Influence of digital technology on the role of HR manager in Talent management

This research project focuses on analyzing the influence of digital technology on the role of HR manager in Talent management within the hospitality industry. The case study is based on Travelodge, a leading privately owned business in the UK. The study aims to enhance understanding of the impact of digital tools on HR management in attracting and retaining talent.

Research Project
Table of Contents
Chapter 1: Introduction....................................................................................................................1
Title.........................................................................................................................................1
Background to the study.........................................................................................................1
Chapter 2: Literature Review...........................................................................................................2
Chapter 3: Research methodology...................................................................................................4
Chapter 4: Data collection and analysis...........................................................................................8
Communication of research outcomes...........................................................................................16
Analysis of secondary Findings............................................................................................16

Analysis of primary Findings...............................................................................................17
Chapter 5: Conclusion and recommendation.................................................................................20
Conclusion............................................................................................................................20
Meeting of research objectives.............................................................................................21
Valid Recommendations based on research findings...........................................................21
Communication with intended audience..............................................................................22
Reflection on the application of the research methodologies........................................................23
Reflection on effectiveness of current research methods.....................................................23
Reflection on considering alternative research methodologies............................................24
REFERENCES..............................................................................................................................25

Chapter 1: Introduction
Title
“Influence of digital technology on the role of Human resource manager in Talent
management”.
Background to the study
The considered project is based on conducting an investigation over the area of analysing
the influence of digital technology on the role of HR manager in Talent management, thus, it is s
wide area of investigation in which analysis is based on hospitality industry (Casey And et. al.,
2016). In this Travelodge is the chosen organisation as in this study is based on travel and
tourism industry and it is the leading privately owned business which working in the lodgings
and friendliness industry all through the United Kingdom. m. The primary concern of the
business is to manage talent to upgrade the tasks of the business. For appropriate execution of the
venture point and destinations are created to help the examination in right way and writing audit
is basic in creating understanding in relation to the specified area and methodological selection
helps the investigation to generate suitable results. Analysis has been executed via the help of
developing questionnaire and than conclusion and suggestion has been drawn over the
discoveries of the exploration (Collings, Scullion and Vaiman, 2015).
Talent management is termed to be the most significant area which needs to be recognised
by the Human resource department for the motivation behind improving the tasks of the
business. In addition to this, digital advancement is defined to be the most effective area which
has change the method of leading business and plays vital role for improvising the role of HR
within an organisational context. In addition to this, Talent Management is not simply defines
over assisting human resources in a business but it also the process of identifying, attracting,
recruiting, developing and retaining the best talents for the successful operation and survival of
the business (Hacıömeroğlu and Bulut, 2016). High advancement in digitalisation is effective
and playing imperative role in rendering wider plat form to the HR management for the
attracting candidates to strengthen their workforce to expand privileged enlargement and victory.
This study is mainly executed to enhance recognition in relation to the influence of digital tool
over the role of HR manager in Talent, thus this termed to be the major issue within hospitality
business and the study initiates to enhance personal as well as professional knowledge within the
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specific area. In addition to this, the study also imperative for the investigator as the researcher is
executed the study for personal set of interest. In this the evaluation of the project is based on
Travelodge, thus it is a privately owned business working in the lodgings and accommodation
industry all through the globe, in this way the organization was established in the time of 1985.
The headquarter of the firm is in Thame England, UK. The organization is having around 11,000
representatives who are investing their amounts of energy in the movement of the business
(Khilji, Tarique and Schuler, 2015). For better execution of study dependent on this particular
territory point and goals are created, which are related as underneath:
Research Aim
“To investigate the influence of digital technology on the role of HR manager in Talent
management within hospitality industry”. A case study on Travelodge.
Research objectives:
 To understand the significance of talent management in the growth of a hospitality sector.
 To identify the impact of digital technology on role of Human Resource manager in
Travelodge.
 To determine the strategies and policies adopted by HR manager in order to effectively
manage talent within Travelodge.
