Project on Business Ethics and Corporate Social Responsibility
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Added on 2020-07-22
Project on Business Ethics and Corporate Social Responsibility
Added on 2020-07-22
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RESEARCH PROJECT
Table of ContentsTASK 1............................................................................................................................................11.1 Title with aims and objectives for a project.....................................................................11.2 Factors that contribute to the research project selection..................................................11.3 Literature review and critique..........................................................................................2a) Impact of business ethics and CSR activities on an organisation working...................2b) Evaluation of crafting values and CSR on goodwill enhancement...............................3c) Relationship of CSR and ethics for profitability...........................................................31.4 Research project specification..........................................................................................41.5 Project plan for assessing work........................................................................................4................................................................................................................................................5................................................................................................................................................62.1 Match resources efficiently in context with research questions and hypothesis..............6TASK 2............................................................................................................................................62.2 Proposed research investigation in accordance with the agreed specification andprocedures...............................................................................................................................62.3 Record and collate relevant data.......................................................................................73.1 Describe and evaluate the factors contribute for study....................................................93.2 Interpretation and analysis................................................................................................93.3 Proper recommendation on the basis of findings...........................................................14TASK 4..........................................................................................................................................15Covered in PPT.....................................................................................................................15REFERENCES..............................................................................................................................27
TASK 11.1 Title with aims and objectives for a projectThis project is based on business ethics and corporate social responsibility by consideringthe example of Volkswagen whom are one of a major automotive company in the world.Business already define and engaged in a global emission scandal from which they really want torid out from such image (Schwartz, 2017). For this aspect, management will going to organise astudy related with business ethics and corporate social responsibility. Thus, for this aspect, titlewith aims and objectives for the concern project define as follow:Title: “Impact of business ethics and corporate social responsibility on Volkswagen.”Aim: To determine the impact of business ethics and corporate social responsibility in order toimprove goodwill – A case study on Volkswagen Objectives: On the basis of define topic and consideration, certain number of objectives getprepared which are as follow:To measure the impact of business ethics and CSR activities on an organisation workingTo evaluate the reflection of crafting values and CSR on goodwill of VolkswagenTo signify the relationship among ethics and CSR with profitability of a VolkswagenResearch QuestionsWhat will be the impact of ethics and CSR activities on an organisation working?What reflection will be determine through crafting ethics and CSR terms with goodwillenhancement? What will be the relationship of ethics and CSR with profitability of Volkswagen?1.2 Factors that contribute to the research project selectionThis proposal is based on analysing impact of business ethics and CSR on Volkswagencompany whom was once engaged in Global emission scandal. Thus, such aspect, harm thegoodwill of a company most which enable and resist them to grow and expand themselves atappropriate level. This global emission scandal define as major reason behind the selection ofthis study so that better and effective outcome could be drawn on them (Dodd, 2017). Business values, ethics and attribute is really important to understand so that all definethings could be evaluated and describe in better manner. Hence, CSR enable and support inupraise the standard of society so that better opportunities could be revealed at market area. This1
project will going to include primary data survey where questionnaire used to distribute in betterand definite manner. This will enable in gaining response of various respondents whom arecustomer of a company. Thus, chances of deriving better and supportive outcome could bereflected. Although, some scholars opinion will also used to involve in this for gaining anddescribing the effective outcome in nature or frame (Grayson and Hodges, 2017). 