Influence of digital technology on the role of HR manager in Talent management

Research Project
Table of Contents
Chapter 1: Introduction....................................................................................................................1
Title.........................................................................................................................................1
Background to the study.........................................................................................................1
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Research methodology...................................................................................................4
Chapter 4: Data collection and analysis...........................................................................................8
Communication of research outcomes...........................................................................................16
Analysis of secondary Findings............................................................................................16

Analysis of primary Findings...............................................................................................17
Chapter 5: Conclusion and recommendation.................................................................................20
Conclusion............................................................................................................................20
Meeting of research objectives.............................................................................................21
Valid Recommendations based on research findings...........................................................21
Communication with intended audience..............................................................................22
Reflection on the application of the research methodologies........................................................23
Reflection on effectiveness of current research methods.....................................................23
Reflection on considering alternative research methodologies............................................24
REFERENCES..............................................................................................................................25

Chapter 1: Introduction
Title
“Influence of digital technology on the role of Human resource manager in Talent
management”.
Background to the study
The considered project is based on conducting an investigation over the area of analysing
the influence of digital technology on the role of HR manager in Talent management, thus, it is s
wide area of investigation in which analysis is based on hospitality industry (Casey And et. al.,
2016). In this Travelodge is the chosen organisation as in this study is based on travel and
tourism industry and it is the leading privately owned business which working in the lodgings
and friendliness industry all through the United Kingdom. m. The primary concern of the
business is to manage talent to upgrade the tasks of the business. For appropriate execution of the
venture point and destinations are created to help the examination in right way and writing audit
is basic in creating understanding in relation to the specified area and methodological selection
helps the investigation to generate suitable results. Analysis has been executed via the help of
developing questionnaire and than conclusion and suggestion has been drawn over the
discoveries of the exploration (Collings, Scullion and Vaiman, 2015).
Talent management is termed to be the most significant area which needs to be recognised
by the Human resource department for the motivation behind improving the tasks of the
business. In addition to this, digital advancement is defined to be the most effective area which
has change the method of leading business and plays vital role for improvising the role of HR
within an organisational context. In addition to this, Talent Management is not simply defines
over assisting human resources in a business but it also the process of identifying, attracting,
recruiting, developing and retaining the best talents for the successful operation and survival of
the business (Hacıömeroğlu and Bulut, 2016). High advancement in digitalisation is effective
and playing imperative role in rendering wider plat form to the HR management for the
attracting candidates to strengthen their workforce to expand privileged enlargement and victory.
This study is mainly executed to enhance recognition in relation to the influence of digital tool
over the role of HR manager in Talent, thus this termed to be the major issue within hospitality
business and the study initiates to enhance personal as well as professional knowledge within the
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specific area. In addition to this, the study also imperative for the investigator as the researcher is
executed the study for personal set of interest. In this the evaluation of the project is based on
Travelodge, thus it is a privately owned business working in the lodgings and accommodation
industry all through the globe, in this way the organization was established in the time of 1985.
The headquarter of the firm is in Thame England, UK. The organization is having around 11,000
representatives who are investing their amounts of energy in the movement of the business
(Khilji, Tarique and Schuler, 2015). For better execution of study dependent on this particular
territory point and goals are created, which are related as underneath:
Research Aim
“To investigate the influence of digital technology on the role of HR manager in Talent
management within hospitality industry”. A case study on Travelodge.
Research objectives:
 To understand the significance of talent management in the growth of a hospitality sector.
 To identify the impact of digital technology on role of Human Resource manager in
Travelodge.
 To determine the strategies and policies adopted by HR manager in order to effectively
manage talent within Travelodge.
Research Questions:
