Research Project on Cadbury
43 Pages9605 Words162 Views
Added on 2020-10-23
Research Project on Cadbury
Added on 2020-10-23
ShareRelated Documents
Research Project
Table of ContentsTOPIC: “To identify the impact of globalisation over increasing trade across borders of goodsand services.” A study on Cadbury..................................................................................................3CHAPTER 1: INTRODUCTION....................................................................................................3Overview of research .............................................................................................................3Background of investigation ..................................................................................................3Research aim:-........................................................................................................................4Research objective:-...............................................................................................................4Research questions:-...............................................................................................................5Rationale.................................................................................................................................5Time scale...............................................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................6The concept of globalisation..................................................................................................6The impact of globalisation on Chocolate industry of UK ....................................................6The importance of increasing cross border trade of good and services for Cadbury.............7The challenges that Cadbury has to face with increasing the trade across borders...............7The benefits that Cadbury get with the increase in cross border practices of goods and services................................................................................................................................................8The relationship between globalisation and increasing cross border trade of Cadbury.........9CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10CHAPTER 4: DATA ANALYSIS AND INTERPRETATION....................................................12CHAPTER 5: RESEARCH OUTCOMES....................................................................................27Covered in PPT.....................................................................................................................27CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR ALTERNATIVE RESEARCHMETHODOLOGY........................................................................................................................27Recommendations................................................................................................................27Reflection.............................................................................................................................27
CHAPTER 7: CONCLUSION......................................................................................................29REFERENCES..............................................................................................................................30TOPIC: “To identify the impact of globalisation over increasing trade acrossborders of goods and services.” A study on Cadbury.CHAPTER 1: INTRODUCTIONOverview of research Globalisation is defined as the process of integration as well as interaction amongindividual, companies and government throughout the world with the aim of simplifying thetransactional process and increasing the communicational process among them. Theglobalization practices get increased with the advancement of communicational technology aswell as transportation facilities. This is because it help businesses to increase their expansion andglobal interaction that leads to growth of international trade, culture and ideas. Hence it can besaid that globalisation have a huge impact over increasing the trade practices across the borderi.e. at internation level (Najam, Runnalls and Halle, 2016). This is so because with theanticipation of globalisation the demand of people get increased in term of product or serviceswhich they required to improve standard of living. As a result of which it support a company toexpand their business at new geographical location and easily get accepted by the market. This inturn support a business to expand its business practices in order to offer goods and servicesacross border by getting a platform of having smooth flow of trade from one country to another.For performing investigation over the impact of globalisation with the increasing trade practicesacross boarder, Cadbury is considered for study which is a larger multinational confectionerycompany that offer its product or services through out the world. Cadbury is a greater example ofcross border trade practices as it started operating its business by setting up Birmingham,England where later it started offshoring the product or services at several different part of theworld.Background of investigation Globalisation plays a crucial role within the growth and success of a business byproviding them an opportunity to operate at global level by approaching larger number of peoplethat resides at several different location (Yankuzo, 2014). This supported up-to a great extend inpromoting business and supporting in expanding its operations at several different locations
which get easily accepted by customers. The current report is based on “To identify the impact ofglobalisation over increasing trade across borders of goods and services.” For performinginvestigation over this Cadbury is considered which is considered as a second largestconfectionery brand in world. It get established in year 1824 who sold out Coffee, tea anddrinking chocolates after which a factory get established to produce chocolate bar and later oncompany started offering its chocolate in several different countries with the support of localretailers. This is the main reason behind its success and becoming the second largestconfectionery brand after Mars. It get only become possible with the help globalisation as thisconcept supported Cadbury in getting governmental support in order expand its businessoperations throughout the world (Surugiu and Surugiu, 2015). Hence it can be said thatglobalisation supported up to great extend in term of increasing its trade practices across theborder which help it in achieving greater business growth as well as profitability at a larger scale.There are several benefits which globalisation offer to Cadbury which includes larger customerbase, new market to offer product or services, advancement to technology, labour and resourcesat lower cost, competitive advantage and many more. These all are the positive factors whichattract a business to global market and support in improving its market position Research aim:-“To identify the impact of globalisation over increasing trade across borders of goods andservices.” A study on Cadbury.Research objective:-To understand the concept of globalisation To identify the impact of globalisation on Chocolate industry of UK To identify the importance of increasing cross border trade of good and services forCadbury.To identify the challenges that Cadbury has to face with increasing the trade acrossbordersTo identify the benefits that Cadbury get with the increase in cross border practices ofgoods and services.To ascertain the relationship between globalisation and increasing cross border trade ofCadbury.To recommend the ways Cadbury can increase its international trade.