Research Questions:
 What is the significance of talent management in the growth of a hospitality sector?
 What is the impact of digital technology on role of Human Resource manager in
Travelodge?
 What are the strategies and policies adopted by HR manager in order to effectively
manage talent within Travelodge?
Chapter 2: Literature Review
Literature review is basic in giving reasonable top to bottom assessment comparable to the
region of movement and the travel industry research, subsequently this segment of examination
is powerful in improving individual enthusiasm for connection to a picked investigation region.
According to the perspectives communicated by Prarthana Ghosh, 2019, ability the
executives basically alludes as the efficiently composed, key technique of getting the correct
ability locally available and helping them develop to their ideal capacities through keeping
business targets as need. What's more, Talent the executives characterized as the orderly system
2

of deciding the empty position, recruiting the appropriate up-and-comer, building up the abilities
and aptitude of the person to coordinate the position and holding them to accomplish
development and achievement. With regards to friendliness business ability the executives is
basic in ad libbing the tasks of the business and quality the workforce to achieve business
industry (Noe and et. al., 2017). Therefore, there are assorted significance of talent management
like increasing in productivity, Strength workforce, Enhancing profitability and Revenue, Save
time and money with rolling payroll services and so on, that are mainly attained by the
Hospitality businesses via the suitable management of talent at workplace. Travelodge, is a large
travel and tourism business which has its major concern over managing talent at working
environment for the goal of accomplishing higher development and achievement (Davidov And
et. al., 2018).
According to the views analysis of Fraser Sherman, 2019, the emergence of digitalisation
has transform the way of conducting business, thus it provides a wide base to the businesses to
explore their operations within the larger scale. Therefore, technological advancement can have a
wider influence over the Human resource department of a business, thus its allows the businesses
to improvise their internal processes, core competencies, relevant markets or the business
structure as a whole. However, digital tools and technologies are improvising the role of HR
manager via providing them the way to contact with people at larger level and provide them
innovative training and progression processes to improvise their skills and ability. Thus, digital
technologies have positive impact over the role of HR manger in the growth of business.
According to the opinion provided by Karim Ansari, 2020, Talent management is perceived
as the key angle which is perceived by the HR supervisor for the aim of enhancing the operations
of the business, thus, Travelodge is a large hospitality business which has its operations all
around the globe and the business is concern over managing and retaining top talent for the
intention of achieving higher development and achievement (Silva And et. al., 2017). Hence,
There are assorted ways like Adjust singular objectives to corporate system, Access to effective
employee training, Offer back to representatives with remunerations and acknowledgment,
Setting up workplace flexibility as the new normal and so on, thus these are the key measures
that will be significant for a business in the manner of improvising their operations and
functions.
3

Chapter 3: Research methodology
Research Methods: In an examination the basic idea of a specialist is to pick the best kind
for dissecting the general work in right way as it is on a very basic level required to choose the
sort from qualitative and quantitative research as to make the general work agreeable to assess
likely outcomes (Valerio and et. al 2016). In undertaking the project, quantitative investigation
tool is being implemented by the investigator to lead the investigation over the area of analysing
the effect of digital technology on the role of HR manager in Talent management within
hospitality industry, with the help of aggregation of data that depend on undeniable realities and
figures..
Data Collection Tools: The information assortment devices are incorporates more than two
significant perspectives like primary and secondary wellspring of information assortment,
consequently with regards to this current examination work, both the instruments are applied in
the way of aggregation of important data. Consequently, primary exploration is being executed
by means of the help of directing survey in which questonnaire is being applied to accumulate
important data (Stoffregen and et. al., 2016). On the contrary hand, secondary examination is
being executed to create hypothetical structure through the help of books, diaries, distributed and
non distributed articles and numerous other.
