Impact of Online Banking on Consumer Behavior

Research project proposal.

Table of Contents
Background to research topic.................................................................................................3
Overview of organization.......................................................................................................3
Research rationale..................................................................................................................3
Aim and objective...................................................................................................................3
Research questions.................................................................................................................3
Timescales..............................................................................................................................4
Literature review....................................................................................................................5
Research methodologies.........................................................................................................6
Resources................................................................................................................................8
Ethical consideration..............................................................................................................9
REFERENCES..............................................................................................................................10

Topic: To identify the impact of online banking on consumers banking behaviour.
Background to research topic
The technology is more advanced nowadays which is help to reduce human efforts form
the businesses. Online banking is an electronic payment's system which is enables customers of a
bank or the others financial institutions to conduct a range of financial transactions through the
financial websites.
Overview of organization
The Barclays is the British multinational bank and financial service company in the
London. This company is organized into four core personal banking, corporate banking, wealth
management and investment management.
Research rationale
The reason behind choosing online banking as an issue in the banking sector is that it is a
current topic going on in the environment. This is because of the reason that online banking is
becoming very popular in business as it refers to as using of different technologies which guides
and controls the working of the business. Another reason for choosing the topic is the personal
interest of the researcher. The scholar personally wanted to know about the identification of
impact of online banking on consumers banking behaviour.
Aim and objective
Aim:
To identify the impact of online banking on consumers banking behaviour. A case study
is based on “Barclays bank”.
Objectives :
 To understand the concept of online banking.
 To identify the difference between online and offline banking facilities.
 To investigate the negative and positive impact of the online banking on consumer.
 To recommend ways to eradicate negative impact of online banking.
Research questions
 What is the concept of online banking?
 What are the difference between online and offline banking facilities?
 What factors are affect to online banking on consumer behaviour?