Role of Equality and Diversity in Reducing Employee Turnover

Research Project

Contents
INTRODUCTION...............................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Produce a research proposal that clarify defines a research questions or hypothesis, supported by
a literature review..............................................................................................................................3
P2 Appropriate research method and conduct primary and secondary research................................7
TASK 2...............................................................................................................................................10
P3 Primary and secondary research using appropriate methods for a business research project that
consider cost, access and ethical issues............................................................................................10
P4 Appropriate analytical tools to analyse research findings and data.............................................13
TASK 3...............................................................................................................................................21
P5 Communicate research outcomes in an appropriate manner for the intended audience..............21
TASK 4...............................................................................................................................................22
P6 Effectiveness of research methods applied for meeting objectives of the business research.......22
P7 Alternative research methodologies and lesson learnt in view of the outcomes.........................23
CONCLUSION..................................................................................................................................23
RECOMMENDATION.....................................................................................................................24
REFERENCES..................................................................................................................................25

Title: To analyse the role of the equality and diversity practices in reduction of
employees’ turnover in an organisation." A case study on ASDA.
INTRODUCTION
Equality and diversity itself include a variety of factors and means a lot to an
organisation. It is all about how a person is responding to other individual whether they are
showing respect or doing discrimination on the basis of age, gender, race, cultural
background etc., Nowadays, hiring people from different background provide company with
a lot of opportunity but mainly it widens the range of thinking (Ali and French, 2019). It
increases the stimulation power and allow a person in including their creative thoughts in
order to perform a task in an effective manner. This research is based on the company ASDA,
which is a British Supermarket chain founded in the year 1949 and since then they are
delivering goods and services. Company has its stores in around 631 number of locations in
which approximately 165,000 employees are working for providing effective services and
facilities to its customers.
However, this research will include an empirical study on equality and diversity
practices at ASDA for effectively reducing the employees’ turnover. The entire study will be
conducted by using appropriate research methodologies such as data collection methods,
research approaches, what will be the sample size etc., later on, with the help of questionnaire
data will be collected and on the basis of that outcomes will be evaluated.
TASK 1
P1 Produce a research proposal that clarify defines a research questions or hypothesis,
supported by a literature review.
Research aim:
“To analysis the role of the equality and diversity practices in reduction of
employees turnover in an organization”. A study on ASDA.
Research objectives
 To understand the notion and significance of equality and diversity practices.
 To determine several benefits that ASDA would get with the incorporation of equality
and diversity practices.
 To explore several ways by which implementation of equality and diversity supports
in retaining employees in ASDA.

Research questions:
 What is the notion and significance of equality and diversity practices?
 What are the several benefits that ASDA would get with the incorporation of equality
and diversity practices?
 What are the ways by which implementation of equality and diversity supports in
retaining employees in ASDA?
Rationale of research
In this global world where, company has open doors for every individual who is
talented and skilful in performing the task, there are also some instances where company fails
to maintain equality and diversity. Therefore, this report will include the nature and
significance of equality and diversity (Ennis, Gong and Okpozo, 2018). Along with some of
the benefits which a company can attain after looking at the workplace and how their
business flourish as compared to its rival companies. In order to implement equality and
diversity there are many ways and through this report, researcher will help in identifying all
the process through which a company can incorporate the same.
LITERATURE REVIEW
Literature review, is considered to be a scholarly source which tends to provide an
overview or insight of a particular topic so that an individual reading the same can get
appropriate information. Thus, it can be said that a literature review includes sources from
various significant publications written by renowned writers or knowledgeable persons. In
context with this, literature review, it is done to have knowledge regarding the significance of
equality and diversity practiced within the organisation. Moreover, benefits that can be avail
by the company after maintaining equality and diversity practice is included in this report.
Lastly, different procedures with the help of which company can retain its employees is
mentioned in this report.
Notion and significance of equality and diversity practices
According to Sarkar, (2018), Change in the nature of business and inclusion of
globalisation, all these factors have provided a different angle to companies for running its
business in an effective manner. Nowadays, company follow the route through which they
can get maximum benefits in terms of profits, less employee retention, better manufacturing
and production process, increase in brand image etc., Diversity has provided companies with

bunch of skilful person whereas, equality has given opportunities to employees in showcasing
their talents, thoughts and ideas, incorporating which company can get into a better position.
Equality and diversity both are considered to be an idea through which one accept the
thought of differences between peoples. If it is explained specifically, then equality makes
sure that a person or a group is treated fairly by keeping a side what race, gender, age,
religion, sexual orientation etc., he/she/they belongs to. In context with a company, with the
increase in globalisation, maintaining equality and diversity has become a problematic thing
although, most of the companies manages to handle the problem and develop effective
strategies. Therefore, it is said that if a company wants to get maximum benefits that it is
required that they provide equal opportunities because increase providing more opportunities
more economically the company will empower.
Henceforth, it can be said that equality and diversity is the most talked topic whether
the company is small, medium or large. Basically, implementing equality and diversity is
done with an aim of providing equal access to opportunities. Even though, a company is
putting a t of effort in maintaining equality and diversity but there are instances where
intentionally or unintentionally go through unlawful activities like discrimination,
harassment, bullying, victimisation etc., People doesn’t understand disallowing others of a
certain group, gender, race or religion is putting a negative impact both mentally and
physically depending upon how much an individual or a group has faced. Surprisingly,
according to the data collected in 2015, it has been analysed that around 31.21 million people
working in United Kingdom has a different opinion for doing an activity which means their
thinking and method of grabbing opportunity vary from another person. Therefore, equality
and diversity both can change the face of business either it can provide positive output or it
can give negative circumstances.
Several benefits that ASDA would get with the incorporation of equality and diversity
practices
According to Rashid, Gul and Khalid, (2018), An effective practice of equality and
diversity has an amazing benefit and embracing this company can put a positive image in
front of its customers. Thus, to understand this in a better manner, all the points are
mentioned below:
Boost collaboration: according to the current market situation, workplace is
changing at a very rapid speed. Nowadays, staff members within the organisation are driven