Sampling: This is the most significant territory of examination philosophy as it is
consolidates over probabilistic and non-probabilistic information sampling tool (Okumus And et.
al., 2019). Along these lines, in this ebb and flow research work irregular examining instrument
from probabilistic strategy is being made into real move by the researcher along these lines, in
this respondents are arbitrarily picked for substantial the need of the questionnaire. Hence, the
sample size for this venture is 30.
In the effective implemention of an examination work, primary and secondary tools are
actualized to lead the examination in right way to drawn reasonable result, and there are assorted
aspect which are needs to be considered for a tourism and hospitality research project, in which
few are associated as under:
Cost: This term to be the most significant viewpoint which should be thought of while
actualizing an examination venture, in this manner it is fundamental for the researcher to oversee
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suitable funds and capital for the purpose of effective execution of project exercises without
confronting any sort of issue (Bailey and Burhouse, 2019).
Access: For the better execution of the project, the consideration of access is requires to be
acknowledged through the researcher for the intention of effectively achievement of the project
with suitable authenticity. The researcher needs t gather information from the appropriate source
to accumulate valid information (Crane, Matten and Spence, 2019).
Ethical Issue: Research ethics are also needs to be followed by the investigator as in this
current examination, primary exploration is executed and it is important for the researcher to
guarantee members about keeping up secrecy of their private data. What's more, researcher
likewise guarantee to not posing any inquiry that depend on the individual existence of members
(Brown and et. al., 2018).
Information analysis and translation is named to be the best zone of examination as it helps
in drawing legitimate and solid result. With regards to this current examination work, thematic
analysis tools has been implemented to generate valuable results (Gill And et. al., 2018).
Therefore, in this frequency table has been created to provide support to the presentation of the
data and graphs, charts, diagrams are used to present the information in effective manner.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have a suitable comprehension corresponding to the conceptualisation of talent
management with regards to business?
Yes
No
Q2) As per your perspective, digital technology is imperative in improvising the role of HR
manager in the context of managing talent?
Yes
No
Q3) According to your view, what key roles are performed by HR manager within hospitality
industry?
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Attract and Retain Talent
Maintaining Work Culture
Suitable training assessment
Resolving Conflicts
Q4) As per your view, what digital technologies are mainly used by the businesses for supporting
the role of HR manager within Travelodge?
Social media platform
Cloud Technology
Talent Acquisition Software
AI in employee management
Q5) From your perspective, what benefits are gained by Travelodge in implementing digital tools
and technologies as the key supporter of HR Manager?
Increasing business performance
Strength workforce
Enhancing profitability and Revenue
Save time and money with rolling payroll services
Q6) According to your perspective, in what manner digital technology influences the role of
Human Resource manager in Travelodge?
Positive
Negative
Neutral
Q7) As per your perspective, what challenges are faced by HR managers in talent management
via the implementation of technologies?
Evaluating Early Adoption
Rapid advancement in Technology
Increased employee turnover
Lack of security
Q8) From your view, what strategies and policies can be opt by HR manager in order to
effectively manage talent within Travelodge?
Align individual goals with corporate strategy
Access to effective employee training
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Give back to employees with rewards and recognition
Setting up workplace flexibility as the new normal
Q9) According to your view, the usage of advanced instruments and advances are compelling for
Travelodge in overseeing and holding ability at work environment?
Yes
No
Q10) Provide suggestions to Travelodge to improvise the operations of business via managing
talent at workplace?
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Chapter 4: Data collection and analysis
Thematic Analysis
Theme 1) Individual have an appropriate understanding in relation to the conceptualisation of
talent management in the context of business.
Q1) Do you have a suitable comprehension corresponding to the conceptualisation
of talent management with regards to business?
Frequency
Yes 29
No 1
Interpretation:
From the point by point valuation of the undertaking it has been deciphered that, 29 out of
30 individuals know about the idea of ability the executives according to their view, it is the
major concerned region with regards to neighbourliness business and remaining individuals are
not in worry with the equivalent.
8

Theme 2) Digital technology are imperative in improvising the role of HR manager in the
context of managing talent.
