Matching Resource Efficient Assignment

Research Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Recording possible specifications of the research............................................................1
1.2 Identifying factors contributing research specification....................................................2
1.3 Critical review..................................................................................................................2
1.4 Research project specification..........................................................................................3
1.5 Appropriate plan and procedures......................................................................................4
TASK 2............................................................................................................................................5
2.1 Matching resources efficiently.........................................................................................5
2.2 Investigation of the research.............................................................................................7
2.3 Recording and collecting relevant data............................................................................8
TASK 3..........................................................................................................................................10
3.1 Research evaluation techniques......................................................................................10
3.2 Interpreting and analysing the research specification....................................................10
3.3 Recommendations..........................................................................................................14
TASK 4..........................................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Involvement of technology in travel and tourism sector can be considered as one of the
leading advancements that can help the business and its operations in achieving all the targets at
much faster rates. There can be different aspects of technology that can be used in order to
maximize the processing rate of the operations of the travel and tourism industry. The report is
about discussing the influence of different factors of technology in business operations and
services of Thomas Cook. It can also help in providing an efficient rate of satisfaction to the
tourists and thus, maximizing the productivity of Thomas Cook as well.
TITLE - To analyse the impact of technology on improving consumer decision making in
Thomas Cook
TASK 1
1.1 Recording possible specifications of the research
Overview of the research
Involving different aspects of digital technology in the travel and tourism sector can be
classified useful enough because it can help in increasing the rate of the operations. It plays a
very effective role in the consumer decision making process as well. The process of consumer
decision making involves the ways by which they can gather information about the services and
ways for booking, investigating about some place, etc. Also, by the means of technology, tourists
can evaluate the effectiveness and other specific factors of different tourist places. On the basis
of that, they can make further decisions
Rationale of the research
Present research study helps to identify impact of digital technology on improvements'
consumer decision making in Thomas Cook Group. It assists to focus on the development
program of the travel and tourism industry that assists to accomplish goals and objectives in
positive consideration. As a result, it increases significant work performances to focus on the
business growth.
Research Aim
1

To analyse the impact of technology on improving consumer decision making – a case
study on Thomas Cook
Research Objectives
 To determine the importance of technology in travel and tourism sector
 To analyse the relationship between technology and consumer decision making process
 To recommend ways of evaluating the influence of technology on consumer decision
making in Thomas Cook
1.2 Identifying factors contributing research specification
The requirement of digital technology in the travel and tourism sector is on a peak
because the customers face many difficulties in searching for the specified factors to decide
where to plan a holiday. It is because; as there is high competition in the travel and tourism
sector and every company like Thomas Cook has a variety of functions and operations that can
make the customer confused enough. So, by the means of digital technology in this sector, travel
and tourism agencies will be able to make a clear specification of all the factors so that it will
help the tourists to plan and decide where to go.
 Researcher interest: In the present research, researcher has wide interest to focus on the
development of travel industry. As a result, it assists to focus on the business
development and effectiveness to attain more desired results.
 Researcher knowledge: Researcher also possess knowledge to improve desired level of
results at workplace in appropriate manner. As a result, it increases more profits and
revenue to implement digital technology.
 Project scope: Digital technology also useful perspective to increase significant
advantages at workplace. In this regard, researcher need to concentrate on the business
development and growth to attain creativity.
1.3 Critical review
Importance of technology in travel and tourism sector
There is a huge importance of technology in the travel and tourism sector. It is because if
Thomas Cook ensures the implementation of technology in their operations and processes, it is
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