RESEARCH PROJECT PROPOSAL - How social media influences customer purchase

   

Added on  2023-01-19

11 Pages309 Words21 Views
HOW SOCIAL MEDIA INFLUENCES CUSTOMER
PURCHASE
RESEARCH PROJECT PROPOSAL - How social media influences customer purchase_1
Aim and Objectives
Aim:
“To determine the influence of social media on the customer purchase in
retail industry. A study on Tesco”.
Objectives:
To comprehend the concept of consumer purchasing behaviour.
To determine the impact of social media on the customer purchase decisions.
To identify the relationship between the social media marketing in retail and
consumer purchase.
To determine the factors associated with the consumer purchase decision.
To provide recommendation to Tesco to attract the customer through social
media marketing.
RESEARCH PROJECT PROPOSAL - How social media influences customer purchase_2
Theme 1: Maximum customers are aware of social media.
PARTICULARS FREQUENCY
Yes 12
No 6
May be 2
RESEARCH PROJECT PROPOSAL - How social media influences customer purchase_3
Theme 2: Maximum customers shop from online
networking site.
PARTICULARS FREQUENCY
Yes 11
No 5
Sometimes 4
RESEARCH PROJECT PROPOSAL - How social media influences customer purchase_4

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