Q2) As per your perspective, digital technology is imperative in improvising the
role of HR manager in the context of managing talent?
Frequency
Yes 28
No 2
Interpretation:
As indicated by the recognizable proof of the chart it has been explained that, 28 out of 30
members are in favor with the explanation that Digital innovation are basic in ad lobbing the job
of HR director with regards to overseeing ability and extra individuals are not in favour with the
equivalent.
9

Theme 3) There are different key roles that are performed by HR manager within hospitality
industry.
Q3) According to your view, what key roles are performed by HR manager within
hospitality industry?
Frequency
Attract and Retain Talent 8
Maintaining Work Culture 7
Suitable training assessment 7
Resolving Conflicts 8
Interpretation:
According to the investigation of the review it has been resolved that, here are diverse job
like Attract and Retain Talent Maintaining Work Culture, Suitable training assessment,
Resolving Conflicts that are performed through the HR manager in hospitality business.
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Theme 4) There are diverse advanced advances that are essentially utilized by the organizations
for supporting the role of HR manager within Travelodge.
Q4) As per your view, what digital technologies are mainly used by the businesses
for supporting the role of HR manager within Travelodge?
Frequency
Social media platform 10
Cloud Technology 8
Talent Acquisition Software 7
AI in employee management 5
Interpretation:
As per the graphic assessment of the graph provided on the area of the tools that are
implemented through the business for supporting the role of HR manager, 10 out out of 30
individuals are agreeable to web based life, 8 participants are go with cloud technology, 7
respondents are in favour of talent acquisition software what's more, remaining are in favour of
AI In employees management.
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Theme 5) There are different benefits are gained by Travelodge in implementing digital tools and
technologies as the key supporter of HR Manager.
Q5) From your perspective, what benefits are gained by Travelodge in
implementing digital tools and technologies as the key supporter of HR
Manager?
Frequency
Increasing business performance 7
Strength workforce 8
Enhancing profitability and Revenue 8
Save time and money with rolling payroll services 7
Interpretation:
From the assessment of the task it has been deciphered that, here are unique benefits like
Increasing business performance, Strength workforce, Enhancing profitability and Revenue,
Save time and money with rolling payroll services are gained by Travelodge in implementing
advanced apparatuses and innovations as the key supporter of HR Manager.
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Theme 6) In different manner digital technology influences the role of Human Resource manager
in Travelodge.
Q6) According to your perspective, in what manner digital technology influences
the role of Human Resource manager in Travelodge?
Frequency
Positive 26
Negative 1
Neutral 3
Interpretation:
As indicated by the inside and out assessment of the undertaking it has been assessed that,
26 out of 30 individuals are said that computerized innovation impacts the job of HRM in
Travelodge and 1 individual isn't in favor with the equivalent and remaining are not giving any
worry on the equivalent.
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Theme 7) There are different challenges that are faced by HR managers in talent management
via the implementation of technologies.
Q7) As per your perspective, what challenges are faced by HR managers in talent
management via the implementation of technologies?
Frequency
Evaluating Early Adoption 7
Rapid advancement in Technology 8
Increased employee turnover 7
Lack of security 8
Interpretation:
From the assessment of the investigation it has been deciphered that, here are extraordinary
challenges such as Evaluating Early Adoption, Rapid advancement in Technology, Increased
employee turnover, Lack of security that are looked by HR directors in ability the executives by
means of the usage of advances.
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Theme 8) Here are assorted strategies and policies that can be opt by HR manager in order to
effectively manage talent within Travelodge.
Q8) From your view, what strategies and policies can be opt by HR manager in
order to effectively manage talent within Travelodge?
Frequency
Align individual goals with corporate strategy 8
Access to effective employee training 8
Give back to employees with rewards and recognition 7
Setting up workplace flexibility as the new normal 7
Interpretation:
As indicated by the point by point assessment of the venture it has been deciphered that,
there are different methodologies and arrangements like Align singular objectives with corporate
methodology, Access to viable representative preparing, Give back to representatives with
remunerations and acknowledgment, Setting up working environment adaptability as the new
typical that can be select by HR chief so as to successfully oversee ability inside Travelodge.