by working in collaboration if the company creates a positive culture where all the member
are treated equally. Thus, amalgamation of variety of skills and knowledge can provide a
productive outcome and achieving set targets and aims becomes easier.
Improves company’s brand image: Most of the companies establish its business,
with a purpose of enhancing the brand image by providing better services and facilities and
this can be possible when the working environment is positive and motivating. Thus, it can be
said that how a company’s perseverance plays a great role and have the biggest advantages.
Due to the pressure of becoming successful with regards to other rival companies, company
tries to make the workplace the best place to work on. Therefore, all these factors can be
achieved by having a diverse and inclusive workplace, where everybody is treated equally
and provided opportunities on the basis of skills and knowledge acquired.
Increase the productivity level: This is one of the influential benefits as it not only
provides benefits to an individual but to a company as well. While running a business it is
important that every individual participate in the activity individually so that different views
and thoughts can be presented. Thus, when company and managers of the same brings all the
people together from different backgrounds then it expands the scope and range of ideas in
order to deal with the situation. Moreover, the process of problem-solving enhances.
Therefore, all these elements purposely increase the productivity and efficiency of an
individual while performing any kind of task or an activity.
Henceforth, it can be said that if appropriate measures are taken into consideration in
order to maintain an effective place to work on the company can attain a large number of
benefits and moreover, can established itself as world’s largest company.
Ways by which implementation of equality and diversity supports in retaining employees in
ASDA
According to Arif, (2018), In order to operate different business activities or for
running a business, implementing equality and diversity can work as a helping hand in
retaining a large number of customers. But the main important thing is to implement different
ways properly and considerably supported by employees of an organisation. Some of the
points are explained below:
Start from hiring: this is the best way for maintaining equality and diversity as it can
further help the company in foster a balance between workforce because what a company

hires today determines the future of the company. Thus, recruiting the right person for the job
profile will remove any kind of prejudice towards a group, or an individual. Therefore,
company should provide opportunity to huge pool of talents in showing their talents and must
hire those who embrace inclusion and diversity.
Use of effective communication: Most of the time, the reason behind chaos and
confusion is because of the interaction process a company or an individual use. It should be
direct and clear so that no misunderstanding is created. Sometimes, due to lack of clarity can
create a sense of alienation amongst employees and worker can feel like they are no more
wanted in the organisation. Therefore, with the help of proper communication process
company can listen to the views and thoughts and must provide chances for expressing what
they feel like. As a result, it will develop a sense of belongingness in the individual towards
the company.
Henceforth, implementing equality and diversity can work as a source through which
company can retain its customers for a longer period of time.
P2 Appropriate research method and conduct primary and secondary research
Research methodology is referring to the effective procedure or technique that used
by researcher with the hope of determining, selecting, processing and at the same time also
analysing information on the basis of specified topic and area as well. Mainly, this section
allow researcher to critically analysis and evaluate the entire research activities and its
validity as well. This will contribute in improving the chances of attaining reliable and
authentic results at the end of the investigation. Along with this, it also includes various
methods and techniques that used by researcher in order to acquire relevant data and
information about the equality and diversity to draw a valid conclusion.
Types of investigation: At the time of undertaking research activities, it is crucial for
researcher to select right type of investigation that help in improving the overall validity of
the research. In this context, there are two type of investigation such as qualitative and
quantitative study (Holston-Okae, 2018). For undertaking current research, investigator will
use quantitative type of method that help in gathering measurable information that assist in
taking right and authentic results at the end of the investigation.
Research philosophy: It is said to be a belief under which all the guidelines or phenomenon
are provided like which approach should be used to gather information, analysing the same
and further using it for having an effective outcome that are reliable and valid. Research

philosophy is of two types interpretivism: in this, information is gathered through subjective
interpretation which are generally based on the reality of the environment. Interpretivism is
the traditional form and the study is done in the natural environment and consider the human
behaviour and the process of their thinking. Positivism: it is totally different from
Interpretivism and observe from the objective point of view and generally natural sciences.
Positivism gathers information that are based on facts and which can be further investigated
through observation.
Therefore, for doing this research, positivism approach will be undertaken as it will
aid in analysing data rationally and through logical approaches. Other than this, quantitative
method best suits with this approach and quantifying data becomes easier.
Research design: It is one of the effective methods that intended to give an effective
framework for undertaking the investigation (Nishii and et. Al., 2018). In this, researcher is
responsible for take significant decision in selecting appropriate research design that evaluate
how data for investigation will be acquired. This will contribute in analysing the research and
area of research with the hope of generating positive results. Basically, it can be divided into
different designs such as descriptive, exploratory and casual research. According to this
investigation descriptive research design will be used by researcher in which data towards the
research topic also collected in quantitative nature. One of the main advantages of using this
design is that it provides validated information that can identify or justify the practical
condition.
Research approach: An action is determined as an act of perfection when it has a systematic
planning and it is executed in a proper manner. A research approach is considered to a
blueprint of al the action that to be performed while conducting a research. Therefore, a
research approach helps in developing a philosophical foundation for the investigator and
basically, it is of two types and these are deductive: this approach is helpful in finding
various questions that are in the minds of researcher which means it has a hypothetical base
first and then on the basis of this aim and objectives are fulfilled. Another research approach
is inductive: in which the information is gathered related to a specific topic on which the
research is being conducted. However, with the help of collected information investigator
tries to develop a whole new theory. Moreover, for doing this research, researcher will use
deductive approach because it is suitable for identifying a relationship between various