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Analysis of Results in Original Research Specification

   

Added on  2020-10-22

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Research Project

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Research project and outline its specifications.....................................................................11.2 Factors that contribute in selection of research project.........................................................21.3 Critical review.......................................................................................................................21.4 Research project specification...............................................................................................31.5 Appropriate plan and procedures for agreed research specification.....................................4TASK 2............................................................................................................................................42.1 Match resources to hypothesis and question of research......................................................42.2 Research investigation as per the agreed procedures and specifications..............................52.3 Record and collect relevant data...........................................................................................5TASK 3............................................................................................................................................73.1 Techniques of research evaluation........................................................................................73.2 Analysis of results in original research specification ...........................................................83.3 Recommendations to research to link it with research findings.........................................21CONCLUSION.........................................................................................................................21RECOMMENDATION............................................................................................................21TASK 4..........................................................................................................................................22Covered in poster......................................................................................................................22REFERENCES..............................................................................................................................23

INTRODUCTIONIn the present situation, technology is one of the most significant factors which is takingplace in the business environment. Because of this, there are various kinds of changes that aretaking place in the business but all of these are providing benefits to the company only. Throughtechnologies, companies are able to conduct their functions and activities in more appropriatemanner and thus increase its productivity and profitability as well (Aubert, Schroeder andGrimaudo, 2012). Here, the type of organisation doesn’t matter because technologies are samefor everyone and if it is successful in one then it will be the same in others as well. One suchindustry is travel and Tourism industry which is also developing in the business environment at avery fast speed. They are also making use of various kinds of tools and technologies becausethere are several activities in travel industry which will be perform in more better manner iftechnologies will be applied into them. The main reason behind growing this industry is thatpeople now-r –days are more interested in travelling to various places and spend their money invisiting various kinds of tourist spots as well. There are so many companies who are doing theirbusiness in this sector but one of the most successful companies is Thomas Cook. They areproviding their services since 1841 and are very successful as well.TASK 11.1 Research project and outline its specificationsTITLE: “The influence of technology in travel and tourism sector: A case study on Thomascook”.This is crucial for the investigator to develop the aims and objectives of research processbecause through this the complete procedures can be conducted in proper style and theinvestigation will be carried out in an appropriate manner (Bharadwaj and et. al., 2013). Theaims and objectives prepared for project are :Aim: To identify the influence of technology in travel and tourism sector: A case study onThomas cook”.Objectives:To identify the effect of digital techniques on the activities conducted by Thomas Cook.To analyse the effectiveness of digital technologies in attracting tourists.To examine the connection amongst the techniques and consumer satisfaction insidetourist sector. 1

1.2 Factors contributing while selecting the research projectA procedure for choosing the task isn't simple in outline and for an investigation it isextremely fundamental to decide main considerations which contribute in examine venturedetermination (Chang, 2011). Hence these are sure amount of components that add in choosingthe venture "The influence of technology in travel and tourism sector " that plainly empower inadapting various types of idea that is effective in creating appropriate association with customers.Welfare:: It is very essential for investigator to select about favourable circumstances andcriticality which get drawn by such errand. Goals: Another angle or thought which is connected with future where specialist need to surveygenuine about the real targets so that it can be attained within the specified limit. Feasibility of project:: Another viewpoint which need to assess and grasp would be feasibility tocheck that such assignment will end up productive in residency or not.1.3 Critical reviewUnder this section, all the questions related the research will be assessed from theviewpoint of various authors and thus the research will be understood in a more better manner.The literature review is described as under :How to identify the impact of digital technology on the activities conducted by Thomas Cook?According to Kuo and Chuang (2016), the concept of marketing is developed over aperiod through which fresh and proper thought prompt incorporate into it for gaining anddeciding healthier client base. It is extremely basic to decide the effect of promoting on businessexercises with the goal that characterize procedures could be encourage so as to increase upperhand. One of a noteworthy effect of digital technology is related with coming to the intendedinterest groups. It is extremely basic for an organization to spend their cash on computerizedadvertising as opposed to print media since it is much moderate in extend and additionallyassessment end up conceivable to break down the quantity of watchers.What are the ways to examine the effectiveness of digital technologies in drawing tourists?From the viewpoint of Ryan (2016), it can be said that digital marketing provides itshelps in all types of industries like travel and tourism and retail companies etc. The main role ofdigital technologies while pulling in travellers are as follows:-2

Customers can look at various kinds of options of the destinations which they can chooseto visit. Also, they can book their tickets digitally as well and they will not have to go toticket counter as well to receive the same. On board benefits are also been provided by the digital technologies and through this thecustomers can have good connection with their friends and family even if they are farfrom home and outside the network areas as well. What are the factors that will help in examine the relationship between technologies andcustomers satisfaction within tourism sector?There are various kinds of factors which are helping the company in providingsatisfaction to their customers like they can implement effective technologies through wich theworkload of the employees can get reduced so that they can do their work activities in a propermanner. From the point of view of Kale, (2014), it is said that application of technology will helpthe customers in bookings and checking out various places from their home itself, so it will bevery much convenient to them as they will be able to do in a proper manner and as per the needsof the employees as well. 1.4 Research project specificationData gathered by the specialist with the end goal of research assume a basic part in entireresearch. Basically there are two principle wellsprings of information accumulation known asessential and optional strategy for information gathering. Essential wellspring of informationaccumulation bolster examiner in get together to date and new information related with theprimary theme of research. This strategy is expensive and tedious yet in the meantime this helpin make better determination. If there should be an occurrence of auxiliary technique forinformation accumulation, scientist take help and utilize officially accessible information forcomplete research. Articles, daily paper and diaries are real wellsprings of accumulateinformation. Both strategies for information accumulation essential and auxiliary are utilized as apart of this examination. A questionnaires contain 10 questions is plan by specialist to assembledata. Different approaches are there which can be utilized by scientist for principle motivationbehind investigation. Under this, subjective research techniques are utilized as this help specialistin total research in a compelling way.3

1.5 Proper program and process for agreed research specificationIt is very crucial for each and every researcher to complete their activities on time as thiswill help them in saving their time as well as cost which will be beneficial for them in every way.To accomplish it, examiner can define an arrangement incorporate different exercises and thetime require to finish the same (Nicholas and Steyn, 2017). Real advances include during thetime spent research are as per the following: Develop aims and objectives:: It is essential advance of each exploration. In this scientistplan a few points and goals in relation to fundamental subject of research. It is necessary toinclude two at- least two days for this. Research method: This is the second step, in this agent recognize and select differentstrategies for complete research venture and this take approx 2 days. Literature survey: here, inquire about specialist recognize and dissect different sections,books and writings to gather and analyze the information related to principle theme. Information aggregation: In this, examiner assemble information by make inquiries fromresponders. Information investigation: Collected outcomes are deciphered by specialist for take thechoice. Conclusion and suggestion: At last a scientist give a conclusion and furthermore giveproposals to alterations. Submission – Under this, the researcher submits the report finally after completion. TASK 22.1 Match resources to hypothesis and question of researchThere are various research questions that are made by the researcher while conducting theresearch project. Some of them are as follows:-How to identify the effect of digital technology on the activities conducted by ThomasCook?What are the ways to analyse the effectiveness of digital technologies in attractingtourists?What are the factors that will help in examine the relationship between technologies andcustomers satisfaction within tourism sector?4

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