Impact of Workplace Discrimination on Employee Performance

This research project focuses on evaluating the impact of workplace discrimination on employee performance. The study uses Boots UK as a case study and explores the concept of equality and diversity, identifies discrimination issues, evaluates the influence of discrimination on performance, and recommends ways to manage discrimination at the workplace.

Research Project
(Part 2)

Table of Contents
Title of the Research........................................................................................................................1
Introduction......................................................................................................................................1
Research Aim...............................................................................................................................2
Research Objectives.....................................................................................................................2
Research Questions......................................................................................................................2
Literature Review............................................................................................................................2
Research Methodology, Collection and Analysis............................................................................4
Data Analysis and Interpretation.....................................................................................................7
Conclusion and Recommendation.................................................................................................19
Conclusion.................................................................................................................................19
Recommendation.......................................................................................................................20
Research Reflection.......................................................................................................................21
References......................................................................................................................................25
Appendix........................................................................................................................................27

Title of the Research
The impact of workplace discrimination over the performance of the employees at
workplace.
Introduction
The study initiates to evaluate the impact of workplace discrimination within
performance of personnel at workplace. However, workplace discrimination is a major issue of
equality and diversity aspects and it has direct impact over the operations & progression of
business. Discrimination is mainly defined as the unfair or prejudicial treatment of individual and
the group based over the traits and characteristics likewise race, age, sexual orientation, gender
and so on (Hegewisch, Deitch and Murphy, 2011). For effective understanding about the issue of
workplace discrimination, Boots UK has been select, thus it is a British health/ beauty retailer
and pharmacy chain within the U.K and other countries and territories involving Ireland, Italy,
Norway, the Netherlands and Thailand. The headquartered offirm is in
Beeston, Nottinghamshire, England, United Kingdom. Boots UK was established in the year of
1849 by the significant efforts and knowledge base of John Boot. The company is operating with
the immense number of employees who are contributing their significant efforts in t growth and
success operations of the business. Boots UK is having around 56000 employees who are
operating from the UK and 1900 employees who are operating through Ireland. Boots is
recognised as one of the biggest retailers within the UK and Ireland, both in position of revenue
and the number of shops or outlets (Stainback, Ratliff and Roscigno, 2011). The company has
around 2,500 shops around the United Kingdom and Ireland ranging through the local
pharmacies to sizeable health and beauty shops. The company mainly operates with health and
beauty products, and also renders optician and hearing care services within shops and as stand-
alone practices. The key motive of the business is to attaining higher growth and success and for
this, the management of the business are concern over managing equality and diversity at
workplace and also concentrated over decreasing the impact of workplace discrimination and
renders equal opportunity to the people on the basis of their gender, religion, age, sex, culture
and so on.
The study into consideration is imperative in exploring individual idea and knowledge in
relation to the aspect of workplace discrimination and how it affects the success operations of the
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business. Further, study is mainly executed because workplace discrimination is a major issue
and businesses in the modern era are facing a lot challenges due to discrimination and the
assessment helps in enchaining idea about the issue effectively and support the business to
address the challenges effectively (McDonald, 2012). For the suitable execution of the project
the aim, objectives and questions are associated as below:
Research Aim
To investigate effect of workplace discrimination over performance of employees at
workplace. A case study on Boots UK.
Research Objectives
 To enhance understanding in relation to concept of equality and diversity in context to
business.
 To identify the issue of discrimination arises within Boots UK.
 To conduct evaluation over determining the influence of workplace discrimination over
the performance of subordinates.
 To recommend the suitable ways for Boots UK to managing the issue of discrimination at
workplace.
Research Questions
 What is concept of equality / diversity in business?
 What are issue of discrimination arises within Boots UK?
 What is influence of workplace discrimination over performance of personnel?
 What are suitable ways for Boots UK to managing issue of discrimination at workplace?
Literature Review
Literature review is viewed as crucial aspect of project as it is effective in assisting entire
project in right manner via the suitable assistance of conducting in-depth analysis within
theoretical form (McLaughlin, Uggen and Blackstone, 2012). However, literature review is
imperative in enhancing individual understanding and recognition in relation to a specified
subject. In this information’s are mainly accumulated via the support of secondary sources like
books, journals, articles many more.
