Research Proposal Form

Research Proposal Form
Student Name: ______________________ Student ID: ______________________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
To analyse impact of digital technology on client buying behaviour of A&B Perfumes
Research objectives (e.g what is the question you want to answer? What do you want to lea
Objectives
• To understand the significance of digital technology in business operations
• To identify factors that affect application of digital technology
• To determine impact of digital technology on client buying behaviour
• To recommend ways that helps in improving application of digital technology
within A&B Perfumes
Questions
• Why digital technology is significant for business operations?
• Which factors affects the application of digital technology?
• How digital technology impacts the client buying behaviour of A&B perfumes?
• How A&B perfumes can improve application of digital technology?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
1. It means it is necessary for businesses to evaluate that how much benefit they are attaining
through consideration of digital tools. It has been noticed that changes in business perspective
can be measured with a help of analysing customer buying behaviour.
2. The customer base of business firm can also be advanced. It indicates that study on digital
media use and its impact on customer buying behaviour is significant to refer
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Chao, C. A. and Chandra, A., 2012. Impact of owner's knowledge of information technology (IT) on
strategic alignment and IT adoption in US small firms. Journal of Small Business and
Enterprise Development. 19(1). pp.114-131.
Vigdor, J. L., Ladd, H. F. and Martinez, E., 2014. Scaling the digital divide: Home computer
technology and student achievement. Economic Inquiry. 52(3). pp.1103-1119.
Peltier, J. W., Zhao, Y. and Schibrowsky, J. A., 2012. Technology adoption by small businesses: an
exploratory study of the interrelationships of owner and environmental factors. International
Small Business Journal. 30(4). pp.406-431.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development
and analysis of ideas, writing, data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the report):
Key Activities 1st
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2nd &
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Ho
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Preparing for
Introduction
Literature Review
Accessing of
Secondary Data
Examining of
collected Data
Research Design
Research
Methodology
Collection of
Primary Data
Analysis of
primary and
secondary data
Conclusions and
Recommendation
s
Completion of
remaining work
Revise and draft
Final Submission
:
Milestone one: _________________