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Theme 9) The usage of advanced instruments and advances are compelling for Travelodge in
overseeing and holding ability at work environment.
Q9) According to your view, the usage of advanced instruments and advances are
compelling for Travelodge in overseeing and holding ability at work
environment?
Frequency
Yes 27
No 3
Interpretation:
Agreeing the assessment of the previously mentioned chart it has been assessed that, 27 out
of 30 individuals are said that usage of computerized instruments and advances are compelling
for Travelodge in overseeing and holding ability at working environment and remaining
individuals are not in favour with the equivalent.
Communication of research outcomes
Analysis of secondary Findings
The findings of current research project is based on influence of digital technology on the
role of HR manager in Talent management within hospitality industry which has been evaluated
with the help of various online articles and journals presented in a systematic way under the head
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of literature review. An analysis can be made on the basis of collected data that talent
management is a significant topic for all business orgnisation especially in hospitality sector as it
leads to enhancement and better development of key skills and competencies of employees.
Further, it has been also observed that the high level of competition is also prevailing in the
hospitality sector thus, to remain superior with other competitors providing and leading out
enhanced customer’s satisfaction is vital that can be only met through effective management of
talent and employees.
An analysis is also made on the basis of collected secondary information that the talent
management concept is vital and significant for hospitality sector as lead to enhancement in
productivity level by improvising the skills and competencies of employees along with
strengthening the overall workforces to generate and lead out higher revenue and profit through
having effective management of employees and workforce. Beside this, an analysis can be made
out that a vital impact is lead out by the use of digital technology on role of Human Resource
manager as it is improving the way of communication along with facilitating innovative training
and education process for employees to have improvement in their skills and competencies. Use
of cloud computing, social media, analytical talent recruitment and selections tools, etc are
presenting the vital role and positive impact of use of digital technology in proving the role of
Human Resource manager.
Apart from this, an analysis about the effective strategies and policies adopted by HR
manager in order to effectively manage talent is also made from the collected secondary
information which comprises of providing and offering effective training for employees along
with leading setting up of workplace flexibility that plays a vital role in enhancing the
satisfaction level of employees and also boost their morale and performance level for better
management of talent. Apart from this, providing attractive remuneration and regular perks and
incentives are also a vital strategy attract and retain talented employees for a longer period of
time.
Analysis of primary Findings
The collection primary data for current investigation is made with the help of questionnaire
through which data is collected in quantitative form. An analysis can be made in the basis of
collected primary data that the concept of talent management has become more vital as
maximum number of participants seemed to have a suitable comprehension corresponding to the
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conceptualisation of talent management with regards to business. Beside this, it has been also
analysed that the digital form of technology is seemed more imperative in improvising and
leading better role of HR manager in relation to the context of having better managing talent wt
workplace of a form through used improved digital and online set of tools for providing effective
training and development programmes for employees. The vital roles of HR manager comprises
of attracting and retaining talented employees by the way of effective advertising and preparation
of a suitable job description as per the current vacancy to attract and cater a wider pool of
talented candidate from which most appropriate and skilled applicant can be selected. Apart from
this, maintenance of an effective and positive workplace culture is also ensured and lead out by
HR managers through applying and adopting better practises and also emphasis on anti-
discriminatory policies to ensures a more fair and equitable workplace environment. Further use
and implication of many motivational theories and other strategies are also made by HR
managers along with effective communication with employees to have a better bonding and
enhanced employee engagement that plays a vital role in improving the retention of employees
through ensuring higher job satisfaction. Providing suitable and regular training assessment is
also among the vital and key roles which are performed by HR manager within hospitality
industry.