Concept of Equality and diversity in business
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According to Lazzari (2019), Equality and diversity refers to basic vision of business
under which working stability and its levels is increases over regular time of period and it is
about respecting staff according to their caste, gender, colour, cultural background, skills, and
more. Equality is about certify everybody has an equally rights or opportunities and it is not
treated against because of their traits & diversity is about taking version of the difference
between people and group of people and set a positive value on those differences. Discrimination
is biased or harmful treatment of people/ characteristics of group based people as race, age,
gender (McDonald and Charlesworth, 2013). It is happen in company because human mind
classified in different things that make sense different. In the company they judge according to
their disability, gender, religion, and many more it affects the performance and productivity of
company, they lose many opportunities because of discrimination in organization. The main
issues are ; Unconscious Bias, Decreasing employee morale, Lack of coordination and
collaboration, Less employee productivity and performance.
According to Etheridge (2015), For the businesses company, performance reviews are
used to unpin decisions based on training & development, transfer, employment termination and
promotions. On the basis of performance providing feedback to employees. They can plan
strategies such as, long term manpower planning framework use performance management
measurements to value the quality of the workforce and even if corporation attracting or
retaining the workers (Franks, 2011). Many of company use performance management as basis
for pay for performance compensation processes. Individual and team management used in
concurrence with performance review process as a final documented step help employees in goal
setting. Performance data over time are key of inputs for long term planning for future
company's leadership. Many companies use software applications to manage process associated
with goal setting of entity & performance improvement plans. Hr department is key of
systematic management of PMS (Holland and Cortina, 2016).Business a prevent or manage the
issues of discrimination in company, organization can establish strict rules and regulations for
managing discrimination at workplace. In company should have employee manual, which
explain benefits, rules, policies and more things. Discrimination is not limited to easy cultural
issue, it reach various issue, such as gender, age, religion, disability and society. The policy
should cover broad range of possible discriminatory act. The discrimination plan should also set
protocol that employees need to follow. This protocols starts with guiding managers or human
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resource. The protocols needs to figure how discrimination complaints are manage or handle
from inspection with panel action. Control the team training session on what compose
discrimination. In company they should use honest and clear language and it is important to be
consistent with actions and handle the complaints of discrimination, this involves the way of
speaking. Stability shows that you predict everyone treated equally by same levels as for
discrimination (Cheung, Baum and Hsueh, 2018).
Research Methodology, Collection and Analysis
Research methodology is defined as the most imperative area of research project, thus it
is an effective and specific procedure or tool which is implemented to identify select, process and
analyse credentials over a specific topic. In an investigation context the methodology section
allows reader to critically analyse a study's overall validity and reliability (Backhouse, 2012).
This section involves assorted applications like investigation type, approach, philosophy, data
collection tools, sampling sources and so on which are imperative to aid the project over aspect
of analysing effect of workplace discrimination over the performance of the employees at
workplace. The important methods are associated as below:
Research Methods: In initiating of research, primary obligation of researcher is to select suitable
type for intention to aid project in right manner to drawn valid and reliable outcome. Research is
based on two type’s i.e. qualitative and quantitative research method. In respect to carried out
present investigation, based on the aspect of evaluating the impact of workplace discrimination
over the performance of the employees at workplace, quantitative research method is
implemented by the researcher as it mainly used to accumulate the measurable information
within actual facts and figures or contributes in taking right and accurate judgement within the
study (Bruce and et. al., 2015). Along with this, information is gathered through survey,
questionnaire, observation and many more.
Research Philosophy: Research philosophy is the term that refers to beliefs that include data
which are collected, evaluated and after that a brief interpretation is recommended. It can be
done with a specified research area as well as topic. It is mainly classified in two factors that are
positivism and Interpretivism research philosophy. These methods are very effective because it
collects reliable data that gives accurate information that directly helps to attain favourable
result. According to the current scenario and research, it is analysed that positivism research
4

philosophy should be applicable within the organisation. Because it gives factual knowledge that
obtain with the help of correct observation and identification (Elias, 2013). The main advantage
in this method is that it provides the relevant and correct information that are based on scientific
assumptions.
