A study on the role of globalisation in driving business success

This study examines the role of globalisation in driving business success, focusing on Vodafone PLC. It explores the concept of globalisation, factors that contribute to business success, benefits of globalisation, and measures for organisational success. The study aims to provide insights into the impact of globalisation on growth and development.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of the organisation..................................................................................................1
Aim:.............................................................................................................................................2
Rationale of the study..................................................................................................................2
Gantt chart...................................................................................................................................2
LITERATURE REVIEW................................................................................................................4
Concept of globalisation.............................................................................................................4
Factors of globalisation which assist in business success of association....................................4
Benefits of globalisation for company........................................................................................5
Measures through which global platform can use for organisational success of enterprise.......6
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS........................................................................................................................11
Data interpretation.....................................................................................................................13
RESEARCH OUTCOME..............................................................................................................22
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
Reflection..................................................................................................................................23
Recommendations.....................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE:
A study on the role of globalisation in driving business success . A case on Vodafone PLC,
Wembly central.
INTRODUCTION
Overview of research
Globalisation refers to the expansion of business out of geographical boundaries with
determining and understanding rules and regulations associated with it. Globalisation will be
successful when rules and regulations are formed properly. With change in business activities, it
is essential for organisation to determine and understand changes which are taking place in
external market. Globalisation assist in increasing sales because when operations are performed
with full efficiency, then consumer satisfaction can be achieved (Crane and et. al., 2019). There
is requirement of change in operations, then business activities are performed with due care and
effectiveness. There is requirement of determining and evaluating changes properly because
business environment of international market is dynamic and frequently changing. This
investigation is based on Vodafone PLC which provides telecommunication services in different
parts of country. There will study of market and changes which are taking place in market, so
growth prospects of association will more.
Background of the organisation
Vodafone PLC has good brand image in telecommunication and serving consumers with
best. There is change in business operations because of change in demand of consumer with
change in geographical regions. Telecommunication sector is growing with fast speed because
people are availing these services with higher rate. These days, there is requirement of
telecommunication services to consumers such as internet services, Wi-Fi, roaming, etc. These
demand areas rising among every age group consumers, so it will be easy for people to
determine and understand policies properly. When expansion of business operations will be done
at international level, then it is easy for people to determine and understand changes properly
(Knight and Liesch, 2016). Business expansion of Vodafone PLC is not easy task, because there
is requirement of support and coordination among different departments. There are many
departments which are working in Vodafone PLC such as marketing, administration, sales, HR
1

etc. When operations are performed at global level, then it will be easy for people to understand
and determine changes properly.
Aim:
To gather knowledge about the role of globalisation in driving business success. A study on
Vodafone PLC.
Research objectives
 To study the concept of globalisation and its role in driving business success.
 To determine the factors of globalisation which assist in business success of association.
 To ascertain the benefits of globalisation for company.
 Recommend the measures through which global platform can use for organisational
success of enterprise.
Research questions
 Do you have knowledge about globalisation?
 What are the factors of globalisation which assist in business success of association ?
 What are the benefits of globalisation for company ?
 What are some ways through which global platform can use for organisational success of
enterprise ?
Rationale of the study
The main reason behind conducting this study is to evaluate and determine importance of
globalisation in current market. There are many changes which are specific and relevant because
this is the best way to evaluate and understand impact of globalisation on growth. With
expanding business in other countries, it is not possible to get success, there are some factors
which has to be evaluated. With the help of this study, there will study of researcher is able to
improve their knowledge about globalisation and aspects associated with it (Charles Jr,
Schmidheiny and Watts, 2017). Globalisation is the topic, which is related to study stream of
researcher, so in future, if they operate in similar sector, then it will be easy for people to get
success in corporate sector. Researcher will get to know about changes which are taking place in
external market, then they came to know about working style of organisation.
2

Gantt chart
Gantt chart is the pictorial description of research activities with their respective time. In
order to evaluate and determine time required to complete the study, there will ease in
completing study on time (Rodrik, 2018). There is representation with graphs, so it will be easy
for team mates to complete the study and achieve targets on time.
3

ACTIVITES WEEK
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
WEEK
1 0
Submission of
research
proposal
Complete
background
information for
research project
Collect secondary
sources of
information for
research project
Complete research
methodology and collect
primary and secondary
sources of information
Complete
collecting data for
study and
present the result
Determining
Budget
Data
Interpretation and
analysis
Evaluating results
and findings
4

