Research Project.

Research Project

Research Aim
TITLE : “How globalisation can drive business success”
Aim : “To analyse the impact of globalisation in driving success and
growth of business at international market place”. A study on Marks and
Spencer.

Research Objective
Research Objectives :
 To evaluate the concept of globalisation.
 To determine the challenges faced by Marks and Spencer in
expanding their business in the market of Europe.
 To examine the role of globalisation in the success of the
organisation.
 To ascertain the strategies adopted by M&S to gain more success in
their business.