Research Approach: The approach plays essential role in investigation because it gives well
research and analysing data with the specific plan and procedure. It also covers decisions making
process that should take in the investigation process. It is done for drawing of reliable and
accurate conclusion in the research. It is further divided into main two approaches that are
deductive and inductive research approach (Kaushik, Sharma and Kaushik, 2014). The selection
of approach is depend on research problem and nature of research. As per the current situation in
investigation, it is analysed that deductive research approach is choose by investigator so that
they gather quantitative information that helps to take right decisions and judgement after the end
of investigation.
Research Design: It is the blue print that covers the research done by researchers. It is the
important strategy that used by the researcher for evaluation of all activities with a coherent and
logical way. The main focus of researcher is to identify the problem and address the correct
research problem. It is done for providing of gathering, data and measure the data for taking
correct and reliable result for the study (Charlesworth and et. al., 2012). It can be further
classified on the basis of types of methods. It involves experimental, exploratory and descriptive.
For collecting the detailed and measurable information, descriptive research design will be
applied the research topic.
Data Collection: Data collection is an important technique which judges the skills of the
researcher in selecting appropriate data for the research. The data selected must be effective for
use in the further process. There are two methods of data collection namely; primary and
secondary method. There are many sources opted by the researcher for collection of data such as
questionnaire, survey interview and many more. The data collected from these sources are
authenticated and reliable in each and every respect (Kaltiala-Heino, Fröjd and Marttunen,
2016).
Data Sampling: This method involves the selection of right sample size on the basis of research
topic. It is the responsibility of researcher to chose a sample size which will provide authenticate
data and do justice with research process. There are two types of sampling method which are
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probabilistic and Non-Probabilistic approach. In context with this investigation, probabilistic
sampling has been used which provides an equal and random chance of selecting the sample size
from the universe. In this research, the researcher has selected 30 respondents among the
employees of the company who have effective knowledge and applied experience (Lips, 2013).
Research Instrument: The selection of instrument is based on kind of research, thus in this
present research project, survey is being executed to gather major part of information. Therefore,
in this questionnaire is being considered as most effective source to gather primary information
as it is imperative in providing specific data that are relay over the aspect of evaluating impact of
workplace discrimination over performance of employees (Blau and Kahn, 2017).
Cost, access and Ethical Consideration: In the execution of the project there are few stages
which are requires to be undertaken by researcher for the suitable implementation of the project,
thus, cost access and ethical consideration, therefore, these are imperative to be considered by
the research in the suitable assessment of project (Bamberger, Biron and Meshoulam, 2014). It is
important for the researcher to follow all the ethics for the intention to avoiding the restriction to
complete the project. In this present investigation context both primary and secondary research
are implement by the researcher, thus it is important for researcher to provide consent to the
participants for the effectively taking approval from the participants. In addition to this, the
researcher also needs to ensure participants about maintaining security and anatomy of their
private data to keep them protect and safe in nature. In the better execution of the study,
researcher also needs to gather information from the authentic sources, thus this affects the
completion of the project. Thus it is essential for researcher to select the suitable online site or
the books, journals and articles to gather authentic information about chosen subject area.
Furthermore, researcher also needs to manage the cost and capital for the suitable assessment of
the project as few activities like data collection, transportation, approval of sites and so on are
quite cost consuming in nature and needs suitable assessment to aid the project in right manner
(Auspurg, Hinz and Sauer, 2017).
Data Analysis and Interpretation
Data analysis and interpretation is the important area of the project which aid the
investigation in the manner to evaluating the gathered information in appropriate manner, in this
manner. Main motivation behind this field of examination is to analyse proper information
through data and taking reasonable choice that are in-comprise over information investigation
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(Drolet and Mumford, 2012). Also, credentials examination is solid in giving an appropriate
course to the scientist to help the entire examination in the way of coming to at the key
outcomes. In the context to this present investigation work, the analysis of the information is
being conducting via the support of implementing thematic approach. In this themes are
developed over the questions of questionnaire and assist the work with the support of creating
frequency table. Then, representation of information is based on graphs, charts, diagrams over
measuring perspective of participants (Khoreva, 2011).