1.3 Literature review and critiqueFor a study, it is really essential to include about the aspects of various scholars. Thisproject will based on impact analysis of business ethics and CSR on an organisation working formanaging their goodwill. Thus, scholars aspects will going to link with project tile, aim andobjectives. Although, such data used to gather from books, journals and several sources as well(Kolk, 2016). a) Impact of business ethics and CSR activities on an organisation workingBusiness ethics define as moral values and principles on which a firm used to run andoperate their working. CSR stands for corporate social responsibility which signify as major dutyof an association towards society. As per the aspect of Quarshie, Salmi and Leuschner (2016),Ethical working and aspects will used to bring significant positive and beneficial attributetowards business. Hence, management need to maintain ethics in their operations so that betterresults could be drawn.As per the Den Hond, de Bakker and Neergaard (2016), CSR activities made a positiveand healthy reflection towards organisation working so that appropriate contribution used to takeplace in better and signified manner. A major and appropriate aspect for a firm is their customerwhich define by Su and et. al. (2016). Thus, management need to take care about them in bettermanner so that beneficial gain suppose to be underpin.Volkswagen have to analyse and determine that ethical consideration working operationsreflect positive attribute towards business and its working. Volkswagen already engage in aglobal emission scandal which used to harm their image in advance. Thus, management need tobe better aware about such attribute and need to implement such plans which simplify theirworking and again build a positive response. Thus, they used to check their cars properly and tryto produce such vehicles whom are less pollution reflector. Along with this they also have toimplement some CSR activities like providing education to children of some poor individuals or2
lower income group individual etc. This will used to facilitate them in gain competitive edgethrough better and supportive working argument (Tai and Chuang, 2014). Thus, ethics andcorporate social responsibility will going to gain better and supportive outcome in reflection byprocessing effective working aspects. b) Evaluation of crafting values and CSR on goodwill enhancementOn the basis of Ioannou and Serafeim (2015), goodwill always support business tomanage their competitive position at market world. It is really essential for an organisation tomanage their goodwill so that they could sustain at keen competitive world for long period oftime. Management need to work on all the aspects which facilitate them in enhancing goodwillso that define and effective outcome could be drawn. Ethical values always boost up the sales and abilities of a firm by the words of Wang,Dou and Jia (2016). Such values need to craft in better and supportive manner so that absolutegoodwill could be maintain which define effective and better outcome. Corporate socialresponsibility enable and facilitate a company to move them towards positive direction. Hence,they have to craft better and supportive values in tendency so that overall goodwill could bemaintain for long period of course. Volkswagen have to define their values properly like they could go with an option toproduce less polluted vehicles which enable them in providing effective environment. Alongwith this, they also need to launch campaigns whom used to facilitate and provide appropriateknowledge about vehicles and taking care of them (Boulouta and Pitelis, 2014). This willfacilitate in securing and providing time spam of vehicles for more duration by aware suchindividuals. Their maintenance support in managing less polluted environment so that effectiveassessment could be maintain and manage.c) Relationship of CSR and ethics for profitabilityCorporate social responsibility is a process which used to get done by management of acompany so that they could maintain and manage their position at market world. As per thestatement of Schwartz (2017), CSR is a major duty of every firm which facilitate and enablethem to become differ from others. It is really essential to craft such values which made positiveresponse towards business and its working so that effective evaluation of things used to get done.3
Ethics are such values and norms on which concern operations used to carried down.Thus, management need to craft a better relationship among the CSR and ethics of a companywhich enable them in defining goodwill properly as well as used to maintain and manage profitmargin. Although, management overall focus and consideration used to based on profitability ofa company.As per the determination of Dodd (2017), profit margin and profitability could only beisolated when management used to perform better work as well as maintain effective operationsin consideration. Volkswagen have to evaluate such aspects and used to perform better andsupportive work so that they could improve their image which further assist in enhancing profitmargin. This will used to maximise effectiveness and efficiency at workplace and used to crate acompetitive position at market world. 1.4 Research project specificationThere are mainly two kind of sources get evaluated for business which are primary andsecondary. It's all upon on the study that what kind of method they used to opt so that better andeffective working could be done. This project will used to include about the primary source ofdata. This used to take place through questionnaire survey where some respondents get selectedfor the study Grayson and Hodges (2017). Although, there are various kind of methods of sampling also get evaluated which need toconsider and determine by an individual for a study. Such aspects are related and define asrandom sampling method, cluster sampling, quota sampling etc. All these are helpful in derivingthe better and appropriate articulation of study. Hence, for this study, random sampling methodwill going to be utilised. On the basis of literature review, study will going to include aboutquestionnaire survey by opting random sampling method so that effective and better study usedto take place (Kolk, 2016). 1.5 Project plan for assessing workA project plan is helpful in defining the things properly and schedule the work in betterand effective manner. Thus, following is a project plan for Volkswagen analysis so that betterand supportive outcome could be frame or crafted in better and supportive manner. 4
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