Research Project on Caffe Nero Assignment

Research Project

TITLE
The impact of globalization on human resources management within Caffe Nero.
INTRODUCTION
Overview of the research
Globalisation is considered as the integration of markets in the world economy, leading to
the developed interconnectedness of national economies. In another words, globalisation is refers
as the process by which businesses and other organisations develops international impact or
begin operating on an international scale. Globalisation has key influence over the assistance of
human resource in developing countries and its operations. In this present investigation work
Caffe Nero is selected for providing better analysis over the chosen area of work. It is a British
European style coffee hub brand and majorly operated from its branches. The key focused area
of the Caffe Nero is to expansion of business at global level by effective management of human
resource of the firm, however the growth and success of a business is based on the human
resource management. This project majorly contains the study about the influence of
globalisation on the human resource management within an organization. In this predetermined
aim and objectives will be taken place for carry out the work in right manner. Literature review
will be effective in providing detailed analysis in the form of theoretical aspect and research
methodology will be effective in providing support to the work by proper selection of tools and
methodologies. Along with this data analysis will be executed for determining the information as
to drawing valid and reliable outcome.
Background of the Research
Globalisation has majorly assist to homogenization or convergence in business strategies,
processes or structure and in consumer perception as well. With accelerating globalisation,
businesses have to make alternation in organisational processes and set new trends and processes
in human resource management as to managing the operations in effective manner. Globalisation
is effective for a firm in developing the strength of firm by hiring talented workforces at global
level, however globalisation is majorly effective in retaining employees for long run of business
operations. Caffe Nero is a popular British European style coffee hub brands with its headquarter
is in London, England. The company was established in the year of 1990 by the potential efforts
of Lan Semp and the company was sold out in the year of 1997 with 5 different branches and the
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main hub of the firm was at South Kensington. The company is currently operated by its coffee
houses of around 825 which are stated in different countries. The potential motive of the firm is
to expansion of business at global level for the purpose of becoming the international brand. The
firm is also focuses over the operations of human resources in respect to maintaining their
capabilities and utilise them in achievement of growth and profitability.
Significance of the Research
The research into actual action is based on evaluating the impact of globalization on
human resources management within Caffe Nero. This is a wide area of research work which is
effective in developing the idea and knowledge base of people, students and learner regarding
the chosen area of work. This study is effective in determining the impact of globalisation over
the human resource management of an organisation. Globalisation is an effective aspect which
provides opportunities to the businesses to expand business operations at wider level but
expansion is based on the strength of work force of an organisation. However in an organisation
the department of human resource is concern over managing skilled work forces as to expansion
of business at global level. The major purpose of conducting the research is the personal interest
of researcher as it is effective in developing personal as well as professional ability of people.
Research Aim
The key aim of this particular research is "To analyse the impact of globalization on
human resources management within Caffe Nero".
Research Objectives
The key objectives of this particular research are associated as below:
 To understand the concept of globalisation in the context of business.
 To identify the importance of globalisation in development of Human resource
management within Caffe Nero.
 To determine the influence of globalisation over the HRM of Caffe Nero. To recommend the ways that can opt by Caffe Nero in development of HR operations.
Research Questions
The potential questions that covers the aim and objectives are associated as below:
 What is the concept of globalisation in the context of business?
 What are the importance of globalisation in development of Human resource
management within Caffe Nero?
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 What is the influence of globalisation over the HRM of Caffe Nero?
 What are the essential ways that can opt by Caffe Nero in development of HR
operations?
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Chapter 2: Literature Review
2.1 Introduction
Literature review is considered as an effective aspect that helps in conducting in-depth
analysis over the chosen area of work, as in this information is gathered in theoretical aspects for
the purpose of drawing valid and reliable outcome. In this section of research information is
basically gathered from the secondary sources like books, journals, published research articles.
However in this part of research already published data is analysed with the perspective of
various authors and writers. This part helps in developing a theoretical framework which
effective provide information through in-depth discussion.
2.2 Literature Review
The concept of globalisation in the context of business.
As per the views expressed by Carol Woods, 2018, Globalisation is considered as a
change in the globe where an individual is moving away from self contained countries or
towards a more integrated globe. Globalisation emphasises the opening of local and nationalistic
opinion to a broader outlook of an interdependence and interconnected globe through free
interchange of capital, services and products around the national frontiers. Globalisation is an