Frequency Table
Q1) Do you have an understanding in relation to field of equality and diversity? Frequency
Yes 29
No 1
Q2) What do you think, workplace discrimination is the major issue of
inappropriate assessment of equality and diversity at workplace?
Frequency
Yes 28
No 2
Q3) According to you, the aspect of workplace discrimination affects the
performance of the employees within Boots UK?
Frequency
Yes 28
No 1
Q4) As per your point of view, suitable assessment of workplace discrimination
is imperative for Boots UK to manage operations of employees at wider level?
Frequency
Yes 26
No 4
Q5) According to you, what are the major challenges of equality and diversity at
workplace?
Frequency
Acceptance and Respect 8
Ethics and Cultural differences 7
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Gender stereotypes 7
Societal expectations regarding gender roles 8
Q6) What do you think, are the major issues of workplace discrimination that are
widely faces by the Boots UK?
Frequency
Unconscious Bias 8
Decreasing employee morale 7
Lack of coordination and collaboration 7
Less employee productivity and performance 8
Q7) As per your perspective, what benefits are attained by Boots UK with the
suitable assessment of workplace Discrimination?
Frequency
Increased productivity 6
Harmonious work environment 8
Decreased turnover 10
Reduced absenteeism 6
Q8) According to your perspective, in what manner discrimination influences the
operations of employees within Boots UK?
Frequency
Positive 2
Negative 25
Neutral 3
Q9) What do you think, is it required for Boots UK to make advancement in their
existing process of handling workplace discrimination to gain progression and
development?
Frequency
Yes 25
No 5
8

Q10) What do you think are the potential measures that can effective be opt by
Boots UK to managing the issue of discrimination at workplace?
Frequency
Suitable equality and diversity training 7
Develop a written policy that defines rules and procedures 7
Enhancing Inclusive workforce 8
Equal opportunity distribution 8
9

Thematic Analysis
Theme 1) Individual have an appropriate understanding in relation to the aspect of equality and
diversity.
Q1) Do you have an appropriate understanding in relation to the aspect of equality
and diversity?
Frequency
Yes 29
No 1
Interpretation: In this, analysis has been executed over the aspect of equality & diversity,
therefore, study is being executed among 30 participants and out of that, 29 people are having
suitable idea about concept of equality and diversity in the context to business. Leftover
participant is not in concern with as participant is not having any ide about same.
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Theme 2) Workplace discrimination is major issue of inappropriate assessment of equality and
diversity at work environment.
Q2) What do you think, workplace discrimination is the major issue of
inappropriate assessment of equality and diversity at workplace?
Frequency
Yes 28
No 2
Interpretation: According to detailed analysis of the project it has been evaluated that, 28 out of
30 participants said that workplace discrimination is recognized as major issue of inappropriate
assessment of equality and diversity at workplace. Remaining participants are not in concern
with same as per their view discrimination is not an issue for the business.
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Theme 3) The aspect of workplace discrimination affects the performance of the employees
within Boots UK.
Q3) According to you, the aspect of workplace discrimination affects the
performance of the employees within Boots UK?
Frequency
Yes 28
No 2
Interpretation: As per the detailed analysis of the above mentioned graft it has been interpreted
that 28 out of 30 participants and concerned with the aspect that the workplace discrimination
affects the performance of the employees with in Boots UK therefore discrimination is evaluated
as the potential issue which influences the operational ability of the employees. In addition to
this leftover participants are not and concern with the same as per their view workplace
discrimination does not affect the performance of employees within Boots UK.
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Theme 4) The suitable assessment of workplace discrimination is imperative for Boots UK to
manage the operations of employees at wider level.
Q4) As per your perspective, the suitable assessment of workplace discrimination
is imperative for Boots UK to manage the operations of employees at wider level?
Frequency
Yes 26
No 4
Interpretation: Another question is being asked from the participants in relation to the suitable
assessment of workplace discrimination and its significance for Boots UK to manage the
operations of employees within wider level. Therefore 26 out of 30 participants are are in favour
with the same and states that the suitable assessment of workplace discrimination is important for
the businesses to manage the operations of employees at work place. on the other hand the
leftover 4 participants have not unconcerned with the same as per their view the suitable
assessment of workplace discrimination is not valuable for the businesses.