 What is the significance of talent management in the growth of a hospitality sector?
 What is the impact of digital technology on role of Human Resource manager in
Travelodge?
 What are the strategies and policies adopted by HR manager in order to effectively
manage talent within Travelodge?
Chapter 2: Literature Review
Literature review is basic in giving reasonable top to bottom assessment comparable to the
region of movement and the travel industry research, subsequently this segment of examination
is powerful in improving individual enthusiasm for connection to a picked investigation region.
According to the perspectives communicated by Prarthana Ghosh, 2019, ability the
executives basically alludes as the efficiently composed, key technique of getting the correct
ability locally available and helping them develop to their ideal capacities through keeping
business targets as need. What's more, Talent the executives characterized as the orderly system
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of deciding the empty position, recruiting the appropriate up-and-comer, building up the abilities
and aptitude of the person to coordinate the position and holding them to accomplish
development and achievement. With regards to friendliness business ability the executives is
basic in ad libbing the tasks of the business and quality the workforce to achieve business
industry (Noe and et. al., 2017). Therefore, there are assorted significance of talent management
like increasing in productivity, Strength workforce, Enhancing profitability and Revenue, Save
time and money with rolling payroll services and so on, that are mainly attained by the
Hospitality businesses via the suitable management of talent at workplace. Travelodge, is a large
travel and tourism business which has its major concern over managing talent at working
environment for the goal of accomplishing higher development and achievement (Davidov And
et. al., 2018).
According to the views analysis of Fraser Sherman, 2019, the emergence of digitalisation
has transform the way of conducting business, thus it provides a wide base to the businesses to
explore their operations within the larger scale. Therefore, technological advancement can have a
wider influence over the Human resource department of a business, thus its allows the businesses
to improvise their internal processes, core competencies, relevant markets or the business
structure as a whole. However, digital tools and technologies are improvising the role of HR
manager via providing them the way to contact with people at larger level and provide them
innovative training and progression processes to improvise their skills and ability. Thus, digital
technologies have positive impact over the role of HR manger in the growth of business.
According to the opinion provided by Karim Ansari, 2020, Talent management is perceived
as the key angle which is perceived by the HR supervisor for the aim of enhancing the operations
of the business, thus, Travelodge is a large hospitality business which has its operations all
around the globe and the business is concern over managing and retaining top talent for the
intention of achieving higher development and achievement (Silva And et. al., 2017). Hence,
There are assorted ways like Adjust singular objectives to corporate system, Access to effective
employee training, Offer back to representatives with remunerations and acknowledgment,
Setting up workplace flexibility as the new normal and so on, thus these are the key measures
that will be significant for a business in the manner of improvising their operations and
functions.
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Chapter 3: Research methodology
Research Methods: In an examination the basic idea of a specialist is to pick the best kind
for dissecting the general work in right way as it is on a very basic level required to choose the
sort from qualitative and quantitative research as to make the general work agreeable to assess
likely outcomes (Valerio and et. al 2016). In undertaking the project, quantitative investigation
tool is being implemented by the investigator to lead the investigation over the area of analysing
the effect of digital technology on the role of HR manager in Talent management within
hospitality industry, with the help of aggregation of data that depend on undeniable realities and
figures..
Data Collection Tools: The information assortment devices are incorporates more than two
significant perspectives like primary and secondary wellspring of information assortment,
consequently with regards to this current examination work, both the instruments are applied in
the way of aggregation of important data. Consequently, primary exploration is being executed
by means of the help of directing survey in which questonnaire is being applied to accumulate
important data (Stoffregen and et. al., 2016). On the contrary hand, secondary examination is
being executed to create hypothetical structure through the help of books, diaries, distributed and
non distributed articles and numerous other.
Sampling: This is the most significant territory of examination philosophy as it is
consolidates over probabilistic and non-probabilistic information sampling tool (Okumus And et.
al., 2019). Along these lines, in this ebb and flow research work irregular examining instrument
from probabilistic strategy is being made into real move by the researcher along these lines, in
this respondents are arbitrarily picked for substantial the need of the questionnaire. Hence, the
sample size for this venture is 30.
In the effective implemention of an examination work, primary and secondary tools are
actualized to lead the examination in right way to drawn reasonable result, and there are assorted
aspect which are needs to be considered for a tourism and hospitality research project, in which
few are associated as under:
Cost: This term to be the most significant viewpoint which should be thought of while
actualizing an examination venture, in this manner it is fundamental for the researcher to oversee
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