Further, on the basis of primary data collected from the selected participants an analysis
can be made that the use of digital technologies are leading better support for role of HR
manager with in a hospitality firm through leading and ensuring use of various digital
technologies. An analysis can be made that use of social media platforms and online modes are
mainly made by HR manager to effectively communicate with its employees and subordinates
along with facilitating all needed information ad direction therefore social media platform is a
vital digital technology that is improving and leading betterment in the role of HR manager.
Apart from this, use of cloud technology is also seen by HR managers within a hospitality sector
as it offer a better place for recording information about the employees in a more secure and
systematic way over the cloud networking that can be easily shared and access by HR manager
wherever required. Beside this, use of effective talent acquisition and recruitment software could
also be made y HR manager with the help of digital technology to appoint and select most
talented candidates for a vacant job. Apart from this, use of AI is also crucial for effective
performance of HR manager role is it facilitates and ensures more effective management of
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employees through automation of all operations. Apart from this, Enhancing profitability and
Revenue along with Save time and money with rolling payroll services are also facilitates and
lead out as the benefit of diglot tool and technologies that are taken as key supported for HR
manager to have better management of talent at workplace. Thus, on the basis of analysis of
primary data collected for current research project can analysis can be made that overall a
positive impact and influence is lead out by digital technology in improving the role of Human
Resource manager within a hospitality organisation.
Apart from this, it has been also observed on the basis of primary research that some
challenges are also faced by HR managers while leading talent management through the
implementation of technologies which consists of Evaluating Early Adoption, Rapid
advancement in Technology, Increased employee turnover along with Lack of security. On the
basis of this information an analysis cam be made that a rapid level of advancement is seen in
world of digital technology which makes it more difficult and complex for HR manager to set a
coordination and balance with this rapidly changing technology. Further, a high cost is also
involved in adoption and implication of digital technology that can lead to higher operational
cost for an organisation which would hamper the efficiency and profitability of a firm. Beside
this, the biggest issues and challenge associated with use of digital technology comprises of lack
of security as an analysis can be made out that the storing and sharing of data over digital
networks is at high risk of hacking and misuses by third parties which can lead to breach of
security and leak of confidential and personal data that is quite challenging and big issues faced
by HR manager during the use of digital technology and online software. Thus, an analysis is
made that some more effective strategies and policies must be opt and implemented by HR
manager in order to effectively manage talent within a hospitality industry. These steps and vital
strategies which are suitable for HR manager to effectively manage talent comprises of Align
individual goals with corporate strategy, Access to effective employee training, Give back to
employees with rewards and recognition along with Setting up workplace flexibility as the new
normal. An analysis can be made out that align the individuals goals with corporate strategy lead
to a better coordination among individuals interest and companies interest which boost the
morale and satisfaction level of employees for performing and doing a job with greater efficiency
to ensure effective management of talent. Apart from this, access to effective employee training
also brings and leads to sharpening of current skills of employees along with leading effective
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training and continuous improvement for development new and better skills and competencies
for having a effective management of talent at workplace. Beside this, setting up and providing a
flexible working arrangements for employees is also a vital way to that can be opt by HR
manager in order to effectively manage talent. Further, an observation is also made that the usage
of advanced instruments and advances are compelling for hospitality organisation in overseeing
and holding enhanced ability and improved competencies at work environment through leading
better management and development of talent.
Chapter 5: Conclusion and recommendation
Conclusion
A conclusion can be made that it that talent management is a vital concept that comprise
of attraction and selection of skilled employees along with focusing and emphasising on the
better development and retention of talented employees through providing better motivation and
job satisfaction to employees for leading enhanced efficiency. Apart from this, it has been also
observed that the various key roles are performed and lead out by the HR managers within a
hospitality industry to ensure effective and better management of talent. It has been analysed that
recruitment and selection of talented employees along with providing regular training and
development are vital role of HR manager in which vital and positive impact is lead by use of
digital technologies and tool.