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Theme 5) The major challenges of equality and diversity at workplace.
Q5) According to you, what are major challenges of E & D at workplace? Frequency
Acceptance and Respect 8
Ethics and Cultural differences 7
Gender stereotypes 7
Societal expectations regarding gender roles 8
Interpretation: The evaluation is being conducted to determine the challenges of equality and
diversity at workplace therefore, there are multiple challenges of equality and diversity are
acceptance and respect, ethics and cultural, gender stereotypes and societal expectations
regarding gender role. Hence these are the major issues which are widely arises due to
inappropriate assessment of equality and diversity at workplace.
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Theme 6) The major issues of workplace discrimination that are widely faces by the Boots UK.
Q6) What do you think, are the major issues of workplace discrimination that are
widely faces by the Boots UK?
Frequency
Unconscious Bias 8
Decreasing employee morale 7
Lack of coordination and collaboration 7
Less employee productivity and performance 8
Interpretation: In this present study another question is being asked from the participants about
the issues of workplace discrimination that are widely faces by Boots UK. However, 8 out of 30
people are go with the option of unconscious bias, another seven participants are in concerned
with decreasing employees moral, another 7 participants are are go with the aspect of lack of
coordination and collaboration among employees and the leftover participants are in concern
with less employee productivity and performance. therefore these are termed to be the major
issue which are widely faces by the business due to the the issue of workplace discrimination.
15

Theme 7) There are multiple benefits that are attained by Boots UK with the suitable assessment
of workplace Discrimination.
Q7) As per your perspective, what benefits are attained by Boots UK with the
suitable assessment of workplace Discrimination?
Frequency
Increased productivity 6
Harmonious work environment 8
Decreased turnover 10
Reduced absenteeism 6
Interpretation: As per the detailed analysis of the survey report it has been analysed that there are
multiple benefits like increased productivity, harmonious working environment, decreasing
employee turnover and reduced absenteeism, therefore, these are mainly gained by the Boots UK
with the suitable assessment of workplace discrimination.
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Theme 8) In different manner discrimination influences the operations of employees within
Boots UK.
Q8) According to your perspective, in what manner discrimination influences the
operations of employees within Boots UK?
Frequency
Positive 2
Negative 25
Neutral 3
Interpretation: In this survey one question is asked in relation to the impact of discrimination
over operations of subordinates therefore to out of 30 people are go with positive impact as per
their view discrimination has positive impact over operations of employees & majority of
participants are in concern with negative impact as per their view workplace discrimination
negatively influence is the employees of business and restrict them to put their potential efforts.
Furthermore the leftover 3 participants are not providing any discussion over the same.
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Theme 9) It is required for Boots UK to make advancement in their existing process of handling
workplace discrimination to gain progression and development.
Q9) What do you think, is it required for Boots UK to make advancement in their
existing process of handling workplace discrimination to gain progression and
development?
Frequency
Yes 25
No 5
Interpretation: As per analysis of project has been analyzed that 25 out of 30 participants are said
that it is required for boots UK to make advancement in their existing process of handling
workplace discrimination to gain progression and development suitable transformation with the
time is important to enhance the operations of the business. on the other site remaining five
participants are not and concerned with the same as per their view it is not that important for
boots UK to make advancement in their process.
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Theme 10) There are various measures that can effective be opt by Boots UK to managing the
issue of discrimination at workplace.
Q10) What do you think are the potential measures that can effective be opt by
Boots UK to managing the issue of discrimination at workplace?
Frequency
Suitable equality and diversity training 7
Develop a written policy that defines rules and procedures 7
Enhancing Inclusive workforce 8
Equal opportunity distribution 8
Interpretation:
According to the detailed analysis of the study it has been analyzed that here are multiple
measures like Suitable equality and diversity training, Develop a written policy that defines
rules and procedures, Enhancing Inclusive workforce, Equal opportunity distribution that can
effective be opt by Boots UK to managing the issue of discrimination at workplace.