Complete the
report and submit
the final report
LITERATURE REVIEW
Literature review is the section under which information collected from secondary
information will be evaluated. It is important for researcher to understand and evaluate complete
information about globalisation and its impact on growth a development (Steger, 2017). Data
which is collected from secondary information is authentic and properly dated, hence it will be
easy for reader to rely over it.
Concept of globalisation
Globalisation is the process through which information product and services are delivered
beyond geographical regions. With globalisation of business operations, there will more scope of
growth and development of organisation (Ritzer and Dean, 2015). Managers of company have to
determine what is the demand of consumers and understand ways to satisfy it. When actions are
performed according to demand of consumers, then satisfaction can be provided. There are many
associations dealing in telecommunication sector, hence it is important for people to understand
and determine changes properly. As per view of Fredrik Erixon, 2019 Globalisation is not only
beneficial for association, but it also boosts the operational efficiency of host and foreign
country. With change in business activities, managers of organisation have to determine and
evaluate changes properly. There is change in demand of consumers because telecommunication
services are required by every age group consumer.
In order to evaluate and determine policies of other country, managers of enterprise must
undertake and evaluate actions properly. Association can get positive impact because of
globalisation when they evaluate and understand market properly. There is requirement of legal
expertise who provides information about changes in policies of various countries. Globalisation
of association assist in business growth because of increment in sales and profits. It is important
for managers of enterprise to maintain good quality of telecommunication services, so consumers
will become brand loyal and does not switch to another brand (Eriksen, 2018).
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Factors of globalisation which assist in business success of association
Globalisation is the best way through which operational efficiency of organisation
improves and it will be easy for manager to determine and evaluate best ways to get positive
results. As per view of Smriti Chand, 2019 There are some factors as well with which
globalisation is better and effective and scope of working for association will increase. There are
some factors with which business success is possible-
Technological development- When company is working at international level, then they
have to accept technological changes which are taking place in different countries. There are
different techniques and tools with which new aspects are used (Hair Jr, Page and Brunsveld,
2019). With difference in geographical region, there will use of updated technology. Hence this
assist in getting growth and expansion in new market.
Competition- There is increment in rate of competition when managers of association is
working in different countries. There will achievement of business objectives when Vodafone
PLC will operate with local associations. As managers of Vodafone PLC wants to operate in
some other country, then it is important that they must make strategies for to overcome with it.
For instance: consumers wants fast internet services, then managers of enterprise have to provide
super fast services at cheap rate. This assist in getting growth and easy expansion in international
market.
Availability of resources- Thee is requirement of many sources with which individuals
can perform operations at international level. Vodafone PLC requires financial, labour, technical,
etc. resources for smooth running of business in new market. When resources are properly
available in global market, then it will be easy for organisation to operate and get proper
outcome with it. When resources are properly available, then smooth running of operations will
be possible.
Benefits of globalisation for company
With globalisation of operations, scope of working improves and enhances but at the
same time cost also increases. There are possibilities that in some cases operational efficiency
can be affected if managers does not follow and rely over external policies (Post and Berman,
2017). As per view of Tejvan Pettinger, 2019 company can enhance sales and profits, if they
perform operations as per policies of legal terms and conditions. There are some benefits which
Vodafone PLC will get with performing operations at international level.
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Economies of scale- With conducting operations in many countries, organisation is able
to attain economies of scale because when production of services is for wide base of consumers,
then cost of production will also get reduced. With economies of scale, cost of production per
unit gets reduced, hence rate of profit gets improved.
Increment in global investment- With operating at international level, company have
invested money in many countries. This makes their presence in different countries; hence it is
easy to know about political policies of the association. When investment is at global level, then
there is support from political parties as well which is fruitful for maintaining long term
existence in international market (Adekola and Sergi, 2016).
Free trade- There is more scope of conducting operations when association is working at
international level. With performing operations at international level, association can operate and
perform activities freely in different parts of countries. There is change in business activities
because with change in geographical region, individual's demand also gets altered.
Measures through which global platform can use for organisational success of enterprise
It is not easy these days to operate in industry and get positive revert from it because of
change in dynamic characteristic of business environment such as frequent change in technology,
alterations in consumer demand, more competition, etc. (Elegbe, 2016). according to Albert
Subbloie, 2019 There is requirement of understanding about external market because with it,
positive impact can be achieved. There are some ways which assist in getting positive impact
