshi, 2021, To avoid and reduce environment harm
organisation needs new innovated techniques in technology such as not day automation is up in every
industry it also eco-friendly. Hospitality industries require more automation technologies and some
effectual strategies for adopting eco-friendly and full-fill customer's satisfaction and retain them for
long term because people more attracted towards environmental goods and services.
To recognise the challenges faced by hospitality industry in developing Eco-friendly practices
As per point of view of Keivan Zokaie, 2021, in order to maintain sustainability development adequate
leadership approaches has been used through which proactive participation and accurate involvement
is processed as per consideration of effective utilisation of resources. There is a considerable gap that
is crafted to achieve lean and green system within the business as with this friendly based outcome is
achieved which also aid to attain long term sustainability and précised revenue.
Use of key literature sources and precedents to support your project objectives
Fredericks. L., 2020. Sustainable Hotel Ideas: 25 Ways to Go Green. [Online] Available through: <
https://www.cvent.com/en/blog/hospitality/eco-friendly-hotel-ideas >.
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Joshi. Y., 2021, Factors Affecting Green Purchase Behaviour and Future Research Directions. [Online]
Available through:
<https://www.sciencedirect.com/science/article/pii/S2306774815000034>.
Zokaie. K., 2020. Environmentally-friendly business is profitable business. [Online] Available through:
<https://www.theguardian.com/sustainable-business/environmentally-friendly-sustainable-
business-profitable>.
Section Four: Activities and timescales
Activities to be carried out during the project How
long
will
this
take:
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