Conclusion and Recommendation
Conclusion
After examining of above report, executed over aspects of analysing impact of workplace
discrimination over the performance of persponnel at workplace, it has been concluded
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that, workplace discrimination is a major problem which is widely affect by businesses to
attain higher growth. Therefore, in modern business era with increasing competition within
market businesses are widely concerns over enhancing the operations of businesses and
attaining higher competitive edge. As per the evaluation of the study it has been analysed
that, workplace discrimination is a major issue of equality and diversity, thus this is widely
maintained by the human resources manager to aid business operations to gain progression
and success. Workplace discrimination is mainly arises when an individual is treated
unfavourable at workplace, Hence, the discrimination in the workplace is mainly relay over
the certain prejudices and occurs when an personnel is treated unfavourably because of
gender, sexuality, religion, race. Pregnancy and the maternity or disability. Moreover,
evaluation of project it has also been states that, there are multiple issues which are widely
faces by the businesses like Unconscious Bias, Lack of coordination and collaboration,
Decreasing employee morale, Less employee productivity and performance and so on, thus
these are widely affecting the operations of the business. Therefore, these issues are widely
affecting the operations of the business. According to evaluation of research, it has been
analysed that, there are assorted benefits like Harmonious work environment, Reduced
absenteeism, Increased productivity, Decreased turnover and so on which are attained by
the businesses via the suitable assessment of the business. Then, deep analysis of project
has also states that, it is important for business to manage discrimination at workplace, thus
the appropriate assessment of discrimination assists in developing performance of
subordinates at workplace & enhance morale of working. Therefore, this may lead business
in direction to gain advancement & growth.
Recommendation
Through examining of project it has been recommended to businesses to implement
effective management and manage E & D at workplace to enhance the operations of the
business, thus, suitable implementation of equality and diversity operations aid the business in
enhancing the entire business performance in the direction to gain growth and progression. Boots
UK is the large health and beauty retailer and pharmacy chain and operates at wider level, as to
enhancing the operations of the employees at workplace, Boots UK needs to manage the issue of
discrimination at workplace and provide equality to the employees on the basis of their gender,
age, sexual orientation, colour, race, culture, language and further process. Through determining
20

of study, it has also been suggested to Boots UK to provide E & D training to their employees in
respect to promoting the diverse and inclusion at workplace, therefore, this would helps the
business and its management to maintain equality among the employees which may result in
effective performance of the business. as per the evaluation of the project it has also been
recommended to Boots UK to develop written policy which defines the rules and procedures.
However, this will aid value for the employees to work in the systematic manner and also get
suitable opportunity of equality. Thus, this will be significant for enterprise to enhance the
overall operations via reducing the chances of conflict due to equality and diversity.
Furthermore, the management of Boots UK should also be focused towards providing equal
opportunity to the employees and reducing the favouritism at workplace. Therefore, this will aid
the business in the right manner to enhance the operations. Hence, the less favouritism helps the
business in enhancing the morale of employees at workplace.
Research Reflection
The research into consideration is based on the aspect of analysing the impact of
workplace discrimination over the performance of the employees at workplace. I have been
grateful and pleasant to get an opportunity to execute an analysis over such a big area of
investigation. Therefore, this specific area of study helps in developing the knowledge base of
learner through conducting an appropriate investigation work. For effective understanding about
the issue of workplace discrimination an evaluation is being conducted over the analysis of Boots
UK, therefore it is a large multination health and beauty retailer pharmacy chain. The detailed
analysis of the project aid me in exploring my business as well as academic skills which would
be beneficial for me to gain growth and success. As per evaluation of the project I have been
more aware about the suitable implementation of the methodologies, thus in the present
exploration work quantitative research methodology has been applied by the researcher as in this
accumulated data and information is completely based on actual facts and figures means. The
major reason for selecting quantitative tool is that it is effective in providing appropriate
descriptive evaluation in which research issue is discussed in detailed manner with appropriate
facts and figures. The key merit of this it renders detailed evaluation via the assistance of
rendering information within facts and actual figures and the assessment of outcome are easy as
in this evaluation is based on numerical aspects. Other than this, major disadvantage of this
approach is that, it is trickier to generalise as it always needs large sample to generate accurate
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outcome. For providing unpin to literature research select various suitable methodologies in
respect to carry out the exploration work in significant direction. Research design is considered
as the blueprint of the research which provides appropriate specifications for implementing all
research activities in suitable manner. In present research work descriptive research design has
been applied by the researcher as it is effective for qualitative investigation as descriptive
research design is suitable for providing proper descriptive analysis on the qualitative means of
data and information, thus this is the potential advantage of this method Hence the demerit of
this approach is that the descriptive research is mot repeatable due to its observational nature.