such as regular market analysis, proper planning, communication with employees, training of
employees, use of motivational techniques, etc. With the help of these strategies possibility of
growth for company will be more because managers are conscious and properly acknowledged
with understanding external market.
There is ease in conducting operations when employees have complete and specific
knowledge about conducting operations. There is important role of managers to evaluate
motivational techniques with which they can motivate employees to give best. When employees
are motivated then they will give more appropriate services to consumers. Managers has to
determine the changes which are occurring in consumers demand. Marketing is the best way
through which consumers in new market can be communicated about product and services and
this attracts them to avail services. In marketing, real value as per requirement of consumers, so
they will be excited for availing new service.
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RESEARCH METHODOLOGY
Research methodology is the section which consist of techniques which are considered in
conducting this study. There will use of many tools and techniques with which research activities
are authentic and relevant (Bereznoi, 2015). With studying tools, reader came to know about
relevance of it in study. Some tools and techniques which are sued in this study are as under-
Research philosophy- Research philosophy refers to analyse systematic way to complete
the study and achieving aim and objectives. There are three methods of positivism, interpritivist
and pragmtism. In order to make this study authentic and reliable, researcher will use pragmatist
philosophy. This philosophy is relevant because researcher is getting a justified way to conduct
and complete the study.
Research approach- In research approach, methods and factors which has to be
considered for completing the study are evaluated. There are two types of approaches i.e.
deductive and inductive. In this study, there is use of inductive approach (Taneja, Sewell and
Odom, 2015). In this approach, initially researcher focus on complete information about
globalisation and then after collecting information focus on its impact on sales and profits and
organisational growth and development.
Research design- There is some specific design in which study will be conducted. There
is complete and specific information to reader when they use it properly and evaluate ways to
complete the study. Descriptive research design is best way to conduct the study because in this
there is detail description about systematic way to complete the study.
Research method- With use of specific method to complete the study, researcher can use
qualitative and quantitative method. For this study, researcher used qualitative method because
this method more focus on human prospective in relation to impact of globalisation in sales and
income (Parente, Geleilate and Rong, 2018). In this method, there is no use of technical
information, hence it will be easy for researcher to represent information properly.
Data collection method- Research is investigation about some specific topic and topic
conclusions and recommendations over it which assist in getting positive outcome, so there is
requirement of information collected from different sources. There are two sources which which
researcher can collect information i.e. primary and secondary sources. Primary information is
collected from individuals who have information about globalisation. Hence primary information
is collected from employees of Vodafone because they have complete and specific information
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about expansion and its impact on sales and profits. While secondary information is collected
from online sources for this study. With use of secondary source researcher will get to know
about globalisation properly and in appropriate manner (Hitt, Ireland and Hoskisson, 2016). 50
employees are selected for collecting view about globalisation because they have knowledge
about performance of association. Questionnaire for collecting primary information is as under-
Questionnaire
Name:
Employee Id:
Gender:
Q1. Do you feel that operating at international level lead to business expansion?
Yes
No
Q2. Which of the following parties are involved in smooth operational performance at
international level?
Employees
Government
Management
Q3. What is the impact of globalisation on sales and revenue of Vodafone PLC?
Positive
Negative
Q4. What are the factors which affects success rate of Vodafone PLC when it is operating at
international level?
Competition
Cost of expansion
Availability of resources
Q5. What are the advantages for Vodafone PLC of operating at international level?
Increment in sales and revenue
More growth scope
Compete with international brands
Q6. What are the challenges managers of Vodafone PLC facing while operating at global
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level?
Dynamic market
High expansion rate
Strict rules and regulations
Q7. Mention some ways through which positive impact of operating at international level can
be achieved?
Proper market analysis
Communicate to workforce
Hiring of expertise
Q8. Is there requirement of training sessions for workforce of Vodafone PLC through which
they can operate successfully at international level?
Yes
No
Q9. What are the components which gets affected with planning operations at international
level?
Brand image
Satisfaction of consumers
Accounting policies
Q10. Recommend some ways through which positive outcome with expansion of Vodafone
PLC can be achieved.
Research sampling- Sampling is the procedure for sorting some individuals from
targeted crowd for collecting primary information through questionnaire. There are two types of
sampling method i.e. probable and non-probable (Surugiu and Surugiu, 2015). In this research
simple random probable sampling method is used because there will nil possibility of partiality
in collecting information.
Research ethics- There are ethics prospects which has to be considered such as
confidentiality and anonymity. Under confidentiality, information about outcome of research are
communicated with individuals who have knowledge about it. But researcher communicate and
interact with individuals who have knowledge about it (Telò, 2016). While anonymity is
maintained by not sharing personal information of respondents.
10