Research questions:-What is the concept of globalisation?What is the impact of globalisation on Chocolate industry of UK?Describe about the importance of increasing cross border trade of goods and services forCadbury?What are the challenges that Cadbury has to face with increasing the trade acrossborders?How Cadbury get benefited with the increase in cross border practices of goods andservices?Explain about the relationship between globalisation and increasing cross-border trade ofCadbury?How Cadbury can increase its international trade practices?RationaleThe purpose behind conducting this study is to learn about the ways in whichglobalisation contributed toward increasing the across border trade practices. By conducting thisinvestigation, researcher would be able to increase its understanding regarding the trade acrossborders of goods and services along with the manner in which it help a business to get expandedat global level (Jensen, Quinn and Weymouth, 2017). In addition to this, research would be ableto increase its understanding regarding several tools and techniques which support in futureprojects. This investigation can be further used for academical purpose when get publishedwhich help students in enhancing their learning by consider real life examples.Time scaleIn an investigation work it is essential for a research to implement all the activities inappropriate manner and for this a proper time scale is required as it is effective in categorisingthe work as per priority. In this specific time is presented which is needed to complete the task.
CHAPTER 2: LITERATURE REVIEWLiterature review is defined as the process of assessing and gathering information fromthe existing sources in order to critically evaluate the view point of several authors so that properunderstanding can be created in term of particular topic of concern (Noe and et. al., 2017). Thissupport a researcher in determining the nature of study so that it help in creating a base overwhich further primary investigation can be performed.The concept of globalisationAs per the view point of Sammy Collins, 2019, globalisation help in the growth as wellas development of a whole economy in a more effective manner. This consists of severalprocesses that get associated with production and consumption with an aim to manifest the worldwith trade which is an essential proportion of output that assists in controlling the economy. Theglobal practices has increased with the explosion of FDI because it help in integrating twomarket in more effective manner. Despite of this, it also support in enhancing the level of capitalwithin a particular market that support in promoting the trade transaction process. Theinternationalisation of business practices get improved with the development of technology thatfurther contributed toward improving the operational processes so that customers are beingoffered with standardised product (McNamara, 2017). This all contributed toward improving thebusiness practices of companies by providing them with access to advancement which furtherresults into increase in sales and profitability. Hence it help a business in offering standardisedservices to the customers which help in attracting them and support in expanding its businesspractices to other geographical regions so that larger number of customer get offered withservices of a company throughout the world.The impact of globalisation on Chocolate industry of UK As per the view point of Christie. B., 2019, globalisation supported to a great extend inimproving the working practices as well as services offered by the players within chocolateindustry. This is because with the globalisation of chocolate factories the players would becomeable to update their manufacturing process by getting advanced technologies install in theirfactories. It help in smoothing up the processes through which chocolate get manufactured whichalso help in providing products that are of good quality and rich in taste. Despite of this,globalisation also supported in growth of businesses deals in chocolate as with the expansion of
business at several geographical area companies become able to get raw material mucheffectively. This is because cocoa basically grow in tropical areas only at 15 degree latitudewhich is not possible for the players of other area to gather this stuff to produce chocolate. Butwith the globalisation it become easier for businesses to get required raw material from thecountries that are rich in producing cocoa (Los and et. al., 2017). This in turn supported inreducing the production cost by providing them an opportunity to access raw material atrelatively lower price by expanding the business over location where it has higher availability ofingredients required for production. The importance of increasing cross border trade of good and services for CadburyAs per the view point of Meltzer, 2015 , Cross