effective aspect which plays vital role in developing opportunities for the businesses, through
providing them wider area to expand business operations and functions. In the context of
business, globalisation is a crucial aspect which has its own importance in development of
business operations and functions at wider level. In today's business scenario the major purpose
of a business is to attaining higher growth and success at market place and organisations are
taking globalisation as their strategic source for the purpose of attainment of higher growth and
success within commercial centre. Globalisation business operations are effective in developing
values for a business in attainment of higher profitability by expansion of business at wider level.
https://study.com/academy/lesson/what-is-globalization-of-business-definition-impact-
effects.html
The importance of globalisation in development of Human resource management within Caffe
Nero.
According to the views expressed by Roslyn Frenz, 2017, Globalisation is considered as
a continuous process to expand, the functions within transactional organisations all are affected.
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Globalisation is an effective process that plays vital role in development of human resource in
the context of a business. Caffe Nero is a large British European style coffee house, which is
significantly focuses over expansion of business at global level by the potential help of human
resource, However HRM recognised as a key aspect that is effective in development of
organisational performance within commercial centre. There are various importance of
globalisation in development of HRM within Caffe Nero, some are associated as below:
Social Injustice: Different country have lower minimum wages, various labour standards or
unfamiliar regulations regarding work safety. The caffe Nero does not require to operate with
less effective labour standard, basically due to the reason it operates in a country which allows
social Injustice.
Essential Technology Changes Occur: This is is key benefit attained by business through
globalisation in development of Human resource management. There is rapid change arises in
the technology and the organisations that are concern over retain benefits related to payroll
deduction, compensation, training etc. The HR department of firm is focuses on operating
business operations through advancement of technologies in respect to managing global
workforce.
Recruitment Potential Grows Substantially: Globalisation provides benefits to the HR
Professionals to hire people from diverse range, thus HRM plays vital role in recruitment of
talented and skilled workforce that results in development of organisational operations.
https://bizfluent.com/info-8053992-pros-globalization-human-resource-management.html
The influence of globalisation over the HRM of Caffe Nero.
As per the opinion expressed by Jill Harness, 2019, The world is becoming developing
globalized. Organisations are moving ahead toward expanding business in new marker and
hiring significantly diverse labour force for the purpose of proper execution of business
operations at international market. The influence of globalisation on the proper assistance of
human resource might just be the most challenging term of globalisation, thus HR department of
a business requires to be concern over expansion of business through providing proper strength
to the workforce. Globalisation has positive impact over the development of HRM, thus it
provides a divers area to the HR department to explore their operations through hiring skilled
workforces from the diverse areas. Caffe Nero is mainly focuses over improvising the operations
of firm through enhancing the capability of organisational performance. The company is mainly
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putting efforts in hiring skilled employees for the purpose of attainment of higher growth and
success through execution of appropriate business functions. Globalisation and HRM are
interconnected in the context of business, thus globalisation has provide wider locations for
better selection of employees at work place. This may result in development of organisational
performance and functions. Globalisation plays vital role in integrating talented workforce
through suitable selection of employees from diversified areas as people with high skills area
appropriate in development of organisational operations at market place.
https://bizfluent.com/info-8568053-effects-globalization-human-resource-management.html
The ways that can opt by Caffe Nero in development of HR operations.
According to the opinion analysis of Kamy Anderson, 2018, Human Resource
Management is considered as the key aspect of business which plays vital role in growth and
development of business through providing proper assistance to the workforces for effective
execution of organisational operations and functions. Caffe Nero is a famous British European
Style Coffee house which deals in high quality coffee products and the company is mainly
concern over satisfying the needs and wants of customers at market place and for this the
management of firm is putting efforts over selection of effective workforces that retain at work
place for the long term operations of firm. The company has opt various ways that can helps
Caffe Nero in development of HRM operations, some are associated as below:
Proper training: This is the best possible way to make improvement in the Human resource
operations of firm. The company deals in service sector and in this training has taken an effective
place in development of the skills and ability of employees to serve in more effective manner.
Access to talent: This is the also an another way to increasing the operations and functions of
Caffe Nero at market place, thus HR department of the firm is concern over hiring talented
workforces in respect to increasing the performance of overall firm.
https://www.hrtechnologist.com/articles/performance-management-hcm/5-ways-hr-can-
incorporate-employee-development-into-organizational-culture/
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Chapter 3: Research Methodology
3.1 Research Approach
Research approach is considered as the key aspect of the research which assist the overall