Research reliability and validity- This study is conducted in reliable and authentic
manner with considering all the aspects. It is not easy for researcher to understand and determine
ways to complete the study (Epstein, 2018). But all the standards and protocols are evaluated
properly.
11

DATA ANALYSIS
Data analysis refers to the process of determining systematic presentation of data which
is collected from primary and secondary sources. For data analysis, there will use of thematic
analysis because with this method, it will be easy for people to understand hat is being asked
because question is provided in brief as themes. For collecting primary information questionnaire
will be collected and information is collected from 50 employees of Vodafone PLC.
Q1. Do you feel that operating at international level lead to
business expansion?
Interpretation
Yes 20
No 10
Q2. Which of the following parties are involved in smooth
operational performance at international level?
Interpretation
Employees 17
Government 6
Management 7
Q3. What is the impact of globalisation on sales and revenue of
Vodafone PLC?
Interpretation
Positive 23
Negative 7
Q4. What are the factors which affects success rate of Vodafone
PLC when it is operating at international level?
Interpretation
Competition 11
Cost of expansion 9
Availability of resources 10
12

Q5. What are the advantages for Vodafone PLC of operating at
international level?
Interpretation
Increment in sales and revenue 12
More growth scope 10
Compete with international brands 8
Q6. What are the challenges managers of Vodafone PLC facing
while operating at global level?
Interpretation
Dynamic market 10
High expansion rate 11
Strict rules and regulations 9
Q7. Mention some ways through which positive impact of
operating at international level can be achieved?
Interpretation
Proper market analysis 10
Communicate to workforce 15
Hiring of expertise 5
Q8. Is there requirement of training sessions for workforce of
Vodafone PLC through which they can operate successfully at
international level?
Interpretation
Yes 22
No 8
Q9. What are the components which gets affected with planning
operations at international level?
Interpretation
Brand image 10
Satisfaction of consumers 15
Accounting policies 5
13

Q10. Recommend some ways through which positive outcome
with expansion of Vodafone PLC can be achieved.
14

Data interpretation
Theme 1: Operating at international level lead to business expansion
Q1. Do you feel that operating at international level lead to
business expansion?
Interpretation
Yes 20
No 10
Interpretation- For getting success in international market, it is important to get some
positive outcome with it. As per view of 20 employees, there will expansion of business when
organisation is operating at international level because of getting more sales and profits. While
remaining 10 workers of Vodafone PLC says that no there is no impact on growth and success
rate of organisation. So, it is interpreted that organisation can grow when they have international
working style.
Theme 2: Parties involved in global expansion
15
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Interpretation

Q2. Which of the following parties are involved in smooth
operational performance at international level?
Interpretation
Employees 17
Government 6
Management 7
Interpretation- In order to operate at international level, managers of Vodafone PLC
requires assistance from many parties such as workforce, managers, government, legal expertise,
etc. According to 17 individuals, employees plays important role, 6 workers have view that
government plays important role and remaining 7 people says management of Vodafone PLC is
important for making decisions. Hence it is interpreted that there is requirement of different
individuals, but major role is played by employees because they are source with which
management can communicate to consumers and they will operate in other countries.
Theme 3: Impact of globalisation
Q3. What is the impact of globalisation on sales and revenue of Interpretation
16
Employees Government Management
0
2
4
6
8
10
12
14
16
18 17
6
7 Interpretation

Vodafone PLC?
Positive 23
Negative 7
Interpretation- Globalisation refers to the process through which operations of
association are performed apart from boundary. There are possibilities that it will give positive or
negative impact on operations. As per view of 23 individuals, there will positively impact
because sales and brand image of Vodafone PLC will get rise. But remaining 7 employees says
that there will negative impact because there is change in working style, hence if workers are not
able to perform operations properly, then this affects presence in market. So it is interpreted that
Vodafone PLC will get positive impact because they are working with proper planning and
corrective actions will be taken in case of negative influence.
Theme 4: Factors which affects success rate of Vodafone PLC when it is operating at
international level
Q4. What are the factors which affects success rate of Vodafone Interpretation
17
Positive Negative
0
5
10
15
20
25 23
7
Interpretation