Border Trade plays a significant rolewithin the development of business at global level as it help in providing trading opportunities tolarger number of people by offering it several benefits. It includes easy availability of rawmaterial, human power, technology etc. at relatively lower price which help a business toestablish its operations in effective manner without costing high over the production process.These all supported Cadbury in experiencing higher growth by increasing their its cross borderpractices by dealing with issues to cultural integration, the reasons behind M&A failures localretailers in order to offer their product or services directly to customers. The major benefits thatCadbury get after globalisation of business practices is that it get benefited with larger marketshare to offer good and services, competitive advantage, more networks to deliver its offeringand getting higher profitability (Zajda, 2015). Despite of this, globalisation also supportedCadbury in increasing its brand value by offering its product or services at several geographicallocation with the help of cross border practices. These all help Cadbury in approaching largernumber of customers throughout the world which in turn further help in increasing the sale aswell as profitability of business up to a great extend. The challenges that Cadbury has to face with increasing the trade across bordersAs per the view point of Vijay Ramachandran, 2019, trade cross border practices bringsup several benefit to an organisation who want to approach broader market share at internationallevel. But despite of all theses there are some challenges that an organisation have to face atglobal level which also affect its business operations. Being a retail oriented organisation thereare five basic challenges that Cadbury has faced while creating the cross border marketplace
offerings. This includes, establishment and maintenance of contract with the local retailers sothat product or services can be delivered to customers in more appropriate manner. Despite ofthis building an infrastructure is also a major issue for Cadbury as it required to improve itslogistic process as well as technology to support cross border practices that leads to effectivemarket establishment. In addition to this, it also found difficulties in ongoing maintenance whereto stay competitive in global market Cadbury is required to regularly improve its businesspractices as per changing demand of customers. Apart from this getting the word out is also amajor issue where Cadbury is required to create its image in new market so that sustainabilitycan be achieve to deal with competition present (Bauer and et. al., 2014). At last the major issuethat Cadbury face while cross border trade practices is caring for customers where company isrequired to deal with changing demand of customers as well as complaints they are having interm of services they are availing. As Cadbury deliver its product or services with the help ofretailers which make it difficult to directly interact with customers in term of getting theirfeedback and help them in solving issues they are facing. The benefits that Cadbury get with the increase in cross border practices of goods and servicesAs per the view point of Shenkar, Luo and Chi, 2014, Management of cross borderbusiness requires thorough understanding regarding the practices, culture, business environmentand laws that are present at several different location. Its knowledge when used in effectivemanner help a business in gaining competitive edge at market place and maintain a largercustomer base at international level. There are number of benefits that Cadbury get from its crossborder practices which are mentioned below:Cross-border operations open up several business opportunity that leads to increase inhigher profit as they get a platform to sell their product or services to a larger customerbase within multiple countries.International business also support in getting optimum utilisation of resources as withCross border practices it become able to use both natural as well as human resourcesfrom several countries in their operations.Increase in Cross-border practices open up a way for business diversification andexpansion of its activities as operations at global level help in earning higher profit forbusiness and also support them in receiving several governmental benefits.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
How Globalisation Drives Business Success: A Study on Cadburylg...
|26
|5574
|84
Research Project Assignment - Role of Globalization in Driving Business Successlg...
|45
|7891
|240
Positive and Negative Effects of Globalizationlg...
|7
|1207
|364
Does globalisation increase or decrease business innovation?lg...
|29
|6484
|399
Globalisation Can Drive Business Successlg...
|27
|5889
|95
Importance of Globalisation for Marks & Spencerlg...
|36
|8362
|201