investigation work in right manner. Research approach is refers as the plans and procedure that
span the steps through from wider assumption to detailed tools of data collection, analysis and
interpretation. The selection of approach is based on the type of investigation, thus an
investigation is either qualitative or quantitative in nature and the suitable selection of type of
based on the data accumulated by the researcher. The approach of research is categorised among
two aspects i.e. inductive and deductive research approach. In the present area of research project
inductive approach has been applied by the researcher as it is effective for qualitative analysis
and in this selected type of qualitative because it is effective in providing detailed analysis over
the research issue through conducting detailed evaluation over research issue.
3.2 Methodologies
Sampling : In the research, Sampling method indicates that how an organisation select
respondents from a large number of members. There are two types of sampling includes random
sampling and stratified sampling. In the random sampling every respondent have an equal
opportunity to be selected and other stratified sampling refers when a company choose
respondent very carefully. In this research , there are 40 respondents so the company will choose
random sampling method because it is less time consuming method.
Data Analysis : : It is the process of gathering, transforming, cleaning, and monitoring
the data for accomplishing the objective discovering the necessary data. There are four types
of data analysis, in this research, descriptive analysis will be taken as it is the most common
and simplest way and also help them to answer what is happening and it is suitable for the
research or not.
Cost & Access : This term can be understand by the amount which is paid by an
organisation in order to get something. In the research process, the research will execute at
large level so they need to expand huge amount of cost. As researcher will execute their
research among the stakeholder in the local communities for collection the informative data,
their preferences, and informations of all the respondents, due to which the total cost will
occurre approx £8000.
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Ethical Consideration : : As research includes primary research, research ethics were
applied effectively to ensure that the research objectives and results will be clear and
relevant. There are various types of research ethical principals includes informed consent,
anonymity, and confidentially. These all help them to understand the respondent the
objectives of the research, ensure the participants that their information will be safe, and also
tell the result who are interest in this research.
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Chapter 4: Data Collection & Data Analysis
4.1 Data Collection
This is the most essential aspect of an investigation work, thus at the time of execution of
a research project the key consideration of the researcher is to gather information from the most
suitable sources. The source of data collection is categorised among primary and secondary tools
as these two are effective in accumulation of information from different ways to drawing valid
and reliable outcome. Primary information is gathered from survey, questionnaire, interview,
observation, focus group etc. and on the other side secondary information is gathered through
books, journals, published research articles etc. In the present investigation work both primary
as well as secondary source are applied by the researcher. Primary source is effective in
gathering information from a wide range for the very first time and in this a survey is conducted
through the help of questionnaire. On the contrary secondary sources are effective in execution
of literature review by the information analysis of views and opinion of authors and writers.
4.2 Data Analysis
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Have you ever gone through by the concept of globalisation in the context of business?
Yes
No
Q2) Do you think that globalisation is effective in development of Human Resource
Management within an organisation?
Yes
No
Q3) According to you global expansion of business relay on suitable management of human
resources within an organisation?
Agree
Disagree
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Q4) What changes does human resource department have to face while globalising business?
Working style
Adoption of legislations
Culture Differences
Formation of new operational structure
Q5) What are the importance of globalisation in development of Human resource management
within Caffe Nero?
Social Injustice
Essential Technology Changes Occur
Recruitment Potential Grows Substantially
Q6) What is the influence of globalisation over the HRM of Caffe Nero?
Positive
Negative
Neutral
Q7) What are the essential ways that can opt by Caffe Nero in development of HR operations?
Proper training
Access to talent
Formal Presentation Opportunity
Proper Induction
Q8) What challenges are faced by Caffe Nero while explosion of business operations at global
level?
Government Legislation
Tax and Tariff
Less employee Involvement
Q9) What factors are required to be considered by HR department of Caffe Nero during
business expansion?
Availability of Resources
Skilled Work Force
Proper Organisational structure
Q10) Provide Recommendation to Caffe Nero for effective expansion of business by suitable
execution of HRM.
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Theme 1) People are aware about the concept of globalisation in the context of business.
Q1) Have you ever gone through by the concept of globalisation in the context
of business?
Frequency
Yes 37
No 3
Interpretation:
The description about the presents graph represents that 37 out of 40 people are aware
about the concept of globalisation and having idea related to the business context is a wide area
of study which is required by the individual personal and professional development and
remaining people are not aware about the same as they are not having efficient knowledge
concept of globalisation.
11
Yes No
0
5
10
15
20
25
30
35
40 37
3
Frequency