PLC when it is operating at international level?
Competition 11
Cost of expansion 9
Availability of resources 10
Interpretation- In order to operate in industry, external market factors are affecting in
negative manner because there are some components which affects operations. As per view of 11
employees, competition in specific geographical region is affecting majorly. 9 employees says
that cost of expansion is other factor which affects operations. Remaining 10 employees have
view that availability of resources is also important because this might affect activities at
international market. Hence it is interpreted that level of competition and availability of
resources are major factors which affects operations in negative manner. Hence managers of
Vodafone PLC have to determine these factors, so they can perform activities in better manner.
Theme 5: Advantages for Vodafone PLC of operating at international level
18
Competition
Cost of expansion
Availability of resources
0
2
4
6
8
10
12 11
9
10
Interpretation

Q5. What are the advantages for Vodafone PLC of operating at
international level?
Interpretation
Increment in sales and revenue 12
More growth scope 10
Compete with international brands 8
Interpretation- There are some advantages which Vodafone PLC will face when they
are working at international level. There is requirement of change in operations because f
difference in consumer preferences. As corporate people want super-fast internet services for
conducting their operations, while for domestic use people want cheap rate telephonic services.
If these services and preferences are satisfied by managers, then there will increment in sales as
per view of 12 individuals. 10 workers of Vodafone PLC have view that there will more scope of
growth and diversification of business will also possible. Remaining 8 people says Vodafone
PLC is able to compete with international brand, hence there service quality will also improve.
Theme 6- Challenges arise in operating at international level
Q6. What are the challenges managers of Vodafone PLC facing
while operating at global level?
Interpretation
Dynamic market 10
High expansion rate 11
Strict rules and regulations 9
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Interpretation- Merely operating in international market does not give positive impact on
organisational growth and development. There are some challenges as well such as frequent
changes in technology, difference in consumer demand, etc. As per view of 10 individuals, there
is dynamic market components which affects operations negatively, 11 workers have view that
there is high expansion cost such as interest rate of bank is high, due to which workers are able to
complete and conduct operations. 9 individuals have view that there are strict rules and
regulations due to which operations are not performed in systematic manner. It is interpreted that
major challenge is high cost of expansion and dynamic business environment due to which there
is requirement of change in operations as well.
Theme 7: Ways to get positive impact with internationalisation of operations
Q7. Mention some ways through which positive impact of
operating at international level can be achieved?
Interpretation
Proper market analysis 10
Communicate to workforce 15
20
0
2
4
6
8
10
12
12
10
8
Interpretation

Hiring of expertise 5
Interpretation- There is requirement of complete and specific information with which
people can understand and evaluate ways to get positive impact on organisational growth. As per
view of 10 employees of Vodafone PLC, market analysis where business has to expand is
possible, 15 individuals have view that with regular communication with employees, it is easy to
know what changes are required. With change in business activities, there will ease in getting
greater scope and for working. While remaining 5 candidates have view and idea hat with hiring
expertise personnel, it will be easy for people to determine and understand ways to evaluate
position properly.
Theme 8: Requirement of training session
Q8. Is there requirement of training sessions for workforce of
Vodafone PLC through which they can operate successfully at
international level?
Interpretation
Yes 22
No 8
21
Proper market analysis
Communicate to workforce
Hiring of expertise
0
2
4
6
8
10
12
14
16
10
15
5 Interpretation

Interpretation- The main and core role in expansion of business is of managers and
employees. Managers have to direct and guide employees to complete the task. Hence as per
view of 22 employees, there is requirement of training to workers, so they can conduct their
operations properly. But remaining 8 workers says there is no requirement of training because
workers does not take training session compulsory, and this affects operations in negative
manner.
Theme 9: Components affects with planning operations for international level
Q9. What are the components which gets affected with planning
operations at international level?
Interpretation
Brand image 10
Satisfaction of consumers 15
Accounting policies 5
22
Yes No
0
5
10
15
20
25 22
8
Interpretation

Interpretation- Globalisation and expansion of business by Vodafone PLC is not possible
without understanding and evaluating changes properly which has to take in operating at
international level. There are some components which gets affected with expanding business out
of geographical regions. 10 employees have view that brand image of Vodafone PLC will gets
boosts, hence it is important to perform activities properly. 15 employees have view that
satisfaction of consumers also improves because when managers of Vodafone PLC provide
better services to consumers, then it is easy for them to trust over the brand. Remaining 5
individuals have view that accounting policies also gets changed because there is difference in
accounting procedure, hence there is change in accounting system. it is interpreted that
satisfaction level of consumers gets positively affected because consumers are providing product
and services as per demand of current market.
23
Brand image
Satisfaction of consumers
Accounting policies
0
2
4
6
8
10
12
14
16
10
15
5
Interpretation