Beside this, an observation about the key the benefits which are gained by an
organisation within hospitality industry through implementing the digital tools and technologies
as the key supporter of HR Manager comprises of Increasing business performance through use
of AI and other online set of platforms along with Strengthen the workforce through more
effective training and development programmes with the help of digital technology to improve
and enhance their skills and competencies. At last, a summarisation can be made that effective
employee training also brings and leads to sharpening of current skills to ensures effective talent
management along with giving regular rewards and recognition for employees also have a
positive impact on talent management through leading an enhanced direction and motivation in
employees towards better performance and higher efficiency.
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Meeting of research objectives
The above research findings are effective in meeting the set research objective as an
analysis of significance of talent management in the growth of a hospitality sector is provided
which consist of attracting and retention of talented employees along with Maintaining Work
Culture, Suitable training assessment and Resolving Conflicts. Further, the second objective is
also meet through current research and study as it has been observed that the positive impact of
digital technology is seen on the role of Human Resource manager as it lead to Increasing
business performance, Strength workforce along with Enhancing profitability and Revenue of a
firm through Saving time and money with rolling payroll services and use of other affective
digital technologies. At last, an in-depth analysis of the key strategies and policies that can be
adopted by HR manager in order to effectively manage talent is also provided by current
investigation which consists of Align individual goals with corporate strategy, Access to
effective employee training, Give back to employees with rewards and recognition and Setting
up workplace flexibility as the new normal.
Valid Recommendations based on research findings
On the basis of above research findings following recommendation can be made for
Travelodge in order to effectively manage talent at its workplace to have improvement in its
business operations.
 Adoption of smart recruitment process through use of digital technologies like Talent
Acquisition Software is suggested for the Travelodge as it ensures selection of more
talented and skilled employees for better business performance of Travelodge. Apart
from this, selection of talented and skilled employees on the basis of skills required to
perform a vacant job along with proper analysis of job description would lead to effective
management of talent to have improvisation in the business operation of Travelodge.
 Leading and providing effective management of communication is also suggested and
recommended for Travelodge as it ensures an enhanced bonding and interaction among
employees and HR manner to have better employees engagement and retention which
leads to more effective management of talent. Use of digital technologies like social
media and other online platforms are playing a vital role in enhancing communication
level at workplace to have enhanced team bonding and coordination along with leading
more effective management of talent. Apart from this, effective communication within
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Travelodge also reduces the chances of chaos and confusion among team members to
nave improved business operations along with higher job satisfaction through creating a
positive workplace environment which ensures and leads out to effective talent
management within Travelodge.
 Providing regular training and development programmes is also recommended for
Travelodge as it ensures better development of talent through sharpening the employees
skills. Further, regular training and learning programmes also ensuring development of
better competencies and skills in employees within in Travelodge by the way of
continuous training and regular development programmes to ensure effective
management of talent along with leading an improved level of business operation.
 Strategy of providing regular rewards and incentives on the basis of employee
performance is also recommended for Travelodge as it leads to an effective way to boost
and enhance the motivation and morale level of employees. Providing performance based
incentives and perks is recommended for Travelodge as it helps in directing and
motivating employees for better performance to earn higher financial benefits along with
enhanced recognition at workplace. Apart from this, providing an attractive incentives
and benefits would attract a larger number of talented employees for Travelodge along
with retaining talented employees for longer period to have enhanced benefit along with
creating a positive workplace relationship among employees and managers that leads to
effective management of talent at Travelodge along with retaining talented employees for
longer period to ensure improvement in its business operation.
Communication with intended audience
The intended audience for current research project comprises of stakeholders of Travelodge
along with the scholars and researcher who have personal or academic interest in the topic of
talent management as current report facilitates a better understanding about the vital concept of
talent management. The stakeholders mainly comprises of individuals and parties who have
some direct or indirect interest in business operation of a firm along with having considerable
influence on decision making of a company. With respect to Travelodge, its employees,
managers, directors, customers and other associated parties forms out to be the intended audience
for current project as they are directly or indirectly affected by the strategies and policies taken
by its manager for better development and management of talent. Further, selection of
22

respondents for current investigation is made from the employees of Travelodge as they are the
one who seemed to have most authentic and viable information about the strategies and polices
that are actually important at workplace of an organisation. Therefore, they provided most
reliable and relevant set of information for leading out and conducting current study.