Theme 2) People think that globalisation is effective in development of Human Resource
Management within an organisation.
Q2) Do you think that globalisation is effective in development of Human
Resource Management within an organisation?
Frequency
Yes 38
No 2
Interpretation:
According to the in-depth analysis of the project has been evaluated that 38 out of 40
people think that globalisation is effective in double up meant of HRM within an organisation as
per their opinion globalisation plays effective role in development of HR operations and
remaining people are not in favour with the same as per their opinion globalisation is not much
effective in the context of the growth of HRM.
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Yes No
0
5
10
15
20
25
30
35
40 38
2
Frequency

Theme 3) Global expansion of business relay on suitable management of human resources within
an organisation.
Q3) According to you global expansion of business relay on suitable
management of human resources within an organisation?
Frequency
Agree 36
Disagree 4
Interpretation:
The Analysis of the project describes that 36 out of 40 people are agree with the
statement that globalisation or global business expansion is relay on duitable management of
human resource within an organisation and remaining people are not in favour with the same.
13
Agree Disagree
0
5
10
15
20
25
30
35
40 36
4
Frequency

Theme 4) Different changes does human resource department have to face while globalising
business.
Q4) What changes does human resource department have to face while
globalising business?
Frequency
Working style 12
Adoption of legislations 8
Culture Differences 10
Formation of new operational structure 10
Interpretation:
The valuation of the project it has been interpreted that there are different changes does
human resource department have to face while globalising their business operations 12 out of 40
people and two with work in style eight people are in favour of adoption of legislation 10 people
are go eith cultural differences and remaining are in favour of formation of new operational
structure.
14
Working style
Adoption of legislations
Culture Differences
Formation of new operational structure
0
2
4
6
8
10
12
12
8
10 10
Frequency

Theme 5) There are different importance of globalisation in development of Human resource
management within Caffe Nero.
Q5) What are the importance of globalisation in development of Human
resource management within Caffe Nero?
Frequency
Social Injustice 10
Essential Technology Changes Occur 15
Recruitment Potential Grows Substantially 15
Interpretation:
From the description of the above mentioned graph it has been avaluated that there are
different importance of globalisation in development of HRM within cafe Nero a survey has
been conducted among 40 respondents and 10 are in favour of social injustice 59 favour of
ascension technology change and remaining are in favour of recruitment potential grow
sustainability.
15
Social Injustice
Essential Technology Changes Occur
Recruitment Potential Grows Substantially
0
2
4
6
8
10
12
14
16
10
15 15
Frequency

Theme 6) Globalisation have positive impact over the HRM of Caffe Nero.
Q6) What is the influence of globalisation over the HRM of Caffe Nero? Frequency
Positive 36
Negative 2
Neutral 2
Interpretation:
Valuation of the the project Determines that globalisation have positive impact over the
operations of the 6 out of 40 people are in favour with this statement two people are not in favour
with the same as they do not think that globalisation have for the HRM operations of an
organisation and remaining people are not saying anything regarding the same.
16
Positive Negative Neutral
0
5
10
15
20
25
30
35
40 36
2 2
Frequency

Theme 7) There are different ways that can opt by Caffe Nero in development of HR operations.
Q7) What are the essential ways that can opt by Caffe Nero in development of
HR operations?
Frequency
Proper training 12
Access to talent 10
Formal Presentation Opportunity 8
Proper Induction 10
Interpretation:
According to the evaluation of the above-mentioned chart it has been interpreted that
there are different ways that can opt by cafe Nero in double up meant of HR operations 12
people I am in favour of proper training and 10 are go with access to new talent and 8 people are
in favour of formal presentation apart unity and remaining Are go with proper induction.
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Proper training
Access to talent
Formal Presentation Opportunity
Proper Induction
0
2
4
6
8
10
12
12
10
8
10
Frequency