RESEARCH OUTCOME
After conducting this investigation, it is communicated to stakeholders that with working
at international level, there is improvement in organisation because consumer base gets improved
hence sales and profits gets improved. With change in business activities, there will impact on
working style of association. In telecommunication sector, there is difference in demand of
consumers as per occasion geographical region, demographical basis, etc. hence it is important
for managers of Vodafone PLC to understand and evaluate changes properly, then provide
services to them. As in international market, there are many organisations working, hence it is
tough for Vodafone PLC to compete with them. It is communicated that there are some issues
such as change in demand of consumers, strict rules and regulations, etc. to organisation in
operating at international level, but if proper and due care is taken, then it will be easy for
association to expand and operate. There is requirement of hiring legal personnel, with which
regulations can be fulfilled and actions will be performed as per requirement.
With the help of information, it is evaluated that for providing growth to the association,
managers might have to determine external market and they must understand and evaluate proper
marketing strategies. Thee will increment in sales and revenues of association by improving
quality of products and services. There is change in demand of consumers, hence it is essential to
determine and evaluate policies properly as per view of 12 individuals. When change in activities
are appropriate and specific, then it is easy for mangers to excel in international market. 22
individuals have view that there is requirement of training of workers through which it is easy for
association to maintain good image in the industry.
This information is communicated with the help of power point presentation because this
is the innovative way to communicate with workers and it is easy for researcher to show data
interpretation section properly. When information is represented to reader, then they can study
aim and objectives easily, so they get to know about whole study properly.
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REFLECTION & RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOGY
Reflection
With conducting this investigation, I gain knowledge about ways through which
globalisation of business is possible. I am able to improve my knowledge about expanding
business and factors which I have to be taken care. There is change in operations because of
determination and frequent change in external market. In future, I am going to take care about
market rules and regulations such as availability of resources, proper planning for financial
resources, etc. with which I am able to conduct activities properly. There are some changes
which I faced while conducting research operations. I am able to improve my leadership and
communication skills because I have to communicate individuals regarding completing their
tasks. I also collect primary information from workers of Vodafone PLC; hence I am able to
manage time for collecting data. I get to know about tools and techniques which has to be used
while conducting study. I used primary and secondary sources of information as questionnaire
and internet sources respectively for completing this study in better and appropriate manner. I
feel there is lack of time for completing this study because collecting primary information
requires more time for completing it.
Recommendations
In order to expand business in industry and operate beyond geographical region,
managers of Vodafone PLC have to conduct proper planning and acknowledge that resources
must be available readily. There are some recommendations with which performance of
Vodafone PLC at international market will get positive result-
There must be hiring of local employees for subordinate level, hence it will be easy for
managers to determine what is the demand of consumers. It will be easy to maintain familiar and
positive relations with consumers, hence growth prospects for Vodafone PLC in international
market will be more.
As there is frequent change in consumer demand, hence there must be regular market
analysis with which it is easy for people determine what changes are requirements. If there is
negative comments from consumer's side, then managers have to take actions to deal with it.
25

Cost of expansion must be justified initially while staring business operations in any new
market. There is requirement of different resources with which individuals have to determine and
estimate changes properly. There must be planning for raising funds from different sources, so
operations of Vodafone PLC does not get halt.
In future, if similar research is allotted then it is recommended that information will be
collected through secondary sources because this assist researcher to get overall view about
research topic. If some tough topic is allotted, then focus group can be used because this gives
information about behaviour of respondents about topic.
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27

28

29

30

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CONCLUSION
From conducting this study, many new factors and components are studied about
globalisation of business. When there is change in business activities, then it is essential for
tanagers of organisation to understand it and implement it properly. There will positively impact
on growth rate because consumer base is increasing but at the same time, there is requirement of
proper change in working as per requirement of consumers. Researcher came to know that
regulations are strict, hence hiring of legal advisor will fruitful because this provides complete
knowledge about laws and regulations. There is crucial role of managers and employees in
successfully globalisation of operations. In order to evaluate and make changes in product and
services, consumer's preferences have to be evaluated properly. There is requirement of
employees, technical assistance, financial assistances, etc. with which operations at international
level will be conducted properly. So, it is clear that managers have to conduct planning properly
and complete task as per external market.
32

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