However inductive research approach is also being applied by the researcher for providing
appropriate support to the qualitative investigation with proper details in regards to the research
issue. Critical benefit of this methodology is that it is profoundly appropriate for quantitative
investigation and Quantitative examination is more "logical" in its strategies than subjective
exploration and consequently more reliable. In exploration, quantitative information gives target
data that analysts can use to make logical suppositions. The critical demerit of this methodology
is that, it doesn't give inside and out information and the legitimacy of the information is
additionally low. Along with these primary as well as secondary sources of data collection has
been applied by the researcher to addressing the issue with collection of reliable and relevant
information. In the present investigation work secondary tool is used by the researcher for the
conducting the part of literature review in effective manner through accumulation of data
through books, journals, online sites, past research project etc. primary tool is applied by the
researcher for the purpose of conducting primary research with the help of preparing a survey in
which data has been gathered through fulfilling questionnaire from the respondents who are
basically selected for accumulation of specific information and data. Questionnaire is the best
and most suitable source of primary data collection as with the help of this tool researcher is able
to gather valid and actual information. The critical advantage of the primary examination is that
it is powerful in giving explicit information which is incorporates over the specific investigation
and it permits the researcher to acquire unique information that are current and profoundly
explicit to their necessities. On the opposite the demerit of this methodology is that it is very
tedious in nature. Then advantage of secondary research is that, it is advantageous for researcher
as it is done at home, in libraries, and other comparable spots and it is likewise reasonable as this
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acquired less expense. Main weakness of this methodology is that in this old data's are assembled
which may lead the examination in wrong way.
Alternative Research Method
A research project is based on the data and information which are gathered by the
researcher for assisting the research activities in appropriate direction. In the current exploration
work questionnaire is used by the investigator to accumulate primary data, as it is the most
effective technique for gather large range of data within small time duration, thus this is also
effective in analyzing the perspective of people on a similar area of study. Interview is an
alternative method which can also be used by the investigator for the purpose of gathering more
authentic information. This is a reliable method which helps an investigator in gathering small
range of data as in this information is gathered by the people on personal basis, thus in this a
personal interview session is designed for accumulation of actual and fact-full information.
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References
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Appendix
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have an appropriate understanding in relation to the aspect of equality and diversity?
Yes
No
Q2) What do you think, workplace discrimination is the major issue of inappropriate assessment
of equality and diversity at workplace?
Yes
No
Q3) According to you, the aspect of workplace discrimination affects the performance of the
employees within Boots UK?
Yes
No
Q4) As per your perspective, the suitable assessment of workplace discrimination is imperative
for Boots UK to manage the operations of employees at wider level?
Yes
No
Q5) According to you, what are the major challenges of equality and diversity at workplace?
Acceptance and Respect
Ethics and Cultural differences
Gender stereotypes
Societal expectations regarding gender roles
Q6) What do you think, are the major issues of workplace discrimination that are widely faces by
the Boots UK?
Unconscious Bias
Decreasing employee morale
Lack of coordination and collaboration
27

Less employee productivity and performance
Q7) As per your perspective, what benefits are attained by Boots UK with the suitable
assessment of workplace Discrimination?
Increased productivity
Harmonious work environment
Decreased turnover
Reduced absenteeism
Q8) According to your perspective, in what manner discrimination influences the operations of
employees within Boots UK?
Positive
Negative
Neutral
Q9) What do you think, is it required for Boots UK to make advancement in their existing
process of handling workplace discrimination to gain progression and development?
Yes
No
Q10) What do you think are the potential measures that can effective be opt by Boots UK to
managing the issue of discrimination at workplace?
Suitable equality and diversity training
Develop a written policy that defines rules and procedures
Enhancing Inclusive workforce
Equal opportunity distribution
Q11) Provide recommendation to Boots UK to managing managing equality and diversity at
workplace to gain growth and success.
28