Theme 8) Different challenges are faced by Caffe Nero while explosion of business operations at
global level.
Q8) What challenges are faced by Caffe Nero while explosion of business
operations at global level?
Frequency
Government Legislation 10
Tax and Tariff 15
Less employee Involvement 15
Interpretation:
As per the analysis of the survey report it has been found that there are multiple
challenges faced by cafe nero in expansion of business at global level . 10 out of 40 people are in
favour of government legislation 15 are go with tax and tariff remaining people are in favour of
less employee involvement.
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Government Legislation
Tax and Tariff
Less employee Involvement
0
2
4
6
8
10
12
14
16
10
15 15
Frequency

Theme 9) Different factors that are required to be considered by HR department of Caffe Nero
during business expansion.
Q9) What factors are required to be considered by HR department of Caffe
Nero during business expansion?
Frequency
Availability of Resources 16
Skilled Work Force 14
Proper Organisational structure 10
Interpretation:
According to the detailed evaluation of the project it has been interpreted that There are
multiple factors that are requires to be considered by HR department of Caffe Nero during
business expansion. 16 out of 40 people are in favour of availability of resources, 14 are go with
skilled workforces and remaining are go with proper organisational structure.
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Availability of Resources
Skilled Work Force
Proper Organisational structure
0
2
4
6
8
10
12
14
16
16
14
10
Frequency

Chapter 5: Conclusion and Recommendation
5.1 Conclusion
From the in-depth analysis of the project it has been concluded that globalisation is a vast
concept which has a huge impact over human resource management of an organisation.
Globalisation has interconnection with human resource management, thus proper management
activities are effective in assisting the organisation towards expansion of business at global level.
In an organisation human resource management plays imperative role in proper execution of
organisational operations at work place. Globalisation is effective in expansion of business at
wider level and for this HRM helps the firm in providing effective expansion operations to attain
higher growth and success at global market. HRM and globalisation are the interconnected
aspects that are relay on each other and works for the betterment of organisational operations.
5.2 Recommendation
As per the overall analysis of the project it has been recommended that company should
more focused towards it HRM operations in respect to maintaining smooth flow of
organisational activities, that are significant in achievement of organisational goals and
objectives. As a large business enterprises Caffe Nero should have maintain their brand
reputation by the appropriate execution of operations, that are effective in satisfying the needs
and wants of customers at market place. Caffe Nero should also analyse the market before
expansion of its operations at new area as proper market analysis helps an organisation in
effective execution of global expansion. The company also requires to hire well skilled and
experienced employees who are more capable in improvising the operations of firm at market
place.
Chapter 6: Personal Reflective Statement
6.1 Reflection of research methods
The considered project is based on the analysis of the impact of globalisation on the
Human Resource Management of an organisation. In an investigation work research
methodology is an essential aspect which plays vital role providing significant support to the
overall work in right manner. The present investigation is effective in developing my core skills
and ability to conduct an investigation in proper manner. This study is also effective for me in
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development of my personal as well as professional skills that are based on the area of chosen
study. As per the in-depth analysis of the project I have been consider that researcher use various
methodologies that support the work in right manner. In the chosen area of work qualitative
research type has been applied by the researcher as it is most effective tool for providing in-depth
analysis over the research issue. From the analysis of the report it has also been recognised that
in this inductive research approach is most applicable as it is effective in providing detailed
investigation through analysis of theories and hypothesis. In the present investigation work i
have also been recognised that researcher use interpretivisim philosophy as it is most effective in
providing analysis through discussion of various authors and writers opinion. Along with this i
have also consider that researcher applies different source of data collection tools as primary and
secondary both tools are applied by the researcher because these are effective in accumulation of
valid and reliable data that supports the work in drawing proper and appropriate outcome.
Primary tool is effective in conducting survey as it is suitable in execution of survey in which
questionnaire is applicable in gathering information through the opinion of selected respondents
who are having significant idea and knowledge regarding the similar area of work. On the
contrary secondary source is applicable in execution of literature review through analysis of the
opinion of authors and writers as i have been consider that in this information is major
accumulated from books, journals, published research articles etc.
6.2 Alternative method
In the research method researcher choose the questionnaire for collect the accurate data
and information. But researcher can also choose the interview option for this research as it help
them to interact with each respondent individually and also help to solve their all the queries and
issues.
6.3 Area of further study
The activities which are conducted by researcher in this research will help them to take
further decisions. As they are using effective tools for study like questionnaire and interviews, it
will help them to better understand the human behaviour, priorities, and demand which will help
them to take other organisational decision accordingly so they can attract various customers in
their organisation.
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