Communication of research outcomes forms a vital part in success of a research project as it
is essential for accomplishment of set objectives associated with providing better
recommendation to have improvement in talent management at Travelodge. Thus, use of online
and digital modes of communication is made by the researcher for transformation and
communication of current research findings with all indented audience. The information about
current research project would be communicated and shared with the help of social media and
though use of e-mails and other online modes of communication.
Reflection on the application of the research methodologies
Reflection on effectiveness of current research methods
I am a lot of cheerful and happy to get a chance to execute an examination on a wide
territory dependent on ability the board with regards to accommodation business, along these
lines, from the assessment of the examination, I have been seen that in this current examination
work quantitative exploration approach has been applied by the researcher as it is an imperative
source to gather detailed information that are encompasses over original facts that are based on
talent management as it also support the work via the help of gathering information in numeric
terms which are easy to analyse the outcome. Despite from this, I have also been seen that,
primary and secondary both the tools are imperative lead the investigation towards the manner of
achieving aim and objectives, thus primary research is being executed to gather information from
the wider population as in this questionnaire is developed and secondary tools like books,
journals and articles are supportive to develop literature to provide suitable thoughtfulness in
context to the selected investigation region.
The current research project conducted and lead out on me on the topic of impact of digital
technology on talent management within hospitality industry is very informative and knowledge
as a better understanding and awareness is developed by me as this vital topic. Further, an
enhanced understanding and better prcatises of various research method was also made by me to
adopt and make use of most suitable and appropriate set of research method for conducting
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current investigation. The use of quantitative set of research method was made by me for current
study as it offer most simplest and easiest way of data collection in numeric terms with the help
of questionnaire. Apart from this, selection of quantitative research method was also appropriate
and effective in meeting objective of current investigation as it supported an objective form of
study which facilities more effective and better presentation of numeric data in forms of pe
charts and frequency table. Therefore, selection of current research method are viable and
meeting objective of current investigation in an effective way through leading a more measurable
and specific set of results based on numeric data with effective data collection and presentation.
Reflection on considering alternative research methodologies
In this existing project, major information source is primary research and there are assorted
path through that primary data is gathered like interview, focus group, case study, observation
and so on, Although from the evaluation of the study I have been recognise that out of them
Interview is perceived as the best elective source which could be actualized at the spot of poll yet
it is very tedious in nature as in this an individual round has been taken to gathering data from
individuals. Despite from this, interview can also be implemented to attain research aim and
objectives.
The only pitfall and drawback that was encountered by me during conducting current
research project was related with the lack of in-depth and detailed information thus the
alternative resrch method that could be considered by me is based on use of qualitative nature of
research method. Considering qualitative method as alternative research methodologies would
support and lead out to collection of more in-depth and detailed information with the help of
interview. Thus, it ensures and leads to a more specific and better set of conclusion based on in-
depth information about the attitude and behaviour of selected respondents. But a major setback
and challenge is also associated with use of qualitative nature of research method i.e. it is more
complex and time consuming that would affect and hamper the efficiency level of study.
Therefore, a reflection can be made out that use of quantitative research method along with
collection of data with questionnaire is most suitable and appropriate research methodology to
meet current research objective in most efficient way.
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Online
Chosh, P., 2019. What is Talent Management? Definition, Strategy, Process and Models.
[Online]. Available through: <https://www.hrtechnologist.com/articles/performance-
management-hcm/what-is-talent-management/>.
Sherman, F., 2019. How Does Technology Impact HR Practices? [Online]. Available through:
<https://smallbusiness.chron.com/technology-impact-hr-practices-37912.html>.
Ansari, K., 2020. Simple Talent Management Strategies. [Online]. Available through:
<https://theundercoverrecruiter.com/talent-management-strategy/>.
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